"金顶"优秀案例征集覆盖央国企、金融机构、行业龙头企业等，从申报案例中优中选优。"消费提质扩容实践优秀案例"聚焦大消费领域，广泛覆盖食品、商 超等行业，以优化新供给、服务新需求的创新实践，积极助力消费提质扩容。 近日，由央广传媒集团指导、央广网承办的"央广财经年度对话2025（第三届）"在北京举行，来自政府部门、专家智库、上市公司及金融机构的约300位代 表齐聚一堂开展深度对话。活动颁奖环节，贵州珍酒凭借在"消费提质扩容"方面的优异表现，荣获央广财经"2025年度'金顶'优秀案例"。 2025年，面对宏观经济不确定性和白酒行业深度调整，贵州珍酒主动求变，推出万商联盟项目，累计吸引超10000人参会，签约联盟商超3600家，成为2025 年白酒行业热度最高的创新商业模式；推出全新战略级单品"大珍·珍酒"，产品覆盖全国31个省份、280个城市，实现回款近6亿元，成为中高档白酒全网新 品销量第一；珍酒李渡集团董事长吴向东自7月运营视频号"吴金东-珍酒李渡"以来，发布了超120条短视频，总播放量突破3亿，打造了10条超千万播放视 频，最高一条播放量超5100万，在正和岛联合新榜发布的《企业家视频IP100榜单（11月 ...

Core Viewpoint - The article discusses the current challenges and dynamics within the Chinese restaurant industry, particularly focusing on the "middle ground" segment of chain restaurants that are facing criticism for their use of pre-prepared dishes while trying to maintain a balance between cost and quality [4][32]. Group 1: Industry Dynamics - The restaurant industry is experiencing a divide, with some brands like Lao Xiang Ji and Da Mi Xian benefiting from their low-cost offerings, while others, similar to Xi Bei, are facing backlash for perceived quality issues related to pre-prepared meals [4][5][6]. - The "middle ground" segment of restaurants typically has a customer price point around 100 yuan and operates approximately 500 locations, which has become a focal point for criticism [8][34]. - The operational model of these middle-ground restaurants often combines elements of both low-cost and high-end dining, attempting to leverage the benefits of both segments [16][17]. Group 2: Business Models - Low-cost restaurants like Lao Xiang Ji focus on standardization and rapid expansion through franchising, with low menu prices and high turnover rates, often exceeding 1,000 locations [9][10]. - High-end restaurants, represented by brands like Xin Rong Ji, maintain a small number of locations with high price points, emphasizing quality and direct control over food preparation [13][15]. - The middle-ground restaurants, such as Hai Di Lao, have successfully integrated supply chain management and standardized processes to achieve significant market valuations while maintaining a balance between quality and cost [16][17]. Group 3: Market Trends - The rapid growth of commercial real estate in 2014 provided a favorable environment for chain restaurants, with the average share of dining in shopping centers surpassing 25% for the first time [26][27]. - The period from 2016 to 2018 saw significant growth for brands like Tai Er, with a compound annual growth rate of 182.3%, highlighting the potential for expansion in the restaurant sector [30]. - However, the industry is now facing challenges, with many middle-ground restaurants experiencing stagnation in customer traffic and pricing power, leading to a decline in average spending per customer [32][44]. Group 4: Consumer Behavior - Consumer expectations for quality and freshness in dining experiences are high, particularly in the context of pre-prepared meals, which can lead to dissatisfaction when prices do not align with perceived value [50][51]. - The psychological price point for mid-range dining appears to be a barrier, as consumers react negatively to perceived overpricing, especially when pre-prepared dishes are involved [46][48].

Core Insights - The article highlights the rise of Wu Xiangdong, chairman of Zhenjiu Lidu Group, who topped the November "Entrepreneur Video IP 100 List" with his personal video account "Wu Jindong - Zhenjiu Lidu" recognized as a benchmark case in the liquor industry [1][3]. Group 1: Ranking and Performance - Wu Xiangdong's account received 251,671 likes and 332,325 favorites, achieving a New Index score of 843.72, surpassing notable figures like Zhou Hongyi and Lei Jun [2]. - In just five months, Wu transitioned from a newcomer to the top of the rankings, with his videos achieving over 100 million views, including a standout video on corporate responsibility that garnered 51 million views [5][6]. Group 2: Industry Impact - Wu's success illustrates the potential for traditional industries, like liquor, to thrive in the short video era, serving as a guiding light for other entrepreneurs seeking to embrace change [4][9]. - The marketing environment in the liquor industry is undergoing significant changes, with Wu's personal brand and product innovations driving mutual empowerment [10]. Group 3: Content Strategy - Wu's video content is diverse, covering industry experience, personal anecdotes, and cultural heritage, which resonates well with audiences [8]. - His approach to storytelling is engaging and avoids traditional lecturing, instead using relatable and humorous narratives to capture viewer attention [8]. Group 4: Business Model and Collaboration - Wu's personal brand has become a valuable asset for the "Wanshang Alliance," which has signed 3,800 supermarkets, showcasing a successful model of resource aggregation through content [10][11]. - The collaboration between Wu's personal IP and traditional businesses demonstrates a new operational logic where content drives resource consolidation, enhancing brand loyalty and user engagement [11].

Core Insights - The live broadcast by Wu Xiangdong, chairman of Zhenjiu Lidou Group, attracted significant attention with a total viewership of 9.78 million and a peak concurrent audience of 380,000, indicating a shift in influence comparable to major internet figures [2][8] - The event is seen as a pivotal moment for the liquor industry, showcasing innovative business models during a period of transformation [2][6] Sales Performance - Zhenjiu Lidou achieved a remarkable revenue of 580 million yuan within 200 days, making it the top-selling new product in the mid-to-high-end segment, a feat accomplished in less than six months [4][6] - The "Wanshang Alliance" model facilitated this success, with over 3,800 alliance merchants signed and 71 forums held, attracting more than 9,400 participants [6][10] Business Model and Strategy - The Wanshang Alliance's rapid growth is attributed to strict price control mechanisms and a five-tier supervision system, which has maintained stable pricing for Zhenjiu Lidou products [6][10] - Wu Xiangdong's personal communication with alliance merchants through 22 letters has fostered a strong community spirit, redefining traditional manufacturer-merchant relationships [7][11] Personal Branding - Wu Xiangdong's personal video account has become a phenomenon, ranking first in influence among entrepreneurs, surpassing notable figures like Yu Minhong and Zhou Hongyi [8][9] - His video content has garnered over 300 million views, with multiple videos exceeding 10 million views, showcasing his effective engagement with the audience [10][11] Future Plans - The company aims to optimize its alliance merchant network, targeting over 5,000 high-quality merchants, and to enhance organizational capabilities [14][15] - Zhenjiu Lidou plans to launch four major product lines, including a flagship liquor aiming for 30 billion yuan in sales, a premium beer, and health-focused beverages [15][17] - The establishment of Zhenjiu Winery is part of the long-term vision to become a leading global beverage company [17]

Core Insights - The forum titled "Advancing the 14th Five-Year Plan - Opportunities for Innovation and Enterprise Cooperation in the Greater Bay Area" was held in Guangzhou, focusing on new development patterns and challenges in the current economic landscape [2] - The chairman of Zhenjiu Lidou Group, Wu Xiangdong, highlighted the unprecedented challenges facing the liquor industry, emphasizing the necessity for innovation as a key to survival and growth [2] Group 1 - Zhenjiu Lidou has launched the "Wanshang Alliance" project, focusing on seven dimensions: super links, super products, super channels, super communication, super organization, super brand, and super experience, to build a "super innovation" system [4] - Since its launch in May, the Wanshang Alliance has hosted 73 forums in Zunyi, attracting over 10,000 participants and resulting in over 3,600 successful contracts, generating nearly 600 million yuan in revenue for Dazhen Zhenjiu [4] - The Wanshang Alliance has become the most popular innovative business project in the industry, with Wu Xiangdong establishing a prominent entrepreneur IP on WeChat video [4] Group 2 - Zhenjiu Lidou plans to deepen the Wanshang Alliance project and continuously optimize its innovation system [4] - Wu Xiangdong called for outstanding entrepreneurs from various sectors to participate in the Wanshang Alliance, promoting collaboration to create a new future for the liquor industry [4]

Group 1 - The forum titled "Advancing the 14th Five-Year Plan - Opportunities for Innovation and Enterprise Cooperation in the Greater Bay Area" was held in Guangzhou, gathering elites from various sectors to discuss opportunities and challenges in the new development landscape [1] - The chairman of Zhenjiu Lidou Group, Wu Xiangdong, highlighted the unprecedented challenges facing the liquor industry, emphasizing that traditional development models are no longer sustainable and innovation is key for survival and growth [3] Group 2 - The Wan Shang Alliance project, launched in May this year, has hosted 73 forums in Zunyi, attracting over 10,000 participants and resulting in more than 3,600 successful contracts, with Zhenjiu achieving nearly 600 million yuan in returns [5] - The Wan Shang Alliance has become the most popular innovative business project in the industry, and Wu Xiangdong called for outstanding entrepreneurs from all sectors to participate in the project to strengthen collaboration and co-create a new future for the liquor industry [5]

吴向东表示，所有产业都有行业周期，周期性调整是白酒行业常态。在本轮调整持续时间长情况下，行业承压明显，珍酒李渡提出打造万商联盟，初衷就是 把全国最会团购卖酒的人聚集和团结起来，构建一条卖酒的"高速公路"，为企业和联盟商开辟穿越行业周期的新路径。 200天举办71场万商联盟创富论坛，9481人参加，3816人成功签约，全新超级单品大珍·珍酒实现回款5.8亿元，成为中高档白酒全网新品销量第一。 12月9日，珍酒李渡集团董事长吴向东在第五场大型直播中，分享万商联盟过去200天的创新模式，并表示打造万商联盟的初衷是希望构建一条卖酒的"高速 公路"，穿越行业周期。 万商联盟模式以"超级创新"为核心，围绕超级链接、超级产品、超级渠道、超级传播、超级组织、超级品牌、超级体验七大创新战略，重塑厂商关系，构建 长期发展价值。 该模式自今年5月推出以来，引起业内外广泛关注，被业内人士称为2025年度最具热度和创新的商业模式，并入选人民网"2025国民消费创新案例"。 （注：此文属于央广网登载的商业信息，文章内容不代表本网观点，仅供参考。） ...

短短200天，他靠着短视频、直播和线下论坛，拉来了3800家联盟商，把个人IP硬生生变成了公司最强的招商广告。 然而喧嚣背后，冰冷才是本质。 这波高流量操作的背后，是珍酒李渡一场关乎生存的主动转型。 高端遇冷 "白酒教父"又直播了。 12月9日，珍酒李渡集团董事长吴向东开启直播，累观量近980万。直播中，他不仅分享了"万商联盟"阶段性成果，还讲述了新品战略和未来规划。 此外，他还分享了"个人IP"打造历程，他将这一过程称作"我不敢"到"我可以"的个人转变。吴总在个人视频号"吴金东-珍酒李渡"中，金句频出，网感十足。 观察者网注意到，自今年7月运营以来，发布短视频118条，总播放量突破3亿。其中，超千万播放量的视频共8条，最高一条视频的播放量超5100万。 吴向东化身网红，不亦乐乎。 2025年，酒类产业进入新一轮政策调整期、消费结构转型和分化期、存量竞争的深度调整期，形成"三期叠加"的局面。 (作者/周琦 编辑/张广凯) 头部酒企增速显著放缓，中小酒企更是普遍陷入亏损加剧的困局。在行业洗牌加速的背景下，市场资源持续向头部集中，"强者恒强"的马太效应愈发凸显。 9月，珍酒李渡交出上市后最差半年报,营收、净利双下 ...

Core Viewpoint - The launch of "Zhenjiu • Cuojinma" marks a significant innovation in the Chinese liquor industry, blending traditional culture with modern branding to enhance product value and narrative [1][2] Group 1: Product Launch - "Zhenjiu • Cuojinma" is the fifth zodiac commemorative liquor from Guizhou Zhenjiu, inspired by the national treasure bronze sculpture "Bronze Galloping Horse" from the Eastern Han Dynasty [1] - The product embodies the creative philosophy of Zhenjiu, which emphasizes conveying cultural values through liquor and craftsmanship [1] - The liquor is crafted under the guidance of national-level liquor judges and the third-generation inheritor of Zhenjiu, Wu Changgui, using high-quality base liquor and small-batch blending [1] Group 2: Cultural Significance - The "Cuojin" zodiac series, initiated in 2021, aims to revitalize cultural heritage by drawing inspiration from various historical artifacts, creating a sustainable cultural IP narrative [1] - "Zhenjiu • Cuojinma" serves as an innovative example for the liquor industry, showcasing how to deeply explore traditional culture and enhance the spiritual value and brand storytelling of products [2]

Core Insights - The live broadcast by the chairman of Zhenjiu Lidu Group, Wu Xiangdong, highlighted the company's innovative model during the industry's transformation period, attracting 9.78 million views and achieving a peak of 380,000 online participants [1] Group 1: Financial Performance and Business Strategy - In the past 200 days, Zhenjiu Lidu achieved a revenue of 580 million yuan, becoming the top seller of new mid-to-high-end products online [1] - The company held 71 sessions of the "Wanshang Alliance Wealth Creation Forum," with over 9,400 participants and signed contracts with 3,800 alliance supermarkets, positioning itself as a leader in innovative business models by 2025 [1] - Zhenjiu Lidu established a "six no" sales rule and a five-level supervision system to control market pricing [1] Group 2: Alliance and Partnership Development - The active participation of alliance merchants has led to significant breakthroughs for the Wanshang Alliance, with the company prioritizing the interests of these merchants through a long-term profit-sharing mechanism [1] - The company announced the "Alliance Merchant Rights Payment Plan," setting aside up to 169 million shares for economic benefits to incentivize qualified alliance merchants [1] Group 3: Marketing and Brand Development - Wu Xiangdong's personal video account "Wu Jindong - Zhenjiu Lidu" has gained significant traction, with over 300 million total views and a peak single video view of over 51 million since its launch in July [4][5] - The content shared on the video account effectively showcases Zhenjiu Lidu's brewing craftsmanship, brand stories, and tasting techniques, combining industry insights with real market interactions [5] - The approach of monetizing personal credibility through video content is seen as a strategic move to enhance trust among channel partners and consumers, thereby reducing market value maintenance costs [5]