Investment Rating - The report maintains a "Buy" rating for the company [7][5]. Core Views - The company has shown initial results in cost reduction and efficiency improvement, with a focus on high-quality development [1]. - The hotel business performance has been flat, but there are signs of marginal improvement in the second quarter [2]. - The overseas operations are showing signs of recovery, although adjustments in management are still needed [3]. - The company is actively expanding its hotel network and enhancing its competitive edge through digital transformation and member system improvements [4]. Summary by Sections Financial Performance - In H1 2025, the company achieved revenue of 6.526 billion RMB, a year-on-year decrease of 5.31%, and a net profit attributable to shareholders of 371 million RMB, down 56.27% [1]. - The second quarter saw revenue of 3.585 billion RMB, a decrease of 2.74% year-on-year, with a net profit of 335 million RMB, down 49.12% [1]. Hotel Business Operations - The hotel business revenue for H1 2025 was 6.422 billion RMB, down 5.14% year-on-year, with a net profit of 240 million RMB, down 66.16% [2]. - The domestic hotel business revenue was 4.575 billion RMB, down 4.25% year-on-year, primarily due to a subdued business travel environment [2]. Overseas Operations - In H1 2025, overseas limited-service hotel revenue was 2.37 billion EUR, down 9.02%, with a net loss of 45.15 million EUR [3]. - The company is focusing on debt restructuring and improving profitability through various financial strategies [3]. Expansion and Strategy - As of H1 2025, the company operated 13,796 hotels, with 673 new openings and 293 closures, resulting in a net increase of 380 hotels [4]. - The company has signed contracts for 17,771 hotels, with a reserve of 3,975 hotels, indicating strong market share growth [4]. Profit Forecast and Valuation - The report maintains profit forecasts with expected EPS of 0.95, 1.17, and 1.33 RMB for 2025, 2026, and 2027 respectively [5]. - The target price is set at 27.55 RMB, based on a 29x PE for 2025 [5].

Group 1 - The hotel industry has experienced a significant boost this summer, with a strong demand for quality travel and unique experiences, as evidenced by the increase in average order prices by 9.9% year-on-year during the summer travel season [1] - High-end hotels are performing well, with occupancy rates exceeding 70% in locations like Sanya, where innovative activities such as coral reef observation camps have become popular [2] - The trend of traveling to events, such as concerts and exhibitions, has surged, with hotel and attraction searches around event venues increasing significantly, exemplified by a more than 7-fold increase in searches following the sale of concert tickets [2] Group 2 - The recovery of outbound tourism has been rapid, with popular destinations including Japan, Thailand, and South Korea seeing substantial growth in hotel bookings, such as a 98% increase in orders for hotels in Okinawa, Japan [3] - Hotels in destinations like Uzbekistan are adapting to cater to Chinese tourists, offering services such as Chinese-speaking concierge and traditional tea sets to enhance the guest experience [3] - Traditional tourist destinations like Indonesia and Australia continue to thrive, with family-friendly services being introduced in hotels to attract Chinese tourists, including free accommodation for children and dedicated entertainment activities [4] Group 3 - The cruise market has also seen a strong recovery, with over 1.377 million travelers passing through Shanghai's cruise port this year, marking a 48.71% year-on-year increase [4] - The demand for family-oriented cruise experiences has risen, with over 60% of guests being families, leading to increased bookings for family room types and entertainment facilities [4] - The cruise ship "Spectrum of the Seas" achieved record-high occupancy rates during the summer, indicating robust demand in the cruise sector [4]

Core Insights - The hotel industry is undergoing a strategic transformation from "scale expansion" to "value cultivation" in member operations, with Jin Jiang Hui as a leading example of this shift [1] - Jin Jiang Hui has launched nearly 30 summer cultural and tourism activities, leveraging user insights and ecological operational strategies to stand out in a competitive market [1] User Engagement - Jin Jiang Hui's APP and mini-program saw a nearly 15% increase in monthly active users during the summer, with a 106% month-on-month increase in activity participation [3] - The platform has created a complete closed loop of "digital user assets - diversified consumption scenarios - instant value realization," transforming members from "transients" to "residents" through high-frequency, strongly related scenario designs [3] Points Redemption - In a single month, nearly 600 million points were consumed, showcasing Jin Jiang Hui's innovative construction of a "points equal rights" value closed loop [5] - The integration of points redemption across various sectors, such as global travel projects and Michelin restaurant bookings, has transformed the points system from a promotional tool to a value currency, significantly increasing member lifetime value (LTV) [5] Comprehensive Ecosystem - Jin Jiang Hui's unique four-dimensional service ecosystem encompasses "eating, staying, traveling, and playing," supported by the extensive hospitality industry chain of Jin Jiang International Group [7] - The integration of cultural consumption resources, such as performance tickets and intangible cultural heritage experiences, expands member rights beyond traditional offerings, enhancing the emotional value of membership [7] - The evolution of the membership system signifies a fundamental shift from maintaining transactional relationships to co-creating lifecycle value, indicating a transition from price competition to value symbiosis in the industry [7]

Core Viewpoint - The outbound tourism market in China is experiencing significant recovery, particularly in Southeast Asia, which is projected to attract 120 million international tourists and generate over $350 billion in tourism revenue by 2025, accounting for 8.5% of the region's GDP [2][3]. Group 1: Market Dynamics - Southeast Asia is becoming a primary destination for middle-class families in China, driven by its unique tourism resources and potential for hotel industry growth [3]. - The recovery of the outbound tourism market is supported by various platforms reporting a substantial increase in overseas travel product bookings [2]. Group 2: Company Strategy - Jinjiang Hotels has accelerated its expansion into Southeast Asia, signing a management agreement with RJJ Hotels to establish over 180 hotels in Malaysia, Indonesia, Vietnam, Laos, Cambodia, and the Philippines within five years [5][7]. - The company aims to build a localized team and adapt its brands to local markets while maintaining consistent quality standards [10][11]. Group 3: Operational Approach - Jinjiang's new "2.0 version" of going abroad emphasizes deep integration with local markets, focusing on sustainable business practices and long-term partnerships [9][10]. - The company is building a mixed team of 20% Chinese and 80% local staff to enhance communication and market understanding, which is crucial for successful overseas operations [13]. Group 4: Competitive Advantages - Jinjiang's robust supply chain system supports its international expansion, providing comprehensive procurement services to over 17,000 hotels globally [18][20]. - The company leverages its experience from managing the Hilton Garden Inn brand in China to effectively localize foreign brands in Southeast Asia [23][24]. - Jinjiang benefits from favorable government relations and trade agreements, enhancing its operational capabilities in the region [26]. Group 5: Future Outlook - The company is focused on quality over rapid expansion, prioritizing the establishment of high-quality initial projects before scaling up [30]. - Jinjiang's digital transformation efforts, including the unification of management systems across 10,000 hotels, position it for efficient operations and consistent service delivery in international markets [35].

Core Viewpoint - The hotel and catering sector experienced a rise of 0.91% on September 1, with Quan Juding leading the gains, while the overall market indices also showed positive performance [1][2]. Group 1: Market Performance - The Shanghai Composite Index closed at 3875.53, up by 0.46% [1] - The Shenzhen Component Index closed at 12828.95, up by 1.05% [1] Group 2: Individual Stock Performance - Quan Juding (002186) closed at 14.39, with a gain of 3.53% and a trading volume of 347,800 shares, totaling a transaction value of 492 million yuan [1] - Junting Hotel (301073) closed at 25.99, up by 3.22%, with a trading volume of 147,500 shares and a transaction value of 381 million yuan [1] - Jinling Hotel (601007) closed at 8.07, gaining 3.07%, with a trading volume of 231,300 shares and a transaction value of 185 million yuan [1] - Tongqinglou (605108) closed at 21.61, up by 2.42%, with a trading volume of 74,300 shares and a transaction value of 159 million yuan [1] - Huatian Hotel (000428) closed at 3.73, gaining 1.91%, with a trading volume of 295,800 shares and a transaction value of 110 million yuan [1] - Xi'an Catering (000721) closed at 10.55, up by 1.15%, with a trading volume of 821,200 shares and a transaction value of 880 million yuan [1] - Shoulv Hotel (600258) closed at 15.35, gaining 0.66%, with a trading volume of 322,200 shares and a transaction value of 493 million yuan [1] - *ST Yunwang (002306) closed at 1.88, up by 0.53%, with a trading volume of 186,200 shares and a transaction value of 34.93 million yuan [1] - Jinjiang Hotel (600754) closed at 23.04, down by 0.82%, with a trading volume of 159,000 shares and a transaction value of 367 million yuan [1] Group 3: Fund Flow Analysis - The hotel and catering sector saw a net outflow of 38.80 million yuan from institutional funds, while retail investors contributed a net inflow of 30.77 million yuan [2] - Speculative funds recorded a net inflow of 803.19 million yuan into the sector [2]

Investment Rating - The report maintains an "Accumulate" rating for the company [1] Core Views - The company reported a significant decline in net profit due to high base effects from the previous year, but the non-recurring net profit showed a year-on-year increase [3][4] - The company is progressing well with its store opening plans, having opened 673 new hotels in the first half of 2025, with a net increase of 380 hotels [6] - The company is focusing on a light-asset model, with a significant increase in franchise hotels while reducing directly operated hotels [6] Financial Performance - In H1 2025, the company achieved operating revenue of 6.526 billion yuan, a year-on-year decrease of 5.31%, and a net profit attributable to shareholders of 371 million yuan, down 56.27% [3] - The non-recurring net profit for H1 2025 was 409 million yuan, reflecting a year-on-year increase of 5.17% [3] - The gross profit margin for H1 2025 was 36.28%, a decrease of 3.57 percentage points year-on-year, primarily due to declining room rates [5] RevPAR Analysis - The RevPAR for limited-service hotels in H1 2025 was 146.0 yuan, down 5.10% year-on-year, with average room rates decreasing by 6.15% [4] - The RevPAR for full-service hotels in H1 2025 was 215.67 yuan, down 10.23% year-on-year [4] - The company’s overseas limited-service hotels achieved a RevPAR of 38.88 euros, a year-on-year decrease of 1.67%, but the average room rate increased by 2.27% [5] Store Opening Strategy - The company plans to open 1,300 new hotels in 2025 and has signed contracts for 2,000 new hotels [6] - The franchise strategy is being deepened, with a net increase of 414 franchise hotels in H1 2025 [6] Profit Forecast and Valuation - The profit forecasts for 2025-2027 have been adjusted downwards, with net profit estimates of 1.006 billion yuan, 1.205 billion yuan, and 1.412 billion yuan respectively [6][7] - The current stock price corresponds to a P/E ratio of 25 for 2025, 21 for 2026, and 18 for 2027 [6][7]

Core Insights - The company reported a revenue of 6.53 billion yuan, a year-on-year decrease of 5.3% [1] - The net profit attributable to shareholders was 371 million yuan, down 56.3% year-on-year [1] - The net profit excluding non-recurring items was 409 million yuan, an increase of 5.2% year-on-year [1] - The net operating cash flow was 1.331 billion yuan, a decline of 35.1% year-on-year [1] Operational Performance - During the reporting period, the company opened 673 new hotels and closed 293, resulting in a net increase of 380 hotels, bringing the total to 13,796 hotels with 1.3329 million rooms by the end of June [1] - The company has a signed hotel reserve of 17,771 hotels, with 663 new limited-service hotels opened, and the franchise model's share increased, with the main brand's new openings accounting for 86%, up 3 percentage points from the previous year [1] Cost Control - The company implemented a flat organizational structure reform, streamlining the domestic limited-service hotel segment into 13 departments and 2 business units, which reduced the management expense ratio to 15.62%, a decrease of 2.66 percentage points year-on-year [1] - The domestic full-service hotel business achieved a revenue of 122 million yuan, an increase of 18.16% year-on-year [1]

Core Viewpoint - Despite expanding its hotel network by 380 new openings in the first half of 2025, Jinjiang Hotels (600754), the largest hotel group in China, has faced a decline in both revenue and net profit, indicating a challenging operational environment [1][2]. Financial Performance - In the first half of 2025, Jinjiang Hotels reported operating revenue of 6.526 billion yuan, a year-on-year decrease of 5.31%, and a net profit attributable to shareholders of 371 million yuan, down 56.27% [1][2]. - The company's hotel business generated approximately 6.423 billion yuan in revenue, a decline of 5.14%, with a net profit of about 240 million yuan, down 66.16% [2][4]. Key Operational Metrics - The average revenue per available room (RevPAR) for full-service hotels decreased by 10% to 216.67 yuan, while mid-range and economy hotels also saw declines of 7% and 4% respectively [2][3]. - The average room rate for full-service hotels fell from 511 yuan to 461 yuan, and for limited-service hotels from 246 yuan to 231 yuan, indicating a price reduction strategy that has not compensated for revenue losses [4][5]. Expansion Strategy - Jinjiang Hotels continues to pursue an expansion strategy primarily through a franchise model, with over 96% of its 12,650 domestic hotels being franchise operations [5][6]. - The company faces challenges in maintaining brand standards and managing increased operational complexity due to rapid expansion [5]. International Operations - Jinjiang Hotels' international operations, particularly through the Louvre Group, have been a significant drag on overall performance, with continuous losses reported over the past five years [6][7]. - In the first half of 2025, the overseas limited-service hotel segment reported a net loss of 4.515 million euros, exacerbating the financial strain on the company [6][7]. IPO Plans - The company is seeking to initiate an IPO in Hong Kong to address its financial challenges, particularly the ongoing losses from its overseas operations [6][8]. - The funds raised from the IPO are intended for capital expenditures in overseas hotels, digital transformation, and debt repayment, aiming to alleviate financial pressure and improve capital structure [7][8].

丨证券研究报告丨 赵刚 杨会强 马健轩 SAC：S0490517020001 SAC：S0490520080013 SFC：BUX176 公司研究丨点评报告丨锦江酒店（600754.SH） [Table_Title] 2025 年半年度报告点评：公司降本成效明显， 门店保持稳健增长 报告要点 [Table_Summary] 2025 年上半年，公司实现营业收入 65.26 亿元，同比下降 5.31%，实现归母净利润 3.71 亿元， 同比下降 56.27%，扣非归母净利润 4.09 亿元，同比增长 5.17%。展望未来，短期内，公司延 续较高开店计划，预计 2025 年新增开业酒店 1300 家，新增签约酒店 2000 家，中长期看好公 司"12+3+1"品牌发展战略。预计 2025-2027 年公司归母净利润分别为 10.48、13.01、14.99 亿元，对应 PE 分别为 23/19/16X，维持"买入"评级。 分析师及联系人 [Table_Author] 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 锦江酒店（600754.SH） cjzqdt1111 ...

Core Viewpoint - Shanghai Jin Jiang International Hotel Co., Ltd. reported a relatively strong performance in its 2025 semi-annual report despite the challenging conditions in the domestic hotel industry, characterized by weak consumer demand and intense competition [2][3]. Financial Performance - In the first half of 2025, Jin Jiang Hotel achieved operating revenue of 6.526 billion yuan, a year-on-year decrease of 5.31%. However, the net profit attributable to shareholders after deducting non-recurring items was 409 million yuan, reflecting a year-on-year increase of 5.17% [2][5]. - The second quarter of 2025 marked a significant turnaround, with a net profit of 382 million yuan, representing a year-on-year growth of 17.11% and a quarter-on-quarter increase of 1335.32% [2][5]. Strategic Adjustments - Jin Jiang Hotel has implemented a series of reform measures to prepare for the recovery of the industry, moving away from the traditional growth logic of "scale equals growth" to a new growth strategy [3][6]. - The company has strategically exited several hotel properties, which impacted its revenue and net profit figures. Notably, the sale of 100% equity in Fashion Journey Hotel Management Co., Ltd. and the disposal of certain hotel properties contributed significantly to previous financial results [4][5]. Operational Efficiency - The management has initiated organizational reforms and digitalization efforts to enhance operational efficiency, including streamlining decision-making processes and reducing the number of regional divisions [6][7]. - The management expense ratio decreased to 15.62%, down 2.66% year-on-year, indicating improved cost management [8]. Digital Transformation - Jin Jiang Hotel has unified its hotel management systems across 10,000 locations, which is expected to enhance standardized management and operational efficiency [10][11]. - The company has increased its direct connection rate to 75% through the elimination of private connections with OTAs, aiming for an 80% target by the end of the year [12][13].