Market Overview - On September 18, the non-liquor sector declined by 1.24% compared to the previous trading day, with ST Xifa leading the drop [1] - The Shanghai Composite Index closed at 3831.66, down 1.15%, while the Shenzhen Component Index closed at 13075.66, down 1.06% [1] Stock Performance - The following stocks in the non-liquor sector experienced notable declines: - ST Xifa: Closed at 11.71, down 4.02% with a trading volume of 85,800 shares and a turnover of 102 million yuan [1] - Huichuan Beer: Closed at 11.56, down 3.26% with a trading volume of 39,300 shares and a turnover of 45.92 million yuan [1] - Mogao Co.: Closed at 5.96, down 2.93% with a trading volume of 74,900 shares and a turnover of 45.11 million yuan [1] - Other notable declines include ST Yedao, CITIC Nia, and ST Lanhua [1] Capital Flow - The non-liquor sector saw a net outflow of 163 million yuan from institutional investors, while retail investors contributed a net inflow of 133 million yuan [1] - The following stocks had significant capital flow: - Qingfeng Wine Industry: Net inflow from retail investors of 348,580 yuan, but a net outflow from institutional investors of 3.34 million yuan [2] - CITIC Nia: Net inflow from retail investors of 527,680 yuan, with a net inflow from institutional investors of 1.38 million yuan [2] - ST Lanhua: Experienced a net outflow of 7.01 million yuan from institutional investors, but a net inflow of 195,260 yuan from retail investors [2]

Core Insights - The article highlights the revitalization of Zhujiang Beer, a well-known brand in Guangdong, through innovative product offerings and strategic marketing initiatives aimed at enhancing consumer engagement and expanding market reach [3][4][5]. Product Innovation - Zhujiang Beer has introduced several new products, including "Snow Castle Craft Peach Beer" and upgraded versions of existing products like Zhujiang P9, focusing on unique flavor experiences and appealing packaging [3]. - The company has launched limited edition products such as the "Zhujiang Phoenix Dan Cong Tea Beer" and various seasonal offerings, demonstrating a commitment to quality and innovation [3]. Marketing and Brand Engagement - Zhujiang Beer participated in the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo, showcasing its products and engaging consumers through interactive experiences [4]. - The brand has established strategic partnerships, including collaboration with Southern Airlines, to feature its products on flights and in airport lounges, thereby reaching a broader audience [4]. Consumer Experience and Events - The company has organized multiple beer festivals and cultural events across various cities, enhancing brand visibility and consumer interaction [5][6]. - Zhujiang Beer is leveraging a "Beer+" marketing strategy, integrating its products with sports, music, and food events to create diverse consumption scenarios and attract new customers [6]. Distribution and Retail Strategy - Zhujiang Beer has expanded its presence with experience stores in over 110 cities, facilitating direct consumer engagement and brand promotion [4]. - The company has partnered with instant retail platforms to ensure quick delivery of its products, enhancing accessibility for consumers [4].

Investment Rating - The report maintains an "Outperform" rating for the food and beverage industry [5] Core Insights - The food and beverage sector is experiencing a significant slowdown in performance, with a year-on-year decline in net profit attributable to shareholders. The sector's revenue for H1 2025 reached 580.635 billion yuan, a year-on-year increase of 2.41%, while net profit attributable to shareholders was 127.508 billion yuan, reflecting a year-on-year decrease of 0.56% [2][16] - The report highlights that the growth rates of revenue and net profit have declined compared to H1 2024, with revenue growth down by 1.30 percentage points and net profit growth down by 14.52 percentage points. The sector's gross margin and net margin have also decreased year-on-year [2][16] Summary by Sections Overall Performance - The food and beverage sector's revenue growth has slowed significantly, ranking 14th among 31 sub-industries, while net profit growth ranked 20th [2][16] - The sector's gross margin and net margin have decreased year-on-year, although the expense ratio remains relatively stable [3][21] Sub-sector Performance - Snack foods, soft drinks, and fermented seasonings showed the highest revenue growth rates, with increases of 36.36%, 9.08%, and 4.66% respectively. In terms of net profit growth, beer, fermented seasonings, and soft drinks led with increases of 12.06%, 8.04%, and 4.89% respectively [2][25] - The beer sector achieved positive growth in both revenue and net profit, with revenue increasing by 2.75% and net profit by 12.06% in H1 2025. Major beer companies like Zhujiang Beer and Yanjing Beer performed well, with net profit growth exceeding 22% [8][41] Wine Sector - The wine sector experienced a slight decline in revenue and net profit, with H1 2025 revenue at 241.508 billion yuan, down 0.86% year-on-year, and net profit at 94.561 billion yuan, down 1.18% year-on-year. This marks the first negative growth since H1 2014 [4][28] - High-end wines showed resilience, with revenue growth of 6.17% and net profit growth of 5.49%. The market share of leading brands like Moutai and Wuliangye remained strong [34][35] Investment Recommendations - The report suggests structural investment opportunities in the food and beverage sector, particularly in the beverage, snack, and health food industries. It emphasizes the potential in energy drinks and innovative snack brands [10] - The beer, seasoning, and dairy sectors are identified as areas for marginal improvement, while the wine sector is viewed as being in a bottoming phase, with limited downside risk [10]

Core Insights - Zhujiang Beer, a well-known brand in Guangdong, is actively engaging in the market by launching new products and participating in various exhibitions to stimulate consumer interest and sales [2][4][9] Product Launches - At the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo, Zhujiang Beer introduced several new products, including "Snow Castle Craft Peach Brew" and an upgraded version of Zhujiang P9, emphasizing unique flavor experiences [2] - The company has consistently released popular products such as Zhujiang Original Draft and Zhujiang Pure Draft 1997Plus, showcasing a commitment to quality and innovation [2] Marketing and Brand Engagement - Zhujiang Beer is leveraging exhibitions to create interactive experiences, allowing consumers to taste and order products on-site, thus enhancing brand visibility and engagement [4] - The company has formed strategic partnerships, including collaboration with Southern Airlines, making its products available on 988 domestic and international flight routes [4] Consumer Experience and Events - Zhujiang Beer is hosting various events, such as beer festivals in multiple cities, to promote cultural and tourism experiences, thereby driving new consumption patterns [9][10] - The brand is also involved in sports and music events, having sponsored the Guangdong Men's Basketball League for 11 consecutive years and becoming the exclusive beer supplier for the 15th Sports Games [9] Distribution and Accessibility - The company has established hundreds of Zhujiang Original Draft experience stores across over 110 cities, enhancing brand presence and consumer access [4] - Zhujiang Beer is utilizing instant retail platforms to ensure quick delivery of its products, further expanding its market reach [4]

Summary of Key Points from Conference Call Records Industry Overview Baijiu Industry - The baijiu sector has reached a bottom in fundamentals, with valuations at low levels and market expectations recovering. Demand-side pressures are dissipating, and seasonal catalysts are expected to boost interest in brands like Luzhou Laojiao and Zhenjiu Shede for short-term opportunities, while Moutai, Fenjiu, and Gujing Gongjiu are recommended for long-term investment [1][2][4] Beverage and Snack Industry - The beverage sector is favorable for leading companies such as Nongfu Spring and Dongpeng Beverage, while the snack sector shows good alignment between valuation and growth potential. Key products to watch for Q4 catalysts include Weijia and Yanjinpuzi, with Yili identified as a bottom-value recovery company [1][5] Whisky Industry - In 2024, whisky imports are expected to decline by approximately 40%, with high-aged whisky's share also decreasing. Instant consumption channels now account for over 30% of sales, with dining and home consumption being the primary scenarios [3][13] Beer Industry - Both Yanjing Beer and Zhujiang Beer have seen their valuations drop to attractive levels, with Yanjing at 23-24 times earnings and Zhujiang at 21 times, both reflecting 2025 valuation levels. These companies are noted for their growth potential driven by flagship products [19] Company-Specific Insights Zhenjiu Lid - Zhenjiu Lid has launched an equity payment plan to bind the interests of alliance merchants, with the first quarter's alliance contributing approximately 320 million yuan in revenue. The acupuncture business is projected to account for 5% of the company's total revenue in 2024 [6][8][7] Baijun Co., Ltd. - Baijun's major shareholder transferred 6% of shares to Homa's Liu Jianbo, which is expected to empower Baijun in business expansion and overseas market development. The shareholding structure remains stable, providing opportunities for deeper collaboration [12] Restaurant Chain Industry - The restaurant chain sector has shown signs of recovery since Q2 2025, with stable performance from leading companies like Lihua Bao and Baba Foods. The frozen food leader Anjins has also shown significant improvement in revenue [10][11] Zhujiang Beer - Zhujiang Beer is focusing on expanding its market share through its flagship product, Pure Draft 97, while also launching new products to maintain competitiveness. The company is developing its "15th Five-Year Plan" for future growth [15][17][18] H&H International Holdings - H&H International expects high single-digit revenue growth for the year, with EBITDA margins around 15%. The health supplement business is performing well, while the milk powder segment anticipates low double-digit growth [20] Jianhe Health - Jianhe Health's fundamentals are improving, driven by new consumer customer acquisition in China and profitability improvements in its overseas subsidiaries. The company is expected to see good performance in Q3 due to new orders [21][22] Additional Insights - The baijiu sector is currently viewed as a mid-to-long-term value investment opportunity, with market expectations warming up as demand-side pressures ease [2] - The innovative model of the Wan Shang Alliance is expected to have a significant impact on the company's financials, with a focus on long-term development and binding interests with distributors [9]

Group 1 - The first Guangdong Quality Products Exhibition opened in Guangzhou, attracting 1,086 participating companies and 2,175 domestic and international professional buyers [1][2] - The exhibition covers an area of 50,000 square meters and includes five industry exhibition areas: home appliances and electronics, clothing and beauty, toys and cultural creativity, health food, and furniture and home [1][2] - The event aims to accelerate the integration of domestic and foreign trade, support enterprises in expanding domestic sales markets, and strengthen the domestic circulation [2] Group 2 - The exhibition features nearly 10,000 consumer products from well-known and emerging Guangdong enterprises, including brands like Midea, TCL, and Wanglaoji [2] - Guangdong has a complete industrial system with high-quality products, and it is a major province for quality product output, with a real-time population of 150 million and a retail sales total that has ranked first in the country for 42 consecutive years [2] - The event is expected to enhance the visibility of Guangdong's quality products and meet the growing demand for high-quality and high-value products among consumers [2]

Core Viewpoint - Zhujiang Beer reported a net profit attributable to shareholders of 612 million yuan in the first half of 2025, representing a year-on-year increase of 22.51% [1] Financial Performance - The net profit for Q2 2025 reached 455 million yuan, showing a year-on-year growth of 20.17% [1] - Both gross margin and net margin have steadily improved, while management expense ratio has slightly increased [1] - Sales expense ratio, financial expense ratio, and R&D expense ratio have all seen slight declines [1] Market Dynamics - The sales growth of high-end beer is notable, contributing to the steady improvement in profitability [1] - The South China region remains the primary market for the company, with a net increase of 39 distributors in the first half of 2025, including 8 new distributors in Guangdong [1] Strategic Outlook - The company continues to pursue high-end product offerings, which is expected to sustain steady growth through the release of profits from premium products [1] - The anticipated decline in raw material costs in 2024 is expected to extend into 2025, enhancing the company's profitability and supporting continued growth in net profit [1] - The company maintains an "overweight" rating [1]

Investment Rating - The investment rating for the company is "Add" [4] Core Views - The company has shown impressive growth in high-end beer sales, with a significant increase in profitability. The revenue for the first half of 2025 reached 3.198 billion yuan, a year-on-year increase of 7.09%, while the net profit attributable to shareholders was 612 million yuan, up 22.51% year-on-year [1][11] - The gross margin and net margin have steadily improved, with the gross margin for the first half of 2025 at 51.85%, an increase of 2.81 percentage points year-on-year, and the net margin at 19.44%, up 2.34 percentage points year-on-year [2][11] - The company is focusing on enhancing its product matrix and brand presence through various cultural and promotional events, which is expected to strengthen its market position [10][11] Summary by Sections Financial Performance - In the first half of 2025, the company achieved a revenue of 3.198 billion yuan, with a net profit of 612 million yuan, reflecting a year-on-year growth of 7.09% and 22.51% respectively. The second quarter saw revenues of 1.971 billion yuan, up 4.96% year-on-year, and a net profit of 455 million yuan, an increase of 20.17% year-on-year [1][2] - The company’s beer sales volume reached 734,100 tons in the first half of 2025, representing a year-on-year growth of 5.10% [3] Cost and Margin Analysis - The gross margin for the first half of 2025 was 51.85%, with a net margin of 19.44%. The second quarter saw a gross margin of 56.11% and a net margin of 23.35% [2][11] - The company’s selling, administrative, and research expenses showed slight declines, contributing to an overall decrease in the expense ratio [2] Sales Channel Performance - The company’s revenue from different sales channels in the first half of 2025 was as follows: traditional channels 2.903 billion yuan, supermarkets 126 million yuan, night venues 38 million yuan, and e-commerce 33 million yuan. The growth rates were 6.57%, 49.29%, -14.58%, and 47.72% respectively [3] - High-end products accounted for 76.25% of total revenue, with a year-on-year growth of 15.86%, indicating a strong market demand for premium offerings [3] Future Outlook - The company is expected to maintain steady growth in net profit, with forecasts of 951 million yuan for 2025, 1.021 billion yuan for 2026, and 1.110 billion yuan for 2027, reflecting growth rates of 17.43%, 7.29%, and 8.72% respectively [11] - The company is actively enhancing its product offerings and brand engagement through various cultural initiatives, which is anticipated to further boost its market presence and profitability [10][11]

Market Overview - On September 10, the non-liquor sector declined by 0.27% compared to the previous trading day, with *ST Lanhua leading the decline [1] - The Shanghai Composite Index closed at 3812.22, up 0.13%, while the Shenzhen Component Index closed at 12557.68, up 0.38% [1] Stock Performance - Notable gainers in the non-liquor sector included *ST Yedao, which rose by 3.22% to close at 6.74, and ST Xifa, which increased by 1.76% to 11.57 [1] - Conversely, *ST Lanhua fell by 2.18% to 8.51, and Zhujiang Beer decreased by 1.22% to 10.53 [2] Trading Volume and Value - The trading volume and value for selected stocks in the non-liquor sector showed significant activity, with Gu Yue Long Shan recording a trading volume of 113,300 hands and a transaction value of 114 million yuan [1] - The total net outflow of funds in the non-liquor sector was 8.89 million yuan from main funds, while retail investors saw a net inflow of 28.12 million yuan [2] Fund Flow Analysis - Ba Run Co. had a main fund net inflow of 26.84 million yuan, while retail investors experienced a net outflow of 4.98 million yuan [3] - The fund flow analysis indicates that while main funds were withdrawing, retail investors were actively buying into certain stocks, such as Huaiqian Beer, which saw a net inflow of 2.76 million yuan from retail investors [3]

| 投资者关系活动 | 特定对象调研 □分析师会议 ☑ | | --- | --- | | 类别 | □媒体采访 □业绩说明会 | | | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 （ ） | | 参与单位名称及 | 东吴证券 苏铖、郭晓东;国华兴益 韩冬伟;中金公司 宗旭豪;国 | | 人员姓名 | 盛证券 陈熠;招商证券 陈书慧、刘成;国泰海通证券 苗欣；个 | | | 人投资者 郭镇林。 | | 时间 | 2025 年 9 月 9 日 | | 地点 | 公司会议室 | | 形式 | 现场会议 | | 上市公司接待人 | 董事会秘书李宽宽，证券事务代表陈劭。 | | 员姓名 | | | | 主要内容如下： | | | 1、公司 2025 年上半年经营概况介绍 | | | 2025 年上半年，公司高质量发展步伐更加稳健，实现啤酒销 | | | 量 73.41 万吨，同比增长 5.10%；实现营业收入 31.98 亿元，同 | | | 比增长 7.09%；归属于上市公司股东的净利润 6.12 亿元，同比增 | | | 长 22.51%。（具体详见公司 2025 年半年度报告相关内容 ...