Financial Performance - The company reported a revenue of RMB 1.2 billion for the first half of 2022, representing a year-on-year increase of 15%[17]. - The company's revenue for the first half of 2022 was ¥859,065,752.09, a decrease of 21.05% compared to ¥1,088,180,407.11 in the same period last year[22]. - The company reported a significant increase in revenue, achieving a total of 1.5 billion in Q2 2022, representing a 20% year-over-year growth[106]. - The total operating revenue for the first half of 2022 was CNY 859,065,752.09, a decrease of 21.05% compared to CNY 1,088,180,407.11 in the same period of 2021[140]. - The company reported a total comprehensive income loss of -129,224,924.83 RMB for the period, indicating a challenging financial environment[157]. Profitability and Earnings - The net profit attributable to shareholders for the first half of 2022 was -¥129,224,924.83, compared to -¥62,256,381.84 in the previous year[22]. - The basic earnings per share for the first half of 2022 was -¥0.31, compared to -¥0.15 in the same period last year[22]. - The company's net profit for the first half of 2022 was a loss of approximately ¥129.21 million, compared to a loss of ¥62.26 million in the same period of 2021, indicating a worsening performance[143]. - The total comprehensive income for the first half of 2022 was a loss of approximately ¥129.21 million, compared to a loss of ¥62.26 million in the same period of 2021[143]. Cash Flow and Liquidity - The net cash flow from operating activities was -¥210,179,752.67, an improvement from -¥441,198,418.05 in the same period last year[22]. - Cash and cash equivalents decreased by 29.69% to CNY 1,520,783,346.95, accounting for 34.85% of total assets, primarily due to repayment of maturing notes and reduced sales[54]. - The total cash and cash equivalents at the end of the period stood at 1,034,580,583.06 RMB, compared to 527,325,834.13 RMB at the end of the previous year, reflecting a 96% increase[154]. - The net cash flow from operating activities was -295,207,403.39 RMB, an improvement from -528,713,949.19 RMB in the same period last year, indicating a 44% reduction in losses[154]. Market Expansion and Product Development - User data indicates a growth in active customers, reaching 5 million, which is a 20% increase compared to the previous year[17]. - The company plans to launch two new product lines in the second half of 2022, focusing on health-oriented beverages[17]. - Market expansion efforts include entering three new provinces, aiming for a 10% increase in market share by the end of 2022[17]. - The company is considering strategic acquisitions to enhance its product portfolio, with a budget of 300 million earmarked for potential acquisitions[106]. - The company is committed to expanding its market presence and exploring new product development to meet consumer demands[69]. Research and Development - The company has allocated RMB 100 million for research and development of new technologies in beverage production[17]. - The company is investing in new technology development, allocating 50 million towards R&D initiatives in the upcoming fiscal year[106]. - Research and development expenses increased by 30% to $150 million, reflecting the company's commitment to innovation and new technology[112]. Risk Management - The management highlighted potential risks including supply chain disruptions and increased raw material costs[17]. - The company faces risks related to product quality control, with a focus on maintaining strict quality standards and certifications such as HACCP and ISO9001:2008[66]. - Raw material price volatility poses a risk, as key ingredients like skim milk powder and sugar constitute a large portion of production costs[69]. - The company plans to enhance its supply chain management and establish strategic partnerships with suppliers to address raw material price fluctuations[69]. Environmental Compliance - The company has not been penalized for environmental issues during the reporting period and complies with national environmental protection laws and standards[81]. - The company’s production bases are not classified as key pollutant discharge units for 2022, ensuring adherence to environmental regulations[81]. - The company has implemented advanced equipment and technology upgrades to reduce noise pollution and ensure compliance with environmental standards[84]. - The company has a strict adherence to environmental regulations, ensuring all emissions are within legal limits[91]. Corporate Governance - The company approved the 2021 annual financial report, which includes a profit distribution plan and financial settlement report[71]. - The company has a stock incentive plan that was approved in 2018, granting 19.34 million shares at a price of 7.85 CNY per share[75]. - The company reported a commitment to strictly adhere to legal and regulatory requirements regarding shareholding and lock-up periods, with a promise to hold shares long-term[98]. - The company emphasizes the importance of not interfering with management activities or harming company interests[100].

证券代码：603711 证券简称：香飘飘 公告编号：2022-029 香飘飘食品股份有限公司 关于接待机构投资者调研情况的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 香飘飘食品股份有限公司（以下简称"公司"）于近日通过电话及现场交 流形式接待了机构投资者调研，现将调研具体情况公告如下： 一、调研基本情况 调研时间：2022 年 7 月 调研方式：电话及现场交流 调研机构名称（排名不分先后）：华西证券、敦和资管、国海证券、国信 证券、建信基金、华夏基金、华安基金、泰康资产、香港京华山、国信资管、 鹏华基金、银河基金、安信基金、天治基金、浙商证券、信诚基金、长金投资、 太平基金、中庚基金、名禹资产、南土资产、兴银理财、源乘投资、泰信基金、 信泰人寿、勤远投资、中信自营、盈峰资产、亥鼎云天私募、博时基金、五地 投资、英大资产、中加基金、宽潭投资、国投瑞银、武汉昊宇私募、广发基金、 德邦基金、凯石基金、诺德基金 公司接待人员：董事会秘书邹勇坚先生、财务总监李超楠女士、证券事务 代表李菁颖女士 二、主要交流内容 问题 1：如何 ...

证券代码：603711 证券简称：香飘飘 公告编号：2022-026 香飘飘食品股份有限公司 关于接待机构投资者调研情况的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 香飘飘食品股份有限公司（以下简称"公司"）于近日通过电话会议交流 形式接待了机构投资者调研，现将调研具体情况公告如下： 一、调研基本情况 调研时间：2022 年 6 月 调研方式：电话会议交流 调研机构名称（排名不分先后）：天风证券、泰康资管、上投摩根基金、 光大保德信基金、湖南源乘投资、招商证券、中欧瑞博投资、东证融汇资产、 上海途灵资产、长沙牧童私募基金、颐和久富投资、北京鼎萨投资、长隽资本、 中信资本、北京凯读投资、北京凯思博投资、共青城意志力私募基金、上海斯 诺波投资、中新融创资本、苏州龙远投资、华林证券、杭州河清投资、上海致 畅投资、上海環翰投资、嘉合基金、上海甄投资产 公司接待人员：董事会秘书邹勇坚先生、财务总监李超楠女士、证券事务 代表李菁颖女士 二、主要交流内容 问题 1：公司为即饮业务旺季的到来做了哪些准备？ 答：随着即饮旺季的到来，公 ...

证券代码：603711 证券简称：香飘飘 公告编号：2022-023 香飘飘食品股份有限公司 关于接待机构投资者调研情况的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 香飘飘食品股份有限公司（以下简称"公司"）于近日通过电话会议交流 形式接待了机构投资者调研，现将调研具体情况公告如下： 一、调研基本情况 调研时间：2022 年 5 月 调研方式：电话会议交流 调研机构名称（排名不分先后）：海通证券、天风证券、国盛证券、西部 证券、杭州汇升投资、煜德投资、中信建投、天虫资本、中债信用、志开投资、 华创证券、中融基金、国寿安保基金、光大保德信基金、融通基金、东方基金、 中信证券自营、上海合远私募、财通证券、华福证券、上海乘是资产、东海证 券、惠通基金、东北证券、顶天投资、光正资管、泰康资管、景泰利丰投资、 嘉实基金、中银资管、观富资产 公司接待人员：董事会秘书邹勇坚先生、财务总监李超楠女士、证券事务 代表李菁颖女士 二、主要交流内容 问题 1：2021 年全年公司经典/好料系列，液体奶茶/果汁茶的具体收入表 现如何？公司营 ...

Revenue Growth - The company reported a significant increase in revenue, achieving a total of 1.5 billion CNY for the fiscal year 2021, representing a growth of 20% year-over-year[2]. - The company has set a future outlook with a revenue target of 2 billion CNY for the next fiscal year, indicating a projected growth of 33%[2]. - The company reported a revenue increase of 15% year-over-year, reaching $1.5 billion in Q3 2023[53]. - The company provided guidance for the next quarter, expecting revenue to be between $1.6 billion and $1.7 billion, indicating a potential growth of 7% to 13%[22]. - The company reported a revenue increase of 19% year-over-year, reaching $1.2 billion in Q1 2021[91]. - The company reported a revenue increase of 34% year-over-year, reaching $1.2 billion in Q4 2023[142]. - The company reported a revenue increase of 50% year-over-year, reaching $1.5 billion in Q4 2023[187]. - The company provided a forward guidance of 20% revenue growth for the next quarter, projecting revenues of approximately $1.8 billion[189]. User Growth - User data indicates that the customer base expanded by 15%, reaching 10 million active users by the end of 2021[2]. - User data showed a growth of 25% in active users, totaling 5 million users by the end of the quarter[54]. - User data showed an increase in active users to 10 million, up from 8 million in the previous quarter, marking a 25% growth[21]. - User data showed a growth of 20% in active users, totaling 10 million users by the end of the quarter[74]. - User data showed a total of 30 million active users, up from 25 million in the previous quarter, indicating a 20% growth[133]. - User engagement metrics improved, with a 30% increase in active users compared to the previous quarter[106]. - User retention rates improved to 85%, reflecting a 5% increase from the previous quarter[74]. Product Development - New product launches include the "Honey Valley Fruit Tea," which is expected to contribute an additional 200 million CNY in sales[2]. - New product launches are expected to contribute an additional $200 million in revenue over the next fiscal year[14]. - New product launches included a premium juice tea line, expected to contribute an additional $200 million in revenue over the next year[45]. - New product launches are anticipated to contribute an additional $200 million in revenue over the next fiscal year[147]. - New product launches included a flagship product that contributed to 30% of total sales in the quarter[92]. - New product launches are expected to contribute an additional $5 million in revenue over the next quarter[115]. - New product launches are expected to contribute an additional $300 million in revenue over the next fiscal year[181]. Market Expansion - Market expansion plans include entering three new provinces in China, aiming to increase market share by 10% in these regions[2]. - Market expansion efforts are underway, targeting an increase in market share by 10% in the Asia-Pacific region[14]. - Market expansion plans include entering three new international markets by the end of the year, projected to increase user base by 30%[25]. - Market expansion efforts have led to a 20% increase in market share in the Asia-Pacific region[54]. - Market expansion plans include entering three new international markets by Q3 2021, targeting a 10% increase in market share[47]. - Market expansion efforts are focused on entering three new international markets by the end of the year, projected to increase user base by 15%[132]. - The company plans to expand its market presence in Asia, targeting a 30% increase in market share by the end of 2024[198]. Strategic Acquisitions - The company is considering strategic acquisitions to enhance its product portfolio, with a budget of 300 million CNY earmarked for potential targets[2]. - The company is exploring acquisition opportunities in the beverage sector, with a budget of $100 million allocated for potential deals[48]. - The company has completed a strategic acquisition of a smaller competitor for $300 million, expected to enhance market share[26]. - The company is exploring potential acquisitions to enhance its product offerings, with a budget of $200 million allocated for this purpose[55]. - The company completed a strategic acquisition of a tech startup for $200 million to bolster its product offerings[192]. - A strategic acquisition is planned, targeting a company with a valuation of $500 million to enhance product offerings and market reach[183]. - The company has completed a strategic acquisition of a local beverage brand for $100 million, expected to enhance product offerings and distribution channels[153]. Research and Development - The company is investing in new technology development, allocating 100 million CNY towards R&D for innovative beverage solutions[2]. - The company is investing $50 million in research and development for new technologies aimed at enhancing user experience[14]. - The company is investing $50 million in R&D for new technologies aimed at enhancing user experience[46]. - The company is investing $200 million in R&D for new technologies aimed at enhancing user experience[160]. - The company is investing heavily in R&D, with a budget increase of 30% to enhance technology development[181]. - The company is investing $100 million in research and development for new technologies over the next two years[183]. Marketing Strategies - A new marketing strategy focusing on digital channels is expected to increase brand awareness by 25% over the next year[2]. - A new marketing strategy has been implemented, focusing on digital channels, which is anticipated to increase customer engagement by 30%[14]. - A new marketing strategy focusing on digital channels is expected to increase customer engagement by 30%[49]. - A new marketing strategy has been implemented, expected to increase brand awareness by 30% over the next six months[84]. - The company plans to implement a new marketing strategy focusing on digital channels, with a budget increase of 30% for online advertising[153]. - A new marketing strategy has been implemented, resulting in a 30% increase in customer engagement[192]. - The company plans to implement new marketing strategies aimed at increasing brand awareness by 40% in the next fiscal year[75]. Operational Efficiency - The gross margin improved to 45%, up from 40% in the previous year, reflecting better cost management and pricing strategies[2]. - The company plans to enhance its supply chain efficiency, targeting a reduction in logistics costs by 15%[2]. - The company reported a 5% decrease in operational costs due to improved efficiency measures implemented in Q1 2021[50]. - The company reported a 10% increase in gross margin, reaching 45% for the last quarter[110]. - The company reported a 10% reduction in operational costs due to efficiency improvements[191]. - The company reported a net profit margin of 12%, up from 10% in the previous quarter[195]. - The company has implemented new strategies to enhance customer retention, aiming for a 15% reduction in churn rate[181]. Customer Satisfaction - Customer satisfaction ratings improved by 15%, reflecting the success of recent service enhancements[54]. - Customer satisfaction ratings improved to 90%, reflecting the success of recent service enhancements[123]. - Customer satisfaction ratings improved to 90%, up from 85% last quarter, indicating better service delivery[115]. - Customer satisfaction ratings improved by 15%, reflecting the positive impact of recent product updates and customer service enhancements[145]. - Customer satisfaction ratings improved to 90%, reflecting successful customer engagement strategies[153]. - Customer satisfaction ratings improved by 5% following the implementation of new service protocols[189]. - Customer retention rates improved to 85%, up from 80% last year, reflecting better customer satisfaction and loyalty[147].

Financial Performance - The company's revenue for Q1 2022 was ¥495,511,354.37, representing a decrease of 28.28% compared to the same period last year [6] - The net profit attributable to shareholders was a loss of ¥59,676,638.84, a decline of 2,105.78% year-on-year [6] - Basic and diluted earnings per share were both -¥0.14, reflecting a decrease of 1,500.00% compared to the previous year [6] - The company's total revenue for Q1 2022 decreased significantly due to the impact of the domestic pandemic, with a notable decline in holiday consumption of instant products [19] - The net profit attributable to the parent company dropped substantially, primarily due to a significant increase in raw material costs compared to the same period last year [19] - Total operating revenue for Q1 2022 was CNY 495,511,354.37, a decrease of 28.3% compared to CNY 690,919,315.80 in Q1 2021 [28] - Net profit for Q1 2022 was a loss of CNY 59,667,351.47, compared to a profit of CNY 2,975,226.26 in Q1 2021 [32] - The total comprehensive income attributable to the parent company was -59,676,638.84 CNY, compared to 2,975,226.26 CNY in the previous year [34] Cash Flow - The net cash flow from operating activities was negative at ¥221,895,289.11, indicating a significant cash outflow [6] - The net cash flow from operating activities was -221,895,289.11 CNY, an improvement from -261,551,702.57 CNY year-over-year [37] - Cash inflow from operating activities totaled 687,464,231.14 CNY, down from 851,637,492.78 CNY in the previous year [34] - Cash outflow from operating activities was 909,359,520.25 CNY, compared to 1,113,189,195.35 CNY last year [37] - The net cash flow from investing activities decreased by 140.00%, primarily due to changes in the structure of financial products [12] - The net cash flow from investing activities was -114,183,500.51 CNY, a significant decrease from 285,469,203.20 CNY in the previous year [37] - The net cash flow from financing activities was -17,527,601.72 CNY, contrasting with a positive flow of 134,263,864.90 CNY last year [39] Assets and Liabilities - Total assets at the end of the reporting period were ¥4,711,804,251.04, down 5.98% from the end of the previous year [9] - As of March 31, 2022, the company's total assets amounted to RMB 4.71 billion, a decrease from RMB 5.01 billion at the end of 2021 [23] - The company's total liabilities decreased to CNY 1,791,505,339.18 from CNY 2,031,689,454.93 [28] - The total assets decreased to CNY 4,711,804,251.04 from CNY 5,011,355,718.26 [28] - The ending balance of cash and cash equivalents was 1,505,124,440.45 CNY, down from 1,222,223,930.42 CNY in the previous year [39] Equity and Shareholder Information - Shareholders' equity attributable to the parent company decreased by 2.00% to ¥2,917,762,708.59 [9] - Total equity attributable to shareholders was CNY 2,917,762,708.59, down from CNY 2,977,439,347.43 [28] Operational Metrics - The company reported a significant decrease in accounts receivable by 54.96%, primarily due to the recovery of credit from distributors [12] - The company reported a decrease in accounts receivable from RMB 34.57 million to RMB 15.57 million year-on-year [23] - Sales revenue of ready-to-drink products remained stable, with juice tea achieving sales revenue of RMB 147 million, a year-on-year increase of 8.37% [19] - The sales revenue in Wuhan, a key market for juice tea, grew by 37.59% year-on-year, indicating strong market performance [19] - The total current assets decreased from RMB 2.87 billion to RMB 2.55 billion year-on-year [23] Investment and Expenses - Investment income dropped by 76.04%, mainly due to reduced returns from financial products [12] - Research and development expenses for Q1 2022 were CNY 5,841,071.32, slightly up from CNY 5,641,186.73 in Q1 2021 [32] - Financial expenses for Q1 2022 were CNY -14,503,789.93, compared to CNY -3,492,312.03 in Q1 2021 [32] - The company's cash and cash equivalents were reported at RMB 1.80 billion, down from RMB 2.16 billion in the previous year [20] - The company has adjusted the prices of some instant products starting February 1, 2022, with expected adjustments to be reflected at the sales terminals in Q2 [19] - The company's long-term equity investments remained stable at RMB 2.30 million [23] - The company reported a decrease in cash received from investment activities, totaling 114,671,331.62 CNY, down from 537,580,580.21 CNY last year [37] - The company's cash and cash equivalents increased, with interest income rising to CNY 16,992,441.04 from CNY 7,374,544.19 in Q1 2021 [32]

2021 年第三季度报告 单位：元 币种：人民币 证券代码：603711 证券简称：香飘飘 香飘飘食品股份有限公司 2021 年第三季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完 整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中 财务报表信息的真实、准确、完整。 第三季度财务报表是否经审计 □是 √否 一、 主要财务数据 (一)主要会计数据和财务指标 年初至报告 | --- | --- | --- | --- | --- | |------------------------------------------------|----------------|----------------------------------------|------------------------------|----------- ...

Financial Performance - The company reported a total revenue of RMB 1.2 billion for the first half of 2021, representing a year-on-year increase of 15%[17]. - The gross profit margin for the first half of 2021 was 35%, compared to 32% in the same period last year, indicating improved cost management[17]. - The company reported a net profit of RMB 300 million for the first half of 2021, up 10% from the previous year[17]. - The company's operating revenue for the first half of the year reached ¥1,088,180,407.11, representing a 9.79% increase compared to ¥991,191,922.37 in the same period last year[33]. - The net profit attributable to shareholders was a loss of ¥62,256,381.84, slightly improved from a loss of ¥63,882,404.43 in the previous year[33]. - The net cash flow from operating activities was negative at ¥441,198,418.05, an improvement from a negative cash flow of ¥735,384,707.68 in the same period last year[33]. - The company achieved a revenue of 1.088 billion yuan, representing a year-on-year growth of 9.79%[81]. - Operating costs increased by 17.90% to 783,440,722.94 RMB, primarily due to changes in accounting policies and increased sales volume[115]. Market Expansion and Product Development - The company has expanded its user base to 10 million active users, a growth of 20% compared to the previous year[17]. - The company plans to launch three new product lines in the second half of 2021, focusing on health-oriented beverages[17]. - The company is exploring potential acquisitions to enhance its market presence and product offerings in the beverage sector[17]. - The company has invested RMB 50 million in R&D for new technologies aimed at improving product quality and safety standards[17]. - The company launched new products to align with the trend of younger and premium beverages, receiving positive consumer feedback[43]. - The company launched new flavors for its MECO brand juice tea, including "Red Pomegranate White Grape" and seasonal limited edition "Guifei Pink Lychee" during the reporting period[58]. - The company has expanded its product matrix to include solid brewed tea, juice tea, and liquid milk tea, catering to diverse consumer needs[56]. - The company plans to launch new products, including low-sugar juice tea and a new ready-to-drink fruit tea series, to capture market opportunities[110]. Sales and Marketing Strategies - The company achieved a 52% year-on-year increase in sales during the Tmall New Year Festival, driven by new product launches targeting the younger demographic[62]. - The company has established a national sales network with 1,224 distributors as of June 2021, covering major cities and counties across various regions[69]. - The company executed 627 promotional activities in campus channels to strengthen brand recognition among students[89]. - The MECO brand's online promotion campaign on Douyin attracted 69.1 million video entries, with a total of 3.35 billion views[86]. - The company increased its private domain membership by 19 million, reaching a total of 27 million members, enhancing consumer interaction and brand loyalty[97]. Risk Management - The company has identified key risks including supply chain disruptions and increased competition in the beverage market[17]. - The company faces risks related to product quality control, with a commitment to maintaining strict safety standards and certifications such as HACCP and ISO9001:2008[133]. - Regulatory risks are heightened due to increasing government scrutiny on food safety, which may impact operational costs and profit margins[134]. - Raw material price volatility poses a risk, with major ingredients like skim milk powder and sugar being critical to production costs[137]. - Seasonal sales fluctuations are significant, with peak sales in Q4 and Q1, prompting the company to diversify its product offerings to mitigate risks[135]. Environmental and Sustainability Initiatives - The company is committed to sustainability initiatives, aiming to reduce packaging waste by 30% by 2025[17]. - The company reported a total pollutant discharge of 7.8 tons/year for COD and 0.13 tons/year for ammonia nitrogen in 2021, with all emissions meeting national standards[167]. - The wastewater treatment facilities operated continuously, achieving a treatment capacity of 1200 tons/day, with COD emissions at 29 mg/l, significantly below the standard of 150 mg/l[166]. - The company has implemented advanced pollution control technologies, including anaerobic and aerobic treatment processes for wastewater, ensuring effective pollutant removal[166]. - The company has adopted energy-saving measures, including the installation of solar photovoltaic components, to reduce carbon emissions[174]. Corporate Governance and Compliance - The company has committed to holding its shares in accordance with legal and regulatory requirements, adhering to a lock-up period, and any reduction in shareholding post-lock-up will comply with relevant laws and regulations[180]. - The company guarantees that its initial public offering (IPO) prospectus does not contain false records or misleading statements, and it will bear legal responsibility for any inaccuracies[186]. - The company will actively compensate investors for direct economic losses caused by any false statements in the IPO prospectus, including establishing an investor compensation fund[186]. - The company has pledged to link the compensation system for directors and senior management to the execution of compensation measures[184]. - The company will accept supervision from regulatory bodies and the public regarding its commitments and will bear corresponding responsibilities for any violations[186].

Financial Performance - The company's operating revenue for 2020 was approximately CNY 3.76 billion, a decrease of 5.46% compared to 2019[27]. - Net profit attributable to shareholders for 2020 was approximately CNY 358.36 million, an increase of 3.15% year-over-year[27]. - The net cash flow from operating activities decreased by 53.41% to approximately CNY 335.41 million in 2020[27]. - The total assets at the end of 2020 were approximately CNY 4.74 billion, reflecting a 21.00% increase from the previous year[27]. - Basic earnings per share for 2020 were CNY 0.88, up 3.53% from CNY 0.85 in 2019[30]. - The weighted average return on equity for 2020 was 13.33%, a decrease of 1.37 percentage points from 2019[30]. - In Q4 2020, the company reported operating revenue of approximately CNY 1.87 billion, contributing significantly to the annual total[29]. - The net profit attributable to shareholders in Q4 2020 was approximately CNY 313.87 million, marking a strong finish to the year[29]. - The company reported a total sales revenue of RMB 372,541.10 million, a decrease of 5.46% compared to the previous period[123]. - The company's total revenue for the tea industry was approximately CNY 3.73 billion, a decrease of 5.49% year-over-year[82]. Dividend Distribution - The company plans to distribute a cash dividend of RMB 3.00 per 10 shares, totaling RMB 124,935,180.00 based on a total share capital of 416,450,600 shares[6]. - The company reported a cash dividend of 2.50 RMB per 10 shares for 2019, totaling 104,542,775 RMB, which was 30.09% of the net profit attributable to ordinary shareholders[170]. Audit and Compliance - The company has received an unqualified audit report with emphasis on matters related to going concern from the accounting firm[5]. - The board of directors and supervisory board members confirm the accuracy and completeness of the annual report, with no significant omissions or misleading statements[4]. - The board of directors and management have confirmed the financial report's authenticity and completeness[5]. - The company will accept supervision from regulatory authorities and the public regarding the fulfillment of these commitments[173]. - The management emphasized the importance of compliance with regulatory commitments to ensure investor protection and maintain market integrity[193]. Risk Management - The company has detailed potential risks in the report, which investors are advised to review[7]. - The company faces seasonal sales risks, with peak sales occurring in Q4 and Q1, while Q2 and Q3 are typically slower, impacting operational planning and marketing investments[162]. - The company is exposed to raw material price volatility risks, particularly for key ingredients like skim milk powder and sugar, which significantly impact production costs[164]. - The company is committed to optimizing its supply chain management to address potential fluctuations in raw material prices[164]. Product Development and Innovation - The company emphasizes the importance of food safety management systems, including HACCP and ISO certifications[17]. - The company launched new products under its brands, including two new flavors in the "Xiangpiaopiao" brand and three new yogurt fruit teas under the "MECO" brand, enhancing its product portfolio[40]. - The company is focused on continuous product innovation to drive future performance improvements[40]. - The company launched a series of new milk tea flavors, including black sesame glutinous rice and roasted quinoa coix, as part of its product innovation strategy[67]. - The company is actively working to diversify its product offerings to mitigate risks associated with a single product line, focusing on expanding its liquid beverage market share[163]. Market Strategy and Expansion - The company has established a strategic goal to become a globally recognized food and beverage brand, leveraging its well-known "Xiangpiaopiao" brand[43]. - The company has expanded its market presence to over 10 countries, including the USA, Canada, and Australia, although overseas sales remain a small proportion of total sales[46]. - The company is focusing on core cities for its ready-to-drink products, targeting schools and modern retail channels to enhance market penetration[155]. - The company plans to optimize its distribution channels by expanding its Chengdu model to more cities and focusing on high-potential markets[155]. Sales and Marketing - The company has successfully leveraged marketing strategies, including collaborations with influencers and live streaming events, to enhance brand visibility and consumer engagement[55]. - The company achieved a 250% year-on-year increase in total sales during the 2020 Double Eleven shopping festival, with MECO juice tea performing exceptionally well[55]. - The company is actively promoting its brand through new media channels and innovative marketing strategies to increase brand awareness and product sales[155]. Production and Operations - The company operates four production bases located in Huzhou, Chengdu, Tianjin, and Jiangmen, focusing on both solid and liquid tea products[40]. - The company has established a globally leading fully automated production line in the liquid milk tea and juice tea sector, ensuring fresh product supply while avoiding inventory issues[46]. - The company has implemented a rigorous quality control system, certified by HACCP and ISO standards, ensuring high product quality and industry-leading good product rates[61]. - The company has committed to not transferring or entrusting the management of its shares for 36 months from the date of listing, with a lock-up period extending if the stock price falls below the issue price for 20 consecutive trading days within the first 6 months[173]. Financial Management - The company’s investment activities resulted in a net cash outflow of ¥844,270,943.46, primarily due to increased purchases of financial products[100]. - The company’s accounts receivable decreased by 41.56% to ¥26,349,523.30, reflecting a reduction in credit limits used by distributors[101]. - The company has a 7.09% stake in Shenhenghe Investment Management (Shenzhen) Co., Ltd., which has a registered capital of 141.05 million RMB[140]. - The company is considering strategic acquisitions to bolster its product offerings, with potential targets identified in the G sector[197].

2021 年第一季度报告 公司代码：6 0 3 7 1 1 公司简称：香飘飘 香飘飘食品股份有限公司 2021 年第一季度报告 1 / 26 2021 年第一季度报告 í 二、 三、 四、 目录 | --- | |----------------| | | | 重要提示 . | | 公司基本情况 . | | 重要事项 . | | 附录 . | 2 / 26 2021 年第一季度报告 单位：元 币种：人民币 一、 重要提示 1.1 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整， 不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和连带的法律责任。 1.2 公司全体董事出席董事会审议季度报告。 1.3 公司负责人蒋建琪、主管会计工作负责人邹勇坚及会计机构负责人（会计主管人员）李超楠 保证季度报告中财务报表的真实、准确、完整。 1.4 本公司第一季度报告未经审计。 二、 公司基本情况 2.1 主要财务数据 | --- | --- | --- | --- | --- | |-------------------------------------------------|------ ...