证券研究报告 | 朝闻国盛 gszqdatemark 2026 02 02 年 月 日 朝闻国盛 美联储迎来沃什，4 大关键点 今日概览 ◼ 重磅研报 【宏观】美联储迎来沃什，4 大关键点——20260201 【宏观】物价回升如何影响税收收入？—2025 年财政回顾与 2026 年展 望——20260131 【宏观】1 月 PMI 超季节性回落的背后——20260131 【策略】月度高胜率窗口的经验与应对——20260201 【海外】优选地产、大宗和科技——2026 年 2 月海外金股推荐—— 20260131 【金融工程】短期调整不足为惧——20260201 【金融工程】择时雷达六面图：本周拥挤度指标明显弱化——20260131 【固定收益】联储换帅、市场波动与债市逻辑——20260201 【固定收益】赎纯债、降久期、增信用——债基 2025Q4 季报分析—— 20260201 【固定收益】资金平稳跨月，存单偿还地方债放量——流动性和机构行 为跟踪——20260131 【固定收益】固收+继续扩张，增配科技化工——25Q4 基金转债持仓分 析——20260131 【电新】低轨星座竞赛与太空算力革命，引爆太空光 ...

Group 1: Luxury Goods Market Trends - The luxury goods industry is shifting towards high-quality growth, with major players like LVMH and Richemont adjusting strategies to focus on core businesses and supply chain control [2] - LVMH is divesting non-core brands and enhancing supply chain and experiential layouts, while Richemont is strengthening its jewelry business and divesting loss-making e-commerce [2] - Kering is selling its beauty business to concentrate on eyewear and jewelry manufacturing, indicating a trend of precise investment and asset optimization in the industry [2] Group 2: Retail Industry Transformation - The retail supermarket sector is facing a transformation challenge, with some companies attempting to emulate successful models like "胖东来" but experiencing limited success [3] - The retail industry has evolved through four stages, culminating in a "fashion" phase post-2023, where consumer rational needs and emotional values must be met [3] - Creating fashionable retail spaces requires attention to store design, product selection, and customer experience to enhance customer dwell time and increase sales [3] Group 3: Footwear Trends - The footwear trend for 2025 is characterized by diversification and personalization, with consumers prioritizing comfort and self-expression over limited edition collaborations [4] - 3D printing technology is becoming a focal point in the industry, with brands like Nike and Adidas innovating their product lines [4] - Domestic footwear brands are improving in design and quality, challenging previous biases, while the popularity of thin-soled shoes faces criticism for lack of innovation [4] Group 4: Luxury Brands and High-End Retail - High-end retail spaces in first-tier cities are experiencing a wave of luxury brand withdrawals, driven by low foot traffic and the rise of online channels [5] - Major luxury brands are shifting focus to online sales and core business areas, leading to a transformation in high-end retail strategies [5] - Shopping centers are adapting by introducing new concepts and experiences to attract customers, moving from traditional retail to experiential consumption [5] Group 5: Emerging Brands and Market Dynamics - Bubble Mart reported a revenue of 13.876 billion yuan in the first half of 2025, a 204.4% increase year-on-year, driven by cross-brand collaborations [7] - The "排骨羽绒服" has transformed from an unpopular item to a trending fashion piece, achieving significant sales growth through social media and influencer marketing [8] - The Swedish outdoor brand Haglöfs is entering the Chinese market with plans to open 25 stores by the end of 2025, targeting high-net-worth individuals [9] Group 6: Strategic Adjustments in Established Brands - The brand Wolf Claw is undergoing a strategic shift towards the mid-to-high-end market after being acquired by Anta, closing its online flagship store [10][11] - Anta's strategy includes leveraging Wolf Claw to fill gaps in the high-end outdoor market, reflecting a broader trend of brand repositioning in response to market dynamics [10][11] - Li Ning is expanding its coffee business while also entering the high-end outdoor market, indicating a multi-faceted growth strategy [18]

来源：环球网 【环球网消费综合报道】去年春节老铺黄金排队6小时已然很夸张，马年春节已进化至彻夜排队的盛 况。北京SKP消费者不惧零下10度低温彻夜排队，西安、成都消费者带马扎裹毛毯夜排，杭州大厦更有 消费者直接带帐篷在商场过夜。近期，从北京、上海、广州，到澳门、香港、新加坡，全国多地掀起老 铺黄金排队热潮。 （以上图片依次为老铺黄金上海豫园店、广州太古汇店、澳门威尼斯人店、香港ifc店） （以上图片从左到右依次为老铺黄金南京ifc店、西安skp店、成都skp店、武汉skp店） 据了解，近期SKP、万象城、太古汇等高端商场均迎来一年一度的迎春活动，老铺门前的花式排队成了 商业中心最亮眼的风景线。记者注意到，虽然部分商场比如恒隆广场、上海新天地、北京王府中环并没 有任何活动，消费者依然热情高涨在老铺门前大排长龙。 （以上图片从左到右依次为老铺黄金上海恒隆广场店、上海新天地店、北京百货大楼店） 近年来，老铺黄金凭借工艺、审美、文化以及真实的产品价值俘获大批高净值人群。2025年，老铺黄金 在中国内地单个商场的店效过10亿，在所有珠宝品牌（含国际品牌）中持续排名第一，其消费者与路易 威登、爱马仕等五大国际奢侈品牌的平 ...

Core Viewpoint - The article discusses a significant market crash in gold and silver prices driven by a sudden shift in policy expectations following the nomination of Kevin Warsh as the new Federal Reserve Chairman, leading to a liquidity crunch and forced liquidations across various asset classes [1][2][3]. Group 1: Market Reaction - On the last trading day of January, gold prices experienced a historic drop, with spot gold falling over 12% and silver plunging more than 35%, marking the largest single-day declines in nearly 40 years [1][2]. - Gold prices fell from a peak of 5598.75 USD/oz to a low of 4682 USD/oz, closing at 4880.03 USD/oz, while COMEX gold futures dropped 8.35% [2]. - Silver saw an even steeper decline, with prices hitting a high of 121.65 USD/oz before plummeting to 74.28 USD/oz, closing down 26.42% [2]. Group 2: Policy Implications - Warsh's nomination is perceived as a shift towards a more hawkish stance for the Federal Reserve, which could undermine the previously supportive narrative for gold prices, leading to a significant sell-off [3][4]. - Analysts suggest that Warsh's approach may disrupt the narrative of central bank independence that had previously supported rising gold prices, resulting in a sharp increase in the dollar index [3]. Group 3: Margin Calls and Liquidation - The article highlights a vicious cycle of forced liquidations triggered by increased margin requirements from exchanges, leading to a downward spiral of selling pressure [4][5]. - The Chicago Mercantile Exchange and domestic exchanges raised margin requirements, exacerbating the liquidity crunch and forcing leveraged positions to liquidate [4][5]. Group 4: Technical Indicators - Prior to the crash, the gold and silver markets showed extreme overbought signals, with gold's RSI reaching 90 and silver's RSI exceeding 93, indicating a high likelihood of a correction [6]. - The implied volatility for gold ETFs surged to 39.67, reflecting a market with low tolerance for error and a need for significant price adjustments to absorb profit-taking and emotional premiums [6]. Group 5: Consumer Behavior - The article notes that retail investors faced challenges in responding to the price drop, with many unable to intercept orders for gold jewelry purchased at much higher prices [7]. - Retail policies regarding returns on gold products vary, with many retailers not accepting returns once the items are out of their possession, complicating consumer reactions to the price crash [7]. Group 6: Future Outlook - Despite the sharp decline, gold and silver recorded substantial gains for January, with COMEX gold and silver futures up 13% and 20% respectively [8]. - Analysts express divided views on the future of gold and silver, with short-term volatility expected due to ongoing forced liquidations, while long-term trends may favor a shift away from the dollar and increased central bank gold purchases [8][9].

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - The report highlights the emergence of HBN, a leading domestic skincare brand, which has submitted its prospectus to the Hong Kong Stock Exchange, indicating strong growth potential in the efficacy skincare market [3][24] - The report emphasizes the importance of emotional consumption themes and suggests focusing on high-quality companies in high-growth sectors [6][49] Summary by Sections Industry Performance Overview - The commercial retail and social services indices reported declines of 4.18% and 3.45% respectively during the week of January 26 to January 30, 2026, ranking 26th and 23rd among 31 primary industries [5][14] - The jewelry sector showed the highest growth, with a weekly increase of 7.07% and a year-to-date increase of 19.39% [15][18] Key Industry Developments - HBN, established in 2019, is recognized as the largest domestic skincare brand in the efficacy skincare segment, with a market share of 0.8% in the Chinese improvement skincare market as of 2024 [24][25] - HBN's revenue for the first three quarters of 2025 reached 1.51 billion yuan, a year-on-year increase of 10.2%, with high-efficacy skincare products accounting for 78.6% of total revenue [29] Investment Recommendations - Investment Theme 1: Focus on high-end gold and fashion jewelry brands, recommending companies like Laopuhuangjin and Chaohongji [6][49] - Investment Theme 2: Highlighting retail companies that adapt to emotional value and intelligent trends, with recommendations for Yonghui Supermarket and Aiyingshi [6][49] - Investment Theme 3: Emphasizing beauty and personal care brands that innovate with emotional value and safe ingredients, recommending brands like Maogeping and Pola [6][50] - Investment Theme 4: Targeting differentiated medical beauty product manufacturers and leading medical beauty institutions, recommending companies like Aimeike and Meilitiantian [6][51]

Investment Rating - The report suggests a positive outlook for the gold jewelry sector, indicating that consumer enthusiasm remains strong despite fluctuations in gold prices, particularly during the Chinese New Year [10][24]. Core Insights - On January 30, gold prices experienced significant volatility, yet consumer interest in Lao Pu gold stores remained high, showcasing the brand's growing influence [10]. - Promotional activities at Lao Pu gold stores and SKP malls are expected to sustain high-end gold brand consumption during the Spring Festival, with various discounts and gifts driving consumer demand [10]. - Lao Pu gold's fixed-price model contrasts with competitors that price by weight, leading to stronger consumer expectations for price increases, thus insulating the brand from gold price fluctuations [10]. - The report highlights that despite a drop in gold prices at the end of January 2026, certain Lao Pu stores in Shanghai and Beijing continued to see long queues, indicating strong brand appeal during price volatility [10]. Industry Data Tracking - According to Guojin Digital Future Lab, the overall GMV for Tmall and JD.com in the fourth week of December increased by 49.2% year-on-year [11]. - The top five categories in terms of growth during this period were books and audio-visual products, automotive and bicycles, watches, toys, and shoes and bags [11]. Market Review - For the week of January 26 to January 30, 2026, the Shanghai Composite Index, Shenzhen Component Index, CSI 300, Hang Seng Index, and Hang Seng Tech Index recorded changes of -0.44%, -1.62%, 0.08%, 2.38%, and -1.38% respectively, while the retail sector saw a gain of 4.18% [17]. - Notable stock performances included *ST Huike, Yiyaton, Yiwan Yichuang, Yuyuan Co., and Kaichun Co., which saw gains attributed to AI application catalysts [17]. Investment Recommendations - The report recommends focusing on cross-border e-commerce, particularly companies with strong brand power and product differentiation, which are expected to show resilience in performance [24]. - In the gold jewelry sector, the report anticipates that consumer enthusiasm will remain strong despite high baseline figures in January, with same-store growth expected to continue [24]. - The report highlights the potential for companies like Chao Hong Ji, which is expected to benefit from new product launches and an increase in self-produced products, driving profitability [24]. - The duty-free sector is also noted for its potential growth, particularly with the launch of the Hainan Free Trade Port, which is expected to significantly impact local and national duty-free businesses [24].

Investment Rating - The report assigns an "Accumulate" rating for the industry [4]. Core Insights - The civil aviation sector is expected to see record-high passenger transport volumes during the Spring Festival [2]. - The report highlights optimism for travel-related sectors, including hotels, duty-free shops, and scenic spots, due to the upcoming holiday and improved vacation policies [4]. - The report suggests selecting short-term outperformers in the gold sector as the recent surge in gold prices may be ending [4]. - AI applications and undervalued new consumption sectors are also recommended for investment [4]. Summary by Relevant Sections Industry Overview - The report notes a significant increase in domestic flight ticket bookings, with over 7.16 million tickets reserved as of January 29, 2026, reflecting a year-on-year growth of approximately 16% [4]. - International flight bookings also show slight growth, with over 1.72 million tickets reserved [4]. Retail Sector Insights - The report cites a Bain & Company report indicating a 3% to 5% contraction in China's personal luxury goods market in 2025, although this represents a significant improvement compared to the previous year's decline [4]. Company Announcements - Cai Bai Co. expects a net profit of 1.06 billion to 1.23 billion RMB for 2025, a year-on-year increase of 47.43% to 71.07% [4]. - Lai Shen Tong Ling anticipates a turnaround with a projected net profit of 58 million RMB for 2025, compared to a loss of 184 million RMB in the previous year [4]. - Yu Garden Co. expects a net loss of approximately 4.8 billion RMB for 2025, a significant decline from a profit of 125 million RMB in the previous year [4]. - Cuihua Jewelry forecasts a net profit of 21 million to 31 million RMB for 2025, a decrease of 85.69% to 90.31% compared to the previous year [4]. Key Stock Recommendations - The report recommends several stocks across various sectors, including: - Hotels: Huazhu Group, ShouLai Hotel, JinJiang Hotels [4]. - Duty-free: China Duty Free Group [4]. - Scenic spots: Emei Mountain A, Jiuhua Tourism, Huangshan Tourism [4]. - Gold sector: Cai Bai Co., Luk Fook Holdings, Lao Pu Gold [4]. - AI and new consumption: Kangnait Optical, Huatu Shanding, Tianli International Holdings [4].

Investment Rating - The report assigns an "Accumulate" rating for the industry [4]. Core Insights - The upcoming Spring Festival is expected to see record-high passenger transport volumes in civil aviation [2]. - The report highlights optimism for travel-related sectors, including hotels, duty-free shops, and scenic spots, due to improved vacation policies and anti-monopoly measures in online travel agencies (OTAs) [4]. - The report suggests selecting short-term outperformers in the gold market, as the recent surge in gold prices may be ending [4]. - AI applications and undervalued new consumption sectors are also recommended for investment [4]. Industry Updates - The State Council issued a plan to accelerate the cultivation of new growth points in service consumption, urging local governments to enhance policy design and support measures [4]. - As of January 29, 2026, domestic flight ticket bookings for the Spring Festival exceeded 7.16 million, with a daily average increase of approximately 16% year-on-year [4]. - Retail sector insights indicate a 3% to 5% contraction in China's personal luxury goods market in 2025, showing signs of recovery compared to a significant decline in 2024 [4]. Company Performance Forecasts - Cai Bai Co. expects a net profit of 1.06 billion to 1.23 billion RMB for 2025, representing a year-on-year increase of 47.43% to 71.07% [4]. - Lai Shen Tong Ling anticipates a turnaround with a projected net profit of 58 million RMB for 2025, compared to a loss of 184 million RMB in the previous year [4]. - Yu Garden Co. forecasts a net loss of approximately 4.8 billion RMB for 2025, a significant decline from a profit of 125 million RMB in the previous year [4]. - The report includes various companies with "Accumulate" ratings, such as Zhou Dafu, Cai Bai Co., and others, with detailed profit forecasts and valuation metrics [5].

Core Insights - The international gold price has reached a historic high of over $5,200 per ounce, driving a surge in traditional gold consumption in China [2] - The opening of Junpei Gold's first store in Guangzhou's Taikoo Hui attracted significant customer traffic, with reports of long queues and high spending [2][3] Company Overview - Junpei Gold, a brand that has gained popularity in the past two years, is based in Shenzhen and focuses on high-end traditional gold jewelry, primarily selling fixed-price products [3] - The brand's products typically have a price per gram exceeding 2,000 yuan, with popular items like the FALO auspicious gourd pendant priced at approximately 18,990 yuan for 8.4 grams, translating to over 2,200 yuan per gram [3] Store Performance - The new store in Taikoo Hui opened on January 25, 2023, and experienced continuous customer flow throughout the day, with some customers reportedly spending over 200,000 yuan [2][3] - The store offered various promotional activities, including discounts and gifts, which contributed to the high customer turnout, with some customers waiting over three hours to enter [3][4] Market Expansion - Junpei Gold is rapidly expanding its presence in high-end markets across first- and second-tier cities in China, with the number of physical stores increasing from 7 to 10 as of January 28, 2023 [7] - The brand is also preparing to open additional stores in Beijing and Xi'an, indicating a strategic focus on expanding its footprint in key urban areas [7] Competitive Landscape - The surge in customer interest is not limited to Junpei Gold; other brands like Laopu Gold are also experiencing increased foot traffic due to promotional activities, with reports of long queues at their stores [11][12] - The rising gold prices and investment mindset among consumers are driving demand for traditional gold products, with many consumers viewing purchases as profitable investments [11][12]

Group 1 - The core viewpoint of the articles highlights the volatility of gold prices, with a significant drop of over 10% on January 30, 2026, marking the largest single-day decline in 40 years, despite previous surges that saw gold prices exceed $5,500 [2] - UBS maintains a bullish stance on gold, raising its price targets for March, June, and September 2026 to $6,200 per ounce, an increase of 24% from the previous target of $5,000 per ounce [2] - The recent fluctuations in gold prices have led to increased caution among banks, with major banks implementing stricter risk assessment measures for clients engaging in precious metal transactions [3] Group 2 - A recent incident involving Shenzhen Jie Wo Rui Jewelry Company has raised concerns, as it has faced issues with abnormal operations and is reportedly offering discounted payouts to clients, with options for principal payments at 40% or 20% of the original value [3] - Ningbo Bank announced adjustments to its gold investment product interest rates, with current rates set at 0% for demand deposits and ranging from 0.3% to 0.5% for fixed-term deposits [3]