智通财经记者 | 武冰聪 智通财经编辑 | 任雪松 临近春节，白酒消费来到了一年中最旺的时刻。2月13日，第三方平台"酒价内参"数据显示，贵州茅台 飞天酒价格大幅上涨32元/瓶，售价来到1790元/瓶，逼近1800元关口，达到了近一个月新高。 2月14日，第三方平台"今日酒价"监测到飞天茅台终端售价较前一日小幅下滑。13日，飞天茅台原箱酒 每瓶约为1715元/瓶。 | 飞 | | --- | 天茅台2月14日市场行情小幅下跌/图片来源：今日酒价 不同平台之间的调研结果存在些许差异，但总体来说，春节前飞天茅台终端价格仍处于波动上扬态势， 且达到了近一个月的价格小高峰。 影响本轮价格变动的主要原因是季节性市场需求增长。茅台本就是中国消费者认为具备礼赠、收藏价值 的白酒，在白酒行业深度调整题期，飞天茅台终端零售价较五粮液、国窖1573等名酒的差距缩小，进一 步促使茅台稳坐白酒春节档C位。 "2025年12月至2026年1月初，茅台停止向已完成合同的经销商发货，缓解经销商年底资金压力，防止渠 道恐慌性抛售。"肖竹青表示，除了酒价的季节性波动，贵州茅台方面也在主动控量稳价。 K WEIC H O W M OUTAI B ...

文|老邵酒业评论 过去几十年，白酒行业穿越老周期、建立新周期，始终绕不开两条核心道路。如今白酒行业步入新的调整期，商业规律没有变！ 存量"爆改" 基于存量的创新"爆改"，核心就是选对一个好的价格或开拓一个更高价格区间，搭载新玩法，以此开拓新消费群体、补充业新一批内外经销商，最终创造 新的消费周期与商业周期。 过去几十年，社会和行业红利丰厚，消费升级空间持续周期漫长，传统企业的新玩法往往成功率极高。 而当下，白酒行业的诸多传统红利已逐渐丧失，但企业过去打下的基础与江山仍在。此时此刻，传统企业的核心打法已悄然转变，关键在于以存量创新带 动增量。 套用当前流行的一个热词——"爆改"：爆改老的产业理念、老的营销模式、老的商业模式、老的管理弊病，等等。白酒行业的爆改重构空间是巨大的，也 是有很大弹性。 虽然很多企业学不来胖东来，有很多无法复制的特点，但是被"胖改"的同行还是不一样。 增量破局 增量破局就是基于新品类新趋势的拓展，这是亘古不变的商业规则，由新品类、新趋势引起消费变革，开启新周期 。 如果说第一条路是老企业在既有框架内的涅槃重生，那第二条路更像是新面孔掀起的消费革命。 它绝非偶然，而是水滴石穿、厚积薄发的大 ...

Investment Rating - The report maintains a "Buy" rating for the food and beverage industry [2] Core Insights - The food and beverage industry experienced a decline of 2.33% from February 9 to February 13, 2026, underperforming the CSI 300 index by 2.69 percentage points [6][9] - The industry is currently at a historical low valuation, with a PE ratio of 21X, ranking 24th among Shenwan's primary industries [5][18] - High-end liquor sales showed strong performance during the Spring Festival, with leading brands like Moutai and Wuliangye experiencing significant growth, while mid-range products faced a decline of approximately 20% [6][7] Summary by Sections Industry Performance - From February 9 to February 13, 2026, the food and beverage sector's relative return was -2.5% over one month, -5.3% over three months, and -21.6% over twelve months [4] - The overall market indices showed positive movement, with the Shanghai Composite Index up by 0.41% and the Shenzhen Component Index up by 1.39% during the same period [9] Valuation Metrics - As of February 13, 2026, the food and beverage industry's PE ratio stands at 21X, with sub-sectors like other alcoholic beverages (52X), snacks (37X), and health products (34X) having higher valuations, while liquor (19X), beer (22X), and dairy (23X) are lower [5][18] Investment Recommendations - The report suggests focusing on three main investment lines: 1. Industry leaders with stable demand and strong risk resilience 2. Companies actively developing new products, channels, and consumption scenarios 3. Segments of the mass consumer goods industry that have shown growth potential and reasonable valuations after adjustments [7][44] - Specific companies to watch include Moutai, Shanxi Fenjiu, Anjuke Foods, Andeli, Yanjinpuzi, Babi Foods, Yanjing Beer, and Yili [7][44]

Overall Situation - A total of 77 batches of food were sampled, including 23 batches of edible agricultural products, 9 batches of frozen foods, 9 batches of candy products, 9 batches of condiments, 6 batches of meat products, 4 batches of alcoholic beverages, 4 batches of drinks, 3 batches of fried foods and nuts, 3 batches of sugar, 3 batches of fruit products, 2 batches of potato and puffed foods, 1 batch of dairy products, and 1 batch of grain processing products [3]. Food Safety Supervision - All sampled food products were found to be qualified, indicating a successful food safety supervision effort by the Heping County Market Supervision Administration [2][3]. Consumer Safety Tips - Consumers are advised to purchase food from reliable channels and retain shopping receipts, check packaging for relevant labels (such as production date, shelf life, producer name and address, ingredient list, and food production license number), avoid products without factory name, address, production date, and shelf life, and refrain from purchasing expired products or those listed as unqualified [4].

Core Insights - The "Wine Price Reference" by Sina Finance has launched, providing real-time data on the retail prices of major Chinese liquor brands, indicating a recent decline in prices after a period of high stability [1][7]. Price Trends - The average retail price of the top ten liquor products in China on February 14 was 9,167 yuan, a decrease of 22 yuan from the previous day, marking a low point for the week [1][7]. - Among the ten products, four saw price increases, five experienced declines, and one remained stable, indicating a mixed market performance [4][10]. Specific Product Pricing - Key price changes include: - Guizhou Moutai (Flying) at 1,784 yuan, down 6 yuan - Guizhou Moutai (Boutique) at 2,398 yuan, down 17 yuan - Wuliangye at 808 yuan, unchanged - Qinghua Fen at 388 yuan, up 4 yuan - Guojiao 1573 at 883 yuan, down 2 yuan - Yanghe Dream Blue M6+ at 607 yuan, down 6 yuan - Ancient Well Tribute at 542 yuan, up 4 yuan - Xijiu Junpin at 644 yuan, down 8 yuan [2][4][9]. Market Analysis - The data is sourced from approximately 200 collection points across various regions, including designated distributors and major e-commerce platforms, aiming to provide an objective and traceable market price reference [5][11]. - According to Huachuang Securities, the liquor sector is currently at a dual bottom in expectations and holdings, with the upcoming Spring Festival expected to boost sales, particularly for leading brands like Guizhou Moutai and Wuliangye [5][11].

Core Insights - The article highlights the launch of "Wine Price Reference" by Sina Finance, which provides real-time data on the retail prices of major Chinese liquor brands, indicating a recent decline in prices after a period of high stability [1][7]. Price Trends - The average retail price of the top ten Chinese liquor products on February 14 was 9,167 yuan, a decrease of 22 yuan from the previous day, marking a low point for the week [1][7]. - Among the ten products, four saw price increases, five experienced declines, and one remained stable, indicating a mixed market performance [4][10]. Specific Product Pricing - Key price changes include: - Guizhou Moutai (Flying) at 1,784 yuan, down 6 yuan - Guizhou Moutai (Premium) at 2,398 yuan, down 17 yuan - Wuliangye at 808 yuan, unchanged - Qinghua Fen at 388 yuan, up 4 yuan - Guojiao 1573 at 883 yuan, down 2 yuan - Yanghe Dream Blue M6+ at 607 yuan, down 6 yuan - Guxi Gong at 542 yuan, up 4 yuan - Xijiu Junpin at 644 yuan, down 8 yuan [2][4][9]. Market Analysis - The report from Huachuang Securities indicates that the liquor sector is currently at a dual bottom in expectations and holdings, with the upcoming Spring Festival expected to boost sales [5][11]. - The analysis suggests that the market is transitioning from passive responses to proactive adjustments, with a focus on the stability of Moutai prices as a key observation point for investment opportunities [5][11].

Core Insights - The Chinese alcoholic beverage market is projected to reach USD 254.1 billion by 2032, with a CAGR of 6.63% during the forecast period [2] - The market is highly concentrated, with baijiu (Chinese liquor) expected to account for 78.57% of revenue by 2025, significantly higher than beer (11.22%) and other categories [2] Market Structure - Baijiu dominates the market, while beer is experiencing a shift towards premiumization and craft options, and low-alcohol/no-alcohol products are gaining traction among new consumer demographics [2] - The structure indicates that the base of the market is determined by baijiu, but growth and structural changes are driven by the premiumization of beer and the penetration of low-alcohol products [2] Technical Features and Product Classification - The alcoholic beverage industry is characterized by a combination of raw material systems, fermentation/distillation processes, aging systems, blending capabilities, and packaging/channel adaptation, which ultimately contribute to brand premium and price segmentation [5] - Baijiu is defined by solid-state fermentation and aging techniques, leading to high margins and strong brand characteristics, but also slower capacity ramp-up and sensitivity to inventory and pricing [5] - Beer is the most industrialized, focusing on scale and channel efficiency, with recent competition shifting towards high-end and craft products [5] Competitive Landscape - The Chinese market shows a concentration in baijiu, with leading companies like Kweichow Moutai and Wuliangye dominating the high-end segment, while regional players seek growth through local market penetration [7] - The beer market is characterized by competition among major players like Tsingtao Brewery and China Resources Snow Breweries, focusing on product upgrades and channel penetration [8] - The wine and yellow wine markets are smaller, where brand and channel efficiency are more critical than scale [9] Future Trends and Challenges - Over the next 3-5 years, the market is expected to stabilize with baijiu, while beer will focus on premiumization and low-alcohol/no-alcohol products will drive growth [17] - Challenges include consumer segmentation, price pressure, raw material cost fluctuations, and stricter regulatory requirements [20]

Investment Rating - The industry investment rating is "Buy" indicating an expected performance that will exceed the market by more than 10% over the next 12 months [27]. Core Insights - The report highlights that the Chinese liquor market, particularly in Chengdu, is showing signs of recovery as the Spring Festival approaches, with increased sales velocity for major brands like Guojiao and Wuliangye [6][8]. - The seasoning market is also experiencing improved sales, with brands like Qianhe and Haitian gaining market share, and promotional activities increasing in supermarkets [11][12]. - The report suggests a positive outlook for the liquor sector in 2026, with recommendations for key stocks including Luzhou Laojiao, Shanxi Fenjiu, and Kweichow Moutai among others [2][4]. Summary by Sections Chengdu Liquor Market Tracking - Sales velocity for Wuliangye and Guojiao has accelerated as the Spring Festival approaches, with Wuliangye's current batch price at 790 CNY per bottle and Guojiao at 850 CNY per bottle [7][9]. - Feedback from distributors indicates that inventory levels are healthy, with a focus on maintaining good stock levels to avoid excess [8][9]. Chengdu Seasoning Market Tracking - Soy sauce sales have improved year-on-year, with Qianhe and Haitian leading in market share, and promotional activities in supermarkets have increased significantly [11][12]. - The overall health of inventory levels in the seasoning market is noted, with major brands maintaining shorter inventory ages, indicating strong sales performance [11][15]. Investment Recommendations - For the liquor sector, the report recommends stocks such as Luzhou Laojiao, Shanxi Fenjiu, and Kweichow Moutai, anticipating a new growth cycle starting in 2026 [2][4]. - In the consumer goods sector, companies like Anjuke Foods and Yanjing Beer are highlighted as having potential for outperforming the market due to new products and channels [2][4].

在2月11日汾酒集团五届五次职工代表大会、四届五次工会会员代表大会上，汾酒集团公司党委书记、董事长袁清茂提出，把汾酒集团打造成一个面向消 费端的"共创型组织"。 袁清茂：把汾酒集团打造成面向消费端的"共创型组织" 在题为《构建汾酒复兴纲领体系》的讲话中袁清茂表示，"十四五"期间，汾酒实现了稳健、高质量发展，经营业绩一再赶超，又好又快地扎根中国酒业第 一方阵的目标如期实现。 袁清茂指出，汾酒必须走出一条与消费者共创、与AI共创，以新需求引领新供给，以新供给创造新需求，不断激发消费端的潜力，从而带活整个产业链 的发展道路——"汾酒复兴纲领体系"，创新性地把汾酒集团打造成一个面向消费端的"共创型组织"。 @.强化一体化管理、精益管理、知识管理，做好管理共创。 @.在实践中培养青年干部，进一步引进现代化专业人才，建立鼓励干部职工共创的激励机制，做好人才共创。 @.贯彻"全员营销""全员品质官"等理念，全力以赴推动公司成功实现转型发展，做好全员共创。 擎旗定向纲领引领，奋楫扬帆实干争先。袁清茂强调，构建"汾酒复兴纲领体系"，打造"共创型组织"，是汾酒面向未来的长期战略，也是汾酒二次创业的 关键一招。全体汾酒人要坚定信心 ...

食品饮料行业 超配（维持） 食品饮料行业双周报（2026/01/30-2026/02/12） 预制菜国标公开征求意见，关注春节需求表现 2026 年 02 月 13 日 投资要点： ◼ 风险提示：原材料价格波动、产品提价不及预期、渠道开展不及预期、 行业竞争加剧、食品安全风险、宏观经济波动风险等。 本报告的风险等级为中风险。 本报告的信息均来自已公开信息，关于信息的准确性与完整性，建议投资者谨慎判断，据此入市，风险自担。 请务必阅读末页声明。 行 业 周 报 分析师：黄冬祎 SAC 执业证书编号： S0340523020001 电话：0769-22119410 邮箱： huangdongyi@dgzq.com.cn ◼ 行情回顾：1月30日-2月12日，SW食品饮料行业指数整体下跌0.95%，板 块涨幅位居申万一级行业第二十四位，跑输同期沪深300指数约0.23个 百分点。细分板块中，多数细分板块跑输沪深300指数。其中，调味品板 块上涨0.64%，板块涨幅最大；其他酒类板块跌幅最大，为6.40%。 ◼ 行业周观点：预制菜国标公开征求意见，关注春节需求表现。白酒板块： 受房地产政策、飞天动销、市场风格切换等因 ...