证券代码：600702 证券简称：舍得酒业 公告编号：2025-032 舍得酒业股份有限公司2024年年度权益分派实施公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 相关日期 | 股份类别 | 股权登记日 | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- | --- | --- | --- | | Ａ股 | 2025/5/22 | － | 2025/5/23 | 2025/5/23 | 差异化分红送转： 是 一、 通过分配方案的股东大会届次和日期 重要内容提示： 每股分配比例 本次利润分配方案经舍得酒业股份有限公司（以下简称"公司"）2025 年 4 月 29 日的2024 年年度股东大会审议通过。 A 股每股现金红利0.43元 二、 分配方案 1. 发放年度：2024年年度 （1）本次差异化分红方案 公司 2024 年度利润分配方案为：以实施权益分派股权登记日的总股本 333,122,441 股， 扣除公司回购库存股份 4,194,299 股，即以 328,928,142 股为基数，按每 ...

Core Insights - The overall performance of listed liquor companies in 2024 showed steady growth despite industry pressures, with 22 companies reporting a total revenue of 446.22 billion yuan and a net profit of 167.82 billion yuan, reflecting a slowdown in growth rates compared to previous years [1][4] Industry Overview - The liquor sector experienced increased differentiation in 2024, with six leading companies accounting for 80% of total revenue and 90% of net profit, even showing slight increases from 2023 [1][4] - The top six liquor companies, including Guizhou Moutai, Wuliangye, and Shanxi Fenjiu, achieved a combined revenue of 379.74 billion yuan, marking a significant increase of 164.96 billion yuan since 2020 [5][6] Competitive Landscape - Shanxi Fenjiu entered the top three with a revenue of 36 billion yuan, indicating a shift in rankings among leading companies [4][5] - The competition among mid-tier liquor companies intensified, with companies like Shunxin Agriculture and Shede Liquor facing significant revenue declines, highlighting the challenges in maintaining market positions [4][9] Market Trends - The industry is undergoing a transition towards high-end and youth-oriented products, with companies needing to focus on national expansion to succeed in a competitive market [4][11] - Regional market reliance remains high among many companies, with some struggling to increase their contributions from outside their home markets [10][11] Future Outlook - Companies are expected to balance expansion with cost control, with a focus on refining distribution channels as a new competitive dimension [11][13] - Emerging markets, particularly in the northwest, are becoming battlegrounds for companies seeking to increase their market share [11][13]

投资要点 25Q1 公司实现收入 15.76 亿元， 同比-25.14%； 实现归母净利润 3.46 亿元， 同比-37.10%；实现扣非 净利润 3.43 亿元， 同比-37.14%。 公司坚持老酒战略，推进多品牌齐头并进。我们认为随着宏观经济政策发力+政商务消费需求恢复，公 司盈利能力有望提升。 产品结构承压，关注政商务消费需求恢复 1 ）利润端：25Q1 白酒收入 14.42 亿元，同比-26.5%，或因渠道库存消化，蓄力后续健康发展。25Q1 公司毛利率/净利率同比-4.8/ -4.2pcts 至 69.4%/21.9%。 3）现金流：销售收现16.23 亿（-15%），经营性净现金流为2.24 亿（+107%）。 品味舍得短期承压，电商渠道增速较快 1）分产品：25Q1 中高档酒/普通酒实现收入 12.34 亿元/2.08 亿元，同比-28.46%/-12.59%。品味短期销 售承压，舍之道受益 200 元价格带增长，增长保持相对稳健。 盈利预测及估值 2）分区域：25Q1 四川省内/省外收入为4.94 亿元/9.49 亿元，分别同比-8.96%/-33.25%，省内表现相对 优异。 3）分渠道：2 ...

Investment Rating - The investment rating for the company is maintained as "Buy" [5] Core Views - The company is experiencing short-term pressure on performance, with a focus on the recovery of government and business consumption demand [1] - The company is committed to its old liquor strategy while promoting multi-brand, youth-oriented, and international strategies [3] - The stock option incentive plan aims to boost confidence among executives and is linked to ambitious revenue and profit growth targets [3] Financial Performance Summary - In Q1 2025, the company's white liquor revenue was 1.442 billion yuan, down 26.5% year-on-year, attributed to channel inventory digestion [1] - Gross margin and net margin decreased by 4.8 and 4.2 percentage points year-on-year to 69.4% and 21.9%, respectively [1] - The company reported a cash flow from sales of 1.623 billion yuan, a decrease of 15%, while operating net cash flow increased by 107% to 224 million yuan [1] - The company’s revenue forecast for 2025-2027 is projected to grow at rates of 5.7%, 6.2%, and 8.4%, respectively, with net profit growth rates adjusted to 165%, 25%, and 10% [4] Product and Channel Performance - In Q1 2025, the revenue from mid-to-high-end liquor and ordinary liquor was 1.234 billion yuan and 208 million yuan, down 28.46% and 12.59% year-on-year, respectively [1][2] - E-commerce revenue grew by 37% year-on-year, indicating a rapid development in this channel [2] - The company’s revenue from Sichuan province was 494 million yuan, down 8.96%, while revenue from outside the province was 949 million yuan, down 33.25% [2] Strategic Initiatives - The company is enhancing its production system through intelligent upgrades and expanding its capacity while improving the quality of old liquor [3] - The stock option incentive plan involves granting up to 2.0366 million restricted shares to 168 executives at a price of 28.78 yuan per share, with performance targets set for revenue and net profit growth [3]

Industry Investment Rating - The investment rating for the food and beverage industry is "Outperform the Market" and is maintained [2] Core Viewpoints - The food and beverage industry is experiencing a mixed performance across various segments, with opportunities in new channels and product categories. The report highlights the need for companies to adapt to changing consumer preferences and market dynamics [5][6][7] Summary by Relevant Sections 1. Baijiu Sector - The baijiu sector achieved a total revenue of CNY 440.515 billion in 2024, with a year-on-year growth of 6.89%, and a net profit of CNY 166.778 billion, up 7.50%. In Q1 2025, revenue was CNY 152.933 billion, growing 1.82%, and net profit was CNY 63.340 billion, increasing 2.33% [15][19] - High-end baijiu brands like Moutai, Wuliangye, and Luzhou Laojiao are expected to see stable growth targets of around 9%, 5%, and steady progress respectively for 2025 [19][21] - The report notes that companies are increasing dividend rates to enhance returns for investors, with expected dividend yields for major brands ranging from 1.39% to 6.28% in 2025 [18] 2. Frozen Food - The frozen food industry is facing a slowdown in growth, with leading companies like Anjijia showing resilience while others like Qianwei Central Kitchen are under pressure due to product structure. The industry is seeking breakthroughs in products and channels to improve revenue and profit [6] 3. Snack Foods - The snack food sector is experiencing differentiation, with leading companies leveraging product innovation and channel expansion to drive growth. Salted Fish's brand "Big Demon King" has shown significant results from brand investment [6] 4. Soft Drinks - The soft drink segment is seeing high growth from brands like Dongpeng, while companies like LuLu and Master Kong maintain operational resilience. New products in the health drink category are also performing well [6] 5. Pet Food - The pet food industry remains highly prosperous, with leading companies like Guibao Pet and Zhongchong Co. showing revenue growth rates of 21.22% and 19.15% respectively in 2024 [7] 6. Bakery Products - The bakery sector is recovering, with significant growth in supermarket channels driven by new product launches. Companies like Angel Yeast are expanding their international business, contributing to overall growth [8] 7. Dairy Products - Yili's revenue is stabilizing with better-than-expected profit performance, while New Dairy is seeing continuous profit margin improvements. Yili aims for a total revenue of CNY 119 billion in 2025 [8] 8. Beer - The beer market is witnessing a recovery in consumption, with major brands like Qingdao Beer and Chongqing Beer showing positive sales growth in Q1 2025 [9] 9. Seasoning Products - The seasoning industry is under pressure, but companies like Haitian are performing steadily, with core products like soy sauce maintaining growth [9]

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [9] Core Views - The recent interest rate cuts are expected to boost market liquidity and improve market sentiment, particularly benefiting the liquor sector [7] - The white liquor sector is showing signs of recovery, with demand stabilizing and companies focusing on optimizing channels and brand cultivation for growth [7] - The overall valuation of the liquor sector is considered low, with many companies engaging in share buybacks and increasing dividend payouts [7] Summary by Sections Industry Performance - In the past month, the food and beverage sector has shown a slight increase of 0.1%, while the Shanghai Composite Index has increased by 2.6% [3] Market News - China's beer export value increased by 8.3% in the first quarter of 2025 [18] - The white liquor industry in Lüliang aims for an output value exceeding 13.2 billion yuan in the first half of 2025 [18] - The EU's total export value of alcoholic beverages is projected to reach 29.8 billion euros in 2024 [18] Investment Insights - The report highlights two main lines for investment recommendations in the liquor sector: companies with valuation advantages and those expected to perform well throughout the year [7] - Recommended companies include: Water Well, Shanxi Fenjiu, Shede Liquor, and Jiu Gui Liquor for valuation advantages; and Wuliangye, Luzhou Laojiao, Shanxi Fenjiu, Jinshiyuan, Gujing Gongjiu, and Yingjia Gongjiu for overall recommendations [7] Key Company Feedback - The report provides earnings forecasts for several companies, indicating a positive outlook for major players in the liquor sector, with expected earnings per share (EPS) growth for companies like Luzhou Laojiao and Gujing Gongjiu [11] Industry Data Trends - The cumulative production of white liquor in 2024 is reported at 4.145 million tons, a decrease of 7.72% year-on-year [37] - The revenue of the white liquor industry in 2023 reached 756.3 billion yuan, reflecting a year-on-year increase of 9.7% [37] - The seasoning industry has seen a market scale growth from 259.5 billion yuan in 2014 to 592.3 billion yuan in 2023, with a CAGR of 9.6% [41]

Group 1 - The A-share market experienced a strong rebound after the May Day holiday, with the WIND white liquor index ending a four-week decline, rising by 2.06% this week [1][2] - 33 liquor companies saw their stock prices increase, accounting for over 80% of the sector, with *ST Lanhuang and *ST Yedao leading the gains at 14.05% and 8.46% respectively [2][4] - The performance of liquor companies that reported a decline in net profit for Q1 2025 was generally weak, with stock price increases of less than 1%, underperforming the white liquor index [1][7] Group 2 - The report from Huachuang Securities indicates that liquor companies are entering a phase of easing pressure, with the industry expected to reach a bottom signal after further clearing in Q2 2025, potentially leading to a recovery in the second half of the year [6] - Some liquor stocks showed weak rebounds due to significant declines in Q1 performance, with companies like Yanghe and Shede experiencing over 30% drops in both revenue and net profit [7] - The competitive landscape in the liquor industry is intensifying, and companies that fall behind in operational and brand competitiveness may face capital abandonment [8]

Industry Overview - The Chinese liquor industry is undergoing a deep adjustment in 2024, characterized by a decline in both production and sales, a slowdown in terminal sales, shrinking consumption scenarios, and insufficient consumer confidence [1] - The number of liquor companies experiencing revenue decline has increased from 2 to 6 compared to the previous year, with companies like Jiu Gui Jiu and Shun Xin Agriculture facing significant revenue drops for two consecutive years [1] Company Performance - Guizhou Moutai leads the industry with a gross margin of 91.93%, followed by Luzhou Laojiao at 87.54% and Shui Jing Fang at 82.76%. Shui Jing Fang's high gross margin is attributed to the elimination of low-end products, focusing on high-end liquor [2] - The lowest gross margins are reported by Jin Zhong Zi Jiu and Shun Xin Agriculture, at 36.03% and 34.94% respectively. Jin Zhong Zi Jiu's gross margin has decreased by 5.38 percentage points, while Shun Xin Agriculture's margin increased by 4.23 percentage points, mainly due to its slaughtering business [2] Gross Margin Trends - In 2024, the median gross margin for 19 liquor companies is 73.16%, down by 2 percentage points from the previous year. 12 companies, accounting for 63%, reported a decline in gross margins, with She De Jiu Ye experiencing the most significant drop of nearly 9 percentage points [3] - Jiu Gui Jiu also saw a gross margin decline of nearly 7 percentage points, indicating that mid-range liquor brands are facing the most severe impacts in this industry adjustment [3] Net Profit Margin Analysis - Guizhou Moutai boasts a net profit margin of 52.27%, followed by Luzhou Laojiao and Wuliangye at 43.27% and 37.22% respectively, although all three companies experienced slight declines in net profit margins compared to the previous year [4] - The lowest net profit margins are found in Jin Zhong Zi Jiu, Jiu Gui Jiu, Shun Xin Agriculture, Tian You De Jiu, and She De Jiu Ye, all below 10%. The most significant declines in net profit margins were seen in She De Jiu Ye and Jiu Gui Jiu [5] Financial Summary - The financial performance of major liquor companies shows a trend of declining margins, with notable companies like Jiu Gui Jiu reporting a net profit margin as low as 0.88% [4][5] - The financial data indicates that while some companies have managed to improve their net profit margins, the overall trend in the industry is one of contraction and increased pressure on mid-range and low-end products [5][6]

Core Viewpoint - The Chinese liquor industry is experiencing a deep adjustment in 2024, characterized by declining production and sales, sluggish terminal movement, shrinking consumption scenarios, and insufficient consumer confidence, leading to price inversions for various products [1] Group 1: Industry Trends - The liquor industry is facing dual declines in production and sales, with a notable slowdown in revenue growth for liquor companies in 2024 [1] - The number of liquor companies experiencing revenue declines increased from 2 to 6 compared to the previous year, with brands like Jiu Gui Jiu and Shun Xin Agriculture facing significant downturns for two consecutive years [1] Group 2: Sales Expenses - The total sales expenses for 19 listed liquor companies reached 45.87 billion yuan in the previous year, marking an 11% year-on-year increase, which outpaced revenue growth [2] - The median sales expense ratio rose from 16.26% to 19.1%, indicating a growing burden on companies [2] - Notably, Wu Liang Ye had the highest sales expenses at 10.692 billion yuan, followed by Gu Qing Gong Jiu and Kweichow Moutai [2] Group 3: Management Expenses - The total management expenses for listed liquor companies amounted to 22.85 billion yuan, slightly up from 22.66 billion yuan the previous year, with a median management expense ratio of 7.27% [3] - Eleven companies reported an increase in management expenses, while eight companies saw a decline [3] - Companies like Shanxi Fen Jiu, Shui Jing Fang, and Tian You De Jiu experienced management expense growth exceeding 10% [3] Group 4: Expense Ratios - Jiu Gui Jiu had the highest sales expense ratio at 42.94%, followed by Jin Zhong Zi Jiu at 31.84% and Gu Qing Gong Jiu at 26.22% [4] - Kweichow Moutai had the lowest sales expense ratio at 3.24%, indicating efficient cost management [4] - The management expense ratios for Tian You De Jiu, Jiu Gui Jiu, and Jin Zhong Zi Jiu exceeded 10%, while companies like Wu Liang Ye and Kweichow Moutai maintained lower ratios [4]

有9家酒企归母净利润低于10亿元，4家净利润低于1亿元。去年只有金种子酒一家酒企亏损，亏损金额 从上年的0.22亿元扩大到2.58亿元。 出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒企则开始面对压力。 从上市公司层面来看，2024年酒企收入增速大幅放缓，收入下滑酒企数量从上年的2家增至6家。酒鬼酒 和顺鑫农业已经连续大幅下滑两年。 19家上市白酒公司归母净利润增长7.6% 贵州茅台一家占比达到52% 2024年19家上市白酒公司（剔除*ST岩石（维权）），总共实现归母净利润1668.48亿元，同比增长 7.6%。 贵州茅台去年净利润达到862.28亿元，占上市白酒净利润的近52%，提升了3.48个百分点。其次是五粮 液、泸州老窖和山西汾酒，归母净利润分别为318.5 ...