同日，南海区相关部门、大沥镇及保利华南、厦门建发、中海等多家企业代表共聚一堂，从规划、交 通、城建、产业等多角度共绘发展蓝图，千灯湖中轴北延片区的宏伟愿景正逐步清晰。 "南海之眼"动工 计划2030年底前建成 当天上午，备受瞩目的南海艺术中心项目正式开工。该项目位于千灯湖中轴南海金融D区的河西岳利沙 区域，是南海金融高新区的重要组成部分。项目计划总投资约27亿元，总用地面积近6万平方米，规划 总建筑面积约15.5万平方米，建设内容包括大剧院、博物馆、体育运动中心及相关配套设施。 该项目分阶段实施，率先开工的一期工程，总投资约20.18亿元，用地面积约3.9万平方米，建筑面积约 11.6万平方米，主要建设大剧院、博物馆及配套工程。 项目单位介绍，2026年将主要完成桩基础工程及基坑支护，2027年进入主体结构施工阶段，2028年至 2029年重点进行外立面、内部装修及机电安装，力争2030年底前完成竣工验收并投入试运营。该项目建 成后，将作为南海区大型公共文化体育建筑，完善城市公共文化服务体系，并将打造成为南海区未来文 化新地标，凸显南海区城市形象。 千灯湖中轴北延迎来历史性时刻！ 12月15日，备受瞩目的"南 ...

Core Viewpoint - Beike's residential development service platform, Beihome, has officially launched its first project, "Financial City·Beichen S1," marking its entry into real estate development and validating its core C2M (Customer to Manufacturer) model [1][6]. Group 1: Project Launch and Strategy - Beihome was established following Beike's strategic upgrade in July 2023, with the aim of leveraging data advantages to enhance product offerings through the C2M model [2][7]. - The project "Financial City·Beichen S1" was acquired for a total price of 1.076 billion yuan, with a floor price of 27,300 yuan per square meter and a premium rate of 42.19% [2][7]. - The project has seen 25 units signed since its opening, while the second project, "Beilian C1," received 81 family subscriptions on its first day of opening [2][7]. Group 2: C2M Model and Operational Insights - The C2M model focuses on using big data and AI algorithms to analyze customer needs, predicting product types and price expectations to inform project positioning [2][7]. - Beihome's self-operated projects serve to validate and enhance its C2M capabilities, allowing for a complete cycle of land acquisition, design, construction quality control, and marketing [2][8]. - The company plans to shift away from self-operated projects after validating its model, opting for a light-asset approach to maximize value creation [3][8]. Group 3: Data-Driven Decision Making - Beihome has established 17 diverse real estate development projects across major cities, collaborating with various developers [9]. - The effectiveness of the C2M model is evaluated through key performance indicators, including the alignment of target customer profiles with actual buyers and the consistency of pricing models with sales outcomes [10]. - The design process emphasizes customer needs over traditional developer experience, as demonstrated by a shift in architectural orientation based on customer preferences for views rather than traditional layouts [10]. Group 4: Future Collaboration and Expansion - Beihome's future collaborations will extend beyond traditional developers to include city investment companies, construction agents, and asset-holding investors [10].

Investment Rating - The report maintains a positive outlook for the real estate sector, indicating low financial risk and persistent economic pressure for 2026, with no expectation of systemic financial risks [1][61]. Core Insights - The real estate sector is expected to provide a favorable environment in 2026, continuing the trends observed in 2025, with a focus on financial stability [1][61]. - Key companies to watch include: 1) Development: A-Shares - China Vanke, Poly Developments, China Merchants Shekou, Gemdale; H-Shares - China Overseas Land & Investment 2) Residential and Commercial: Longfor Group 3) Property Management: Onewo, China Resources Mixc, China Overseas Property, Poly Property, China Merchants Property, ChongQing New DaZheng 4) Cultural and Tourism: Shenzhen Overseas Chinese Town [1][61]. Summary by Sections Investment Trends - In 2025, the cumulative development investment decreased by 15.9% compared to 2024, with a significant drop in new construction area by 20.5% and sales value by 11.1% [5][10]. - The report highlights a monthly decline in development investment of 31.4%, new construction area by 27.7%, and sales value by 26.1% [61][70]. Market Dynamics - The unsold area indicator suggests eased pressure on developers, with expectations of reduced real estate investment continuing into 2026 [62][70]. - The report indicates that the negative contribution of real estate to the macro economy may stabilize, with a projected investment decrease of approximately 1.6 trillion RMB in 2025 compared to 2024 [63][72]. Financial Sources - Total funding sources for real estate reached 8.51 trillion RMB in 2025, reflecting an 11.9% year-on-year decline [43][47]. - Domestic loans accounted for 15.44% of funding sources, with a decrease of 2.5% year-on-year [47][50].

Investment Rating - The industry investment rating is "Overweight" [5] Core Views - In November, the sales area and sales amount decreased by 18.6% and 27.6% year-on-year, respectively, with the decline in sales amount widening while the decline in sales area narrowed [1][2] - The average residential sales price in November was 9,594 yuan per square meter, reflecting a year-on-year decline of 11.1%, indicating significant market pressure [1][2] - The central economic work conference emphasized stability in real estate policies for the coming year, focusing on using existing stock for affordable housing, but did not mention strong expectations for mortgage subsidies [3] Summary by Sections Sales Performance - November's residential sales area decreased by 18.6% year-on-year, with a slight improvement in the decline compared to the previous month [1] - The cumulative sales area from January to November showed a decline of 8.1%, which is a worsening of 1.1 percentage points from the previous month [1] - The sales amount in November fell by 27.6% year-on-year, with the decline expanding by 3.03 percentage points from the previous month [1][2] Investment and Construction - The industry development investment in November decreased by 30.3% year-on-year, with the decline widening by 7.3 percentage points from the previous month [2] - New construction area in November was down by 27.6% year-on-year, but the decline was less severe than the previous month [2] - The completion area also saw a significant decline of 25.5% year-on-year, with the decline worsening by 25.4 percentage points from the previous month [2] Funding Sources - The funds received in November decreased by 32.5% year-on-year, with the decline expanding by 10.6 percentage points from the previous month [2] - Personal mortgage loans fell by 35.4% year-on-year, indicating a tightening in funding availability [2] Recommendations - The report suggests focusing on second-hand housing transaction leaders such as Beike, regional leaders like Binjiang Group, quality state-owned enterprises like Yuexiu Property, and private enterprises with valuation recovery potential like New Town Holdings [3] - It also recommends paying attention to industry leaders among central state-owned enterprises such as China Resources Land, China Overseas Development, and Greentown China [3]

Summary of China Property Monthly Tracker Industry Overview - The report focuses on the **Chinese property market**, highlighting significant declines in various metrics such as average selling prices (ASP), primary sales, new starts, and completions in November 2025 compared to previous years. Key Market Indicators - **Primary Sales**: - Volume declined by **17%** year-over-year (yoy) - Value declined by **25%** yoy, which was largely in line with expectations [2][11] - **New Starts**: - Fell sharply by **28%** yoy, marking the second consecutive month of decline [11] - **Completions**: - Declined by **25%** yoy, undershooting estimates [11] - **Fixed Asset Investment (FAI)**: - Reached its lowest level since 2012, declining by **30%** yoy [2][11] - **Secondary Transaction Volumes**: - Decreased by **24%** yoy [2][11] Price Trends - **Average Selling Prices (ASP)**: - Nationwide ASP declined by **9.5%** yoy in November [21] - Primary market ASP showed a slight decline of **0.4%** month-over-month (mom), while secondary market ASP declined by **0.7%** mom [11][28] Developer Activity - Developers' land acquisition spending moderated to **21%** of contract sales in November, with an average project-level gross profit margin (GPM) of **25%** [12][71] - The land market showed signs of weakness, with land sales volume and value declining by **27%** and **37%** yoy, respectively [35] Future Expectations - For December 2025, expectations include: - Continued price weakness and a **low-teens to low-twenties %** yoy decline in sales volume and value [3][13] - A potential positive yoy for completions, but a steeper decline in new starts [3][13] - Secondary transaction volumes expected to decline by **high-twenties %** yoy [3][13] Policy and Market Sentiment - Key areas to watch include: - Potential large-scale mortgage interest subsidies and commercial mortgage rate cuts [4][8] - Removal of housing purchase restrictions in core districts of Tier-1 cities [4][8] - Signs of rent stabilization in high-tier cities [4][8] - The overall demand score for the property market was **37 out of 100**, indicating a challenging environment for developers and homebuyers [53][55] Developer Liquidity - Developers are facing a funding gap estimated at **Rmb3.2 trillion** for 2025, with liquidity remaining tight [54][57] - New funding sources for developers increased by **21%** mom and **29%** yoy in November, indicating some recovery in financing [63] Conclusion - The Chinese property market is experiencing significant challenges, with declining sales, prices, and construction activity. Developers are under pressure due to liquidity issues and a challenging market environment. Future policy measures and market sentiment will be crucial in determining the trajectory of the market moving forward.

Investment Rating - The report assigns an "Accumulate" rating for the real estate industry [4] Core Insights - The industry continues to face downward pressure, but there is a reduction in expenditure pressure, which is expected to persist and provide a favorable financial environment for the macro economy [2] - The overall industry operation is still under downward pressure, with significant declines in development investment and sales figures [53] - The report anticipates that the real estate sector will not contribute to systemic financial risks in 2026, maintaining a favorable environment [53] Summary by Sections Investment Highlights - The report highlights that the real estate investment for January to November 2025 has decreased by 15.9% compared to the same period in 2024, with a notable decline in sales and new construction areas [7][11] - The anticipated trends for 2026 include continued financial risk reduction and persistent economic pressure, with a focus on financial risks in the real estate sector [53] Industry Data - For January to November 2025, the cumulative development investment reached 78,591 billion, with a year-on-year decrease of 15.9% [10] - The sales area of commercial housing for the same period was 787 million square meters, reflecting a year-on-year decline of 7.8% [23] - The report notes that the total funds available for real estate development decreased by 11.9% year-on-year, indicating a tightening financial environment [39] Recommendations - The report recommends several companies for investment, including: 1. Development: Vanke A, Poly Developments, China Overseas Development 2. Commercial and Residential: Longfor Group 3. Property Management: Wanwu Cloud, China Resources Mixc Life 4. Cultural Tourism: Overseas Chinese Town A [53]

Investment Rating - The report maintains a "Positive" rating for the real estate sector, highlighting opportunities in shopping center value reassessment and new housing tracks [4][22][39] Core Insights - The investment side of the real estate sector continues to weaken, with cumulative investment from January to November 2025 down by 15.9% year-on-year, and a significant drop of 30.3% in November alone [4][21] - The sales side is also under pressure, with cumulative sales area down by 7.8% year-on-year and a notable decline of 25.1% in November [22][35] - Funding sources are tightening, with total funding for real estate development down by 11.9% year-on-year, and a sharp decline of 32.5% in November [40] Investment Side Summary - Cumulative real estate development investment from January to November 2025 reached 785.91 billion yuan, down 15.9% year-on-year, with November's single-month investment declining by 30.3% [5][21] - New construction starts fell by 20.5% year-on-year, with a 27.6% drop in November [19][21] - The report forecasts continued weakness in investment, with predictions for 2025-2026 showing construction starts down by 18.0% and total investment down by 14.2% [4][21] Sales Side Summary - Cumulative sales area for real estate from January to November 2025 was 790 million square meters, down 7.8% year-on-year, with November's sales area declining by 17.3% [22][35] - Cumulative sales revenue reached 7.5 trillion yuan, down 11.1% year-on-year, with a 25.1% drop in November [22][35] - The average selling price of properties decreased by 3.4% year-on-year, with a notable decline of 9.5% in November [34][35] Funding Side Summary - Total funding sources for real estate development amounted to 850 billion yuan, down 11.9% year-on-year, with November showing a 32.5% decline [40] - Domestic loans decreased by 2.5% year-on-year, with a 10.4% drop in November [40] - Self-raised funds fell by 11.9% year-on-year, with a significant 30.7% decline in November [40]

核心观点 政策 本周中央经济工作会议召开，关于房地产的表述有两部分。一部分在坚持内需主 导，建设强大国内市场中提到高质量发展城市更新。另一部分在坚持守牢底线， 积极稳妥化解重点领域风险中提到着力稳定房地产市场，因城施策控增量、去库 存、优供给，鼓励收购存量商品房重点用于保障性住房等。深化住房公积金制度 改革，有序推动"好房子"建设。加快构建房地产发展新模式。 房地产行业 | 证券研究报告 — 行业周报 2025 年 12 月 16 日 房地产行业第 50 周周报（2025 年 12 月 6 日-2025 年 12 月 12 日） 新房二手房成交同比降幅收窄；中央经济工作会议提出"因城 施策去库存" 新房成交面积同环比降幅均收窄；二手房成交面积环比由负转正，同比降幅收窄；新 房库存面积环比上升、同比下降；去化周期环比下降、同比上升。 投资建议 风险提示： 政策出台不及预期；销售与房价持续下行；市场信心修复不及预期。 相关研究报告 《地产后增量时代的机遇》（2025/08/10） 《单月销售与投资降幅扩大；开竣工降幅虽收窄， 但仍处于历史低位》（2025/07/17） 《70 城房价环比跌幅持续扩大；一线城市二手 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Viewpoints - The real estate market is experiencing weak sales under high base conditions, with a trend of exchanging price for volume continuing towards the end of the year [1][5] - The overall performance of the sales market has been lackluster since the second half of the year, with a significant decline in sales data reflecting persistent market hesitation [8][33] Summary by Sections Sales Data - From January to November 2025, the national commercial housing sales area was 787 million square meters, down 7.8% year-on-year, with residential sales area down 8.1% [5][14] - In November 2025, the sales area and amount of commercial housing decreased by 17.3% and 25.1% year-on-year, respectively, with a notable trend of price reduction to stimulate sales [5][14] Construction Data - The new construction area from January to November 2025 was 535 million square meters, down 20.5% year-on-year, with residential new construction down 19.9% [6][19] - The completion area was 395 million square meters, down 18.0% year-on-year, indicating continued pressure on construction data [6][19] Investment Data - Real estate development investment from January to November 2025 was 7.86 trillion yuan, down 15.9% year-on-year, with residential development investment down 15.0% [7][23] - The funds available to real estate developers were 8.51 trillion yuan, down 11.9% year-on-year, with significant declines in various funding sources [7][25] Investment Recommendations - Recommended companies include those with strong credit and good urban fundamentals, such as Greentown China, China Merchants Shekou, and China Overseas Development [8][35] - Companies benefiting from both residential and commercial real estate recovery, such as China Resources Land and Longfor Group, are also recommended [8][35]

Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [1] Core Insights - The report indicates that new housing transaction areas for both new and second-hand homes have decreased year-on-year, emphasizing the need to stabilize the real estate market [3] - The overall trend in the real estate market is moving towards stabilization, supported by various policies aimed at halting the decline [8] - The report highlights that while new home prices have shown a slight decrease, the decline in second-hand home prices has remained stable [21] Summary by Sections New Housing Prices - In November 2025, new housing prices in first, second, and third-tier cities decreased by -0.4%, -0.3%, and -0.4% respectively, with the overall decline in 70 cities being -0.4%, a reduction in the rate of decline compared to October [15][17] - Year-on-year, new housing prices in first, second, and third-tier cities fell by -1.2%, -2.2%, and -3.5%, leading to an overall year-on-year decline of 2.8% across 70 cities [15][17] Second-Hand Housing Prices - The second-hand housing prices in November 2025 saw a month-on-month decline of -0.7%, with first, second, and third-tier cities experiencing declines of -1.1%, -0.6%, and -0.6% respectively [21] - Year-on-year, second-hand housing prices across 70 cities decreased by -5.7%, with first, second, and third-tier cities showing declines of -5.8%, -5.6%, and -5.8% respectively [21] Market Performance in Key Cities - In November 2025, new housing prices in key cities showed mixed results, with cities like Shanghai leading with a year-on-year increase of +5.1% [29][30] - The report notes that second-hand housing prices in 35 key cities have uniformly declined, with significant drops in cities like Chengdu and Hohhot [30] Investment Recommendations - The report recommends focusing on real estate companies with strong credit ratings and good fundamentals in cities, such as Greentown China, China Overseas Development, and China Merchants Shekou [8] - It also suggests companies that benefit from both residential and commercial real estate sectors, like China Resources Land and Longfor Group, as well as high-quality property management firms under the "Good House, Good Service" policy [8]