据中指研究院数据统计，2025年房企海外债发行规模仅为161.45亿元人民币，占总融资规模的2.7%，发 行主体以华润、越秀等央国企为主，民营房企境外融资依旧承压。 在此背景下，新城作为少数成功发行美元债的民营房企，且接连实现三笔境外债的顺利发行，不仅充分 印证了国际资本市场对企业经营基本面、抗风险能力及长期发展价值的高度认可，更标志着公司境外融 资渠道持续畅通、融资能力稳步提升，为企业穿越行业周期、实现稳健高质量发展筑牢坚实的资金保 障。 中信建投在近期研报中指出，新城控股持有运营收入稳步提升，多层级REITS战略首单落地，公司向资 产运营深化转型取得了实质性突破。为此，预测2025-2027年公司EPS分别为0.42/0.52/0.63元，维持买入 评级和21.82元的目标价不变。 2月26日，新城控股（601155.SH）母公司新城发展（01030.HK）宣布，子公司新城环球有限公司成功 发行3.55亿美元的优先担保票据，发行期限3年。 此次发行债券在花旗集团与海通国际的联席主导下，获得了国际投资者的积极认购，彰显了资本市场对 新城稳健经营及未来发展的广泛认可。根据公告，本次发行所得款项净额将主要用于为 ...

摘要 2025年，中央提出"推动房地产高质量发展"，并将构建房地产发展新模式纳入"十五五"规划重点任务。围绕"推动市场止跌回稳、加快构建房地产发展新 模式"这一核心目标，政策层面形成三大重点发力方向：一是加快库存去化与供给结构优化，推动市场供需平衡；二是强化保交楼融资支持落地，筑牢市 场风险防控底线；三是持续推进需求端政策宽松，释放刚性和改善性住房需求。 图表1 2025年房地产行业相关政策 | 数据来源：公开资料，东方金诚整理 | | --- | 2025年房地产市场回顾：2025年房地产市场延续调整，下半年市场加速下滑。12月70城二手房和新房价格同比分别下跌6.1%和3.1%，全年商品房销售面 积同比下降8.7%，投资端收缩态势更为严峻，全年开发投资完成额同比下降17.2%。在市场持续调整背景下，2025年房企融资环境无实质性改善，年末万 科展期事件推升行业风险溢价，但年内房企债务重组工作取得较大进展，对相关企业资产负债表修复具有积极意义。 2026年房地产市场展望：2026年房地产政策将延续边际宽松基调。其中，需求端政策核心在于引导实际房贷利率下行，供给端则通过控增量、去存量，共 同推动供需结构优化。 ...

开源证券发布研报称，此次新政缩短社保年限、公积金贷款额度提升等政策均在预期工具箱范围内，政 策精准度和诚意均较高，外环内购房门槛大幅降低。政策在春节后、楼市传统"小阳春"前精准落地，旨 在降低刚需及改善型购房门槛，有望进一步巩固上海楼市自年初以来的边际回暖趋势，推动市场止跌回 稳。 投资建议 开源证券主要观点如下： 推荐标的：(1)布局城市基本面较好、善于把握改善型客户需求的强信用房企：绿城中国、建发国际集 团、招商蛇口、中国金茂、中国海外发展、建发股份、滨江集团、越秀地产；(2)住宅与商业地产双轮 驱动，同时受益于地产复苏和消费促进政策：华润置地、新城控股、龙湖集团；(3)"好房子，好服 务"政策下服务品质突出的优质物管标的：华润万象生活、绿城服务、保利物业、招商积余、滨江服 务、建发物业。 事件：上海调减住房限购、优化住房公积金贷款 公积金贷款额度上调，完善个人住房房产税 本次政策灵活应用公积金工具，降低购房成本，首套最高公积金贷款额度提升80万至240万，叠加多子 女家庭和购买绿色建筑最高上浮35%，最高额度可达到324万元，有效降低了购房贷款成本。同时贷款 套数认定向商贷看齐，已结清住房公积金贷款可再 ...

2 月 25 日，上海五部门联合印发楼市新政"沪七条"。在限购松绑、公积 金支持、房产税优化三大维度全面发力，放松力度高于年前的北京新政。我 们认为，新政将有效降低购房门槛、提升支付能力，精准激活刚需与改善需 求，放松力度超市场预期。叠加 2 月 2 日的收储新政，有望推动上海楼市从 "预期底"向"量价修复"加速过渡，为一线城市稳市场提供重要样本，也 有望为房地产市场存量去化与行业转型注入新动能。我们看好"三好"房企、 优秀商业运营商、港资房企、高分红物管公司的投资机遇。 三维发力：大幅降低限购门槛，提升支付能力，疏通置换链条 证券研究报告 稳定楼市预期下的上海范本 ——上海"沪七条"点评 华泰研究 2026 年 2 月 25 日│中国内地 动态点评 新政对非沪籍及持居住证群体的限购政策进行系统性优化：1、将非沪籍外 环内购房社保/个税要求从 3 年大幅降至 1 年；2、社保/个税满 3 年的非沪 籍家庭可在外环内增购 1 套；3、持居住证满 5 年者可直接购房，无需社保 证明。新政在公积金和房产税方面同步发力：公积金首套贷款最高额度从 160 万提至 240 万，叠加多子女及绿色建筑政策后最高可达 324 ...

| 指数 | 收盘 | | 涨跌（％） | | | --- | --- | --- | --- | --- | | 名称 | （点） | 1 日 | 5 日 | 1 月 | | 上证指数 | 4147 | 0.72 | 0.27 | 1.6 | | 深证综指 | 2746 | 1.21 | 0.01 | 2.46 | | 风格指数 (％) | 昨日 | 近 1 个月 | 近 6 个月 | | --- | --- | --- | --- | | 大盘指数 | 0.56 | 0.59 | 5.01 | | 中盘指数 | 1.39 | 0.21 | 21.94 | | 小盘指数 | 1.59 | -0.96 | 15.17 | | 涨幅居前 行业(％) | 昨日 | 近 1 个月 | 近 6 个月 | | --- | --- | --- | --- | | 小金属Ⅱ | 7.77 | 11.75 | 60.09 | | 冶钢原料 | 5.65 | 5.49 | 59.48 | | 房地产服务 | 5.41 | 7.08 | 4.44 | | 普钢Ⅱ | 5.04 | 3.31 | 3.25 | | 航天装备Ⅱ | ...

房地产 行 业 研 究 2026 年 02 月 25 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -24% -12% 0% 12% 24% 2025-02 2025-06 2025-10 2026-02 房地产 沪深300 相关研究报告 非沪籍外环内购房调整，市场成交稳中向好 《楼市延续筑底行情，政策宽松下布 局时点已至 — 行 业 点 评 报 告 》 -2026.2.24 《上海三区启动住房以旧换新，推动 新房去库存 — 行 业 点 评 报 告 》 -2026.2.4 《2025Q4 公募基金延续低配，持股集 中度进一步提升—行业点评报告》 -2026.1.27 上海限购放宽、公积金提额，力促"小阳春"回稳 ——行业点评报告 | 齐东（分析师） | 胡耀文（分析师） | | --- | --- | | qidong@kysec.cn | huyaowen@kysec.cn | | 证书编号：S0790522010002 | 证书编号：S0790524070001 | huyaowen@kysec.cn 事件：上海调减住房限购、优化住房公积金贷款 2026 年 2 月 25 日，上海市五部门联合印 ...

行 业 及 产 业 房地产 行 业 研 究 / 行 业 点 2026 年 02 月 25 日 楼市改善趋势下政策放松加码，更彰显维稳房 价的目标和决心 看好 ——上海 225 楼市新政点评 事件： ⚫ 2026 年 2 月 25 日，上海市住房城乡建设管理委、市房屋管理局、市财政局、市税务局、 市公积金管理中心等五部门联合印发《关于进一步优化调整本市房地产政策的通知》，其 中：1）优化限购：缩短非沪籍居民购买外环内住房所需缴纳社保或个税年限。对非本市 户籍居民家庭或成年单身人士购买外环内住房的，购房所需缴纳社会保险或个人所得税的 年限，调整为购房之日前连续缴纳满 1 年及以上。符合条件非沪籍居民可在外环内增购 1 套住房。符合条件的持《上海市居住证》群体可在本市购买住房。2）优化住房公积金贷 款政策。3）完善个人住房房产税政策。 点评： 证券分析师 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 评 证 券 研 究 报 告 相关研究 袁豪 A0230520120001 yuanhao@sws ...

Group 1 - The real estate sector in both Hong Kong and A-shares saw significant gains on February 25, with notable increases in stock prices for major companies such as Country Garden, CIFI Holdings, and Longfor Group [2] - In the A-share market, companies like Hualian Holdings and Chengdu Investment Holdings experienced substantial price increases, with Hualian reaching the daily limit [2] Group 2 - The recent surge in the real estate market is attributed to multiple positive signals, including new policies from the Shanghai government aimed at optimizing real estate regulations, effective from February 26, 2026 [3] - Key policy changes include reducing housing purchase restrictions, increasing the maximum loan amount for first-time homebuyers to 2.4 million, and tax exemptions for first-time home purchases by adult children [3] - The Shanghai government’s new policies are expected to lower purchasing costs and stimulate housing demand, contributing to a balanced supply-demand relationship in the market [3] - During the Spring Festival, real estate companies actively promoted sales, with many projects offering discounts and special deals, which helped to build momentum for the market [3] Group 3 - According to a report from the China Index Academy, there are signs of recovery in the real estate market, with significant increases in new home transactions in Shanghai compared to last year [4] - The report highlights that while there are still disparities in market performance across different cities, the overall trend indicates a potential recovery, particularly in Shanghai and certain second-tier cities [4] - The introduction of policies aimed at stabilizing the market is expected to enhance market expectations and contribute to a more favorable environment for real estate transactions [4][5]

Core Viewpoint - The recent introduction of the "Shanghai Seven Measures" has significantly boosted the stock prices of real estate companies in both Hong Kong and A-shares, indicating a positive market reaction to the new policies aimed at easing property purchase restrictions [1][2]. Group 1: Market Reaction - On February 25, real estate stocks in Hong Kong saw substantial gains, with notable increases such as 7.41% for Heung Kong Holdings and 6.45% for Country Garden [1]. - A-shares also performed well, with the real estate sector rising by 2.11%, highlighted by a 9.96% increase for Chengdu Investment Holdings [1]. - The market's early response to the "Shanghai Seven Measures" was influenced by prior speculation and a recovery in the second-hand housing market in January [1]. Group 2: Policy Impact - The "Shanghai Seven Measures" are seen as a significant step in promoting demand and consumption in the real estate sector, aligning with broader economic goals for 2026 [2]. - The recent land auction in Guangzhou set a new record for land prices, indicating strong competition among major developers and reflecting positive sentiment in the real estate market [2]. Group 3: Market Trends - The emergence of a new land price record in Guangzhou is expected to positively influence market expectations and stimulate demand for luxury properties [3]. - Recent data shows a slight recovery in both new and second-hand housing transactions, with a notable increase in online property searches during the Spring Festival [4]. - The overall housing price decline has slowed, with January data indicating a 0.5% decrease, the smallest since August 2025, suggesting a potential stabilization in the market [4].

Investment Rating - The report maintains a "Recommended" rating for the real estate industry [1] Core Insights - The Shanghai government has introduced new policies to relax housing purchase restrictions, aiming to promote a stable and healthy development of the real estate market [3] - The policies include lowering the threshold for non-local residents to purchase homes, increasing the maximum housing provident fund loan amount, and improving property tax policies to support housing demand [3] - The report suggests that these measures will likely release pent-up housing demand, leading to a gradual recovery in the real estate market [3] Summary by Sections Policy Changes - The Shanghai government has relaxed housing purchase restrictions for non-local residents, including: - Reducing the minimum social security or individual income tax payment period to 1 year for purchasing homes in the outer ring [3] - Allowing non-local residents who have paid individual income tax for 3 years or more to purchase an additional home in the outer ring [3] - Permitting non-local residents with a Shanghai residence permit for over 5 years to buy one home without proof of social security or tax payments [3] Loan Policy Adjustments - The maximum housing provident fund loan amount for first-time homebuyers has been increased from 1.6 million to 2.4 million, with potential increases for families with multiple children or those purchasing green buildings [3] - The loan policy has been optimized to allow individuals who have previously used provident fund loans to apply again under certain conditions [3] Tax Policy Enhancements - Starting January 1, 2026, property tax exemptions will be granted to local residents' children when purchasing their first home, aimed at stimulating housing demand [3] Investment Recommendations - The report highlights potential investment opportunities in leading real estate companies such as China Merchants Shekou, Poly Developments, and China Resources Land, among others [3] - It also suggests focusing on quality developers, property management firms, and commercial real estate [3]