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9大车企要卖超1800万台,鸿蒙智行冲刺销量翻番,四家车企瞄准300万年销
3 6 Ke· 2026-01-13 03:03
Core Viewpoint - The competition in the domestic automotive market is intensifying as major car manufacturers and alliances announce ambitious sales targets for 2026, totaling 18.339 million units, which exceeds the actual sales of 3.86 million units in 2025 [1] Group 1: New Energy Vehicle Manufacturers - New energy vehicle manufacturers such as Hongmeng Zhixing, Leap Motor, and NIO have set aggressive sales targets for 2026, with expected growth rates ranging from 40% to 121% [2][4] - Hongmeng Zhixing aims for sales between 1 to 1.3 million units, with a projected growth rate of 70%-121% [4] - Leap Motor targets 1 million units with a growth rate of 68%, while NIO's target is between 456,000 to 489,000 units, reflecting a growth of 40%-50% [2][12] - Xiaomi Auto plans to increase its sales target from 350,000 units in 2025 to 550,000 units in 2026, representing a growth of approximately 38% [8] Group 2: Traditional Automakers - Traditional automakers like Geely, Changan, and Chery have set more conservative targets, with Geely aiming for 3.45 million units, Changan for 3.3 million units, and Chery for 3.2 million units, reflecting growth rates of 14%, 13%, and 14% respectively [3][13] - Great Wall Motors plans to sell 1.8 million units in 2026, with a leading growth rate of 36% among traditional manufacturers [2][13] - Geely's target includes a significant focus on electric vehicles, aiming for 2.22 million units in 2026, up from 1.69 million in 2025, increasing its electric vehicle penetration from 56% to 64% [13][14] Group 3: Market Dynamics and Competition - The competition in the automotive market is shifting from mere scale expansion to a comprehensive contest involving technology, product offerings, and global strategies [18] - Market analysts predict that growth in the Chinese passenger car market may slow or even decline slightly in 2026, making every percentage point of growth critical and competitive [18] - The ability of companies to balance scale, profitability, and technological investment will determine their success in this increasingly fierce market [19]
资源整合,海外扎根,生态竞争——2026车企销量目标透视
在2026年车企公布的销量目标中,市场集中度提升的趋势愈发显著。从头部车企的销量目标来看,头部车企设定的目标总和已超过1000万辆。若加上零 跑、鸿蒙智行、小米汽车等新势力阵营,头部玩家将占据中国车市的半壁江山。这种销量目标的集中设定,反映出头部车企在市场中的主导地位不断强化, 它们凭借成熟的产品矩阵、强大的供应链管理能力以及广泛的渠道布局,精准把握市场动态,持续扩大市场份额。 市场集中度提升的背后,是行业资源的加速整合。头部车企凭借规模经济优势,能够投入更多资金进行技术研发,如比亚迪计划推出的刀片电池5.0版 本车型,长安汽车将密集推出11款全新车型。这些技术创新不仅提升了产品竞争力,还进一步巩固了头部车企的市场地位。同时,它们在供应链掌控、品牌 建设等方面也具有显著优势,能够更好地应对市场波动和竞争挑战。 相比之下,缺乏核心竞争力的中小车企则面临巨大压力。在摩根大通预测2026年中国汽车销量可能下滑3%~5%的背景下,市场资源加速向头部企业集 中,中小车企的生存空间被进一步压缩。它们或将因资金短缺、技术落后、品牌影响力不足等原因,难以在激烈的市场竞争中立足,面临被淘汰的风险。 市场集中度的提升还将对行业利 ...
乘用车2026 | 2025政策促需 2026高端发力+智能平权+出海提速
汽车琰究· 2026-01-13 00:05
Group 1 - The core viewpoint of the article emphasizes that the demand for automobiles is driven by the continuation of the trade-in policy, leading to an unexpected penetration of new energy vehicles (NEVs) and improved profitability through high-end products and overseas expansion [3][4][5][6][7][8] Group 2 - In 2025, the cumulative wholesale sales of passenger cars reached 24.119 million units, a year-on-year increase of 12.6%, with NEVs growing by 30.7% [3][8] - The penetration rate of NEVs in wholesale sales was 50.4%, up by 7.0 percentage points year-on-year, while the penetration rate for insurance reached 53.3%, an increase of 6.6 percentage points [3][46] - The share of domestic passenger cars in wholesale sales reached 69.3%, a year-on-year increase of 4.9 percentage points, with brands like Geely, Xiaomi, and Leap Motor showing significant growth [3][50] Group 3 - Looking ahead to 2026, the trade-in policy is expected to continue, supporting demand, with projected insurance sales of 22.32 million units, a decrease of 5.0% year-on-year, and wholesale sales of 30.10 million units, an increase of 1.0% [4][5] - The NEV insurance sales are expected to reach 13.8 million units, a year-on-year increase of 6.2%, while wholesale sales are projected to be 17.3 million units, up by 13.4% [4][15] Group 4 - The competitive landscape is shifting, with joint ventures declining and domestic brands accelerating their rise in the mid-to-high-end market [5][10] - In the 5-15 million price range, price-sensitive consumers are expected to drive competition, while brands like Geely, BYD, and Leap Motor are anticipated to gain higher sales growth due to their advantages in intelligence and cost-effectiveness [5][10] Group 5 - The article highlights the acceleration of intelligent driving technology, with major players like Huawei and BYD pushing for the democratization of advanced driving features [6][10] - The L3 commercial deployment is expected to gain momentum in 2026-2027, with various automakers launching new high-level driving systems and models [6][10] Group 6 - The export of passenger cars is projected to reach 6.64 million units in 2026, a year-on-year increase of 15.5%, driven by the technological advantages of domestic NEVs and the expansion of overseas manufacturing [7][11] - Companies like BYD and Geely are expected to increase their export efforts, with BYD establishing overseas factories and Geely accelerating NEV exports [7][11]
消息称新款阿维塔 12 车侧 B 柱带有“乾崑智驾 ADS”LOGO
Xin Lang Cai Jing· 2026-01-12 12:28
D (1 n 阿维信 12 ( D 4 12 网 | 信信 ヘ∨ヘテス 12 ne lv 阿维İ营 12 0 C y r www.ithome.com IT之家 1 月 12 日消息,新款阿维塔 12 官图已于本月早些时候(1 月 9 日)发布,官方宣称设计、动力、操控、智驾全域升级,豪华旗舰即将揭晓。 在官方分享的侧身照中可以看到新车的 B 柱上印有文字图案,但受限于图片清晰度,具体内容无从得知。IT之家注意到,博主 @闫闯 揭晓了这个"谜底", 他透露,新款阿维塔 12 车侧 B 柱带有"华为乾崑智行 ADS"LOGO(博主的图片显示为"乾崑智驾 ADS"LOGO,未带华为字样)。 博主分享称,去年生态大会展示了分布式电驱,无论增程还是纯电,标配后轮两个电机;而纯电还可以选择四驱的三电机版本。 这款新车昨晚已经现身工信部《道路机动车辆生产企业及产品公告》(第 403 批),提供纯电、增程动力可选,尺寸为 5020×1999×1470 / 1460mm、轴距 3020mm,可选 265/45R20、265/40R21 规格轮胎。 新款阿维塔 12 的纯电版本装配 3 电机(有双电机版本),驱动电机型号 (前 ...
中国汽车流通协会:2025年12月国内狭义乘用车市场零售销量达226.1万辆 同比下降14.0%
Zhi Tong Cai Jing· 2026-01-12 12:11
据中国汽车流通协会乘用车市场信息联席分会最新销量数据统计,2025年12月份国内狭义乘用车市场零 售销量达226.1万辆,同比下降14.0%,环比增长1.6%;1-12月份累计销量2374.4万辆,同比增长3.8%。 12月分析:2025年圆满实现了"十四五"汽车市场的增长预期。2025年在大力度整治内卷的大环境下,市 场的亮点出现在新能源车市场和出口市场。12月,随着新能源车辆购置税免税政策年末到期,车市本该 拉出年末翘尾弧线,但各省市补贴资金池的告罄,无形中促成了购车潮的削平作用,年底走势也有利于 把车市需求转积到2026年的"十五五"开门红上。 | NO. | 自 厂商 | 2025.1-12 | 同比 | 份额 | | --- | --- | --- | --- | --- | | 1 | 比亚迪汽车 | 3,484,525 | -6.3% | 14.7% | | 2 | 吉利汽车 | 2,605,565 | 46.9% | 11.0% | | 3 | 汽大众 | 1,531,276 | -4.8% | 6.4% | | ব | 长安汽车 | 1,400,820 | 2.6% | 5.9% | | 5 ...
汽车行业周报:如何展望2025Q4业绩?-20260112
Changjiang Securities· 2026-01-12 11:22
Investment Rating - The investment rating for the automotive industry is "Positive" and maintained [9] Core Insights - The wholesale sales of passenger vehicles in Q4 2025 are expected to be approximately 8.76 million units, a year-on-year decrease of 1% but a quarter-on-quarter increase of 14%. The profitability in Q4 may show differentiation compared to the same period last year, with expectations for a quarter-on-quarter improvement [2][5] - The revenue from automotive parts is anticipated to grow steadily quarter-on-quarter, but profitability may face pressure due to factors such as raw material costs and exchange rates [2][5] - The wholesale sales of heavy trucks are projected to be 314,000 units in Q4 2025, representing a year-on-year increase of 43.6% and a quarter-on-quarter increase of 11.5% [2][5] - The overall sales of buses are expected to see a significant quarter-on-quarter increase during the peak season, with sales of large and medium buses reaching 44,000 units, a year-on-year increase of 8.8% and a quarter-on-quarter increase of 42.2% [2][5] - The total sales of motorcycles are estimated to be around 4.73 million units in Q4 2025, reflecting a year-on-year increase of 11.0% but a quarter-on-quarter decrease of 6.2% [2][6] Summary by Sections Passenger Vehicles - Q4 2025 wholesale sales are expected to be about 8.76 million units, down 1% year-on-year but up 14% quarter-on-quarter. New energy vehicle sales are projected at 4.84 million units, up 13% year-on-year and 21% quarter-on-quarter [5] Automotive Parts - Revenue is expected to grow steadily quarter-on-quarter, but profitability may be pressured by raw material and exchange rate factors [5] Heavy Trucks - Q4 2025 wholesale sales are projected at 314,000 units, with a year-on-year increase of 43.6% and a quarter-on-quarter increase of 11.5% [5] Buses - Large and medium bus sales are expected to reach 44,000 units in Q4 2025, with a year-on-year increase of 8.8% and a quarter-on-quarter increase of 42.2% [5] Motorcycles - Total motorcycle sales are estimated at 4.73 million units in Q4 2025, reflecting an 11.0% year-on-year increase but a 6.2% quarter-on-quarter decrease [6]
年终盘点2025汽车市场的“龙门一跃”:油退电进,全球登顶
3 6 Ke· 2026-01-12 10:37
Core Insights - The penetration rate of new energy vehicles (NEVs) in China has surpassed 50%, marking a significant shift in the automotive market dynamics, transitioning from a "policy-driven" to a "product-driven" model [1][10] - The year 2025 is seen as a pivotal moment for the Chinese automotive industry, with the market experiencing a fundamental transformation akin to a "Nokia moment" [1] - The competition is evolving from price wars to value wars, emphasizing technology and product quality over mere volume [11] Industry Overview - In 2025, China's automotive manufacturers are projected to achieve global sales of 27 million vehicles, securing the top position in the global new car sales rankings for the first time [2] - China has overtaken Japan to become the world's largest automobile exporter, with NEVs accounting for a significant portion of this growth [4] - The domestic market's NEV sales are nearing 60%, reflecting a structural change in consumer preferences [4] Sales and Market Penetration - By November 2025, the retail penetration rate of NEVs reached 53.6%, with projections for the full year estimating a rate of 54.0% [6] - The rapid increase in NEV penetration is attributed to a combination of policy support, technological advancements, infrastructure development, and market demand [7] Policy and Technological Developments - The exit of purchase subsidies in 2023 has been offset by continued tax exemptions and various local incentives, which have helped maintain consumer interest in NEVs [7] - 2025 is expected to be a year of technological breakthroughs in NEVs, with advancements in high-voltage platforms, solid-state batteries, and smart driving technologies [8] Infrastructure and Consumer Experience - The expansion of charging infrastructure is crucial for alleviating consumer concerns about range anxiety, with projections of 20 million charging stations by the end of 2025 [9] - The cost advantages of NEVs are becoming increasingly apparent, with electric vehicles offering significantly lower operating costs compared to traditional fuel vehicles [9] Competitive Landscape - The shift from price competition to value competition is reshaping the industry, with companies focusing on technological innovation and profitability [11] - Some companies, like Leap Motor, have emerged as strong competitors, achieving significant sales growth and profitability [13] Global Expansion - In 2025, China's automotive exports are expected to exceed 7 million units, with NEV exports alone projected to reach 2.315 million units, marking a 102.9% increase [21] - Chinese automakers are transitioning to a "global + local" model, emphasizing localized production and R&D to better penetrate international markets [22] Challenges and Future Outlook - Despite rapid growth, challenges such as trade protectionism and compliance costs remain significant hurdles for Chinese automakers in global markets [24] - The automotive industry is expected to continue evolving, with a focus on sustainable growth and value creation as it navigates the transition from a subsidy-driven to a market-driven environment [25]
【月度排名】2025年12月厂商销量排名快报
乘联分会· 2026-01-12 09:28
2025年1-12月厂商批发销量排行榜 单位:辆 点 击 蓝 字 关 注 我 们 本文全文共603 字,阅读全文约需 2 分钟 据中国汽车流通协会乘用车市场信息联席分会最新销量数据统计,2025年12月份国内狭义乘用车市场 零售 销量达226.1万辆,同比下降14.0%,环比增长1.6%;1-12月份累计销量2374.4万辆,同比增长 3.8%。 12月分析: 2025年圆满实现"十四五"了汽车市场的增长预期。2025年在大力度整治内卷的大环境下,市场 的亮点出现在新能源车市场和出口市场。12月,随着新能源车辆购置税免税政策年末到期,车市本该拉出年末 翘尾弧线,但各省市补贴资金池的告罄,无形中促成了购车潮的削平作用,年底走势也有利于把车市需求转积 到2026年的"十五五"开门红上。 注 : 1.本文数据是基于中国汽车流通协会乘用车市场信息联席分会月报表-初稿。 2.批发是指厂商到经销商的数据(含出口),零售是指经销商到用户的数据。 | | | | 2025年12月厂商批发销量排行榜 | | | | --- | --- | --- | --- | --- | --- | | 单位:辆 | | | | | | | ...
乘用车板块1月12日涨0.34%,北汽蓝谷领涨,主力资金净流出4.12亿元
以上内容为证券之星据公开信息整理,由AI算法生成(网信算备310104345710301240019号),不构成投资建议。 | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 600733 | 北汽蓝谷 | 8.86 | 3.87% | 241.79万 | 21.19亿 | | 000572 | 出紧田换 | 7.69 | 0.92% | 158.29万 | 12.15亿 | | 000625 | 长安汽车 | 11.95 | 0.84% | 103.98万 | 12.38 Z | | 002594 | 比亚迪 | 97.47 | 0.47% | - 42.53万 | 41.25亿 | | 601633 | 长城汽车 | 22.17 | 0.18% | 19.38万 | 4.28亿 | | 600104 | 上汽集团 | 15.42 | 0.13% | 61.72万 | 9.49 G | | 601238 | 广汽集团 | 8.44 | 0.00% | 55.84万 | 4.68 Z | | 601 ...
长安汽车发展大事记
上世纪80年代初 长安人自筹3500万元,以技贸合作模式切入汽车领域,启动第一次创业。 1984年 长安牌SC1 12微型厢式货车、SC1 10微型载货汽车正式下线,打造出中国第一批微型汽车。 1995年 长安铃木首款"奥拓"车型下线,凭借亲民定价与优异油耗,成为中国首款国民神车。 1999年 长安之星在清华大学实验室完成碰撞试验,被誉为"挽救中国微车命运的第一撞"。 2001年 首个国家级重点实验室——汽车噪声振动和安全技术实验室落户长安。 2011年 长安布局海外研发,进驻意大利都灵,探索建设国际化研发基地。 2003年 在意大利设立海外技术分中心与驻意大利代表处,为全球化研发奠定基础。 2006年 长安首款自主品牌轿车奔奔下线,引爆市场。 2007年 首款混合动力轿车——"长安杰勋HEV"在长安汽车集团五工厂顺利下线。 2010年 由意大利都灵设计中心打造的第一代逸动(长安首款全球战略车型)上市首年销量即破10万,跻身"国 民家轿"行列。 2016年 完成重庆至北京2000公里无人驾驶测试,为智能驾驶技术验证铺路。 2017年 发布新能源"香格里拉"计划,加速新能源汽车领域布局。 2018年 发布智能化 ...