Group 1 - Hisense and Midea have signed a strategic cooperation agreement to collaborate in areas such as AI applications, advanced manufacturing, and smart logistics [1] - The partnership is notable as both companies are leading players in the Chinese home appliance industry, competing with brands like Gree, Haier, and TCL [1] - The collaboration is driven by the rapid development of innovative technologies, particularly AIGC, which presents new opportunities for the home appliance sector [1] Group 2 - Hisense's projected revenue for 2024 is 214.3 billion yuan, with core businesses including traditional appliances and new ventures in smart transportation and precision medicine [2] - Midea's total revenue for 2024 is expected to reach 409.08 billion yuan, with a focus on consumer electronics, HVAC, robotics, and smart supply chains [2] - The combined revenue of both companies exceeds 600 billion yuan, indicating a potential shift in the home appliance industry from competition to collaborative coexistence, which could transform the trillion-yuan market [2]

股票代码：000921 股票简称：海信家电 公告编号：2025-026 海信家电集团股份有限公司 关于控股股东一致行动人增持股份及后续增持计划的公告 青岛海信通信有限公司保证向本公司提供的信息内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 特别提示： 1．2025年5月7日，本公司控股股东一致行动人青岛海信通信有限公司(「海信通信」) 通过深圳证券交易所交易系统以集中竞价交易方式增持公司股份2,211,600股，占本公 司总股本的0.16%。 持有124,452,000股，占本公司总股本的8.98%，通过海信通信持有2,211,600股，占本 公司总股本的0.16%。 4．增持主体海信通信、本公司控股股东青岛海信空调及其一致行动人在本公告披 露日前的12个月内没有披露增持计划；在本公告披露日前的6个月内不存在减持本公司 的情况。 二、增持计划的主要内容 2．海信通信于2025年5月7日向本公司提交《增持计划告知函》，计划于2025年5月 7日至2025年11月6日期间，以集中竞价交易方式继续增持本公司股份，累计增持股份（含 20 ...

海信家电（000921）公告，控股股东一致行动人青岛海信通信有限公司于2025年5月7日通过深圳证券交 易所交易系统以集中竞价交易方式增持公司股份221.16万股，占公司总股本的0.16%。海信通信计划于 2025年5月7日至2025年11月6日期间，以集中竞价交易方式继续增持公司股份，累计增持股份(含2025年 5月7日已增持股份)不低于693.01万股(含)，且不超过1386.01万股(含)。 ...

Core Viewpoint - Hisense Home Appliances reported strong Q1 2025 results, achieving revenue of 24.838 billion yuan, a year-on-year increase of 5.76%, and a net profit attributable to shareholders of 1.127 billion yuan, up 14.89% year-on-year, marking the best performance for the same period since Q1 2002 [2] Financial Performance - Revenue for Q1 2025 reached 24.838 billion yuan, with a net profit of 1.127 billion yuan and a non-recurring net profit of 1.008 billion yuan, reflecting year-on-year growth of 14.89% and 20.27% respectively [2] - The company's return on equity (ROE) for 2024 was reported at 23.27%, outperforming competitors such as Haier Smart Home (17.70%), Midea Group (21.29%), and Gree Electric (25.42%) [5] Market Position and Product Performance - Hisense's multi-split air conditioning systems captured over 20% market share, while the company maintained the top position in the fresh air air conditioning category with a sales share of 42.8% [3] - The refrigerator segment saw an increase in market share by 2.6 percentage points, with the Rongsheng brand also experiencing a 2.3 percentage point increase [3] - The washing machine business improved user experience, resulting in a 0.7 percentage point increase in offline market share [3] Growth Drivers - The growth in Q1 performance is attributed to several factors: recovery in central air conditioning sales, strong growth in home air conditioning, high single-digit growth in refrigeration and washing machine segments, and significant orders in the HVAC sector for new energy vehicles [4] - Domestic and international sales trends indicate a positive outlook, with exports expected to grow over 20% year-on-year [4] Financial Stability - The company reported a total debt of 52 billion yuan, with non-interest-bearing liabilities accounting for 92% of total debt, indicating strong bargaining power within the appliance supply chain [6] - The liquidity surplus after settling all payables and interest-bearing debts is 21.8 billion yuan, showcasing financial stability [5]

Investment Rating - The investment rating for the company is "Buy" and is maintained [8] Core Views - In the first quarter of 2025, the company achieved operating revenue of 24.838 billion yuan, a year-on-year increase of 5.76%. The net profit attributable to the parent company was 1.127 billion yuan, up 14.89% year-on-year, and the net profit excluding non-recurring items was 1.008 billion yuan, an increase of 20.27% year-on-year [2][5] Summary by Sections Financial Performance - The company reported a significant increase in revenue and profit in Q1 2025, with operating revenue of 24.838 billion yuan and a net profit of 1.127 billion yuan, reflecting strong growth in both domestic and international markets [2][5] - The gross profit margin improved by 0.27 percentage points to 21.41%, primarily due to optimized sales structure [11] - Operating profit for Q1 2025 was 1.414 billion yuan, a year-on-year increase of 16.61%, with an operating profit margin of 5.69%, up 0.53 percentage points [11] Market and Business Strategy - The company is actively pursuing governance and supply chain reforms, expanding overseas markets, and enhancing brand influence through sports marketing [11] - The company aims to transition from a compressor-focused supplier to a comprehensive thermal management system supplier for electric vehicles, which may open new business opportunities [11] Future Outlook - The company is expected to maintain a high growth trajectory, with projected net profits of 3.858 billion yuan, 4.401 billion yuan, and 5.025 billion yuan for 2025, 2026, and 2027 respectively, corresponding to P/E ratios of 9.92, 8.69, and 7.61 [11]

Core Viewpoint - Hisense Home Appliances reported a solid performance in Q1 2025, with revenue and net profit showing year-on-year growth, indicating a positive outlook for the company's operations and market position [1][4]. Group 1: Financial Performance - In Q1 2025, the company achieved revenue of 24.838 billion yuan, a year-on-year increase of 5.76%, and a net profit attributable to shareholders of 1.127 billion yuan, up 14.89% year-on-year [1]. - The company's net profit margin improved by 0.36 percentage points to 4.54%, driven by enhanced profitability and recovery of minority interests [3]. Group 2: Business Segments and Sales Performance - The home air conditioning segment is expected to see nearly 20% year-on-year growth, while the refrigerator and washing machine business is projected to grow in the high single digits [2]. - External sales are anticipated to outpace domestic sales, with home air conditioning shipments increasing by 9% domestically and 32% internationally [2]. Group 3: Cost Management and Efficiency - The gross margin increased by 0.27 percentage points to 21.41%, attributed to product structure upgrades and cost reductions in the supply chain [3]. - The company managed to maintain a stable cost structure, with slight variations in sales, management, R&D, and financial expense ratios [3]. Group 4: Future Outlook - The company is expected to maintain steady growth throughout the year, supported by product upgrades and a diversified pricing strategy [4]. - Projections for net profit are 3.87 billion yuan for 2025 and 4.33 billion yuan for 2026, corresponding to a PE ratio of approximately 9.8x and 8.8x, respectively [4].

股票研究 /[Table_Date] 2025.05.04 外销全面增长，海外盈利有所改善 海信家电(000921) ——海信家电 2025Q1 财报点评 | | | | | ——海信家电 | 2025Q1 财报点评 | [Table_Invest] 评级： | 增持 | | --- | --- | --- | --- | --- | | [table_Authors] 蔡雯娟(分析师) | 谢丛睿(分析师) | 李汉颖(分析师) | [Table_Target] 目标价格： | 42.00 | | 021-38676666 | 021-38676666 | 021-38676666 | | | | 登记编号 S0880521050002 | S0880523090004 | S0880524110001 | | | 本报告导读： 公司发布 25Q1 季报，外销维持高增趋势，盈利能力全面改善，看好公司在海外自 主品牌成长下的盈利进一步提升。 | 股东权益（百万元） | 16,565 | | --- | --- | | 每股净资产（元） | 11.95 | | 市净率（现价） | 2.3 | | 净负债率 | ...

2）费用率：25Q1 销售/管理/研发/财务费用率分别为9.6/2.4/3.3/0.02%，同比分别 +0.04/-0.26/+0.02/+0.32%，期间费用率控制较好，管理费用率有所优化，财务费用率增加主要由于汇兑 损益波动影响。 事件：2025 年4 月28 日，海信家电发布2025 年一季报。25Q1 营收/归母净利润/扣非归母净利润分别为 248/11/10 亿元，同比分别+6/+15/+20%，利润端增长超预期，收入稳健增长主要或得益于央空恢复增长 及空冰洗外销快速增长。25Q1 经营活动产生的现金流量净额为6508 万元，同比-58%，主要或由于付款 节奏、三电受汇率影响现金流下滑等影响，其中销售商品、提供劳务收到的现金为193 亿元，同比 +11%。 25Q1 盈利能力提升，期间费用率控制较好。 1）毛利率：25Q1 为21.4%，同比+0.27pts，预计内外销毛利率均提升。 3）归母净利率：25Q1 为4.5%，同比+0.36pts，盈利能力有所提升，从绝对值来看，提升空间仍较大。 投资建议：公司持续以用户为中心创新产品技术，区域结构、渠道结构、产品结构、供应链体系不断优 化，中央空调业务 ...

家用电器/白色家电 海信家电（000921.SZ） 2025Q1 盈利能力保持稳健提升，外销表现亮眼 2025 年 04 月 30 日 投资评级：买入（维持） | 日期 | 2025/4/29 | | --- | --- | | 当前股价(元) | 27.60 | | 一年最高最低(元) | 43.18/22.82 | | 总市值(亿元) | 382.54 | | 流通市值(亿元) | 251.67 | | 总股本(亿股) | 13.86 | | 流通股本(亿股) | 9.12 | | 近 3 个月换手率(%) | 76.34 | 股价走势图 数据来源：聚源 -60% -40% -20% 0% 20% 40% 2024-04 2024-08 2024-12 海信家电 沪深300 相关研究报告 《2024Q4 盈利能力保持稳健提升，海 外增长亮眼—公司信息更新报告》 -2025.3.31 《外销保持高景气增长，静待以旧换 新拉动内销改善—公司信息更新报 告》-2024.11.4 《外销保持高景气增长，盈利能力继 续提升 — 公 司 信 息 更 新 报 告 》 -2024.9.3 ——公司信息更新报告 | 吕明（ ...

家用电器/白色家电 | 日期 | 2025/4/29 | | --- | --- | | 当前股价(元) | 27.60 | | 一年最高最低(元) | 43.18/22.82 | | 总市值(亿元) | 382.54 | | 流通市值(亿元) | 251.67 | | 总股本(亿股) | 13.86 | | 流通股本(亿股) | 9.12 | | 近 3 个月换手率(%) | 76.34 | 股价走势图 数据来源：聚源 -60% -40% -20% 0% 20% 40% 2024-04 2024-08 2024-12 海信家电 沪深300 相关研究报告 《2024Q4 盈利能力保持稳健提升，海 外增长亮眼—公司信息更新报告》 -2025.3.31 《外销保持高景气增长，静待以旧换 新拉动内销改善—公司信息更新报 告》-2024.11.4 《外销保持高景气增长，盈利能力继 续提升 — 公 司 信 息 更 新 报 告 》 -2024.9.3 ——公司信息更新报告 海信家电（000921.SZ） 2025Q1 盈利能力保持稳健提升，外销表现亮眼 2025 年 04 月 30 日 投资评级：买入（维持） | 吕明（ ...