Core Viewpoint - Apple is facing increasing scrutiny regarding its artificial intelligence plans as other major tech companies invest significantly in the technology [1] Group 1 - Other big tech companies are investing tens of billions in artificial intelligence [1]

Alphabet's (GOOGL) decision to embed its cutting-edge Gemini AI directly into Gmail marks a significant inflection point in the company’s broader artificial intelligence (AI) strategy, and it could have meaningful implications for GOOGL stock. This month, Google began rolling out a host of AI-powered features in Gmail, from automatic conversation summaries and natural-language AI Overviews to context-aware drafting tools and an intelligent AI Inbox that highlights priority messages and actionable items. ...

Core Insights - Apple has selected Google's Gemini to enhance Siri, with the new version expected to launch later this year, marking a significant partnership between the two tech giants [1][2] - Apple will reportedly pay Google $1 billion annually for the use of Gemini, which has been noted for its strong performance compared to OpenAI's ChatGPT [1][4] - The collaboration aims to provide innovative experiences for Apple users while maintaining Apple's privacy standards, as Siri will continue to operate on Apple devices and Private Cloud Compute [2] Company Strategies - Apple has been lagging in the AI sector and opted to collaborate with Google rather than developing its own foundational models, which have faced challenges [4] - The partnership with Google is seen as a strategic move to improve Siri's capabilities, which have not met expectations in the past [4] - The financial relationship between Apple and Google is further solidified, as Google previously paid Apple $20 billion in 2022 to keep Google Search as the default on Apple devices, indicating a flow of funds back to Google for Siri's enhancement [5]

Google parent company Alphabet’s market capitalization reached $4 trillion Monday (Jan. 12), driven by its recent successes in artificial intelligence (AI).By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.The compan ...

In a historic pivot, Apple confirmed today that it is turning to its long-time rival, Google, to rescue its stalled artificial intelligence ambitions. Under a new multi-year agreement, Apple’s "next generation" of AI models that underpin its ecosystem will be built on Google’s Gemini. “After careful evaluation, Apple determined that Google's AI technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users,” A ...

I really like Alphabet Inc. ( GOOGL , GOOG , GOOG:CA ). In fact, the title of my last article , “Alphabet's Q3: I've Never Been More Bullish On Google (Rating Upgrade),” demonstrates just that. I was already bullish, but after Q3 earnings, evenEquity Research Analyst with a broad career in the financial market, covered both Brazilian and global stocks. As a value investor, my analysis is primarily fundamental, focusing on identifying undervalued stocks with growth potential. Feel free to reach out for colla ...

Core Insights - Apple has partnered with Google to enhance Siri with AI capabilities, utilizing Google's Gemini models and cloud technology for the next iteration of Apple’s foundational models [2][3] - The collaboration is expected to lead to a more personalized version of Siri, set to be released this year, while maintaining Apple's privacy standards [2][3] Company Developments - Apple evaluated various options before selecting Google, including testing models from OpenAI and Anthropic, ultimately deciding that Google's AI technology offers the best foundation for its needs [3] - A report indicated that Apple is nearing a $1 billion per year deal with Google for this Siri upgrade [3] Industry Context - Siri, once a revolutionary AI assistant, has fallen behind competitors like Google, Amazon, and Samsung in advanced AI features [4] - Concerns over perfectionism have been cited as a reason for the slower development of Siri's improvements [5] Financial Partnerships - In addition to the Siri upgrade, Apple has formed a new partnership with JPMorgan Chase, which will become the issuer of the Apple Card, replacing Goldman Sachs [5] - This move aligns with broader market trends in embedded finance, where 99.8% of surveyed companies now offer at least one embedded finance capability, with banking features being the most common [6][7]

A core pillar of our investment case in Google-owner Alphabet materialized Monday. Fellow Club name Apple selected Google's AI model, Gemini, to power the artificial intelligence features across Siri and other key products later this year. The multi-year partnership to integrate Gemini into Apple's foundation models, confirmed in an Apple statement obtained by Jim Cramer, represents a significant validation of Google's AI capabilities. "Gemini is the winner," Jim said Monday on " Squawk on the Street ," add ...

Financial Milestone - Alphabet reached a $4 trillion valuation for the first time, surpassing Apple to become the second-most valuable company in the world [1] - Alphabet is the fourth company to achieve this milestone, following Nvidia, Microsoft, and Apple [1] AI Partnership - Apple selected Google's Gemini AI model to enhance its digital assistant Siri, which is pre-installed on every iPhone, although the financial details of the deal were not disclosed [2] - Apple stated that Google's technology provides the most capable foundation for its AI models [2] Stock Performance - Alphabet's stock surged approximately 65% in 2025, outperforming its peers in the "Magnificent Seven" group of elite stocks [3] - Despite concerns of a stock market bubble, investor enthusiasm for AI investments remains strong [3] Product Launches - Alphabet has addressed investor concerns regarding its AI strategy through high-profile product launches, including the Gemini AI model and the Nano Banana image generator [4] - OpenAI's latest model, GPT-5, did not meet expectations, allowing Alphabet to gain a competitive edge [4] Cloud Business Growth - Google Cloud's revenue increased by 34% in the third quarter, with a backlog of non-recognized sales contracts reaching $155 billion [5] - The cloud unit's growth has been bolstered by renting out self-developed AI chips previously reserved for internal use [5] Advertising Business Stability - Google's advertising business, primarily driven by Google Search and YouTube, has remained stable despite economic uncertainties and competition [6] - The company is currently navigating two significant US antitrust lawsuits, with a judge ruling against breaking up the company in the first case [6] Antitrust Legal Challenges - In the second antitrust case, a judge ruled that Google had illegally monopolized the online ad market, with a trial underway to determine remedies, which may include divesting parts of its advertising business [7]

Core Insights - Apple has officially partnered with Google to enhance AI features, particularly for Siri, leveraging Google's technology as the foundation for Apple Foundation Models [1][2] - The partnership is expected to cost Apple around $1 billion for access to Google's AI technology, following evaluations of competitors like OpenAI and Anthropic [2][3] - This multi-year agreement will utilize Google's Gemini models and cloud technology, although it is not exclusive, allowing Apple to maintain its focus on vertical integration [3] AI Development and Strategy - Apple has faced criticism for its AI efforts, especially with Siri lagging behind competitors, but has been developing its own foundational models, including Apple Intelligence, which integrates AI into existing OS functions [4] - The company has delayed the launch of a more personalized Siri, with an upgrade expected to be released in spring 2025 [5] Legal and Market Context - The partnership occurs amid ongoing antitrust lawsuits against Google, which have highlighted its relationship with Apple, particularly regarding payments made to secure default search placements on Apple devices [8] - Between 2021 and 2022, Google paid Apple approximately $38 billion for these default search agreements [8]