Investment Rating - The report maintains a "Buy" rating for the automotive sector, anticipating a bottoming and upward trend in Q1 2026 [1]. Core Insights - The automotive sector is currently experiencing a cooling sentiment due to the impact of trade-in quotas, with October retail sales falling below expectations and November expected to perform moderately. The fourth quarter is also anticipated to underperform previous market expectations. However, the sector is expected to find a bottom and begin to rise in Q1 2026, presenting potential investment opportunities for the upcoming year [1][2]. Data Tracking - In early November, the discount rate for vehicles increased to 10.0%, up by 0.4 percentage points month-on-month and 1.5 percentage points year-on-year. The average discount amount rose by 23,103 yuan, with significant fluctuations among major brands [3]. - In October, new energy vehicle deliveries from leading companies showed a notable increase for BYD, which delivered 442,000 units, a month-on-month increase of 11.5% but a year-on-year decrease of 12.1%. Other companies like Leap Motor and Xpeng also reported significant year-on-year growth [3][20]. - Traditional automakers also saw growth in October, with Geely's sales reaching 307,000 units, a year-on-year increase of 35.0% and a month-on-month increase of 12.5% [3][23]. Industry News - The report highlights several key developments in the automotive industry, including the launch of new models and significant sales figures for new energy vehicles. For instance, from November 1 to 16, the retail sales of new energy vehicles reached 554,000 units, a year-on-year increase of 2% [30][31]. - The report also notes the introduction of advanced technologies in new models, such as the Deep Blue L06 and the Xiaopeng X9, which feature cutting-edge battery systems and autonomous driving capabilities [30][31].

Core Insights - The launch of the new AI-powered vehicle, Roewe M7 DMH, showcases a significant advancement in human-machine interaction, enabling conversations that mimic real human dialogue [1] - The introduction of the Doubao deep thinking model enhances the vehicle's capabilities, moving beyond traditional app-based interactions to a fully integrated experience [1] Group 1: AI Capabilities - The Doubao AI system features three core capabilities: fuzzy semantic understanding, memory continuity, and complex vehicle control, allowing for precise recognition of various speech patterns and user intents [1] - The voice function usage rate for Roewe M7 DMH increased from 60% to 90% following the OTA update of the Doubao model, indicating a substantial improvement in user engagement [2] Group 2: User Experience Enhancements - Roewe M7 DMH is designed to cater to families, providing features that support long interactions with children and understanding parental intentions for seamless parenting tasks [2] - The vehicle includes comfort features such as latex pressure-relief seats and a smart dynamic suspension system, ensuring a smooth ride and a comfortable environment for passengers [2] Group 3: Service Network Expansion - Roewe is actively expanding its service network, adding 238 new channels this year, with a goal to exceed 600 by year-end, aimed at enhancing customer service and accessibility [3]

Core Insights - The launch of the new models, the IM LS9 and the upgraded IM LS6, showcases the technological strength of IM Motors and sets a solid foundation for increased sales [1][2] Group 1: Product Launch and Features - The IM LS9, launched on November 12, is positioned as a flagship six-seater SUV with a starting price of 322,800 yuan, making it a strong competitor in the 300,000 yuan segment [1] - The IM LS6 has undergone a generational upgrade, featuring the "Hengxing Super Extended Range" technology, which includes a self-charging capability [2][3] Group 2: Technological Advancements - The IM LS9 features the "Lingxi Digital Chassis 3.0," which addresses traditional large SUV issues such as weight and handling, offering enhanced agility and control [2] - The LS9 is equipped with a luxury sound system from B&O, 4D mechanical massage seats, and an innovative intelligent heating system, elevating the in-car experience [2] Group 3: Sales Performance - In October, IM Motors achieved a record sales figure of 13,159 vehicles, marking the second consecutive month of sales exceeding 10,000 units, indicating strong market momentum [1]

Core Insights - The 23rd Guangzhou International Auto Show opened on November 21, showcasing SAIC Roewe's global debut of the Doubao Deep Thinking Model and the Roewe M7 DMH luxury sedan [1] - The Doubao AI in-car system, developed in collaboration with the Doubao team, features capabilities for reasoning, thinking, and emotional perception, moving beyond simple command-response to intention-driven interactions [1] - The Doubao Deep Thinking Model achieved 159 million monthly active users by Q3 2025, capturing a market share of 49.2% [1] - The Roewe M7 DMH leverages the Doubao in-car system to enable fuzzy semantic understanding, memory continuity, and complex vehicle control capabilities [1]

Core Insights - The 23rd Guangzhou International Auto Show commenced on November 21, showcasing SAIC Roewe's global debut of the Doubao Deep Thinking Model and the Roewe M7 DMH luxury sedan equipped with Doubao AI [1][2] Group 1: Product Launch - SAIC Roewe unveiled the Doubao AI in-car system, developed in collaboration with the Doubao team, which features reasoning, emotional perception, and intent-driven capabilities [2][3] - The Roewe M7 DMH luxury sedan is designed to utilize the Doubao AI system for advanced functionalities, including fuzzy semantic understanding, memory continuity, and complex vehicle control [4] Group 2: Market Performance - The Doubao Deep Thinking Model achieved 159 million monthly active users by Q3 2025, capturing a market share of 49.2% [4]

Group 1 - The core point of the article is the unveiling of the MG4 semi-solid battery version at the 2025 Guangzhou International Auto Show, which is set to begin deliveries in December [1] - MG also launched a new brand IP called MOLI, which will debut in the MG4 semi-solid battery version and will be integrated into the vehicle's interface, voice interaction, and navigation logo [2] - Other versions of the MG models will gradually receive the MOLI branding through OTA updates, with additional features and interactions expected to be available by the second quarter of 2026 [2]

Core Viewpoint - Beijing Automotive Group Co., Ltd. (referred to as "BAIC Group") has won a first-instance judgment in a case regarding unfair competition against another automotive company that used the "BAIC" name, which was deemed to harm BAIC Group's competitive interests [2] Group 1: Legal Judgment - The court ruled that the other company must cease using any name containing "BAIC" and must publicly announce a statement to mitigate negative impacts [2] - The judgment highlighted that BAIC Group has extensively used "BAIC" and "BAIC Group" in various commercial activities, establishing significant brand recognition and market association over decades [2] Group 2: Company Background - The infringing company, Beijing Automotive Manufacturing Plant Co., Ltd., has been using BAIC Group's trademarks and names in its products and promotions, despite having no ownership or equity relationship with BAIC Group [4] - Beijing Automotive Manufacturing Plant Co., Ltd. was established in 1951 and was previously part of BAIC Group until it was restructured in 1973, becoming a separate entity in 2015 when BAIC Group divested its stake [5][6] Group 3: Corporate Structure - The current shareholders of Beijing Automotive Manufacturing Plant Co., Ltd. include Beijing Automotive Manufacturing Plant (Qingdao) Co., Ltd. and Shandong Fulu Warrior Automotive Co., Ltd., with the former being controlled by Qingdao Fulu Investment Holding Group Co., Ltd. [5] - In 2020, Beijing Automotive Manufacturing Plant Co., Ltd. relocated its headquarters to Qingdao and integrated its manufacturing bases [6]

Core Insights - Beijing Off-road has launched the ELMT Max future prototype vehicle and opened pre-orders for the BJ40 Explorer, aiming to capitalize on the "boxy" market trend with a series of new products [1][4] Group 1: Product Launches - The ELMT Max is described as potentially the most extreme off-road vehicle in China, showcasing advanced off-road technology and a commitment to adventure [2] - The BJ40 Explorer is positioned as a significant product in China's off-road vehicle market, with a history of success in international competitions [4][5] Group 2: Sales Performance - From January to October, Beijing Off-road achieved sales of 113,000 units, with "boxy" vehicle sales increasing by 110% year-on-year, and monthly sales exceeding 15,000 units for the past two months [1] Group 3: Design and Features - The ELMT Max features a unique "doorless design" for an immersive outdoor experience and a modular system for customization, enhancing its versatility [2][3] - The new design philosophy, named "ELEMENTAL," focuses on four core pillars: Earth, Sturdy, Joyously Active, and Phygital, aligning with customer interests in adventure and outdoor living [3] Group 4: User Engagement - A collaborative naming activity for the ELMT Max is open until March 20, 2026, with the winning entry receiving a one-year usage right for the BJ40 Explorer [4][7] - The launch of the "China Grand Loop" self-driving IP invites users and potential customers to participate in exploring scenic routes, enhancing community engagement [6][7]

Core Insights - The opening of the Harmony Intelligent Mobility User Center in Changsha marks the official entry of the smart car brand developed through deep collaboration between SAIC and Huawei into the Changsha market [1][3] - The Harmony Intelligent Mobility brand offers smart travel options priced between 150,000 to 250,000 yuan for local consumers [1] - The brand integrates Huawei's advanced technologies in smart driving, smart cockpit, and smart connectivity into its vehicles, enhancing the overall smart travel experience for consumers [1] Company Developments - The Harmony Intelligent Mobility User Center is part of Lantian Group's strategy to establish seven Harmony Intelligent Mobility stores, aiming to drive the transformation of automotive consumption towards intelligence and scenario-based services in Changsha [3] - The user center features a minimalist and open design, including areas for vehicle displays, customer consultations, and leisure spaces, providing a comprehensive one-stop experience for customers [3] - During the opening period, customers can enjoy exclusive benefits such as test drive gifts and vehicle ordering gifts, with all models available for delivery [3] Product Features - The Harmony Intelligent Mobility models are equipped with Huawei's full-stack intelligent technology, including the Harmony smart cockpit system for seamless multi-device connectivity [1] - The vehicles feature the Qian Kun Intelligent Driving ADS 4 system, which includes 192-line LiDAR and 4D millimeter-wave radar, supporting urban navigation and end-to-end driving assistance [1] - The range capabilities include a range-extended version with a comprehensive range of 1,360 kilometers and a pure electric version with a range of 655 kilometers, along with 800V high-voltage fast charging technology [1]

Core Insights - The 23rd Guangzhou International Auto Show has officially commenced, showcasing new energy products from SAIC Volkswagen and the launch of the Audi E5 Sportback by SAIC Audi [2] Group 1: SAIC Volkswagen - SAIC Volkswagen has introduced a new energy product series named ID.ERA, symbolizing the start of a new era in future mobility [2] - The ID.ERA series is set to launch multiple pure electric, hybrid, and range-extended products by 2026, catering to diverse user travel needs [2] - The first product in the ID.ERA series will be an SUV, marking Volkswagen's first 9-series model [2] - SAIC Volkswagen is collaborating with technology companies such as Coolcore and Momenta to develop advanced driver assistance systems [2] - The ID.ERA model is currently in the testing and validation phase, with the launch of the "Pioneer Experience Program" inviting users to participate in upcoming winter tests [2] Group 2: SAIC Audi - SAIC Audi has launched a new vehicle based on the E5 Sportback, priced at 279,900 yuan, which is 10,000 yuan higher than the existing Pioneer quattro model [2] - The new Audi E5 Sportback offers luxury features including 20-inch wheels, 285 tire width "dual tires," front seat massage, rear seat heating, privacy glass, and BOSE sound system [2]