广东潮宏基实业股份有限公司 2025 年第三季度报告 1 广东潮宏基实业股份有限公司 2025 年第三季度报告 证券代码：002345 证券简称：潮宏基 公告编号：2025-056 广东潮宏基实业股份有限公司 2025 年第三季度报告 一、主要财务数据 （一） 主要会计数据和财务指标 广东潮宏基实业股份有限公司 2025 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会及董事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担 个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）声明：保证季度报告中财务信息的真实、准确、 完整。 3.第三季度财务会计报告是否经过审计 □是 否 2 公司是否需追溯调整或重述以前年度会计数据 □是 否 | | 本报告期 | 本报告期比上年同期 | 年初至报告期末 | 年初至报告期末 | | --- | --- | --- | --- | --- | | | | 增减 | | 比上年同期增减 | | 营业收入（元） | ...

Core Insights - The jewelry sector experienced a decline of 2.13% on October 30, with Chao Hong Ji leading the drop [1] - The Shanghai Composite Index closed at 3986.9, down 0.73%, while the Shenzhen Component Index closed at 13532.13, down 1.16% [1] Market Performance - The jewelry sector's main stocks showed varied performance, with ST XinHua Jin rising by 4.97% to a closing price of 6.97, while Chao Hong Mu fell by 4.66% to 13.51 [2] - The trading volume for ST XinHua Jin was 106,000 shares, with a transaction value of 72.87 million yuan, while Chao Hong Mu had a trading volume of 166,200 shares and a transaction value of 228 million yuan [2] Capital Flow - The jewelry sector saw a net outflow of 104 million yuan from main funds, while retail investors contributed a net inflow of approximately 95.4 million yuan [2] - The main funds showed a net inflow in stocks like Di A shares and ST XinHua Jin, while significant outflows were noted in stocks like Rui Bei Ka and Ming Pai Jewelry [3]

Core Viewpoint - Chao Hong Ji's stock price has experienced significant fluctuations in 2023, with a year-to-date increase of 154.21% and a recent decline over the past 20 days [1][2] Financial Performance - For the first half of 2025, Chao Hong Ji reported a revenue of 4.102 billion yuan, representing a year-on-year growth of 19.54%, and a net profit attributable to shareholders of 331 million yuan, up 44.34% [2] - The company has distributed a total of 1.897 billion yuan in dividends since its A-share listing, with 800 million yuan distributed in the last three years [3] Shareholder Structure - As of June 30, 2025, the number of shareholders increased by 51.55% to 40,400, while the average circulating shares per person decreased by 33.99% to 21,446 shares [2] - Notable changes in the top ten circulating shareholders include Hong Kong Central Clearing Limited increasing its holdings by 6.1406 million shares, and several new institutional investors entering the list [3] Market Activity - On October 30, 2023, Chao Hong Ji's stock price fell by 2.05% to 13.88 yuan per share, with a trading volume of 45.9037 million yuan and a turnover rate of 0.38% [1] - The stock has appeared on the "Dragon and Tiger List" six times this year, with the most recent instance on June 5, where it recorded a net purchase of 130 million yuan [1]

Core Points - The 2025 Global First Release Festival for National Trend Jewelry will take place from October 31 to November 2 at the main venue in Dongcheng District's Oriental New World and eight sub-venues across the city [1][2] - The main venue will feature a variety of new product launches from well-known jewelry brands, allowing visitors to shop while enjoying exhibitions [1] - Notable brands participating include Cai Bai Jewelry, Chao Hong Ji, and various intangible cultural heritage units showcasing traditional craftsmanship [1] Group 1 - The main venue will host new collections such as Chao Hong Ji's non-heritage Huasi series and Cai Bai's floating light butterfly shadow series [1] - The event aims to create a new consumption scene for national trend jewelry by collaborating with major commercial and jewelry brands across the city [2] - Sub-venues include Beijing Department Store, Hongqiao Market, and other key commercial areas, enhancing the event's reach and engagement [2]

Core Viewpoint - The article discusses the innovative strategy of the jewelry company Chao Hong Ji in creating a new market for low-weight gold jewelry, appealing to younger consumers with limited budgets while maintaining profitability through unique pricing and design strategies [5][18][50]. Group 1: Company Background - Chao Hong Ji was founded in 1997 by Liao Chuang Bin and his father, focusing on gold processing and jewelry sales in a region known for its gold trading [9][10]. - The company initially followed a design-driven approach similar to Swarovski, which allowed for higher profit margins compared to traditional gold sales [12]. Group 2: Market Strategy - The introduction of low-weight gold jewelry has significantly increased Chao Hong Ji's revenue share from classic gold products, rising from 20.24% in 2020 to 44.6% in the first half of 2023 [18]. - The low-weight gold jewelry strategy allows for lower price points, making gold more accessible to consumers, thus shifting the purchasing behavior towards consumption rather than investment [50][56]. Group 3: Pricing and Profitability - Traditional gold jewelry has a low profit margin, often below 10%, due to the transparent cost structure of gold [22][24]. - Chao Hong Ji's low-weight gold jewelry blurs the cost structure by incorporating design elements that enhance perceived value, allowing for higher markups [33][40]. - The company has successfully created a new pricing system that emphasizes production and design costs rather than raw material costs, similar to the approach taken by Old Paved Gold [30]. Group 4: Consumer Behavior - The target demographic for Chao Hong Ji's products is primarily young consumers aged 25-40, who contribute 80% of total sales, with a significant portion of revenue coming from repeat purchases [56]. - The emotional value associated with low-weight gold jewelry, often marketed as gifts, enhances its appeal despite the low gold content [53]. Group 5: Industry Trends - The article highlights a broader trend in the gold jewelry market where rising gold prices have led to a decrease in consumption, with a reported 26% drop in gold jewelry consumption in the first half of the year [48]. - The shift towards low-weight gold jewelry is seen as a response to the challenges posed by high gold prices, allowing consumers to engage with gold as a consumable product rather than solely as an investment [50][56].

Market Overview - The jewelry sector increased by 1.21% on October 29, with ST Xinhua Jin leading the gains [1] - The Shanghai Composite Index closed at 4016.33, up 0.7%, while the Shenzhen Component Index closed at 13691.38, up 1.95% [1] Individual Stock Performance - ST Xinhua Jin (600735) closed at 6.64, up 5.06%, with a trading volume of 463,600 shares and a turnover of 304 million yuan [1] - Lao Feng Xiang (600612) closed at 50.60, up 4.12%, with a trading volume of 52,700 shares and a turnover of 264 million yuan [1] - Zhou Dazheng (002867) closed at 66.00, up 2.04%, with a trading volume of 100,000 shares and a turnover of 138 million yuan [1] - Other notable performers include Chao Hong Ji (002345) up 1.50%, China Gold (600916) up 0.84%, and Cai Zi Co. (605599) up 0.77% [1] Capital Flow Analysis - The jewelry sector experienced a net outflow of 23.93 million yuan from institutional investors and 32.61 million yuan from speculative funds, while retail investors saw a net inflow of 56.54 million yuan [2] - Lao Feng Xiang had a significant net outflow of 51.36 million yuan from institutional investors, while Zhou Dazheng saw a net inflow of 13.76 million yuan [3] - The overall capital flow indicates a mixed sentiment among different investor types within the jewelry sector [2][3]

Core Viewpoint - Chao Hong Ji's stock price has shown significant growth this year, with a year-to-date increase of 160.99%, indicating strong market performance and investor interest [1][2]. Company Overview - Chao Hong Ji, established on March 7, 1996, and listed on January 28, 2010, is headquartered in Shantou, Guangdong, and specializes in high-end fashion jewelry design, research, production, and sales, along with handbag business [2]. - The company's revenue composition includes 48.53% from fashion jewelry products, 44.63% from traditional gold products, 3.00% from brand agency and franchise services, 2.99% from leather goods, and 0.46% from other income [2]. Financial Performance - For the first half of 2025, Chao Hong Ji reported a revenue of 4.102 billion yuan, representing a year-on-year growth of 19.54%, and a net profit attributable to shareholders of 331 million yuan, up 44.34% year-on-year [2]. - The company has distributed a total of 1.897 billion yuan in dividends since its A-share listing, with 800 million yuan distributed over the past three years [3]. Shareholder Structure - As of June 30, 2025, the number of shareholders increased by 51.55% to 40,400, with an average of 21,446 circulating shares per person, down 33.99% [2]. - Notable institutional shareholders include Hong Kong Central Clearing Limited, which holds 65.4136 million shares, and several new entrants among the top ten shareholders [3]. Market Activity - On October 29, the stock price rose by 2.08% to 14.25 yuan per share, with a trading volume of 81.9195 million yuan and a turnover rate of 0.67% [1]. - The stock has appeared on the daily trading leaderboard six times this year, with the most recent occurrence on June 5, where it recorded a net buy of 130 million yuan [1].

Core Viewpoint - The article discusses the rise of "small weight gold jewelry" as a new trend in the jewelry market, particularly focusing on the company Chao Hong Ji, which has successfully capitalized on this trend to increase its market share and profitability. Group 1: Company Overview - Chao Hong Ji was founded in 1997 by Liao Chuang Bin and his father, initially focusing on gold processing and later establishing a brand that symbolizes the prosperity of the Chaoshan region [10]. - The company initially followed a Swarovski-like model, emphasizing high-margin fashion jewelry, but faced challenges from competitors and market shifts [12][18]. - In 2023, Chao Hong Ji pivoted to "small weight gold," which significantly increased its revenue from classic gold products from 20.24% in 2020 to 44.6% in the first half of 2023 [15]. Group 2: Market Dynamics - The jewelry market is characterized by low profit margins for traditional gold sales, with most gold retailers having gross margins below 10% [18]. - The introduction of small weight gold jewelry allows for lower price points, making gold more accessible to younger consumers with limited budgets [9][30]. - The small weight gold jewelry strategy blurs the cost structure of gold, allowing for higher profit margins by incorporating design and emotional value into the products [21][30]. Group 3: Consumer Behavior - The small weight gold jewelry appeals to consumers by lowering the purchase threshold, making it easier for them to buy gold as a gift or for personal use without significant financial pain [30]. - Chao Hong Ji's marketing strategy includes leveraging IP collaborations to create new pricing opportunities, enhancing the perceived value of their products [31]. - The company has also introduced services like free stringing for gold beads, which increases customer retention and reinforces the product's consumer-oriented attributes [35].

Core Viewpoint - The rise of "small weight gold jewelry" has transformed the market, appealing to younger consumers with limited budgets while maintaining profitability for companies like潮宏基 [3][8][19] Company Overview - 潮宏基, founded in 1997, initially focused on high-margin fashion jewelry but faced challenges from competitors and market shifts [3][5] - The company shifted its strategy in 2023 to focus on small weight gold jewelry, significantly increasing its revenue from classic gold products from 20.24% in 2020 to 44.6% in the first half of 2023 [8][19] Market Dynamics - The gold jewelry market is characterized by low profit margins, with most gold retailers having gross margins below 10%, while潮宏基's small weight gold jewelry has created a new pricing structure that enhances profitability [9][10][12] - The small weight gold jewelry strategy lowers the purchase threshold for consumers, making gold more accessible and appealing as a gift option [19][22] Consumer Behavior - The small weight gold jewelry appeals to younger consumers, with 80% of sales coming from customers aged 25-40, and 45% of total revenue generated from repeat purchases [24] - The emotional value associated with small weight gold jewelry enhances its attractiveness as a gift, despite its low gold content [22][24] Competitive Landscape -潮宏基's approach contrasts with traditional gold retailers by using design and marketing strategies to obscure the cost structure, allowing for higher profit margins [11][14] - The company competes with established brands like周大福 by offering lower-priced alternatives that still contain gold, thus capturing a segment of the market that is price-sensitive [21][24]

Core Viewpoint - Recent decline in gold prices is attributed to various market factors, and consumers should be cautious when buying and selling gold [4][8]. Price Variations Among Brands - Different gold retailers exhibit significant price differences, with major brands like Chow Tai Fook and others pricing gold at 1232 CNY per gram, while others like Cai Bai offer it at 1172 CNY per gram, and Sun Gold Store at 1099 CNY per gram [2][3]. Gold Recovery Prices - Current recovery prices for gold vary by purity, with 99.9% purity gold at 918 CNY per gram, 22k gold at 808 CNY, and 18k gold at 666 CNY. Platinum and palladium recovery prices are also noted [3][4]. Reasons for Recent Gold Price Decline - The decline in gold prices is influenced by a strong US dollar, improved domestic economic data reducing demand for gold as a safe-haven asset, and market psychology leading to profit-taking by investors [4][8]. Practical Buying Advice - When purchasing gold, consumers should determine the purpose (investment vs. jewelry), compare prices across reputable stores, and be aware of recovery prices for future selling [6][8]. Selling Gold Considerations - Sellers should understand the purity of their gold, seek reputable recovery channels, and be aware that additional features like gemstones do not add to the recovery value [7][8]. Overall Market Sentiment - The recent fluctuations in gold prices are seen as normal market behavior, and consumers are encouraged to approach gold transactions with a rational mindset, focusing on long-term value rather than short-term gains [8].