最近 12 月市场表现 -8% -2% 5% 11% 17% 23% 家用电器 沪深300 分析师 孙谦 SAC 证书编号：S0160525060001 sunqian@ctsec.com 分析师 于雪娇 SAC 证书编号：S0160525080005 yuxj@ctsec.com 相关报告 1. 《2026 春节期间消费数据及家电相关情 况追踪：08W2026 周报》 2026-02-24 2. 《索尼FY2025 Q3季报梳理：06W2026 周报》 2026-02-10 3. 《惠而浦 4Q25 及年报：新品驱动份额 提升 05W2026 周报》 2026-02-03 一文读懂华之杰：09W2026 周报 家用电器 证券研究报告 行业投资策略周报 / 2026.03.02 投资评级:看好(维持) 核心观点 核心观点 ❖ 周度研究聚焦：一文读懂华之杰 请阅读最后一页的重要声明！ ❖ 公司简介：公司定位于智能控制行业，致力于以锂电池电源管理、智能控制、 无刷电机驱动和控制等技术为核心，主要为锂电电动工具、消费电子领域提 供有效的电源管理和动力驱动方面的系统解决方案。经过二十余年的经营发 展和积累，公司顺应锂 ...

证券研究报告 | 2026年03月02日 家电行业 2026 年 3 月投资策略 优于大市 2026 年以来大家电需求回暖，美关税降低有利家电出口 本月跟踪与思考：2026 年以来我国家电零售需求回暖，大家电零售额降幅明 显收窄；3 月白电排产降幅同样收窄。美国家电零售额延续稳健增长，家电 库存有所增加，叠加美国关税下降。家电内外销基本面有望企稳改善。 开年以来大家电零售需求回暖，以旧换新政策成效显现。据奥维云网数据显 示，2026 年前 8 周（2025/12/29- 2026/2/22），空调线上线下零售额同比 分别为-32.5%/-14.4%，冰箱线上线下同比-3.0%/-8.0%，洗衣机线上线下同 比+0.5%/-11.4%；油烟机线上线下零售额同比+6.6%/-18.9%，洗碗机线上线 下同比+21.8%/-4.4%；电饭煲线上线下同比-10.4%/-16.5%，空气炸锅线上 线下同比+11.5%/-6.4%；扫地机线上线下同比-12.5%/+3.5%，洗地机线上线 下-7.9%/+11.7%。除空调由于春节期间天气较暖影响零售额依然有一定下滑 外，大家电零售额降幅普遍收窄，冰洗、烟机、洗碗机等零售 ...

股 票 研 究 上海楼市政策放宽加码，春节错期白电产销均有增长 [Table_Industry] 家用电器业 家电行业 2026W08 周报 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 蔡雯娟(分析师) | 021-38031654 | caiwenjuan@gtht.com | S0880521050002 | | 成浅之(分析师) | 021-23183327 | chengqianzhi@gtht.com | S0880525110002 | 本报告导读： 上海新"沪七条"发布，楼市政策放宽加码，春节错期下白电产销均有增长。 投资要点： [Table_Summary] 投资建议：1）地产链业绩修复拐点+股价底部向上：老板电器（13.8 X，2026PE，下同）、公牛集团（15.9X）；2）国补有望平稳过渡，黑 白电龙头稳健经营叠加高股息，配置具备性价比,推荐美的集团 （12.2X）、海尔智家（10.5X）、TCL 电子（10.9X）、海信视像（10.6X）； 3）智能家电出海核心驱动，推荐扫地机器人双雄石头科技(1 ...

证券研究报告 家用电器 行业定期报告 hyzqdatemark 2026 年 03 月 01 日 证券分析师 符超然 SAC：S1350525050004 fuchaoran@huayuanstock.com 李咏红 SAC：S1350525090001 liyonghong@huayuanstock.com 联系人 周宸宇 zhouchenyu@huayuanstock.com 投资评级： 看好（维持） 追觅春晚高投入带来高曝光，新兴家 电有望迈向"国民化" ——家电行业周报（2026/2/23-2026/2/27） 投资要点： 高举高打的营销过后，需关注追觅短期投放效果及其对行业的深层影响。 1）追觅科技：26Q1 是观察其营销费效比的关键节点，后续需重点关注其主业的收 入、份额情况、以及新业务的落地进展。 2）行业规模：扫地机等新兴家电行业正处于从"可选"向"必选"跨越的关键期， 追觅利用春晚等"国民级"渠道进行品类教育，有望带动行业渗透率二次拉升，加 速其向类似白电的刚需属性转化。 3）竞争格局：追觅的大力投放预计将使行业格局产生新的变化，或将加速尾部品牌 的出清，头部品牌的市场份额也可能有一定程度的 ...

证券研究报告 家用电器 行业定期报告 hyzqdatemark 2026 年 03 月 01 日 证券分析师 符超然 SAC：S1350525050004 fuchaoran@huayuanstock.com 李咏红 SAC：S1350525090001 liyonghong@huayuanstock.com 联系人 周宸宇 zhouchenyu@huayuanstock.com 投资要点： 高举高打的营销过后，需关注追觅短期投放效果及其对行业的深层影响。 1）追觅科技：26Q1 是观察其营销费效比的关键节点，后续需重点关注其主业的收 入、份额情况、以及新业务的落地进展。 2）行业规模：扫地机等新兴家电行业正处于从"可选"向"必选"跨越的关键期， 追觅利用春晚等"国民级"渠道进行品类教育，有望带动行业渗透率二次拉升，加 速其向类似白电的刚需属性转化。 3）竞争格局：追觅的大力投放预计将使行业格局产生新的变化，或将加速尾部品牌 的出清，头部品牌的市场份额也可能有一定程度的重新洗牌。 请务必仔细阅读正文之后的评级说明和重要声明 追觅赞助春晚，声量快速提升，短期高投入带来高曝光。2026 年以来，追觅通过赞 助春晚 ...

Core Insights - The definition of "New Year goods" is evolving, with traditional items being replaced by more technologically advanced and practical "smart goods" as consumer preferences shift towards enhancing the quality of life for parents [1][10] - The rise of "smart New Year goods" is particularly notable in rural markets, where products like smart home appliances are becoming popular choices among younger consumers [1][11] Consumer Trends - Young consumers are increasingly opting for gifts that improve their parents' quality of life, such as dishwashers and robotic vacuum cleaners, rather than traditional gifts like alcohol and grains [2][11] - The sales of smart appliances have seen significant growth, with robotic vacuum cleaners increasing by 121% and embedded micro-steaming ovens by 114% during the festive season [3][11] Market Dynamics - The improvement of logistics, 5G network coverage, and payment environments in rural areas has made online shopping for smart appliances more accessible [6][16] - Government subsidies ranging from 10% to 15% for green smart appliances have further lowered the consumption threshold for rural residents [6][16] Industry Response - Home appliance companies are adapting their product strategies to meet the needs of rural consumers, offering customizable and easy-to-install devices [7][17] - Brands are launching special promotional packages for the New Year, combining multiple smart appliances with discounts and installment payment options to stimulate demand [7][17] Investment Opportunities - High dividend-yielding companies in the home appliance sector are attracting attention, with companies like Gree Electric, Supor, and Hisense showing dividend yields above 3% [8][18] - Supor is noted for its nearly 100% dividend payout ratio for 2024, indicating strong financial health and investor interest [8][18]

Investment Rating - The report maintains a positive outlook on the home appliance industry, with a focus on the "buy" and "outperform" ratings for specific companies within the sector [10]. Core Insights - The "old-for-new" policy implemented in 2024 has significantly stimulated the home appliance market, expanding the subsidy scope to include eight categories, resulting in notable retail growth for certain products [4]. - The report highlights a divergence in performance among kitchen appliance categories, with traditional products facing declining sales while emerging categories show mixed results [4]. - The 2026 "old-for-new" policy is expected to benefit leading brands with superior energy efficiency and performance, particularly in the kitchen appliance sector [4]. Summary by Sections Retail Data Analysis - In 2024, the retail sales of kitchen appliances are projected to reach CNY 362 billion for range hoods (up 14.9% YoY), CNY 204 billion for gas stoves (up 15.7% YoY), CNY 236 billion for electric water heaters (up 1.3% YoY), and CNY 296 billion for gas water heaters (up 8.8% YoY) [4]. - For 2025, the overall retail sales of kitchen and bathroom appliances are expected to decline to CNY 1,613 billion (down 8.5% YoY), with a total volume of 89.77 million units (down 5.3% YoY) [4]. Market Share Insights - In the offline market, leading brands like Boss and Fotile dominate with nearly 60% market share in range hoods and gas stoves, while online competition is intensifying with brands like Midea and Xiaomi rapidly gaining market share [4]. - The report notes that in the dishwasher category, Boss and Fotile each hold close to 20% market share, disrupting the previous dominance of Siemens [4]. Investment Recommendations - The report recommends investing in established brands such as Boss Electric and Huashang Co. in traditional categories, and Wanhe Electric in the water heater segment, which are expected to benefit from the new subsidy policies [4].

行 业 及 产 业 行 业 研 究 / 行 业 点 相关研究 证 券 研 究 报 告 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 A0230522120003 liujl@swsresearch.com 家用电器 2026 年 02 月 13 日 25H2 厨电换新高基数压力渐显， 26 年补贴聚焦核心品类 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 评 - ⚫ 24 年以旧换新激活家电消费市场。2024 年"以旧换新"政策落地后，家电品类补贴范 围扩容，拉动需求成效显著：除了 09 年已经涉及的彩电、冰箱、洗衣机、空调、电脑 5 个补贴品类外，新增热水器、家用灶具、吸油烟机 3 个品类，共计补贴 8 大品类。根 据奥维云网推总数据，2024 年油烟机实现零售额 362 亿元，同比增长 14.9%，燃气灶 实现零售额 204 亿元，同比增长 15.7%，电热实现零售额 236 亿元，同比增长 1. ...

Core Insights - The report highlights the emergence of "high prosperity spillover" in the AI sector, suggesting that while the fundamental elasticity may not match the high prosperity itself, there is still potential for elasticity in spillover markets [2][11] - It emphasizes the importance of basic bottom-line requirements for spillover markets, indicating that the prosperity cycle needs to confirm a clear bottom [11] - The report suggests that the valuation structure of high prosperity can break through historical averages, but the spillover structure may face challenges [11] Industry Summaries AI Sector - The report identifies specific industries benefiting from AI price spillover, recommending attention to fiberglass and optical fiber due to their favorable valuations and visible price increases [2][11] - Fiberglass is noted for its strong bargaining power in the global supply chain, with a valuation slightly above historical averages, indicating a favorable risk-reward profile [11] - The optical fiber sector is experiencing a recovery in traditional segments alongside expectations for AI business advancements, presenting a high short-term success rate [11] Real Estate - The report indicates that the most challenging period for the real estate sector may be over, with signs of marginal improvement in supply and demand dynamics [11] - Data shows a narrowing decline in key indicators, with a significant reduction in the year-on-year decline of second-hand housing transactions [11] - Policy measures are being implemented to stabilize the real estate market, focusing on risk management and ensuring the protection of livelihoods [11] Consumer Electronics - The report discusses the impact of the "old-for-new" policy on the home appliance market, noting significant sales volumes and revenue generated from this initiative [15][18] - It highlights the performance of various appliance categories, with a focus on the kitchen appliance sector, which is experiencing varied performance amid high base pressures [18] - The report anticipates that the 2026 "old-for-new" policy will continue to benefit leading brands with superior product efficiency and performance [18] Tourism and Hospitality - The report outlines the expected surge in domestic tourism during the extended Spring Festival holiday, predicting a significant increase in passenger transport volumes [21] - It notes a shift in consumer preferences towards high-quality accommodations and diverse travel experiences, driven by family and senior travelers [21] - The report suggests that the tourism market is experiencing a multi-faceted explosion, with emerging destinations gaining popularity [21]

Group 1: AI High Prosperity Spillover - The report reviews the storage and lithium battery market since September 2025, summarizing the basic rules of the "high prosperity spillover" trend, indicating that while the fundamental elasticity may not be as strong as the high prosperity itself, spillover trends can still exhibit elasticity [2][11] - It highlights that the spillover trend has basic bottom-line requirements, necessitating a clear confirmation of the prosperity cycle's bottom, including manageable demand risks and sufficient supply clearance [11] - The report suggests focusing on industries experiencing AI price spillover, recommending fiberglass due to its reasonable valuation and visible price increases, and optical fiber due to traditional recovery and short-term AI business progress [2][11] Group 2: January Policy Tracking - The report notes that the longest Spring Festival holiday in 2026 is expected to boost consumer spending, which is crucial for driving domestic demand in the first quarter and solidifying the foundation for economic recovery throughout the year [2][10] - It emphasizes the collaborative efforts of multiple ministries to accelerate support for the economy, particularly in consumption, equipment investment, and the private sector, with significant increases in government bond financing [10][13] - Local governments are proactively deploying economic work, moving away from a wait-and-see attitude, with many regions advancing their annual work deployment to early January [10][13] Group 3: January Inflation Analysis - The report discusses the January inflation data released by the National Bureau of Statistics, indicating a CPI increase of 0.2% year-on-year, down from 0.8% previously, and a PPI decrease of 1.4% year-on-year, with a month-on-month increase of 0.4% [3][12] - It identifies the divergence in inflation as being influenced by the timing of the Spring Festival, external factors, and weak demand, with a notable narrowing of the PPI decline primarily driven by rising copper prices [12][16] - The report also highlights that the CPI remains weak overall, with significant declines in food prices and core commodity CPI, reflecting ongoing challenges in the economy [12][16] Group 4: Home Appliance Industry Insights - The report indicates that the home appliance sector has seen significant sales through the "old-for-new" policy, with over 6.81 million units sold in January, generating substantial revenue [15][18] - It notes that the home appliance market is facing high base pressure in 2025, with a focus on core categories for subsidies, which are expected to benefit leading brands [18] - The report highlights the competitive landscape in the home appliance market, with leading brands gaining market share, particularly in the offline market, while online competition is intensifying [18][19] Group 5: Tourism and Service Industry Outlook - The report anticipates a significant increase in travel during the 2026 Spring Festival, with a projected 95 million passengers expected to travel by air, marking a 5.3% increase year-on-year [21] - It emphasizes the diverse recovery in the domestic tourism market, with family and senior travelers driving demand for high-quality accommodations and unique travel experiences [21][20] - The report suggests that the tourism sector is poised for a strong recovery, with a focus on cross-border travel and differentiated experiences becoming key growth drivers [21][20] Group 6: Banking Sector Analysis - The report discusses the recent approval for a major shareholder of Nanjing Bank to increase their stake above 15%, which is expected to unlock significant incremental capital for the bank [22][23] - It highlights the bank's strong performance, with a projected revenue growth of 10.5% and a net profit growth of approximately 8.1% for 2025, indicating a positive outlook for 2026 [22][23] - The report recommends Nanjing Bank as a buy due to its solid performance, high dividend yield, and the potential for valuation recovery driven by major shareholder support [22][23]