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京东把试用这事儿玩透了
半佛仙人· 2025-12-03 09:58
Core Insights - The article discusses a significant shift in consumer behavior towards a "try before you buy" approach, particularly in the context of e-commerce and product sampling [4][11] - The growth of the sample market is highlighted, with a projected scale of 15 billion yuan in 2023 and an annual growth rate of over 25% [4][5] Group 1: Consumer Behavior Changes - Consumers are increasingly cautious about impulsive purchases, especially for products with high trial costs, such as children's food and pet supplies [2] - The trend of trying products before purchasing has become a standard practice for many consumers, reflecting a broader consumer evolution towards more informed buying decisions [5][6] Group 2: Impact of Sampling on Brands - Brands are leveraging sampling strategies to build trust with consumers, transforming samples from mere promotional items into trust-building tools [5][11] - Successful examples include Swiss e and Yili, which utilized targeted sampling campaigns to significantly increase new customer acquisition and retention rates [6][9] Group 3: Advantages of JD's Sampling Program - JD's sampling program is noted for its ability to accurately target high-value customers, ensuring that samples reach interested and potential buyers [7][8] - The program's marketing capabilities allow brands to effectively communicate with consumers, facilitating easy follow-up and encouraging repeat purchases [7][9] Group 4: Operational Efficiency - JD's superior supply chain capabilities ensure timely delivery of samples, enhancing the overall consumer experience and fostering brand loyalty [8][9] - The article emphasizes that effective sampling requires meticulous planning and execution, with a focus on maximizing return on investment (ROI) through data-driven strategies [9][10]
京东买药:流感用药一周销量同比增长32倍
Xin Lang Cai Jing· 2025-12-03 09:40
Core Insights - The sales of flu-related medications on JD's platform saw a significant increase of 242% week-on-week from November 24 to 30, with notable growth in Guangdong, Jiangsu, and Shanghai [1] Sales Performance - Specific medications experienced remarkable sales growth: - Suifuda increased by 230% - Kewai surged by 310% - Flu test kits rose by 337% - Children's flu medications grew by 298% [1] Search Trends - On December 1, the search volume for "Oseltamivir" on JD's app increased nearly 500 times compared to the same period last year - The search volume for "Mabalaosai" and "Suifuda" also saw significant increases of 184 times and 108 times, respectively [1] Revenue Growth - From November 23 to 30, the transaction value of flu medications increased 32 times year-on-year - Suifuda's transaction value grew over 70 times, while the transaction values for Tamiflu and Kewai increased by more than 40% [1]
明星中概股盘前多数下跌 百度跌0.94% 京东跌1.20%
Mei Ri Jing Ji Xin Wen· 2025-12-03 09:25
Core Viewpoint - The majority of prominent Chinese concept stocks experienced a decline in pre-market trading on December 3, with notable drops in share prices for several major companies [1] Company Performance - Baidu saw a decrease of 0.94% in its stock price [1] - JD.com experienced a decline of 1.20% [1] - Xpeng Motors' stock fell by 1.68% [1] - Alibaba's shares dropped by 1.82% [1]
明星中概股盘前多数下跌,百度跌0.94%,京东跌1.20%
Mei Ri Jing Ji Xin Wen· 2025-12-03 09:24
每经AI快讯,12月3日,明星中概股盘前多数下跌,百度跌0.94%,京东跌1.20%,小鹏汽车跌1.68%, 阿里巴巴跌1.82%。 ...
港股收评:恒指失守26000点大关,科技金融等权重齐挫!
Ge Long Hui· 2025-12-03 08:45
Market Overview - The Hong Kong stock market experienced a significant decline, with the Hang Seng Index falling by 1.28% to close at 25,760.73 points, while the Hang Seng China Enterprises Index and the Hang Seng Tech Index dropped by 1.68% and 1.58%, respectively [1][2]. Sector Performance - Major technology stocks and large financial stocks collectively dragged down market sentiment, with notable declines in companies like Bilibili (-3%), NetEase (-2.94%), and Alibaba (-2.17%) [4][5]. - The financial sector also faced losses, particularly in insurance stocks, with China Pacific Insurance down by 4% and China Life Insurance down by over 3% [6]. - The biopharmaceutical sector saw declines, with WuXi AppTec falling by over 3% and other major players like BeiGene and WuXi Biologics also experiencing losses [7]. Commodity and Other Stocks - In contrast, stocks in the non-ferrous metals and precious metals sectors performed well, with China Molybdenum and China Aluminum rising by over 2% [8]. - Airline stocks strengthened, with China Eastern Airlines and China Southern Airlines both gaining over 2%, supported by a new action plan promoting the integration of cultural tourism and civil aviation [9]. Capital Flows - Southbound capital saw a net inflow of 2.279 billion HKD, indicating continued interest in Hong Kong stocks from mainland investors [9]. Future Outlook - Analysts suggest that the current market adjustments may create opportunities for recovery in 2026, with expectations of a necessary interest rate cut in December due to rising unemployment and declining real wages [11].
气温骤降保暖内衣怎么选? 京东JD FASHION让贴身衣物选购更省心
Core Insights - The article highlights the launch of JD FASHION by JD.com, aimed at providing consumers with a reliable shopping experience for winter clothing, including thermal underwear and loungewear [1][3][5] Group 1: Product Offerings - JD FASHION features a selection of winter essentials such as down jackets, wool, cashmere, cotton loungewear, and outdoor jackets, all rigorously selected for quality and reasonable pricing [1] - The platform emphasizes the importance of fabric quality in loungewear, ensuring comfort and skin health, with pure cotton materials being highlighted for their softness and breathability [3][5] Group 2: Consumer Benefits - Consumers can easily find quality cotton products by searching for "JD FASHION" on the JD app, which simplifies the shopping process [1] - The article mentions specific products like the Haier men's loungewear and Catman women's loungewear, showcasing their design and material benefits, which are all marked with the JD FASHION label [3][5] Group 3: Quality Assurance - The JD FASHION label guarantees that all featured products have undergone strict quality checks, ensuring that consumers can trust the fabric quality of their purchases [3][7] - The article emphasizes that pure cotton is the ideal choice for intimate apparel, highlighting the comfort and health benefits associated with these materials [5][7]
一财主播说 | 京东“国民好车”遭遇退单潮 三方协同机制遭遇大考 拿快消品逻辑运营汽车大宗消费?
Di Yi Cai Jing· 2025-12-03 08:17
近日,广汽、宁德时代与京东三方联合推出的"国民好车"埃安UT super出现部分首批订单退订情况,引 发市场关注。风波核心争议之一是"消失的天窗"。有消费者表示,下单时部分宣传页面显示配备天窗, 但后续披露信息中却无此项。对此,广汽集团方面致歉,称天窗图片是内容审核失误导致。其次,电池 租赁方案的里程限制引发用户不满。这款车最初宣传电池月租399元,但用户支付定金后得知每月有 3000公里基础里程限制,超出部分需按0.2元/公里计费。此外,开票城市限制导致补贴无法领取也是一 大问题。据悉,该车需要在京东线上下单,发票仅能选择上海、广州开具,这使得其他城市用户无法享 受本地旧车报废补贴。针对一系列问题,三方12月1日组织用户恳谈会,回应争议并明确退款政策:11 月9日至23日支付定金且未完成定制的用户可无条件退款;11月24日起下单的用户享有48小时"犹豫 期"。三方合作出现如此纰漏,核心问题还是协同机制的缺失。分工方面,京东负责线上渠道,广汽负 责生产与线下网络,宁德时代提供电池技术,但服务衔接不足导致用户问题被"踢皮球"。第二,宣传物 料审核失误显然是低级错误,说明发售准备工作不足,客服培训不到位。用快消品 ...
京东云灵境AIGC平台已上线!让AI创作更便捷
Zhong Jin Zai Xian· 2025-12-03 07:59
近日,京东云正式对外发布企业级一站式 AIGC 内容生成平台 —— 京东云灵境。平台聚合 Vidu、拍我 AI、Hailuo AI、可灵AI 等多家大模型的最新服务,支持文生图、图生图、文生视频、图生视频等全场 景 AIGC 能力,用户可一站式选择适合的模型与服务进行内容创作,同时更依托京东在零售、物流、金 融、健康等领域的长期实践沉淀,将持续丰富大量商业验证级的内容模板,助力创作者快速将创意转化 为落地成果。 当下,优质多样化的内容创作已成为企业核心竞争力之一,但传统内容的创作长期受困于成本高、效率 低、创意瓶颈等痛点。京东云灵境通过 "丰富场景实践 + 前沿大模型" 的深度融合,打造出真正懂企业 需求、可直接商用的AIGC 生产工具,它具备三大优势: 首先,拥有海量企业级AI模板库。依托京东在零售、物流、金融、健康等领域的丰富场景打磨,灵境 平台深度洞察企业商业化核心需求,构建了海量经过市场验证的高质量模板库与内容样例。模板覆盖营 销推广、产品展示、品牌宣传等多元场景,更贴合企业实际创作痛点,无需从零搭建即可快速产出合规 商用内容。 其次,具备一站式AI创作能力。创作者为追求更优内容效果,常需同时使用多个 ...
京东折扣超市安徽首店今日正式开业
Xin Lang Cai Jing· 2025-12-03 05:18
责任编辑:江钰涵 新浪科技讯 12月3日下午消息,京东折扣超市安徽首店在合肥欢乐颂购物中心正式开业。据悉,开业首 日市民们便在超市入口排起了长队。 作为安徽首店,该门店延续京东折扣超市"大店型、多SKU"的核心模式,依托京东在安徽投用的1.4万 平方米自建仓,实现25公里半径内快速配送与高效补货,确保商品新鲜度与充足供应。在商品选品上, 门店既聚焦高性价比的全国好物,更融入了安徽本土特色。此外,京东自有品牌矩阵七鲜、京东京造等 也入驻了门店。 值得一提的是,京东折扣超市通过"产地直采+工厂直供"模式,砍掉中间环节,将流通成本转化为价格 优势。此前,京东折扣超市在河北涿州与固安、江苏宿迁等地的门店均取得亮眼成绩,宿迁四店同开单 日客流超30万人次。 值得一提的是,京东折扣超市通过"产地直采+工厂直供"模式,砍掉中间环节,将流通成本转化为价格 优势。此前,京东折扣超市在河北涿州与固安、江苏宿迁等地的门店均取得亮眼成绩,宿迁四店同开单 日客流超30万人次。 责任编辑:江钰涵 新浪科技讯 12月3日下午消息,京东折扣超市安徽首店在合肥欢乐颂购物中心正式开业。据悉,开业首 日市民们便在超市入口排起了长队。 作为安徽首店 ...
京东工业今日开启认购 入场费约3131港元
Core Viewpoint - JD Industrial has officially launched its global public offering, marking a significant step towards its listing in Hong Kong, with a total of 211 million shares being offered [1] Group 1: IPO Details - The global offering consists of 10% for public sale in Hong Kong and 90% for international sale, with a 15% over-allotment option [1] - The price range for each share is set between HKD 12.7 and HKD 15.5, with an entry fee of approximately HKD 3,131.26 for a minimum purchase of 200 shares [1] - The subscription period will last until December 8, and the shares are expected to be listed on the Hong Kong Stock Exchange on December 11 [1] Group 2: Fund Utilization - The net proceeds from the offering, estimated at approximately HKD 28.27 billion based on a midpoint price of HKD 14.10 per share, will be allocated as follows: 35% to enhance industrial supply chain capabilities, 25% for regional business expansion, 30% for potential strategic investments or acquisitions, and 10% for working capital [1] Group 3: Financial Performance - JD Industrial has shown consistent revenue growth over the past five years, with total revenues projected to reach HKD 204 billion by 2024 [2] - The company has also reported adjusted net profits that have been positive in recent years, indicating a recovery from previous losses [2]