Core Viewpoint - KANZHUN LIMITED, operating the online recruitment platform BOSS Zhipin, has announced a share offer of 30,000,000 Class A ordinary shares to enhance financial flexibility and support sustainable development [1][4]. Share Offer Details - The share offer consists of a Hong Kong public offering of 3,000,000 shares and an international offering of 27,000,000 shares, with the possibility of reallocating shares based on demand [1][2]. - An additional 4,500,000 shares may be offered, representing a 15% increase over the initial offering, subject to market conditions [2]. - The maximum offer price for the Hong Kong Public Offering is set at HK$78.00 per share, with the international offer price potentially being higher or the same [3]. Use of Proceeds - The net proceeds from the share offer will be allocated towards technology investments, new business initiatives, strategic acquisitions, and general corporate purposes [4]. Underwriters - Goldman Sachs (Asia) L.L.C. and Morgan Stanley Asia Limited are acting as overall coordinators, with additional firms involved as joint global coordinators and bookrunners [5]. Company Overview - KANZHUN LIMITED operates BOSS Zhipin, a leading online recruitment platform in China, facilitating efficient connections between job seekers and enterprises through a highly interactive mobile app [10].

Group 1 - The company BOSS Zhipin-W (02076) announced a share offering, which includes a public offering of 3 million shares in Hong Kong and an international offering of 27 million shares [1] - The maximum public offering price per share is set at HKD 78.00, with the net price per share calculated at HKD 75.38 [2] - The net proceeds from the share offering are expected to be approximately HKD 2.261 billion (around USD 288 million), after deducting estimated underwriting fees and other expenses [2] Group 2 - The share offering aims to enhance the company's financial flexibility, broaden its shareholder base, and increase the liquidity of its shares [2] - The net proceeds are anticipated to be used for investments in technology and related infrastructure, developing new businesses, and supporting strategic acquisitions or investment opportunities [2]

Core Insights - The recruitment market is facing a paradox where there are many job seekers but limited job opportunities, leading to increased anxiety among graduates and HR professionals [1][14] - Recruitment platforms are transitioning from free services to monetization strategies, resulting in a complex fee structure that often frustrates users [1][6][15] - The online recruitment industry has shown growth, with BOSS Zhipin reporting a revenue of 7.3 billion yuan and a 40% increase in net profit [6][15] Group 1: Recruitment Platform Dynamics - Recruitment platforms are increasingly relying on B-end enterprises for revenue, with some platforms generating up to 99% of their income from these clients [1][15] - The fee structures have become more intricate, with various paid options for job postings and enhanced visibility, leading to confusion among HR professionals [2][3][5] - The dual payment model of "membership + tools" has become standard across the industry, with platforms like BOSS Zhipin, Zhaopin, and 51Job being frequently mentioned [5][6] Group 2: User Experience and Challenges - HR professionals report a significant decrease in recruitment efficiency, with only 10% of resumes received being relevant [8][12] - The prevalence of "zombie jobs," or listings without actual hiring intent, has led to distrust among job seekers [13][14] - Users are increasingly exploring alternative recruitment methods, such as social media and direct referrals, due to dissatisfaction with traditional platforms [16][17] Group 3: Market Trends and Future Outlook - The number of graduates entering the job market is expected to reach 12.22 million, a 4.3% increase from the previous year, while many companies are reducing hiring needs [14] - Despite the challenges, new players are emerging in the recruitment space, leveraging platforms like Xiaohongshu and Douyin for targeted job postings [16][17] - The online recruitment industry is experiencing a stable market structure, with major platforms maintaining a significant user base, but the need for regulatory oversight remains [17][18]

Core Insights - The core viewpoint of the article is that the online recruitment industry in China is evolving with a stable market share of around 70% for online recruitment channels, driven by advancements in matching algorithms and AI applications, leading to a projected market size of 18.3 billion in 2024 with a growth rate of 1.6% [1][17]. Development Status - Online recruitment accounts for approximately 70% of recruitment channels, benefiting from the efficiency of internet information dissemination and the evolution of recruitment models from job information directories to algorithmic matching [1][3]. - The market size of China's online recruitment industry is expected to reach 18.3 billion in 2024, with a year-on-year growth rate of 1.6% [1][17]. - The application of AI in recruitment platforms is anticipated to enhance value for businesses, contributing to a recovery in recruitment demand and a projected growth rate of 6.7% from 2025 to 2027 [1][17]. Supply and Demand Analysis - Over 60% of companies are reducing recruitment volumes due to operational pressures [2][42]. - The unemployment rate among young graduates (ages 16-24) is notably high during graduation seasons, while employment stabilizes around age 30 [2][45]. - The white-collar workforce shows a decreasing trend in voluntary resignation rates, indicating a preference for job security [2][47]. Development Trends - The application of AI models is expected to significantly enhance platform value, improving automation and precision in job matching, thus creating stronger competitive barriers for online recruitment platforms [2][15][75]. - Social media platforms are emerging as supplementary recruitment channels, although their operational models may limit their effectiveness in recruitment [2][77]. Market Size and Growth - The online recruitment industry is projected to reach a market size of 18.3 billion in 2024, with a recovery in growth rates expected due to improved economic conditions and AI applications [1][17]. - Monthly unique device numbers for recruitment apps are expected to exceed 85 million, with peaks during key recruitment seasons [20][30]. User Demographics - The user base of online recruitment platforms is becoming increasingly younger, with over 50.9% of users under 30 years old [27]. - The trend of younger blue-collar job seekers is rising, which is expected to enhance the penetration of online job searching among this demographic [60][61]. Recruitment Behavior - Job-seeking behaviors among university students are shifting earlier, with many starting to prepare resumes and seek internships as early as their first or second year [2][57]. - The competition for jobs is intensifying, leading to more pragmatic employment choices among graduates, who are increasingly focused on securing any job rather than ideal positions [2][51]. Blue-Collar Recruitment - The demand for blue-collar positions is on the rise, with a significant increase in job postings, particularly in logistics and skilled labor [60][61]. - The online recruitment landscape for blue-collar jobs is diversifying, with various platforms focusing on different aspects of the recruitment process [63][65].

Core Viewpoint - The article discusses the challenges faced by job seekers, particularly in the context of a shrinking job market and the rise of platforms like Boss Zhipin, which have thrived amid these difficulties. It highlights the disparity between the struggles of job seekers and the success of recruitment platforms that cater primarily to businesses. Group 1: Job Market Challenges - Fudan University has significantly reduced its enrollment in liberal arts, from 30%-40% to 20%, due to declining student numbers and societal demand [1] - The employment market is facing a record number of graduates, with 12.22 million expected to enter the workforce this year, marking a historical high [4] - There is a simultaneous struggle between job seekers and employers, with reports of a "most difficult employment season" persisting for a decade [3][5] Group 2: Boss Zhipin's Performance - Boss Zhipin reported a revenue increase of 12.9% to 1.923 billion, with net profit soaring by 111.9% to 512 million [7] - The platform has seen its monthly active users surpass 53 million, with revenue and net profit both growing by approximately 40% [15] - The company's income is predominantly from B-end services, with 98% of revenue coming from businesses seeking recruitment services [17] Group 3: Market Dynamics - The average talent supply-demand ratio in new economic sectors has risen from 1.29 to 2.06, indicating increased competition for jobs [13] - Boss Zhipin has focused on three growth markets: blue-collar workers, lower-tier cities, and micro-enterprises, which are characterized by large scales rather than high profitability [20] - The blue-collar workforce, comprising over 400 million individuals, has become a significant focus for recruitment platforms, with Boss Zhipin's revenue from this segment reaching 39% [32] Group 4: Recruitment Strategies - Boss Zhipin's business model emphasizes detailed and flexible pricing strategies, allowing companies to pay for specific recruitment services as needed [17] - The platform has successfully transitioned to cater to blue-collar workers, with a notable increase in user engagement and job postings in this demographic [31][33] - The competitive landscape of online recruitment has intensified, with Boss Zhipin leveraging its direct communication model to attract both job seekers and employers [43][44]

Market Overview - US stock market showed mixed results with Dow Jones down 0.22%, Nasdaq up 0.32%, and S&P 500 up 0.01% [1] - Meta Platforms rose by 3.16%, Google A by 1.13%, Amazon by 0.74%, Nvidia by 0.50%, Microsoft by 0.19%, while Apple fell by 0.22% and Tesla by 3.55% [1] Chinese Concept Stocks - Chinese concept index increased by 2% with notable gains from companies such as Zai Lab up 15.90%, Noah Holdings up 10.17%, NIO up 6.23%, and Alibaba up 3.9% [2] Employment and Economic Indicators - US ADP employment numbers for May showed an increase of only 37,000, the lowest growth since March 2023 [2] - ISM non-manufacturing index for May showed contraction for the first time in nearly a year [2] Technology and Innovation - Circle Internet announced an IPO price of $31 per share for 34 million shares [3] - Nvidia's GB200 achieved record performance in MLPerf testing, with performance improvements exceeding two times [4] - OpenAI announced ChatGPT's support for MCP and meeting notes [5] Energy Sector Developments - National Energy Administration of China initiated pilot projects for new power systems focusing on virtual power plants and renewable energy integration [8] - The trend indicates a shift in data center site selection towards renewable energy sources to reduce costs and enhance sustainability [8] Automotive Industry - Huawei and XPeng Motors are set to announce a collaboration on HUAWEI XHUD at an upcoming event [9] - The HUD technology is expected to transition from simple displays to complex interactive systems, with significant growth potential [9] Robotics and Healthcare - Chinese Academy of Sciences developed a "rigid-flexible coupling" lower limb rehabilitation exoskeleton robot aimed at aiding patients with lower limb paralysis [10] - The exoskeleton market is anticipated to exceed 100 billion due to increasing demand across various sectors [10] Aviation Sector - China is considering an order for hundreds of Airbus aircraft, potentially between 200 to 500 units, with a significant focus on wide-body models [11][13] Regulatory and Policy Updates - The Ministry of Industry and Information Technology is promoting the development of the AI industry and its integration into new industrialization [12] - The Hong Kong Securities and Futures Commission is contemplating the introduction of virtual asset derivatives trading for professional investors [12]

Core Viewpoint - Despite a slowdown in revenue growth, the company has achieved positive growth in core operating metrics through excellent cost control [1][2] Group 1: Financial Performance - For Q1 2025, the company reported revenue of 1.923 billion (+12.88%), GAAP net profit of 518 million (+111.53%), adjusted net profit of 764 million (+43.93%), and adjusted operating profit of 692 million (+76.18%) with a non-GAAP operating profit margin (OPM) of 36.0% [2] - Revenue growth has slowed down, with quarterly growth rates for 2024Q1 to 2025Q1 being +33.37%, +28.85%, +18.98%, +15.40%, and +12.88% respectively [2] - The company has effectively reduced sales expense ratio by 8.46 percentage points, with absolute sales expenses decreasing by 88.05 million year-on-year; R&D expense ratio decreased by 5.42 percentage points, and management expense ratio decreased by 2.07 percentage points [2] Group 2: Future Outlook - Revenue growth is expected to continue slowing in Q2 2025, with projected revenue between 2.05 billion and 2.08 billion, representing a year-on-year increase of 6.9% to 8.5% [3] - The company has a clear and rational plan for AI product development in the human resources service sector, with products for B2B, B2C, and management already planned and clear application scenarios identified [3] - The company anticipates that these AI products will begin gray testing in Q2 to Q3 of 2025, potentially contributing to future revenue [3]

Group 1 - Kanzhun's 1Q25 performance shows solid fundamentals despite a challenging macroeconomic environment, with consolidated revenue aligning with consensus and earnings slightly exceeding expectations [1] - The midpoint of Q2 guidance is consistent with market expectations, indicating stability in the company's outlook [1] Group 2 - Astrada Advisors specializes in investment research across technology, media, internet, and consumer sectors in North America and Asia, focusing on identifying high-potential investments [1] - The research provided by Astrada Advisors integrates fundamental analysis with data-driven insights, offering a comprehensive understanding of market trends and competitive landscapes [1] - The firm aims to empower investors with timely research to navigate volatile markets and emerging trends [1]

Core Insights - The online recruitment industry in China is projected to reach a market size of 18.3 billion in 2024, with a year-on-year growth rate of 1.6%. The growth is expected to accelerate to an average of 6.7% from 2025 to 2027 due to the recovery of corporate hiring demand and the value brought by AI applications in recruitment platforms [1][17]. Development Status - Online recruitment accounts for approximately 70% of total recruitment channels, benefiting from the efficiency of internet information dissemination and the evolution of recruitment models from job information directories to algorithmic matching [1][3]. - The recruitment landscape is evolving, with new media recruitment accounting for 7.5% in 2024, surpassing traditional talent markets and offline recruitment channels [4]. Supply and Demand Analysis - Over 60% of companies are reducing hiring volumes in 2024 due to operational pressures [42]. - The unemployment rate among graduates aged 16-24 is notably high, while employment stabilizes around the age of 30 [45]. - The white-collar workforce shows a decreasing trend in voluntary resignation rates, indicating a preference for job security [47]. Development Trends - The application of AI models is expected to enhance platform value by improving automation and precision in job matching, creating stronger competitive barriers for recruitment platforms [15][75]. - Social media platforms are emerging as supplementary recruitment channels, although their operational models may limit their effectiveness in recruitment [77]. Market Size and Growth - The online recruitment market is expected to grow to 18.3 billion in 2024, with a recovery in hiring demand and AI applications driving growth to an average of 6.7% from 2025 to 2027 [17]. Mobile Traffic Insights - Monthly unique device numbers for recruitment apps are projected to exceed 85 million, with peaks during the recruitment seasons [20]. - The user demographic is skewing younger, with over 50.9% of users under 30 years old [27]. Recruitment Behavior - Graduates are increasingly using recruitment apps and company websites to submit resumes, indicating a shift in preferred application channels [53]. - The job search cycle for students is extending, with job preparation activities starting as early as their first year of college [57]. Blue-Collar Recruitment - The demand for blue-collar jobs is rising, with a significant increase in job postings, particularly in logistics and skilled labor [61]. - The blue-collar job-seeking demographic is becoming younger, which is expected to enhance online job search penetration [60].

Core Viewpoint - Kanzhun Limited (NASDAQ: BZ) has shown strong growth potential, with 4Q24 results boosting confidence in its outlook, leading to a reiterated buy rating for the stock [1]. Group 1: Company Performance - The 1Q25 results further strengthen the positive outlook for Kanzhun Limited, reinforcing the buy rating [1]. Group 2: Investment Strategy - The investment approach discussed includes fundamental investing, technical investing, and momentum investing, highlighting the merits of each strategy in enhancing the investment process [1].