Core Viewpoint - The automotive market in September saw significant activity with nearly 80 new models launched, leading to record sales for several companies, particularly in the new energy vehicle sector [2]. Group 1: BYD - In September, BYD achieved total sales of 396,270 vehicles, a year-on-year decline of approximately 5.52% but a month-on-month increase of about 6.06% [3]. - Cumulatively, BYD sold 3.26 million vehicles from January to September, representing a year-on-year growth of 18.64% [3]. - Overseas sales of passenger cars and pickups reached 70,851 units in September, marking a year-on-year increase of 107% [3]. Group 2: SAIC Motor - SAIC Motor's sales for September included over 97,000 units from the Roewe and MG brands, a year-on-year increase of over 52% [4]. - The sales of Zhiji Automotive reached 11,107 units in September, a month-on-month increase of 81.8%, setting a brand record [4]. - The total sales for SAIC Volkswagen in September were 91,300 units, with a month-on-month growth of 1.4% [4]. Group 3: China FAW Group - In September, China FAW Group sold over 302,000 vehicles, a year-on-year increase of 6.3% [5]. - The Hongqi brand saw cumulative sales of 340,000 units, with a year-on-year growth of 8.8% [5]. - The sales of the new energy segment under the Benni brand increased by 164.5% year-on-year [5]. Group 4: Chery Group - Chery Group sold 280,469 vehicles in September, a year-on-year increase of 14.7% [5]. - The group’s new energy vehicle sales reached 91,590 units in September, a year-on-year increase of 55.4% [5]. - Cumulatively, Chery Group surpassed 2 million vehicle sales in 2023, achieving this milestone at the fastest pace in its history [5]. Group 5: Geely Automobile - Geely's September sales reached 273,125 vehicles, a year-on-year increase of 35% [6]. - The total sales for Geely from January to September reached 2.17 million units, a year-on-year growth of 46% [6]. - Geely's new energy vehicle sales in September were 165,201 units, with a year-on-year increase of 81% [6]. Group 6: Changan Automobile - Changan's total sales in September were 266,000 vehicles, a year-on-year increase of 25% [7]. - New energy vehicle sales reached 103,000 units, marking a year-on-year increase of 87% [7]. - The sales of the Deep Blue brand reached 33,626 units in September, a year-on-year increase of 48.1% [7]. Group 7: Great Wall Motors - Great Wall Motors sold 133,639 vehicles in September, a year-on-year increase of 23.29% [8]. - The sales of Great Wall's new energy vehicles reached 45,961 units, a year-on-year increase of 52.55% [8]. - Cumulatively, Great Wall Motors sold 923,358 vehicles from January to September, a year-on-year growth of 8.15% [8]. Group 8: Dongfeng Motor - Dongfeng's sales in September reached 157,000 vehicles, a year-on-year increase of 1.3% [9]. - The sales of the Yipai brand reached 30,256 units, a year-on-year increase of 15.8% [9]. - The Lantu brand delivered 15,224 vehicles in September, a year-on-year increase of 52% [9]. Group 9: GAC Group - GAC's Aion brand sold 29,113 vehicles in September, a month-on-month increase of 7.65% [10]. - Aion's sales in Portugal marked the brand's entry into the European market [10]. Group 10: New Energy Vehicle Startups - Leap Motor achieved a record monthly delivery of approximately 66,700 vehicles in September, a year-on-year increase of 97% [10]. - XPeng Motors delivered about 41,600 vehicles in September, a year-on-year increase of 95% [11]. - Xiaomi Motors also surpassed 40,000 deliveries in September, exceeding the figures of Li Auto and NIO [12].

格隆汇10月8日丨长安汽车(000625.SZ)公布，2025年1-9月，长安汽车销量2,066,075辆，其中：海外销量 465,305辆。 ...

证券代码：000625（200625） 证券简称：长安汽车（长安 B） 公告编号：2025-60 2025 年 10 月 9 日 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 2025 年 1-9 月，长安汽车销量 2,066,075 辆，其中：海外销量 465,305 辆。2025 年 9 月份产、销快报数据如下： | 产品类别 | | | 产量（辆） | | 去年同期 | 同比 | | | 销量（辆） | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | 本月 | 去年同期 | 同比变动 | 本年累计 | | | 本月 | 去年同期 | 同比变动 | 本年累计 | 去年同期 | 同比 | | | | | | | 累计 | 变动 | | | | | 累计 | 变动 | | 长安汽车 | 279,717 | 214,340 | 30.50% | 1,898,279 | 1,770,167 | 7.24% | 266,315 | 21 ...

长安汽车：9月新能源和电气化汽车销量103582辆。 ...

长安汽车：9月汽车销量266315辆。 ...

证券研究报告 汽车周观点： 9月第4周乘用车环比+26.7%，继续看好汽车板块 证券分析师 ：黄细里 执业证书编号：S0600520010001 联系邮箱：huangxl@dwzq.com.cn 2025年10月8日 请务必阅读正文之后的免责声明部分 核心结论 注：若无特殊说明，"本周"均代表2025.9.29-2025.10.6 2 （ ◼ 本周复盘总结：九月第四周交强险64.4万辆，环比上周/上月周度+26.7%/+25.0% 。 ➢ 本周细分板块涨跌幅排序:SＷ商用载货车(+3.8%) > SW乘用车(+2.8%) >SW汽车 (+1.7%) =SW汽车零部件（+1.7%）>SW商用载客车(-1.7%) 。本周已覆盖标的松 原安全、经纬恒润-W、赛力斯、新泉股份、雅迪控股涨幅前五。 ◼ 本周行业核心变化：1）特斯拉FSDV14版本发布，模型规模扩大10倍，模型上下文 长度扩大3倍；美国市场发布简版model 3和model Y，降配降价（便宜5000美元， 应对补贴下降）2）小鹏汽车覆盖北非沿海经济地带，9月交付4.2万辆，同比增长95 %，环比+10%；3）理想汽车9月交付3.4万辆，同比减少37%， ...

据欧盟中国商会消息，欧盟中国商会汽车工作组（CCCEUAWG）于10月6日上午成功召开第二次工作 会议。蔚来、长安、小鹏、小米、长城、国轩高科、HRC、中汽中心等工作组成员以线上形式参与了 本次会议。与会成员还围绕欧盟电动车关税最新动态、中国新颁布的纯电动乘用车出口许可管理政策、 欧洲互联与自动驾驶汽车联盟（ECAVA）的成立进展以及其他欧盟最新政策动向进行了深入讨论和交 流。会议对汽车工作组第四季度的工作重点进行了讨论，旨在确保各项任务在年内稳步推进并取得实 效。 ...

Core Viewpoint - The article highlights the recent developments in the electric vehicle (EV) market, including new model launches, company dynamics, and sales performance of various manufacturers, indicating a competitive landscape and the ongoing transition towards electrification in the automotive industry [2][3][95]. New Car Launches - Volvo XC70 launched with a limited price range of 269,900 to 349,900 CNY, featuring a hybrid system and competitive specifications [2][9]. - Buick's new model, the L7, priced between 173,900 and 219,900 CNY, aims to capture the high-end market with advanced features [10][18]. - The Hummer M817 Max+ was introduced at a price of 369,900 CNY, maintaining a robust design and advanced technology [21][31]. - Zeekr 9X launched with a price range of 455,900 to 589,900 CNY, showcasing high performance and luxury features [4][46]. - The new Tesla Model 3 is priced between 235,500 and 339,500 CNY, with minor updates compared to previous models [52][59]. - Changan's A06 pure electric version is available for pre-sale at 119,900 to 159,900 CNY, featuring a new design language [60][68]. - The Tengshi N8L is set for pre-sale at 319,800 to 349,800 CNY, offering a blend of luxury and performance [70][78]. - Geely's Galaxy Star 6 is available for pre-sale at 85,800 to 118,800 CNY, targeting the compact hybrid market [80][86]. - Smart's new model, the 5 EHD, is available for pre-sale starting at 189,900 CNY, emphasizing affordability and technology [87][94]. Company Dynamics - Beijing Hyundai announced an 8 billion CNY investment to enhance local R&D and accelerate its transition to electric vehicles [95][97]. - A recall of 98,408 units of the CLEVER model was initiated by SAIC due to braking issues related to energy recovery [98][100]. - Lantu has applied for a listing on the Hong Kong Stock Exchange, indicating growth and expansion plans [101][103]. - Hesai Technology became the first company to produce over one million laser radars annually, showcasing its manufacturing capabilities [106][109]. - Jaguar Land Rover resumed production after a month-long halt, securing a 3.5 billion GBP loan to recover from cyberattack-related losses [110][111]. International News - German Chancellor Friedrich Merz called for the EU to reconsider the ban on fuel vehicles, suggesting a more gradual approach to carbon neutrality [114][118]. Sales Performance - BYD reported September sales of 393,060 passenger vehicles, maintaining a strong market presence [119][124]. - Geely's total sales reached 273,125 units in September, with 165,201 units being electric, marking a significant year-on-year increase [125][130]. - Changan's electric vehicle sales exceeded 103,000 units in September, reflecting a growing demand for its offerings [135][141]. - SAIC-GM-Wuling achieved 100,593 units in electric vehicle sales, marking a milestone for the brand [142][146]. - Chery sold 91,590 electric vehicles in September, contributing to its record-breaking sales year [147][152]. - Li Auto delivered 33,951 units in September, indicating a strong recovery and growth trajectory [188]. - NIO delivered 34,749 units, achieving a historical high and reflecting strong demand for its models [177][183].

Core Viewpoint - The article highlights various marketing strategies and initiatives taken by different automotive brands in China during September 2025, showcasing how they leverage significant events and collaborations to enhance brand visibility and consumer engagement [4][5][6]. Group 1: Red Flag's Marketing Strategy - Red Flag's actions during the 93rd National Day parade included returning nearly 80 ceremonial cars to their owners, accompanied by a thank-you letter and a detailed vehicle inspection, which fostered a sense of pride among car owners [4][5]. - The brand's approach of combining emotional marketing with tangible actions has created a strong connection between the owners and the Red Flag brand, setting it apart from competitors who also attempted to capitalize on the event [5][6]. Group 2: Deep Blue's Brand Positioning - Deep Blue launched a promotional video titled "Running Chinese Cars," which honored 27 automotive brands while subtly positioning itself, emphasizing the collective growth of the Chinese automotive industry [6][9]. - The marketing strategy reflects a shift from aggressive competition to a more collaborative approach, aligning with the brand's new identity as a state-owned enterprise [9][10]. Group 3: Zeekr's Global Outreach - Zeekr hosted a "Global First Luxury Electric Car Diplomat Experience" event, inviting diplomats from 40 countries to experience its vehicles, aiming to establish a strong association with luxury and enhance its global presence [11][12]. - The event generated significant online engagement, with related topics on social media reaching over 210 million views, indicating a successful branding effort [14]. Group 4: NIO Day 2025 - NIO Day 2025 focused on the theme of "Growth," involving extensive user participation in creating a song and documentary, which reflects the brand's commitment to community and user engagement [15][17]. - The event was strategically timed to address year-end sales pressures and improve brand perception amidst challenges faced earlier in the year [17][18]. Group 5: Lantu's Cultural Integration - Lantu's "Era Fashion Night" showcased its vehicles in a culturally rich setting, emphasizing the integration of Chinese aesthetics with modern technology, aiming to establish a unique brand identity [19][20]. - The event highlighted Lantu's commitment to creating a luxury brand that resonates with Chinese cultural values, which is crucial in a competitive high-end market [22]. Group 6: Li Auto's Brand Evolution - Li Auto announced a partnership with celebrity Yi Yangqianxi, marking a shift in its marketing strategy from product-driven to a dual approach that includes brand ambassadors to attract younger consumers [23][26]. - This change comes in response to declining sales and aims to reposition the brand in the eyes of a younger demographic, enhancing its appeal [26][27]. Group 7: Leap Motor's Innovative Collaboration - Leap Motor collaborated with IKEA for a pop-up event, focusing on the concept of "space" in automotive design, which aligns with contemporary consumer preferences for lifestyle-oriented products [28][31]. - The event successfully increased foot traffic and sales, demonstrating the effectiveness of experiential marketing in the automotive sector [31]. Group 8: Great Wall's Endurance Race - Great Wall Motors' founder participated in a challenging endurance race, showcasing the reliability of its vehicles and reinforcing the brand's commitment to quality and performance [32][36]. - This hands-on approach by the founder enhances brand credibility and connects with consumers on a personal level, promoting a culture of adventure and resilience [36][37]. Group 9: BYD's Youth Engagement - BYD's "I Di New Generation 2025" event aimed to reshape its image by highlighting the talents of its young employees, fostering a connection with the younger audience [38][41]. - The initiative reflects BYD's strategy to engage with younger consumers through innovative and entertaining formats, moving away from traditional marketing methods [41]. Group 10: Xiaomi's Strategic Shift - Xiaomi's founder delivered a speech outlining the company's strategic shift towards becoming a "hardcore technology company," aiming to redefine its market position amidst challenges in the automotive sector [42][45]. - The speech, however, faced criticism for lacking substance and failing to address product-related issues, which negatively impacted investor confidence [45][46].

"蔚小理零"表现亮眼。其中零跑汽车单月交付 6.67 万辆，同比增长近一倍，首次突破 6 万辆关口，坐 实"黑马"地位；小鹏交付 4.16 万辆，同比增长 95%，创历史新高；蔚来交付 3.47 万辆，同比增长 64%，在蔚来、乐道、Firefly 三品牌并行下再创纪录；小米汽车交付突破 4 万辆，延续上市以来的势 能；理想汽车9月交付 33951 辆，今年Q3交付 93211 辆。 比亚迪的下滑是最大的不确定信号。9 月新能源销量 39.6 万辆，同比下降 5.5%。这是其多年高速增长 中罕见的回调，一方面源自去年同期的高基数，另一方面在于自主、新势力的分流效应。作为市场 的"风向标"，比亚迪的放缓意味着行业格局不再是单极驱动，而是逐渐演变为多极化竞争。 在自主集团中，长安和吉利的表现最为稳健。长安 9 月销量 26.6 万辆，同比增长 25%，其中新能源销 量达到 10.3 万辆，同比大增 87%，海外销量 6 万辆，同比增长 23%，展现出全方位的增长态势。吉利 则实现了 27.3 万辆的销量，同比增长 35%，银河品牌突破 12 万辆，同比激增 131%，成为自主品牌冲 击中高端新能源市场的重要样本。 ...