Core Insights - The upcoming online sale of the "Mini LABUBU" from Pop Mart's "THE MONSTERS Heart Code Series" is generating significant pre-order interest, indicating strong market demand [1][6]. Product Details - The "Heart Code Series" consists of soft rubber plush blind boxes, divided into two series with a total of 30 designs, including 14 regular and 1 hidden variant [6]. - The mini version of LABUBU is priced at 79 yuan each, while the regular version is 99 yuan for a height of 17 cm [6]. - The complete set of the mini version is available for 1,106 yuan [6]. Sales Channels and Performance - As of the report, over 24,100 pre-orders have been recorded on the Dewu platform for the "Heart Code Series" [12]. - The "Starry Dream Meteorological Bureau Series" blind box sold over 2,000 units within five days on the Dewu app, with 12,000 users expressing interest [13]. - Pop Mart's online sales platform currently does not offer a pre-order function, only allowing users to add notifications for the sale [12].

Core Insights - LABUBU has significantly boosted the sales performance of Pop Mart, with the company reporting a revenue of 138.8 billion yuan for the first half of 2025, marking a year-on-year growth of 204.4% [1][2] - The IP "THE MONSTERS," which includes LABUBU, generated 48.1 billion yuan in revenue, representing a staggering 668% increase compared to the previous year [2][3] - Pop Mart's strategy focuses on maintaining a balanced growth across its various IPs, with LABUBU accounting for less than 35% of the total revenue from THE MONSTERS [3][17] Financial Performance - The overall revenue for Pop Mart in the first half of 2025 reached 138.8 billion yuan, with a year-on-year growth of 204.4% [2][12] - Revenue from THE MONSTERS reached 48.1 billion yuan, with a 668% increase year-on-year [2][6] - Other IPs such as MOLLY, SKULLPANDA, CRYBABY, and DIMOO also saw significant revenue growth, exceeding 10 billion yuan each [2][3] IP Development and Strategy - Pop Mart is expanding its IP portfolio, with new characters like "Xingxingren" showing promising growth, generating 3.9 billion yuan in revenue [3][4] - The company emphasizes a platform-based approach, aiming for healthy development across multiple IPs rather than relying solely on LABUBU [3][17] - Pop Mart is actively engaging consumers through events and collaborations, enhancing the emotional connection with its IPs [16][17] Supply Chain and Operational Challenges - The surge in demand for LABUBU and other plush products has led to significant challenges in the supply chain, prompting a comprehensive review and adjustment of production capabilities [6][7] - The production capacity for plush products has increased tenfold compared to the previous year, reaching approximately 30 million units per month [6][7] - The company is focused on improving the alignment between real demand and production forecasts to minimize discrepancies [7] International Expansion - Pop Mart's international strategy has shown remarkable results, with revenue from the Americas growing by 1142.3% and Europe by 729.2% in the first half of 2025 [11] - The company has established regional headquarters in four areas, indicating a structured approach to global expansion [11] - The number of registered members in China has increased significantly, contributing to 91.2% of sales, highlighting the importance of member engagement in driving revenue [12]

Core Insights - The recent launch of the "Starry Dream Meteorological Bureau Series" blind boxes by Pop Mart reflects the willingness of Generation Z to pay for emotional value, but their loyalty depends on continuous innovation to avoid over-marketing and trust depletion [1][9]. Product Launch and Sales Performance - Pop Mart's new plush blind boxes sold out within seconds across its official mini-program and major e-commerce platforms, causing some platforms to experience lag and temporary crashes due to overwhelming traffic [4][5]. - The blind boxes are priced at 79 yuan each and 474 yuan for a full box of six, with reports of customers facing difficulties in purchasing due to high demand [1][5]. Market Response and Pricing Dynamics - The "Starry" IP has seen a rapid increase in demand, with secondary market prices soaring. For instance, a complete box sold for 1350 yuan on the Qianshao app, representing a nearly threefold premium, while individual pieces averaged around 150 yuan, reflecting a twofold premium [7][8]. - Experts suggest that the current hype around the "Starry" IP mirrors the previous success of the LABUBU 3.0 series, indicating potential for continued price increases in the future [8]. Consumer Behavior and Trends - Young consumers are willing to spend on products that offer emotional connection and companionship, with the combination of IP economics and scarcity marketing driving the sales of these toys [9]. - The blind box mechanism enhances the excitement of randomness and scarcity, effectively stimulating purchasing frenzy among consumers [9]. Long-term Considerations - The "Starry" IP is currently in a growth phase, benefiting from the traffic generated by LABUBU 3.0, but it must maintain its appeal through ongoing content iteration to avoid the cyclical decline in popularity seen with previous IPs [9]. - The long-term value of the "Starry" IP will depend on the establishment of a robust IP ecosystem and community engagement, as well as compliance with regulations regarding blind box sales and secondary market transactions [9].

Core Viewpoint - The recent launch of the "Starry People Good Dream Meteorological Bureau Series" blind box by Pop Mart has seen overwhelming demand, leading to rapid sell-outs across online platforms and significant price increases in the secondary market [1][5][6]. Group 1: Product Launch and Sales Performance - Pop Mart has released multiple new products, including the "Starry People Good Dream Meteorological Bureau Series" blind box, priced at 79 yuan per unit and 474 yuan per box [1]. - The new products sold out within seconds on Pop Mart's official mini-program and major e-commerce platforms, causing some platforms to experience crashes due to high traffic [4]. - The "Starry People" series has become highly sought after, with reports of a box selling for 1350 yuan in the secondary market, representing a price increase of approximately 3 times the original price [5]. Group 2: Market Demand and Consumer Behavior - Consumers have expressed frustration over failed attempts to purchase the new products, with many reporting that they were unable to complete transactions before items sold out [5]. - The popularity of the "Starry People" IP is compared to the previous success of the LABUBU series, indicating a potential for continued price increases in the future [5][6]. - Young consumers are willing to spend on trendy products that provide emotional value, supported by AI technology enhancing the appeal of these collectibles [6]. Group 3: Financial Performance - Pop Mart's adjusted net profit for the first half of 2025 is reported at 4.71 billion yuan, marking a year-on-year increase of 362.8% [6]. - The "Starry People" series has generated revenue of 390 million yuan in the same period, highlighting its status as one of the fastest-growing IPs within the company [6].

Core Viewpoint - The recent launch of the "Starry Dream Meteorological Bureau Series" blind boxes by Pop Mart reflects the willingness of Generation Z to pay for emotional value, but their loyalty depends on continuous innovation to avoid over-marketing and trust depletion [1][12]. Product Launch and Sales Performance - Pop Mart's new plush blind boxes sold out quickly, with individual boxes priced at 79 yuan and a full box at 474 yuan, indicating high demand [1][4]. - The official sales platforms experienced overwhelming traffic, leading to stockouts within seconds, with users reporting difficulties in completing purchases [4][5]. - The "Starry" IP has become highly sought after, with resale prices on secondary markets soaring, reaching up to 1350 yuan for a full box, representing a nearly 300% markup [7][10]. Market Dynamics and Consumer Behavior - The overwhelming demand for the "Starry" series mirrors the previous success of the LABUBU 3.0 series, suggesting a potential for "Starry" to become the next popular IP [10][12]. - Experts note that the success of these products is a result of combining IP economics with scarcity marketing, appealing to the emotional needs of young consumers [11][12]. - The pricing strategy effectively matches the spending power of the younger demographic, with bundled sales increasing average transaction values [11][12]. Future Outlook and Challenges - The "Starry" IP is currently in a growth phase, but there are concerns about the cyclical nature of IP popularity, as seen with LABUBU 3.0, which may lead to price declines in the future [12]. - Long-term value will depend on the development of the IP ecosystem and community engagement, as well as compliance with regulations regarding blind box sales [12].

Summary of the Conference Call on Pop Mart Industry Overview - The emotional consumption market is expected to exceed 2 trillion by 2025, driven primarily by Generation Z, who prioritize personalization and instant gratification through blind boxes and trendy toys, indicating a broad development prospect for the market [2][5][11]. Core Insights and Arguments - Pop Mart has successfully transformed niche products into mainstream offerings through innovative business models, including industrialized production of artist toys, channel promotion, and shifting the target demographic from males to females, enhancing user experience through meticulous detail management [2][6]. - The company ensures the sustainability of its IP by continuously launching new products, expanding into overseas markets, and operating IP in a group format, which includes updates to film content and theme park figures [2][7]. - Pop Mart is adept at commercializing world-class IP, accelerating the success of new products, such as the upcoming new figures by the end of 2024, demonstrating its capability to cultivate an IP matrix effectively [2][8]. - Future highlights for Pop Mart include new product launches, overseas market expansion, updates to film content, and the creation of a comprehensive ecosystem that extends from trendy toys to games and films, enhancing brand loyalty [2][9]. Key Differences in Consumer Behavior - The rise of self-indulgent consumption and emotional value enterprises is a significant trend from 2024 to 2025, primarily due to Generation Z becoming the main consumer group. This demographic focuses more on emotional satisfaction rather than just practical functionality, with over two-thirds of their total spending aimed at fulfilling emotional needs [3][5]. - Traditional companies rely on advertising, while emerging companies like Pop Mart utilize interpersonal communication and dynamic online-offline collaborations for promotion, highlighting a significant difference in competitive strategies and marketing approaches [4]. Market Dynamics - The emotional consumption market is thriving, with Generation Z leading the charge. This demographic not only seeks personalized experiences but also influences surrounding groups, indicating a broad consumer base and promising future growth [5][11]. - The global strategy of Pop Mart has shown strong performance, with overseas store profits surpassing domestic ones, prompting the company to accelerate its global expansion [10]. Investment Opportunities - The National Securities Hong Kong Stock Connect Consumption Index includes high-quality new consumption companies like Pop Mart, which are experiencing rapid fundamental growth and are undervalued compared to historical averages. This presents a favorable investment opportunity, especially with potential liquidity benefits from anticipated interest rate cuts by the Federal Reserve [3][14]. Additional Insights - Emotional consumption encompasses various sectors beyond trendy toys, including stress relief, cultural and tourism experiences, and the pet economy, which are expected to grow rapidly due to changing consumer demographics and preferences [11][12].

Core Viewpoint - The recent launch of the "Starry Dream Meteorological Bureau Series" blind box by Pop Mart reflects the willingness of Generation Z to pay for emotional value, but their loyalty depends on continuous innovation to avoid over-marketing and trust depletion [1][6]. Product Launch and Market Response - Pop Mart's new products, including the "Starry Dream Meteorological Bureau Series" blind box priced at 79 yuan each and 474 yuan per box, sold out quickly, indicating high demand [1]. - The overwhelming traffic caused some e-commerce platforms to experience temporary crashes, with users reporting that items were sold out before they could complete their purchases [1][3]. - The blind box's popularity led to a significant price increase in the secondary market, with a complete box selling for 1350 yuan, representing a 300% markup, and individual items averaging 150 yuan, a 200% markup [3][5]. Market Dynamics and Consumer Behavior - The demand for the "Starry Dream" IP is compared to the previous success of the LABUBU 3.0 series, suggesting it may become the next big hit for Pop Mart [5]. - The company has not implemented specific policies to manage price inflation in the secondary market, advising consumers to purchase through official channels [5]. - Pop Mart's adjusted net profit for the first half of 2025 is projected to be 4.71 billion yuan, a 362.8% year-on-year increase, with the "Starry Dream" series generating 390 million yuan in revenue [5]. Industry Insights - Experts note that the success of these products is a typical case of combining IP economics with scarcity marketing, appealing to the emotional needs of young consumers [6][7]. - The blind box mechanism enhances the excitement of randomness, while limited releases create a sense of scarcity, driving rapid purchasing behavior [7]. - The current premium pricing is attributed to short-term supply-demand imbalances, while long-term value will depend on the development of the IP ecosystem and community engagement [7].

Core Viewpoint - The article highlights the surge of Chinese潮玩 (trendy toy) brands entering the global market, exemplified by the grand opening of Pop Mart's flagship store in Bangkok and its impressive financial performance, indicating a broader trend of IPOs in the潮玩 industry driven by consumer sentiment and favorable market conditions [2][3][4]. Group 1: Market Performance and Financial Highlights - Pop Mart reported a record half-year revenue of 138.8 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 47.1 billion RMB, up 362.8% [3]. - Following the financial report, Pop Mart's stock price surged to 326 HKD per share, with a market capitalization exceeding 430 billion HKD [3]. - TOP TOY, a潮玩 brand under Miniso, received a new round of investment led by Temasek, with a post-investment valuation of approximately 10 billion HKD [3]. Group 2: Industry Trends and Consumer Behavior - The潮玩 industry is experiencing a "sentiment consumption" boom, where consumers are increasingly willing to spend on products that provide immediate joy, especially during economic uncertainty [5]. - The younger generations (post-90s and post-00s) are becoming the main consumer group, showing a preference for潮玩 and other experiences that offer emotional satisfaction rather than traditional big-ticket items [5]. - The current market environment has created a rare valuation window for consumer brands, with several潮玩 companies preparing for IPOs amid a wave of successful listings in the Hong Kong market [6][8]. Group 3: Competitive Landscape and Global Expansion -潮玩 companies are adopting similar strategies for global expansion, focusing on Southeast Asia, particularly Thailand, which has a large young consumer base and is a tourism hub [10][13]. - The competitive edge lies in the ability to leverage popular IPs and create engaging marketing campaigns, often involving celebrity endorsements and social media buzz [11][14]. - Companies like TOP TOY and 52TOYS are investing heavily in IP development and partnerships to maintain relevance and drive sales, indicating a trend towards continuous innovation and adaptation [14][15]. Group 4: Strategic Considerations for IPOs - The rush to IPO is not merely for capital but also for strategic positioning, allowing companies to exit early investors and secure funds for future growth [9][15]. - Each潮玩 company has its unique approach, with TOP TOY leveraging its relationship with Miniso for supply chain advantages, while 52TOYS focuses on established IPs to drive sales [15][16]. - The overall strategy emphasizes rapid expansion and securing market share, as companies race to capture the attention of young consumers before the market dynamics shift [17]. Group 5: Future Outlook and Challenges - The潮玩 industry faces the challenge of sustaining interest in IPs, as the lifecycle of popular characters can be short-lived, necessitating ongoing investment in new content and partnerships [14][19]. - The current IPO frenzy may resemble a gamble, with companies hoping to replicate the success of Pop Mart, but the unpredictability of consumer preferences poses a significant risk [18][19]. - The long-term success of潮玩 brands in the global market will depend on their ability to innovate and adapt to changing consumer trends while effectively managing their growth strategies [19].

Core Viewpoint - The balanced development of multiple IPs is essential for the long-term and stable operation of the company, as well as for shaping global pop culture [2][3] Company Performance - During the mid-year performance release, the LABUBU IP was a focal point, with the THE MONSTERS series generating revenue of 4.81 billion yuan in H1 2025, a year-on-year increase of 668% [3] - THE MONSTERS series accounts for nearly 35% of total revenue, while five self-owned IPs generated over 1 billion yuan, and 13 IPs exceeded 100 million yuan in revenue [3][5] - The company emphasizes the importance of showcasing the best aspects of each IP to provide different consumers with companionship and joy [3] IP Development Strategy - The balanced growth of multiple IPs helps mitigate risks associated with reliance on a single IP, showcasing the company's operational capabilities in IP creation and management [5] - The company is focused on both classic IPs like MOLLY, SKULLPANDA, and DIMOO, which each contribute nearly 10% to total revenue, and new IPs like CRYBABY and HACIPUPU, which have shown rapid growth [7][12][14] - The classic IP MOLLY achieved revenue of 2.09 billion yuan in 2024, with a year-on-year growth of 105.2% [7] Market Expansion - CRYBABY, created by a Thai artist, has gained significant popularity in Thailand and has expanded into the North American market with a collaboration with the classic IP "Powerpuff Girls," achieving a revenue increase of 248.7% to 1.22 billion yuan in H1 2025 [12] - The company is also exploring new product categories beyond traditional collectibles, with plush toys becoming the top revenue contributor in H1 2025 [16] Cultural Impact - The emergence of LABUBU as a world-class IP from China signifies a shift in cultural consumption, moving towards fragmented content that emphasizes emotional value and self-expression [25][27] - The company aims to create a global cultural impact, with LABUBU being the first of many potential influential IPs [25][27]

Core Points - The 2025 China International Service Trade Fair will feature a cultural tourism service section from September 10 to 14, focusing on "Technology Empowerment and Creative Leadership" [1][3] - The event will showcase 456 participating companies, including 85 Fortune 500 and industry-leading firms, highlighting the integration of cultural technology and creativity [1][3] Group 1: Exhibition Highlights - The "Beijing Audio-Visual Exhibition" will occupy a central position at the fair, covering 541 square meters and featuring four key areas: premium creations, new business scenarios, ultra-high-definition audio-visual, and emergency broadcasting [3][4] - Attendees can experience immersive technologies such as cinema-grade naked-eye 3D and advanced AIGC applications, enhancing the interaction with cultural content [4][5] Group 2: Cultural and Technological Integration - The "Cultural Heritage and Technology" indoor exhibition will present breakthroughs in Beijing's cultural heritage sector, including interactive experiences and digital cultural products [5][6] - The outdoor section will feature a "Cultural Heritage Life Experience" area, allowing visitors to purchase cultural products and engage in various educational activities [6][7] Group 3: Tourism and Travel Innovations - The fair aims to promote Beijing as a preferred destination for inbound tourism, showcasing services related to visas, transportation, and technology [9][10] - Key players in the tourism sector, including major airlines and travel agencies, will present innovative products and services to enhance the travel experience for international visitors [10][11]