股票代码：000921 股票简称：海信家电 公告编号：2025-050 海信家电集团股份有限公司 关于 2024 年 A 股员工持股计划非交易过户完成暨董事股份变动的公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 海信家电集团股份有限公司（「本公司」）于2025年7月14日收到中国证券登记结 算有限责任公司深圳分公司（「中登公司」）下发的《证券过户登记确认书》，"海信 家电集团股份有限公司－2024年A股员工持股计划"已于2025年7月11日将本公司A股股 票2,480,027股非交易过户至本公司2024年A股员工持股计划部分参与对象的证券账户， 过户股份数量占本公司目前股本总额1,385,616,805股的0.18%，其中向本公司董事贾少 谦先生非交易过户71,640股，过户股份数量占本公司目前股本总额1,385,616,805股的 0.005%。 根据《关于上市公司实施员工持股计划试点的指导意见》《深圳证券交易所上市公 司自律监管指引第1号——主板上市公司规范运作》《深圳证券交易所上市公司自律监 管指引第10号——股份变动管理》等相关规定，现将本公司 ...

Core Viewpoint - This week, 10 listed companies announced share buybacks and increases in shareholdings, with notable mention of Three Gorges Energy's controlling shareholder receiving a loan commitment of up to 2.7 billion yuan specifically for increasing its stake in the company [1][2]. Group 1: Companies Announcing Buybacks or Increases - Chongqing Pharmaceutical Holdings plans to repurchase shares worth 80 million to 100 million yuan, with a loan not exceeding 90 million yuan [2]. - Antong Holdings intends to increase its shareholding by 360 million to 720 million yuan [2]. - Renfu Pharmaceutical's shareholder received a loan commitment of 750 million yuan [2]. - ST Kelly's shareholder plans to increase its stake by no less than 14.39 million shares [2]. - Trina Solar has obtained a special loan commitment for stock repurchase [2]. - Suobede plans to repurchase shares worth 20 million to 30 million yuan for cancellation [2]. - Yanpai Co.'s controlling shareholder's concerted actor intends to increase holdings by 17 million to 34 million yuan [2]. - Hisense Home Appliances plans to continue increasing its holdings by 6.93 million to 13.86 million shares [2]. - Three Gorges Energy's controlling shareholder received a loan commitment of 2.7 billion yuan for shareholding increase [2]. - Xishan Technology's controlling shareholder plans to increase holdings by no less than 5 million yuan and no more than 10 million yuan [2].

Investment Rating - The report maintains a positive outlook on the home appliance industry, particularly highlighting the white goods sector as undervalued with high dividend yields and stable growth potential [4][5]. Core Insights - The report identifies three main investment themes: 1. **White Goods**: The reversal of real estate policies is expected to boost the white goods sector, with a projected domestic production increase of 8% in the upcoming months. The report recommends stocks like Hisense Home Appliances, Midea, Haier, and Gree [5]. 2. **Exports**: Companies like Ousheng Electric and Dechang Co. are highlighted for their stable profit growth driven by large customer orders and recovering overseas demand [5]. 3. **Core Components**: The report emphasizes the unexpected demand for core components in the white goods sector, recommending companies such as Huaxiang Co., Shun'an Environment, and Sanhua Intelligent Control for their competitive advantages and growth prospects [5]. Summary by Sections A. Clean Appliances Data - In June 2025, online sales of sweeping machines reached 352,300 units, up 34.11% year-on-year, with sales revenue of 576 million yuan, an increase of 44.07%. The average price rose by 7.43% to 1,634.50 yuan per unit [4][31]. - For washing machines, sales were 257,400 units, up 32.43% year-on-year, with revenue of 411 million yuan, a 20.31% increase. The average price decreased by 9.15% to 1,598.10 yuan per unit [4][31]. B. Personal Care Data - In June 2025, hair dryer sales fell by 28.23% to 918,300 units, but revenue increased by 1.57% to 30.5 million yuan, with an average price rise of 41.52% to 332.0 yuan per unit [5][39]. - Electric shaver sales decreased by 1.81% to 1,140,900 units, while revenue grew by 5.76% to 25 million yuan, with an average price increase of 7.68% to 218.7 yuan per unit [5][39]. C. Industry Dynamics - The home appliance sector underperformed compared to the CSI 300 index, with a 0.3% decline in the home appliance index while the CSI 300 rose by 0.8% [6][7]. - The announcement of a 50% tariff on copper imports by the U.S. is expected to impact the industry, as copper is a key material for many appliances [6][13]. D. Material Prices - As of July 11, 2025, copper prices were 78,730 yuan per ton, down 1.19% year-on-year, while aluminum prices rose by 3.25% to 20,785 yuan per ton [16][20].

Investment Rating - The report assigns a "Buy" rating to Midea, Gree, Haier, and Hisense, indicating a positive outlook for these companies in the white goods sector [27][28]. Core Insights - The white goods industry is expected to show resilience with a projected revenue growth of +9% and net profit growth of +11% year-over-year for the covered companies in 2Q25, driven by domestic demand and trade-in programs [1][25]. - Midea is highlighted as the leading player in the market, benefiting from a diversified revenue base and strong profitability, while facing manageable competition from smaller players [1][6]. - The report anticipates that domestic demand will become a more significant growth driver, particularly supported by trade-in programs and promotional events like "618" [1][5]. Summary by Sections Domestic Market Dynamics - Domestic demand is expected to accelerate in 2Q25, following a brief slowdown earlier in the year, with trade-in programs resuming and promotional events boosting sales [1][5]. - The National Development and Reform Commission (NDRC) plans to disburse trade-in subsidies starting in July, which is expected to stabilize funding and support growth [1][5]. Competitive Landscape - Increased competition in the online channel is noted, particularly from smaller players like Xiaomi, which may impact revenue growth and margins for these companies [1][4]. - Despite the competition, the report suggests that the risk of a full-blown pricing war is limited, as premium products continue to grow faster than entry-level offerings [1][4]. Company Performance Expectations - Midea, Haier, and Gree are expected to report approximately 10% revenue growth and 10%-12% net profit growth in 2Q25, while Hisense is projected to face more challenges due to a slowdown in its central AC business [4][24]. - The report fine-tunes earnings forecasts for the covered companies, adjusting estimates by -6% to 2% to reflect recent operational data [4][21]. Price Target Revisions - Price targets for the covered companies have been revised down by -11% to 2% to reflect changes in earnings per share (EPS) and target multiples [21][27]. - Midea is expected to maintain its leading position due to its diversified revenue streams and strong market presence, while Gree is anticipated to benefit from strong domestic demand for air conditioning [6][27].

Core Viewpoint - Hisense Electric, a major appliance giant with a market value exceeding 30 billion yuan, has aggressively invested in trust financial products, spending nearly four times its net profit for 2024 within a year, indicating a strong commitment to financial management and investment strategies [1][2][3]. Investment Strategy - Hisense Electric has signed trust agreements totaling 124 billion yuan in the past year, with significant investments in various trust products, showcasing its status as a major player in trust financial management [2][3][5]. - The company has consistently increased its investment in trust products, with total subscriptions rising from 68 billion yuan in 2023 to 111 billion yuan in 2024, and surpassing 124 billion yuan in just the first half of 2025 [5][6]. Financial Performance - In 2024, Hisense Electric reported a revenue of 927 billion yuan, a year-on-year increase of 8.35%, and a net profit of 33.48 billion yuan, up 17.99% [15]. - The company's financial assets grew significantly, with trading financial assets increasing from 26.21 billion yuan in 2020 to 162.09 billion yuan in 2024, contributing to 15% of its net profit [8][9]. Leadership Changes - The appointment of Gao Yuling, a finance expert born in the 1980s, as the new chairperson reflects a trend towards younger leadership within Hisense Group, which is expected to bring fresh perspectives to the company's financial strategies [11][14][19]. - Gao Yuling's background in finance and experience in mergers and acquisitions positions her well to navigate the challenges of both domestic and international markets [19][20]. Market Challenges - The air conditioning market is facing intense competition, with major players like Gree, Midea, and Haier dominating the landscape, putting pressure on Hisense Electric to find new growth opportunities [17][21]. - Despite a decline in operating cash flow and profit margins, Hisense Electric is focusing on innovative products and strategic partnerships to enhance its market position [10][23]. Future Outlook - Hisense Electric aims to expand its overseas market presence, leveraging its past acquisition experiences to optimize its international business structure [20][21]. - The company is also exploring new product offerings, such as AI-driven air conditioning solutions, to capture market share and drive revenue growth [23].

Core Insights - The Chinese color TV industry is projected to reach a market size of approximately 240 billion yuan in 2024, with a compound annual growth rate of 11.45% over the past five years [1][4] - Chinese brands are expected to account for over 44% of global TV shipments in 2024, with Hisense, TCL, and Xiaomi ranking among the top five globally, collectively holding nearly 45% market share [1] - The high-end market remains dominated by South Korean brands, with Samsung and LG capturing 80% of the market for TVs priced above $2,500 [1] Market Trends - The growth in the Chinese TV market is primarily driven by product structure upgrades, with a significant push from the "old-for-new" policy stimulating demand for high-end products [4] - The average retail price of TVs in China is expected to exceed 4,000 yuan per unit in 2024, reflecting a trend towards larger, more technologically advanced, and aesthetically pleasing products [4] Competitive Landscape - Leading manufacturers in the domestic TV sector include Hisense, TCL, Skyworth, Xiaomi, and Changhong, each with distinct technological advancements and market strategies: - Hisense is a leader in MINILED technology and holds a 47% market share in the global 100-inch TV segment, focusing on gaming scenarios through its VIDDA sub-brand [5] - TCL is recognized as a pioneer in global MINI LED technology, leveraging its supply chain advantages to produce high-end models like the 98Q10K PRO [5] - Skyworth leads in eye-care technology and has a strong presence in the internet TV space through its subsidiary, focusing on content services [5] - Xiaomi capitalizes on its internet ecosystem, emphasizing high cost-performance models and holding a 19.5% market share in the MINI LED segment [5] - Changhong utilizes military technology for its product development and has a comprehensive IoT ecosystem, with plans to launch AI-driven TV models [5]

Group 1 - Air conditioning consumption has surged since June, driven by the "trade-in" policy and high temperatures, with leading companies ramping up production [1] - Sales of new energy-efficient air conditioners increased by 82% year-on-year from late June to early July, while Midea Group reported a 37.09% increase in installation volume from May 1 to July 6 [1] - Exports of air conditioners, particularly Midea's Solstice series, have seen strong sales in Europe, with a 30% year-on-year increase in air conditioner sales in Europe [1] Group 2 - The National Development and Reform Commission announced a new round of "trade-in" subsidies to be issued in July, which is expected to boost demand in the third quarter [2] - Experts indicate that the air conditioning industry is at a critical transition period, with a focus on refined operations, product upgrades, and channel restructuring as key competitive factors [2] Group 3 - Manufacturers are accelerating transformation, with energy efficiency, health, and smart features becoming standard [3] - Companies are exploring new sales channels, including live e-commerce and targeting lower-tier markets, while enhancing inventory management and flexible supply chains [3] - Experts suggest that companies should collaborate across product, channel, and marketing strategies to shift from quantity expansion to quality improvement, building long-term resilience and core competitiveness [3]

Investment Rating - The report maintains a "Positive" outlook on the home appliance industry for the mid-2025 performance forecast [3] Core Insights - The home appliance sector is expected to benefit from domestic sales policies and the "old-for-new" program, which is driving demand for major appliances and kitchen appliances [4][5] - The air conditioning industry saw a cumulative production of 101.54 million units from January to May 2025, representing an 8% year-on-year increase, while sales reached 103.49 million units, up 9% year-on-year [4][17] - The report identifies three main investment themes: 1. **White Goods**: The reversal of real estate policies and the "old-for-new" program are expected to catalyze growth in the white goods sector, which is characterized by low valuations, high dividends, and stable growth [5][6] 2. **Exports**: Companies like Ousheng Electric are recommended due to stable income growth driven by large customer orders, while Dechang shares are highlighted for their expanding automotive parts business [6] 3. **Core Components**: The report suggests that the demand for core components will exceed expectations due to the strong performance of white goods, recommending companies like Huaxiang and Shun'an Environment for their competitive advantages [6] Summary by Sections 1. Air Conditioning and Major Appliances - The air conditioning sector is experiencing high growth in exports, with a 11% year-on-year increase in external sales from January to May 2025 [4][17] - The "old-for-new" policy is expected to enhance the average price of white goods, with major companies like Midea and Gree projected to see revenue growth of 8% and 5% respectively in Q2 2025 [4][29] 2. Kitchen Appliances - The kitchen appliance market is recovering due to real estate policies and the "old-for-new" program, with online sales of range hoods and gas stoves increasing by 17.5% and 16.5% respectively [40] - Companies like Boss Appliances are maintaining strong market shares in the kitchen appliance sector, with expected revenue growth of 5% in Q2 2025 [41] 3. Small Appliances - The small appliance sector is benefiting from high growth in domestic sales and exports, with companies like Supor and Joyoung expected to see revenue increases of 5% and 120% respectively in Q2 2025 [4][41] - The "old-for-new" policy is set to include small appliances, which is anticipated to significantly boost sales [5][20] 4. New Displays and Lighting - The emerging display market is at a turning point, with companies like Hisense and Jimi Technology expected to see revenue growth of 5% in Q2 2025 [4][5] 5. Investment Highlights - The report emphasizes the potential for a rebound in the home appliance sector driven by favorable policies and market conditions, recommending a combination of leading companies such as Midea, Haier, and Gree for investment [5][6]

Core Viewpoint - The air conditioning market in China is experiencing a significant surge in sales due to extreme heat, with various companies reporting record sales and installation numbers. However, there are concerns about potential demand exhaustion and price competition in the future [1][5][6]. Group 1: Domestic Market Dynamics - The air conditioning sales have seen a dramatic increase, with some brands reporting sales volumes doubling compared to previous years due to high temperatures [2][3]. - Companies like Hisense and Midea are operating at full production capacity, with Midea achieving a record installation rate of 245,000 units in a single day [4][1]. - The introduction of government subsidies has further stimulated demand, with companies like Sichuan Changhong reporting a 20.9% increase in offline sales from January to June [5][6]. Group 2: Price Competition and Market Challenges - There is a notable decline in prices, with online air conditioning prices dropping by 9.12% year-on-year, leading to increased competition and uncertainty in the market [6][7]. - Companies are facing challenges with inventory management due to fluctuating prices, which has resulted in a shortage of stock to meet the sudden surge in demand [7][6]. - Analysts warn that the current high growth rates may not be sustainable without continued government support and that the market may revert to more stable growth patterns [5][6]. Group 3: International Market Opportunities - The European market is witnessing a shift in consumer behavior towards air conditioning, driven by extreme heat, with Chinese brands like Midea and Gree reporting significant sales increases [8][9]. - Midea's air conditioning sales in Europe grew by 35% in the first half of the year, with some products selling out due to high demand [8][9]. - The potential for future exports remains strong, with projections indicating that the number of air conditioning units in the EU could more than double by 2050, presenting a significant opportunity for Chinese manufacturers [9][10].

Group 1 - Hisense Communication increased its shareholding in Hisense Home Appliances by acquiring 4,792,996 shares, representing 0.35% of the total share capital [1] - Following this acquisition, Hisense Communication holds a total of 18,653,024 shares, which is 1.35% of the total share capital [1][3] - The plan includes a commitment to acquire no less than 6,928,084 shares and no more than 13,856,168 shares during the specified period from July 4, 2025, to January 3, 2026 [1][2] Group 2 - Hisense Communication's previous acquisition from May 7 to June 19, 2025, totaled 13,860,028 shares, accounting for 1.00% of the total share capital [2] - The total amount spent on the previous acquisition was 151,089 yuan [2] - Hisense Group Holdings, the indirect controlling shareholder, holds a total of 516,758,670 shares, which is 37.29% of the total share capital [2]