苏宁易购集团股份有限公司 关于交易进展的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 证券代码：002024 证券简称：ST 易购 公告编号：2025-052 公司根据本次交易的进展情况，严格按照有关法律法规的规定及时履行信 息披露义务，敬请广大投资者理性投资，注意投资风险。 苏宁易购集团股份有限公司 董事会 2025 年 9 月 30 日 苏宁易购集团股份有限公司（以下简称"公司"）分别于 2025 年 9 月 9 日、 2025 年 9 月 26 日召开第八届董事会第三十三次会议、2025 年第三次临时股东 大会，审议通过了《关于苏宁国际子公司 Carrefour China Holdings N.V.出售子 公司股权的议案》，本次转让完成后，公司子公司 Carrefour China Holdings N.V. 将不再持有长沙盛名商业管理有限责任公司、济南客优仕商业有限公司、山东 客优仕商业有限公司、贵州乐福商业有限公司、长沙客优仕超市有限责任公司、 河北客优仕商业管理有限公司、珠海客优仕商业有限公司、呼和浩特客优仕商 业有限公司、天津家福商业有 ...

Core Viewpoint - The upcoming National Day and Mid-Autumn Festival are expected to trigger a surge in home appliance consumption, prompting Suning to launch a "Super Supplement" plan to preemptively meet consumer demand ahead of the Double Eleven shopping festival [1] Group 1: Company Initiatives - Suning is initiating a "Super Supplement" plan with 930 home appliance discount days to cater to consumer expectations [1] - Major brands like Haier, Midea, Hisense, Bosch, Panasonic, TCL, and others are collaborating with Suning to launch new products and exclusive deals during this event [1][3] - Midea plans to offer a comprehensive range of smart living solutions through Suning, emphasizing a one-stop shopping experience [3] - Haier is providing discounts of up to 20% on flagship product lines during the event [3] - Hisense is focusing on core life scenarios with subsidies of up to 20% and additional purchase discounts [3] - Panasonic is highlighting its high-end product launches and offering 20% subsidies on selected items [3] - Boss Electric is committing resources to support product availability and promotional activities for key appliances [4] - Bosch is emphasizing technological innovation and substantial discounts in collaboration with Suning [4] - TCL is offering significant subsidies and promotional gifts for its new products during the event [4] Group 2: Pricing and Promotions - Suning is redefining low-price benchmarks with significant discounts on various appliances, such as a 1.5 HP inverter air conditioner priced at 1399 yuan and an 85-inch quantum dot TV at 3999 yuan [7] - The promotional activities are set to start on September 30, aiming to create a shopping atmosphere akin to Double Eleven [7] - The event is designed to provide consumers with exceptional value, making high-quality appliances accessible at competitive prices [7]

Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to boost offline consumer activity, prompting Suning to enhance its physical store experiences and expand its business formats [1][3][5] Group 1: Store Upgrades and Events - Suning is upgrading its stores, including Suning Max and Suning Pro locations, to create engaging urban landmarks that combine shopping, entertainment, and social interaction [1][3] - During the National Day period, various immersive activities will be held at Suning Max stores, such as art life journeys, music festivals, and cultural events, integrating home appliance consumption with culture and entertainment [1][5] - The "Su Ning Friend Zone" has been introduced to focus on e-sports and social interactions, enhancing customer engagement through events like the "Su Ning Cup" e-sports league [3][5] Group 2: Local Culture Integration - Suning is incorporating local cultural elements into its store experiences, launching a national cooking competition that features regional cuisines and various tasting events across multiple cities [5] - Specific stores will host unique cultural activities, such as traditional crafts and DIY workshops, to create a more localized shopping experience [5] Group 3: Promotional Strategies - Suning has initiated its Double 11 promotional activities early, starting with the "Home Appliance Benefit Day" to attract consumers and establish a price advantage ahead of the main event [7] - The company aims to transform retail spaces from mere shopping venues to lifestyle hubs, enhancing the overall consumer experience and positioning itself as a key player in the home appliance market [7]

Group 1 - The "I Am the Chef" national cooking competition initiated by Suning.com aims to create a culinary feast that integrates "play, learn, buy, and eat" for consumers, coinciding with the upcoming National Day and Mid-Autumn Festival [1][3] - The competition will take place from September 29 to December 26, covering 26 key cities and over 300 offline events, supported by various culinary associations and sponsors [1][3] - The competition consists of city-level contests where participants can compete for a total prize of 200,000 yuan, with winners advancing to the finals for a chance to win a national chef certificate and a 20,000 yuan reward [3] Group 2 - The event is designed to enhance consumer engagement by providing immersive experiences, such as live cooking demonstrations and food tastings, which have been well-received by attendees [5][6] - Suning.com is shifting consumer focus from merely purchasing products to seeking experiences, atmospheres, and emotions, aiming to transform stores into social experience centers centered around food [8] - The company is also launching a series of localized and themed activities to kick off the Double 11 shopping festival, starting with the "Home Appliance Benefit Day" on September 30, and enhancing offline consumption experiences through events like the "Honor of Kings" city championship [8]

Core Insights - The upcoming National Day and Mid-Autumn Festival are expected to boost consumer demand in the home appliance and home decoration sectors, with Su Ning Yi Gou launching its "Double 11" promotions early to capitalize on this trend [1][2] Group 1: Promotional Strategy - Su Ning Yi Gou has announced that its "Double 11" sales will start on September 30, coinciding with the National Day holiday, creating a 44-day promotional period [2] - The company will offer significant discounts, including a "flash sale" with 100,000 discounted home appliances during the first two days of the promotion [2] - The promotional strategy aims to seamlessly integrate the National Day holiday and Double 11 shopping events, allowing consumers to choose the best time for their purchases [2] Group 2: Consumer Trends - There is a noticeable shift in consumer preferences towards diversified, personalized, and high-quality home appliances, with increased demand for features like energy efficiency, smart technology, and health benefits [1][3] - Su Ning Yi Gou is focusing on practical home appliances that are reliable and energy-saving, promoting a "good quality at a reasonable price" experience [3] Group 3: Product Offerings - The company is launching a "Super Subsidy" program in collaboration with major brands, offering tiered subsidies of 10%-20% on essential, upgraded, and home decoration products [2][4] - Specific products highlighted include energy-efficient air conditioners starting at 1,399 yuan, built-in dishwashers at 3,199 yuan, and 85-inch 4K quantum dot TVs at 3,999 yuan [3] Group 4: Brand Collaboration - Major brands such as Haier, Midea, and TCL are participating in the "Super Subsidy" program, which aims to connect high-quality products with consumers and drive innovation in the home appliance sector [4] - The collaboration is expected to enhance the penetration of smart home appliances and support the industry's upgrade [4] Group 5: Consumer Experience - Su Ning Yi Gou plans to enhance the shopping experience through immersive activities and services, including cooking competitions and free daily services like clothing care and coffee [5] - The company aims to create a new lifestyle experience by leveraging its supply chain and local retail operations to meet consumer demands for quality living [5]

Core Insights - The upcoming National Day and Mid-Autumn Festival are expected to drive a surge in demand for home appliances and home decoration, with consumers showing a preference for diverse, personalized, and high-quality products [1] - Suning.com has announced an early launch of its Double 11 promotion, starting on September 30, with a focus on providing significant discounts and a "Super Subsidy" plan for home appliances [1][2] - The integration of the National Day holiday and Double 11 shopping events is anticipated to enhance consumer purchasing flexibility and stimulate home appliance sales during the holiday period [2] Group 1: Consumer Trends - Consumers are increasingly seeking home appliances that offer advanced features such as green technology, smart capabilities, and health benefits, moving beyond basic functionalities [1] - The demand for new smart home appliances is urgent, as indicated by Suning's strategy to combine new functions and experiences in their offerings [1] Group 2: Company Initiatives - Suning.com is collaborating with brand factories to implement the "Super Subsidy" plan, targeting three key demand scenarios: essential needs, upgrades, and home decoration [1][2] - The company plans to enhance the shopping experience by integrating supply chains and innovating in experiential retail, allowing consumers to enjoy discounts earlier [1] Group 3: Market Dynamics - Major brands such as Haier, Midea, and TCL are participating in the promotion, which is expected to drive innovation and high-quality development in the home appliance industry [2] - Suning.com will open new flagship stores during the National Day holiday, featuring expanded product categories and enhanced customer interaction areas [2]

Core Viewpoint - The article highlights that Suning.com has launched its "Double 11" shopping festival earlier this year, starting from the National Day holiday, with a total duration of 44 days for promotional activities [1] Group 1: Event Announcement - Suning.com held a press conference for the "2025 Double 11 Carnival" and the release of the home appliance "Super Supplement" on September 28 [1] - The event was themed "Not Waiting for Double 11" and aims to attract consumers ahead of the traditional shopping festival [1] Group 2: Promotional Details - The "Double 11" event will officially kick off at midnight on September 30, featuring a "Home Appliance Benefit Day" [1] - The promotional period includes a 9-day and 9-night subsidy season, culminating in the Double 11 Carnival [1]

Group 1 - The core viewpoint of the articles highlights a shift in consumer behavior towards "upgrading" to innovative and aesthetically pleasing home appliances, particularly among younger demographics such as those born in the 90s and 95s [1][3] - Consumers are increasingly seeking immediate satisfaction and are eager to acquire trendy products without waiting for major sales events like Double Eleven [1][3] - In response to consumer demand, Suning.com has launched a campaign called "Super Supplement" during the National Day holiday, offering significant discounts and early access to promotions typically associated with Double Eleven [3][5] Group 2 - Suning.com is promoting a range of new technology products at competitive prices, such as a 1.5-horsepower energy-efficient air conditioner for 2,199 yuan and an 85-inch high-refresh quantum dot TV for 3,999 yuan, showcasing a commitment to affordability [3][5] - The "Super Supplement" initiative includes a tiered subsidy system for selected smart home appliances, offering discounts of 10%-20% on new and innovative products from various brands [5][7] - Suning.com aims to make advanced technology accessible to a broader audience by combining quality products, services, and pricing strategies, thereby transforming smart appliances from luxury items into everyday essentials [7]

Core Insights - The retail home appliance industry is experiencing a new promotional model as Su Ning Yi Gou integrates the National Day and Double 11 shopping events, launching a 44-day "Home Appliance Benefit Day" starting from September 30 [1][2] Group 1: Promotional Strategy - Su Ning Yi Gou's decision to start Double 11 promotions during the National Day is based on consumer insights, aiming to enhance satisfaction through early discounts [2] - The promotional event includes a "Flash Sale" for 48 hours, with over 10,000 stores participating and offering 100,000 discounted products across key categories [2] - Significant price reductions are highlighted, such as a 1.5-horsepower energy-efficient air conditioner priced at 1,399 yuan and an 85-inch quantum dot TV at 3,999 yuan, indicating competitive pricing strategies [2] Group 2: Product Offering and Quality - The "Home Appliance Super Subsidy" plan aims to change the perception that low prices equate to low quality, featuring three product matrices with subsidies ranging from 10% to 20% [3] - The product matrices include "Essential Choices," "Smart Selections," and "Home Decoration Selections," focusing on high-quality, high-efficiency appliances [3] - Examples of competitive pricing include a 430-liter refrigerator at 2,999 yuan and a 10-kilogram heat pump washing and drying set at 4,999 yuan, both setting new industry price lows [3] Group 3: In-Store Experience - Su Ning Yi Gou is enhancing the in-store experience by opening new Max stores and introducing interactive areas, making stores more engaging for customers [4] - During the Double 11 period, immersive activities such as gaming competitions and cooking contests will be held to increase customer engagement and conversion rates [4] - The innovation in offline scenarios is seen as a way for Su Ning Yi Gou to differentiate itself in a market dominated by e-commerce [4] Group 4: Long-Term Promotional Trends - The extension of the Double 11 event to 44 days alleviates supply chain and logistics pressures while providing consumers with a more relaxed decision-making period [5] - The integration of National Day and Double 11 signifies a shift in retail strategies from "event-driven" to "periodic operations," enhancing overall sales stability [5] - The establishment of long-term subsidy mechanisms like "Super Subsidy" encourages a focus on product innovation and user experience rather than short-term price competition [6]

Core Insights - The retail home appliance industry is experiencing a new promotional model as Su Ning Yi Gou integrates the National Day and Double 11 shopping events, launching a 44-day "Home Appliance Benefit Day" starting from September 30 [1][7] - Su Ning Yi Gou's strategy aims to shift consumer focus from price wars to value wars by enhancing supply chain integration and experiential upgrades [1][7] Promotional Strategy - The "Home Appliance Benefit Day" features multiple subsidy strategies, including "Super Subsidy" and "True Benefit Subsidy," in collaboration with over 100 major brands [1][3] - The event includes a "Flash Sale" for 48 hours, offering over 100,000 discounted products across key categories such as air conditioners, televisions, refrigerators, and washing machines [1][2] Consumer Trends - Data from Aowei Cloud Network indicates that sales of televisions larger than 75 inches accounted for over 40% of total sales in the first half of 2025, while new first-level energy-efficient air conditioners reached a 95% offline market share, reflecting strong consumer demand for large, high-efficiency, and smart products [2] Product Matrix - The "Super Subsidy" plan includes three product matrices: "Essential Choices," "Smart Selections," and "Home Decoration Selections," with subsidies ranging from 10% to 20% to ensure competitive pricing and product quality [3][5] - Examples of discounted products include a 430-liter four-door refrigerator priced at 2,999 yuan and a 10-kilogram heat pump washing and drying set available for as low as 4,999 yuan, both setting new industry price lows [5] In-Store Experience - Su Ning Yi Gou is enhancing the in-store experience by opening six new Max stores during the National Day period, featuring sections for trending categories and interactive spaces [6] - The company plans to host immersive events such as the "SUPL Su Ning Yi Gou Cup King of Glory League" and "I Am the Chef" cooking competition to increase user engagement and conversion rates [6] Long-Term Promotional Trends - Extending the Double 11 event to 44 days alleviates supply chain and logistics pressures while providing consumers with a more relaxed decision-making period [7] - The integration of National Day and Double 11 signifies a shift in retail strategies from "event bursts" to "periodic operations," enhancing overall sales stability [7] - The establishment of long-term subsidy mechanisms like "Super Subsidy" encourages a transition from short-term price competition to deeper competition based on product innovation and user experience [7]