【导读】泡泡玛特发布2025年半年报，营收突破百亿元，净利润超去年全年 上半年LABUBU在全球范围内的爆火，让泡泡玛特交出了一份亮眼的半年报。 8月19日晚间，泡泡玛特发布2025年半年报。上半年泡泡玛特营收为138.8亿元，同比增长204.4%，经调整净利润为47.1亿元，同比增长362.8%。 | 泡泡蛋特國際集團有限公司 | | | | | --- | --- | --- | --- | | (於開曼群島註冊成立的有限公司) | | | | | (股份代號：9992) | | | | | 截至2025年6月30日止六個月的 | | | | | 中期業績公告 | | | | | 中期業績摘要 | | | | | 截至6月30日止六個月 | | | | | (未經審核) | | (未經審核) | | | 2025年 | | 2024年 | 同比變動 | | 人民幣千元 | | 人民幣千元 | (%) | | 收益 | 13.876.276 | 4.557.831 | 204.4% | | 毛利 | 9.761,064 | 2,919.105 | 234 4% | | 經營溢利 | 6.043.741 | ...

Core Insights - Bubble Mart reported a revenue of 13.88 billion yuan for the first half of 2025, representing a year-on-year growth of 204.4% [1] - The adjusted net profit for the same period was 4.71 billion yuan, showing a significant increase of 362.8% [1] - The gross margin for the first half of 2025 was 70.3%, up by 6.3 percentage points compared to the previous year [1] Business Performance - The IP incubation and operation business saw the "LABUBU" series from THE MONSTERS generate a revenue of 4.81 billion yuan, a staggering growth of 668.0%, accounting for 34.7% of total revenue [1] - Classic IP "MOLLY" generated 1.36 billion yuan, up 73.5%; SKULLPANDA generated 1.22 billion yuan, up 112.4%; CRYBABY generated 1.22 billion yuan, up 248.7%; DIMOO generated 1.11 billion yuan, up 192.5% [1] Product Categories - Driven by popular IPs like LABUBU, plush products achieved a revenue of 6.14 billion yuan, a remarkable growth of 1276.2%, making up 44.2% of total revenue [1] - Figurines generated 5.18 billion yuan, with a year-on-year increase of 94.8%, accounting for 37.3% of total revenue [1] - MEGA products generated 1.01 billion yuan, up 71.8%, contributing 7.3% to total revenue; derivative products and others generated 1.55 billion yuan, up 78.9%, accounting for 11.2% [2] Regional Performance - In April 2025, Bubble Mart initiated a global organizational restructuring, establishing regional headquarters in four major areas [2] - Revenue from China reached 8.28 billion yuan, up 135.2%; Asia-Pacific revenue was 2.85 billion yuan, up 257.8%; Americas revenue was 2.26 billion yuan, up 1142.3%; Europe and other regions generated 480 million yuan, up 729.2% [2] - As of June 30, 2025, Bubble Mart operated 571 stores across 18 countries, with 40 new stores added in the first half of the year and 105 new robot stores [2] Store Performance - In the Chinese market, 12 new offline stores were added, totaling 443, with offline revenue of 5.08 billion yuan, up 117.1% [2] - Online channels in China generated 2.94 billion yuan, a growth of 212.2%, with box machines contributing 1.13 billion yuan, up 181.9%, and content e-commerce channels generating 560 million yuan, up 168.6% [2] - In the Americas, 19 new offline stores were added, reaching 41, with offline revenue of 840 million yuan, up 744.3% [3] - In Europe, 4 new offline stores were added, totaling 18, with offline revenue of 280 million yuan, up 569.6% [3] - In the Asia-Pacific region, 5 new offline stores were added, reaching 69, with offline revenue of 1.53 billion yuan, up 203.5% [3]

Core Insights - The core viewpoint of the article highlights the significant growth in Pop Mart's mid-year performance for 2025, showcasing record revenue and profit figures, along with a successful organizational restructuring [1] Financial Performance - In the first half of the year, Pop Mart reported revenue of 13.88 billion yuan, representing a year-on-year increase of 204.4% [1] - The adjusted net profit for the same period was 4.71 billion yuan, reflecting a year-on-year growth of 362.8% [1] - The gross profit margin reached 70.3%, an increase of 6.3 percentage points compared to the previous year, marking a historical high [1] Regional Performance - Revenue from China amounted to 8.28 billion yuan, up 135.2% year-on-year [1] - Revenue from the Asia-Pacific region (excluding the Americas) was 2.85 billion yuan, showing a growth of 257.8% [1] - Revenue from the Americas reached 2.26 billion yuan, with an impressive year-on-year increase of 1142.3% [1] - Revenue from Europe and other regions was 480 million yuan, reflecting a growth of 729.2% [1] Product Performance - The "LABUBU" series within "THE MONSTERS" was the top revenue generator, contributing 4.81 billion yuan, which accounts for 34.7% of total revenue [1] - Other series such as "MOLLY," "SKULLPANDA," and "CRYBABY" each surpassed 1 billion yuan in revenue [1] - For the first half of the year, revenue from plush products reached 6.14 billion yuan, marking the first time it exceeded the revenue from figurines [1]

Core Insights - The core viewpoint of the article highlights the exceptional financial performance of Pop Mart International Group in the first half of 2025, with significant revenue and profit growth across various regions and product categories [1][4][5]. Financial Performance - In the first half of 2025, Pop Mart reported revenue of 138.8 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 47.1 billion RMB, up 362.8% [1]. - The company achieved a record high in revenue and profit, with all operational metrics showing strong performance [1]. Regional Performance - Revenue from China reached 82.8 billion RMB, growing by 135.2%; Asia-Pacific revenue was 28.5 billion RMB, up 257.8%; the Americas saw revenue of 22.6 billion RMB, a staggering increase of 1142.3%; and Europe and other regions generated 4.8 billion RMB, growing by 729.2% [1]. - The Americas market focused on the U.S., with offline revenue increasing by 744.3% to 8.4 billion RMB, while Europe saw a 569.6% increase in offline revenue to 2.8 billion RMB [5]. Product Categories - The plush category generated revenue of 61.4 billion RMB, surpassing the figure for figurines for the first time, driven by product innovation [2][12]. - The top five IPs, including LABUBU and THE MONSTERS, each generated over 10 billion RMB in revenue, with THE MONSTERS alone achieving 48.1 billion RMB, a growth of 668.0% [9][10]. Online and Offline Channels - The online channel in the Americas generated 13.3 billion RMB, a remarkable increase of 1977.4%, while Europe and other regions saw online revenue of 1.6 billion RMB, up 1358.7% [7]. - The company opened new stores in iconic locations globally, with a total of 571 stores across 18 countries by June 30, 2025, including 40 new offline stores and 105 new robot stores [4]. Membership and Customer Engagement - The total number of registered members in mainland China grew from 46.08 million at the end of 2024 to 59.12 million by June 30, 2025, with member sales contributing 91.2% of total sales [7]. - The company’s gross margin reached 70.3%, an increase of 6.3 percentage points year-on-year, indicating strong operational efficiency [7]. Strategic Initiatives - Pop Mart is enhancing its international strategy with a global organizational restructuring, establishing regional headquarters to deepen its international presence [4]. - The company is committed to cultural exchange through its IPs, with initiatives like the "Star Children Meet Star People" event aimed at supporting children with autism [17].

Core Insights - In the first half of 2025, Pop Mart International Group reported a revenue of 13.88 billion RMB, representing a year-on-year growth of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8% compared to the previous year [1] - The company achieved record-high performance with revenue exceeding 10 billion RMB and net profit surpassing the total for the entire year of 2024 [1] - Pop Mart's core growth driver remains the incubation and operation of intellectual properties (IPs), with significant popularity among various IPs contributing to its success [1] Revenue Breakdown - Plush toys generated a revenue of 6.14 billion RMB, accounting for 44.2% of total revenue, with a staggering year-on-year growth of 1276.2% [2] - Figurines achieved a revenue of 5.18 billion RMB, representing 37.3% of total revenue, with a year-on-year increase of 94.8% [2] - MEGA products brought in 1.01 billion RMB, making up 7.3% of total revenue, with a growth of 71.8% year-on-year [2] - Derivative products and others generated 1.55 billion RMB, contributing 11.2% to total revenue, with a year-on-year growth of 78.9% [2] Strategic Developments - Pop Mart opened POP MART COLLECTION stores in Chengdu SKP and Beijing SKP-S, targeting high-end consumer markets to enhance cultural experiences [4] - The company launched its jewelry brand popop in Shanghai and Beijing, aiming to redefine the emotional value of jewelry through IP [4] - With over a decade of development, Pop Mart has established a differentiated approach to IP value extraction, expanding the boundaries of IP development [4] - The company celebrates the 10th anniversary of LABUBU and anticipates the 20th anniversary of MOLLY, indicating a strong foundation for future IP value exploration [4]

Group 1 - The core viewpoint of the article highlights the significant growth of Pop Mart International Group in the first half of 2025, with revenue reaching 13.88 billion yuan, a year-on-year increase of 204.4%, and adjusted net profit of 4.71 billion yuan, up 362.8% [1] - The report marks the first financial disclosure following the global organizational restructuring, revealing performance across four major regions: China, Asia-Pacific, Americas, and Europe & others [1] - In China, revenue was 8.28 billion yuan, growing by 135.2%, while the Asia-Pacific region saw a revenue increase of 257.8% to 2.85 billion yuan, and the Americas experienced a remarkable growth of 1142.3% to 2.26 billion yuan [1] Group 2 - The company opened its first stores in iconic locations such as Cambridge, UK, and Bali, Indonesia, as part of its global organizational upgrade, with a total of 571 stores across 18 countries by June 30 [1] - In the Chinese market, the number of offline stores increased by 12 to reach 443, generating offline revenue of 5.08 billion yuan, a year-on-year growth of 117.1%, while online revenue was 2.94 billion yuan, up 212.2% [2] - The LABUBU IP under THE MONSTERS generated 4.81 billion yuan in revenue, a staggering increase of 668.0%, accounting for 34.7% of total revenue, while plush toy category revenue reached 6.14 billion yuan, surpassing figurines for the first time [4] Group 3 - The company launched the HIRONO brand store in Shanghai, covering various categories including trendy toys and home decor, contributing to an IP revenue of 730 million yuan, a growth of 197.0% [7] - The star character IP became one of the fastest-growing new IPs, achieving revenue of 390 million yuan [7]

Core Insights - Pop Mart International Group Limited reported a significant revenue increase of 204.4% year-on-year, reaching 13.88 billion yuan for the first half of 2025, with adjusted net profit soaring by 362.8% to 4.71 billion yuan, surpassing the total revenue and profit for the entire year of 2024 [2] - The report marks the first financial disclosure following the company's global organizational restructuring, revealing performance across four major regions: China, Asia-Pacific, Americas, and Europe & others, all achieving triple-digit growth [2] - The Americas region experienced an extraordinary growth rate of 1142.3%, indicating a successful internationalization strategy [2] Regional Performance - China generated revenue of 8.28 billion yuan, up 135.2% year-on-year [2] - Asia-Pacific revenue reached 2.85 billion yuan, reflecting a growth of 257.8% [2] - The Americas contributed 2.26 billion yuan, with a remarkable increase of 1142.3% [2] - Europe and other regions reported revenue of 480 million yuan, growing by 729.2% [2] Market Insights - The success of Pop Mart illustrates that the ultimate competition in the trendy toy industry lies in the globalization of cultural symbols rather than product scale [3] - The company's stock price has surged over 200% year-to-date as of August 19 [3] - Morgan Stanley highlighted that Pop Mart's platform value may be underestimated, with significant potential to tap into new IP art resources in the U.S., Europe, Japan, and Southeast Asia [3] - The firm anticipates that the expansion into local markets will enhance the cultural diversity of Pop Mart's IP and product offerings over the next 3 to 5 years [3]

Core Insights - The company reported a significant increase in revenue and profit for the first half of the year, with revenue reaching 13.88 billion yuan, a year-on-year growth of 204.4%, and net profit attributable to shareholders at 4.574 billion yuan, up 396.5% [1] - The growth is attributed to the enhanced global recognition of the company's brand and IP, continuous revenue growth across all regional markets, and an increasing proportion of overseas revenue [1][2] Financial Performance - The adjusted net profit for the first half of the year was 4.71 billion yuan, reflecting a 362.8% increase, with an adjusted net profit margin of 33.9%, up 11.6 percentage points from the previous year [1] - The gross profit margin was 70.3%, an increase of 6.3 percentage points year-on-year [1] Regional Performance - The company disclosed performance across four major regions: - China: Revenue of 8.28 billion yuan, up 135.2% - Asia-Pacific: Revenue of 2.85 billion yuan, up 257.8% - Americas: Revenue of 2.26 billion yuan, up 1142.3% - Europe and others: Revenue of 480 million yuan, up 729.2% [2] Store Expansion and Online Growth - As of June 30, the company operated 571 stores globally, with 40 new physical stores and 105 new robot stores added in the first half of the year [2] - The online revenue for the Americas reached 1.33 billion yuan, a staggering increase of 1977.4%, while Europe and other regions saw online revenue of 160 million yuan, up 1358.7% [3] Membership and Sales Contribution - The total number of registered members in mainland China grew from 46.08 million at the end of last year to 59.12 million, with a sales contribution from members at 91.2% and a member repurchase rate of 50.8% [3] IP and Product Categories - The company's core competitiveness lies in IP incubation and operation, with significant revenue contributions from various IPs, including LABUBU's THE MONSTERS generating 4.81 billion yuan [4] - Plush products accounted for 44.2% of total revenue, achieving 6.14 billion yuan, while figure products generated 5.18 billion yuan, representing 37.3% of total revenue [4]

Group 1 - The core viewpoint of the articles highlights that Pop Mart International Group reported significant growth in its financial performance for the first half of 2025, with revenue reaching 13.88 billion yuan, a year-on-year increase of 204.4%, and adjusted net profit of 4.71 billion yuan, up 362.8% compared to the previous year [1][2] - The LABUBU family, part of THE MONSTERS IP, contributed over 30% of the total revenue, generating 4.81 billion yuan, which accounts for 34.7% of the total revenue [1] - The plush toy category surpassed figurines for the first time, with plush toys generating 6.14 billion yuan, a staggering increase of 1276.2%, representing 44.2% of total revenue, while figurines generated 5.18 billion yuan, up 94.8%, accounting for 37.3% [1] Group 2 - The financial report is the first to disclose performance across four major regions: China, Asia-Pacific, Americas, and Europe & others, following a global organizational restructuring [2] - Revenue from China reached 8.28 billion yuan, a year-on-year increase of 135.2%; Asia-Pacific revenue was 2.85 billion yuan, up 257.8%; Americas revenue was 2.26 billion yuan, a remarkable increase of 1142.3%; and Europe & other regions generated 480 million yuan, up 729.2% [2] - As of June 30, 2025, Pop Mart has opened a total of 571 stores globally, including 40 new offline stores and 105 new robot stores [1]

凤凰网科技讯（作者/董雨晴）8月19日，泡泡玛特国际集团发布2025年半年报，财报显示，上半年泡泡 玛特营收138.8亿元（人民币，下同），同比增长204.4%，经调整净利润47.1亿元，同比增长362.8%。 半年营收突破百亿，净利润超2024全年。 据了解，这是泡泡玛特全球组织架构调整后的首份财报，首次披露了中国、亚太（指中国以外的其他亚 洲及大洋洲国家和地区）、美洲和欧洲及其他地区四大区域业绩：中国营收82.8亿元，同比增长 135.2%；亚太营收28.5亿元，同比增长257.8%；美洲营收22.6亿元，同比增长1142.3%；欧洲及其他地 区营收4.8亿元，同比增长729.2%。 ...