证券研究报告 "核心区+好产品"率先止跌回稳，重申 关注中线布局 地产行业周报 行业评级：地产 强于大市（维持） 平安证券研究所地产团队 2025年6月9日 请务必阅读正文后免责条款 1 核心摘要 2 周度观点：核心区及好房子率先止跌回稳逐步被验证及市场接受。本周受端午假期影响，重点50城新房备案口径成交环比降33.4%，尽 管短期成交存在波折，但随着核心城市核心区供需格局改善，叠加过去限价带来的优质住房相对稀缺，"核心区+好产品"正率先止跌 回稳。随着半年末房企加大营销力度及优质房源供应，预计短期成交环比有望恢复上行，但同比由于上年高基数或小幅下滑。 短期结构性复苏有望延续，中期为产品力与拿地能力的竞争。当前市场主要担忧在于：1）核心区供给有限、年内诞生多个"地王"， 房企能否获取充足货量及保障利润率；2）随着好房子供应增加，是否会步入新的价格战，进而影响去化或利润率。我们认为短期无需 过度担忧：1）主要房企销售规模及利润较高点已明显回落，边际增量优质项目带来业绩弹性较大；2）当前高价地主要集中核心城市 核心区，供应仍相对有限，且得益于限价放开与得房率提升，预计去化率有望维持高位。中期将是产品力、拿地能力的 ...

Core Insights - The overall performance of the real estate market in Henan in May was relatively flat, with some high-quality new projects in core areas achieving good sales, while older projects and those in lower-tier cities faced sales pressure [1][8] - In the first five months of 2025, the sales performance of real estate companies in Henan showed varying results, with Jianye Real Estate leading in sales revenue [1][2] Sales Performance - Jianye Real Estate achieved a sales revenue of 31.35 billion yuan and a sales area of 49.68 million m², ranking first [1][2] - Zhengshang Group and China Overseas Property followed with sales revenues of 18.79 billion yuan and 13.17 billion yuan, respectively [1][2] - The top 20 real estate companies in Henan collectively reflect a competitive landscape, with significant variations in sales performance among them [2][3] Land Market Overview - In the first five months of 2025, Henan province launched 1,014 land plots with a planned construction area of 4,840.9 million m², of which 216 were residential land plots [6] - The cities with the highest transaction volumes for residential land included Zhumadian, Xinxiang, and Zhengzhou, indicating active land market dynamics [6] Market Trends and Outlook - The national real estate market is showing signs of recovery, particularly in core cities, although significant disparities remain between different city tiers [8] - New product launches with innovative designs and high efficiency are performing well, but older products are experiencing increased market pressure [8] - The market is expected to maintain a loose policy stance in June, with new regulations gradually supporting new home sales [8]

当前市场延续止跌企稳弱复苏走势。 表现在数据层面，前5月重点30城新房成交累计同比增长6%；项目平均开盘去化率为39%，同环比分别增长12个百分点和1个百分点，去化率基本与2023 年高峰期持平。 CRIC监测的全国重点城市开盘去化和成交数据也可以明显看出，"好房子"领涨全国。 除此之外，部分二线城市存量房收购及房票安置带动了非核心区项目热销，而相对低迷的弱二线城市仍在加速"以价换量"。 前5月新房成交同比增6% 30城平均去化率同环比正增 在我们调研过程中，一位头部房企华中区域营销总坦言，现在新房市场非常卷，其所在区域仅一些产品力过硬的改善类产品和新规四代宅产品卖得相对较 好，且热卖项目普遍集中在主城区。 5有楼市延续弱复苏。 CRIC监测的30个城市5有新房成交规模为1058万平方米，环比微降2%，同比下降9%。前5月累计成交 5047 万平方米，同比上涨6% 一线城市保持正增长，北上广深4城5月新房成交环比增6%，同比增长20%。上海和广州表现突出，5月成交规模均超50万平方米且同环比齐增，适销对路 的优质盘入市使得短期市场热度延续。 26个二三线城市环比企稳，但同比仍回落13%，降幅超30城平均水平。 ...

证券研究报告 "核心区+好产品"率先止跌回稳，重申 关注中线布局 行业评级：地产 强于大市（维持） 平安证券研究所地产团队 2025年6月9日 请务必阅读正文后免责条款 1 地产行业周报 核心摘要 2 周度观点：核心区及好房子率先止跌回稳逐步被验证及市场接受。本周受端午假期影响，重点50城新房备案口径成交环比降33.4%，尽 管短期成交存在波折，但随着核心城市核心区供需格局改善，叠加过去限价带来的优质住房相对稀缺，"核心区+好产品"正率先止跌 回稳。随着半年末房企加大营销力度及优质房源供应，预计短期成交环比有望恢复上行，但同比由于上年高基数或小幅下滑。 短期结构性复苏有望延续，中期为产品力与拿地能力的竞争。当前市场主要担忧在于：1）核心区供给有限、年内诞生多个"地王"， 房企能否获取充足货量及保障利润率；2）随着好房子供应增加，是否会步入新的价格战，进而影响去化或利润率。我们认为短期无需 过度担忧：1）主要房企销售规模及利润较高点已明显回落，边际增量优质项目带来业绩弹性较大；2）当前高价地主要集中核心城市 核心区，供应仍相对有限，且得益于限价放开与得房率提升，预计去化率有望维持高位。中期将是产品力、拿地能力的 ...

Investment Rating - Industry Rating: Outperform the market (maintained rating) [4] Core Viewpoints - The central government is expanding support for urban renewal actions, with a focus on enhancing urban infrastructure and improving living conditions. This includes a planned investment of 2.9 trillion yuan in over 60,000 urban renewal projects in 2024 [2][10][12]. - The report indicates that the real estate market is approaching a turning point, with expectations of incremental policy support to stabilize the industry. There is a growing consensus on the market bottom, suggesting a smoother logic for short-term policy speculation and long-term valuation recovery [14]. Summary by Sections 1. Urban Renewal Support - In June 2025, the Ministry of Finance and the Ministry of Housing and Urban-Rural Development announced support for 20 cities in urban renewal actions, with a focus on infrastructure improvement and urban quality enhancement [9][10]. - The central government plans to provide fixed subsidies for cities undertaking urban renewal, with varying amounts based on regional classifications [10][11]. 2. Market Overview - The new housing market saw a transaction area of 211 million square meters, with a year-on-year decline of 19.53% in May 2025. The inventory reached 105.11 million square meters, with faster absorption in first and second-tier cities compared to third-tier cities [3][18]. - The second-hand housing market recorded a transaction area of 143 million square meters, with a year-on-year decline of 19.93% [26]. 3. Investment Recommendations - The report suggests prioritizing investments in non-state-owned enterprises benefiting from debt relief and policy support, as well as leading real estate companies with product advantages and regional firms with improving market shares [14]. - Specific companies to watch include: Longfor Group, China Overseas Development, Poly Development, and Beike [14][15].

行业报告 | 行业研究周报 房地产 证券研究报告 城更支持再扩围，关注中央预算内投资增量 行业追踪（2025.5.31-2025.6.6） 2025 年 6 月 4 日，财政部、住房城乡建设部 2025 年度中央财政支持实施城市更新行动评选 宣布，拟支持的 20 个城市为（按行政区划排序）：北京、天津、唐山、包头、大连、哈尔滨、 苏州、温州、芜湖、厦门、济南、郑州、宜昌、长沙、广州、海口、宜宾、兰州、西宁、乌鲁 木齐。自 2024 年起，中央财政支持部分城市实施城市更新行动。2024 年 5 月，财政部《关 于开展城市更新示范工作的通知》，文件提出自 2024 年起，中央财政创新方式方法，支持部 分城市开展城市更新示范工作。2024 年首批拟支持的 15 个城市为（按行政区划排序）：石家 庄、太原、沈阳、上海、南京、杭州、合肥、福州、南昌、青岛、武汉、东莞、重庆、成都、 西安。 2025 年，中央财政继续支持实施城市更新行动，探索建立可持续的城市更新机制，推动补齐 城市基础设施的短板弱项，加强消费型基础设施建设，促进城市基础设施建设由"有没有"向 "好不好"转变。2025 年 4 月，财政部、住房城乡建设部发 ...

Major Events - JiuTai Rural Commercial Bank (06122) plans to sell 78.51% stake in HuanShan HuiMin Village Bank for 40.4 million yuan [1] - Vanke Enterprises (02202) intends to receive a loan of up to 3 billion yuan from its major shareholder, Shenzhen Metro Group [1] - China Gas Holdings (08246) signed a memorandum of understanding with the Lao Ministry of Industry and Commerce to explore cooperation in developing fuel and natural gas supply networks in Laos [1] - Miniso Group (09896) is conducting a preliminary assessment on the potential spin-off listing of its trendy toy business operated under the "TOP TOY" brand [1] - Baiyunshan Pharmaceutical (00874) subsidiary received approval from the National Medical Products Administration for the drug registration certificate of Tadalafil tablets (2.5mg, 5mg) [1] - Huaxing Capital Holdings (01911) portfolio company Circle successfully listed on the New York Stock Exchange, marking the first IPO milestone in the global stablecoin sector [1] - China National Nuclear Corporation (01763) plans to initiate its first irradiation station cooperation project in Peru [1] Operating Performance - Yuexiu Property (00123) reported a cumulative contract sales amount of approximately 50.7 billion yuan in the first five months, an increase of about 26.5% year-on-year [1] - China Overseas Land & Investment (00688) recorded a cumulative property sales amount of approximately 90.4 billion yuan in the first five months, a decrease of 11.1% year-on-year [1] - Shimao Group (00813) reported a cumulative contract sales total of 11.2 billion yuan in the first five months, a decrease of 18.71% year-on-year [1] - Zhongliang Holdings (02772) achieved a cumulative contract sales amount of approximately 5.37 billion yuan in the first five months, a decrease of 33.38% year-on-year [1] - GAC Group (02238) experienced a year-on-year decline in May's automobile production by 8.16% and a sales drop of 24.80% [1] - Poly Property Group (00119) achieved a contract sales amount of approximately 21.8 billion yuan in the first five months, an increase of 3.81% year-on-year [1] - New天绿色能源 (00956) completed a power generation volume of approximately 7.29 million megawatt-hours in the first five months, an increase of 10.86% year-on-year [1]

证券研究报告 | 行业周报 gszqdatemark 2025 06 08 年 月 日 房地产开发 2025W23：5 月核心城市二手房成交规模有所回落 5 月上海、北京、深圳二手房成交规模有所回落。2025 年 5 月上海、北 京、深圳二手房成交套数分别为 21400 套、14277 套、4830 套，环比分 别-8.6%、-8.3%、-18.1%，相较于 3 月分别-27.1%、-25.8%、-22.5%。 核心城市二手房成交相较此前有一定降温，这其中有一定季节性因素，但 整体仍好于新房市场。我们预计，在当前现有地产政策框架下，二手房成 交或持续强于新房；新房受供货结构影响，总量弹性不大，或维持近年同 期低位量能，结构性的城市和区域表现尚可。 行情回顾：本周申万房地产指数累计变动幅度为 0.9%，落后沪深 300 指 数 0.02 个百分点，在 31 个申万一级行业排名第 21 名。 新房：本周30个城市新房成交面积为157.9万平方米，环比下降35.7%， 同比下降 9.6%，其中样本一线城市的新房成交面积为 40.9 万方，环比- 40.3%，同比-7.4%；样本二线城市为 79.8 万方，环比-28 ...

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [4][32]. Core Insights - The report highlights a significant decline in both new and second-hand housing transactions, with new home sales in 34 key cities dropping by 70% week-on-week and 78% year-on-year in June [4][5][8]. - The report emphasizes the need for increased policy support to stabilize the market, with expectations for measures such as mortgage rate cuts and enhanced housing supply [4][32]. - The issuance of special bonds for the acquisition of existing homes in Zhejiang Province is noted as a key policy development [4][32]. Industry Data Summary New Home Transaction Volume - New home sales in 34 key cities totaled 838,000 square meters last week, reflecting a 70.3% decrease compared to the previous week [5]. - Year-on-year, new home sales in June are down 78%, with first and second-tier cities seeing a 77% decline [8][9]. Second-Hand Home Transaction Volume - Second-hand home sales in 13 key cities decreased by 29.1% week-on-week, with a year-on-year decline of 20% in June [13]. - Cumulative sales for the year show a 12.1% increase compared to the previous year [13]. New Home Inventory - In 15 key cities, 500,000 square meters of new homes were launched last week, with a sales-to-launch ratio of 1.69 [23]. - The total available residential area in these cities is 88.94 million square meters, showing a 0.4% decrease week-on-week [23]. Policy and News Tracking Real Estate Sector - The Ministry of Housing and Urban-Rural Development emphasizes that building "good houses" does not equate to building "large" or "expensive" houses [32]. - The issuance of special bonds in Zhejiang for the acquisition of existing homes is highlighted, with a total issuance of 55.3 billion yuan [32][34]. Property Management Sector - Beijing has launched a three-year action plan to enhance property management services, focusing on improving service quality and meeting resident needs [38].

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [1] Core Insights - The real estate market is experiencing a sales decline, with a year-on-year decrease of 2.8% in sales area and 3.2% in sales amount for the first four months of 2025. However, there are signs of marginal recovery as policies aimed at stabilizing the market take effect [5][14] - The overall investment in real estate development has decreased by 10.3% year-on-year, indicating continued pressure on the investment front, with new construction and completion rates also showing weakness [30][38] - Financing conditions remain tight, with a 4.1% year-on-year decline in funds available to real estate developers, although there are indications of potential improvement as policies to support financing are implemented [38][40] - The report highlights that the central government's policies are focused on stabilizing sales and funding, which is expected to lead to a gradual recovery in the industry [49] Summary by Sections 1. Industry Macro Data Summary - In the first four months of 2025, the total sales area of commercial housing was 28,262 million square meters, down 2.8% year-on-year, while the sales amount reached 27,035 billion yuan, a decrease of 3.2% [11][12] 2. Sales Recovery and Policy Effects - Sales area and amount showed slight improvements compared to the previous months, with policies aimed at reducing down payments and interest rates contributing to market stabilization [5][14] 3. Investment Pressure and Construction Trends - Real estate investment fell by 10.3% year-on-year, with new construction area down 23.8% and completion area down 16.9% [30][38] 4. Funding and Financing Conditions - Funds available to developers decreased by 4.1% year-on-year, but domestic loans and foreign investment showed positive growth, indicating potential for future improvement [38][40] 5. Policy Relaxation and Price Trends - The report notes a continued easing of policies, with a gradual stabilization of housing prices expected as market conditions improve [40] 6. Leading Companies and Valuation Recovery - The report suggests that leading real estate companies are showing signs of recovery, with an expectation of valuation improvement as market conditions stabilize [47]