Policy Updates - Beijing is accelerating the construction of the Future Digital Space Innovation Experimental Zone, with the unveiling of the "Shougang Park eSports Center" and the launch of a 5,400 square meter gaming eSports incubator [1] - Shanghai's information transmission, software, and information technology services industry is projected to grow over 22% by 2025, reaching a scale of 1.7297 trillion yuan, making it the third largest industry in the city [1] - The Pudong District is integrating eSports into its cultural and tourism activities, with plans for a "National eSports Carnival" as part of its development matrix [1] - During the Shanghai Two Sessions, representatives suggested supporting the "New Three Samples" (online literature, online games, online films) for cultural export [1] - Zhejiang Province emphasizes cultural "New Three Samples" for international influence during its 14th Five-Year Plan [1] Industry Insights - In January 2026, 177 domestic games and 5 imported games received approval from the National Press and Publication Administration, maintaining a high level of game approvals [2] - The first AI virtual idol in China, Yuri, received identity certification, indicating a growing trend in AI integration within the gaming and eSports sectors [2] - Guangzhou's internet gaming service revenue exceeded 56.8 billion yuan in 2025, with a year-on-year growth of 18.8%, highlighting the sector's rapid development [2] - The Guangzhou Game Industry Service Center has been established to support the lifecycle development of gaming companies [2] Events and Initiatives - Douyin Mini Games launched a cash incentive policy for Q1 2026, offering up to 40% cash rewards for game consumption [3] - The INDIE Live Expo, Asia's largest independent game festival, is scheduled for April 25, 2026, providing a platform for independent game developers [4] - The 2026 AGF Asia Game Fair will take place from October 2 to 5 in Guangzhou, featuring over 1,000 IPs and 7,000 cultural products [4] - The Fourth Sci-Fi Planet Competition is open for global project submissions, with a total prize pool of 1.75 million yuan, including 600,000 yuan for the sci-fi game category [4]

"建议珠海利用'办公软件发源地'独特历史优势，确立'中国AI办公之城'战略定位，同时，利用'武侠游 戏发源地'城市名片， 构建粤港澳大湾区数字文化新地标。"2026年珠海市两会期间，珠海市人大代 表、西山居副总裁李爱华提出建议。李爱华认为，珠海同时是"中国软件产业的发源地"（1988年，中国 第一款中文字处理软件在珠海诞生），以及全国唯一性的稀缺文化资产——"中国武侠游戏发源 地"（1997年，中国第一款商业武侠游戏《剑侠情缘》诞生于珠海，标志着中国武侠游戏产业的开 端），应充分加以利用。 市人大代表李爱华。 李爱华表示，当前，全球正处于从数字化向智能化转型的关键时期，以大模型为基座的"AI+办公"已成 为发展新质生产力的重要引擎，成为城市抢占数字经济高地的重要切口。 在这一宏观背景下，珠海拥有一项被长期低估的城市级资产——"中国软件产业的发源地"。1988年，中 国第一款中文字处理软件在珠海诞生，开启了国产软件产业化的先河。经过30余年培育，珠海已形成以 本土领军企业为核心的办公软件产业集群，主要产品"WPS Office"的全球月度活跃设备数已达6.69亿， 服务全球220多个国家和地区。 因此，李爱华建 ...

Group 1 - The core idea of the article is that Huairou District is integrating various resources in agriculture, culture, commerce, tourism, sports, and science to offer over 70 activities during the Spring Festival, providing citizens with new choices for celebrating the holiday [1] - The international martial arts event "Kunlun Fight" will take place at the Yanqi Lake International Convention Center on February 21-22, featuring top fighters competing for the intercontinental and world championship belts [1] - The event will also promote local hotels and guesthouses with special accommodation packages and themed market activities [1] Group 2 - The Mutianyu Great Wall will host a folk art festival starting February 7, featuring traditional performances such as drum shows, dragon and lion dances, and local product markets [6] - From February 18-23, various folk performances will be showcased in Huairou Town, including wrestling and lantern-making, aimed at attracting international tourists [6] - The Yancheng Temple Fair on the fifth day of the Lunar New Year will offer free dumplings and traditional performances, enhancing the festive atmosphere [8] Group 3 - The Yanqi Lake Spring Festival Garden Party will run from February 18 to March 3, blending traditional customs with innovative elements, including gaming and cultural experiences [8] - The Hongluo Temple Spring Festival event will focus on auspicious cultural activities and traditional food experiences from the first to the seventh day of the Lunar New Year [10] - The "Lianqiao Rice" event, a national intangible cultural heritage, will take place from March 4, featuring community cooking and cultural performances [10] Group 4 - The Beijing Xibaolu Intangible Cultural Heritage Base will host a "New Year Celebration" event on February 22, where visitors can participate in traditional crafts and receive handmade gifts [11] - Various winter sports activities will be available at Huabei International Ski Resort, including snow treasure hunts and family skiing experiences [13] - The Mutianyu Great Wall will also offer winter-themed activities, such as ice brick DIY classes and cultural markets during the Spring Festival [13]

01 2025毫无疑问是Steam游戏的大年。 这一年Steam多项大盘数据创新高：根据SteamDB统计，Steam平台日活跃人数（DAU）在2025年10月达到历史峰值4167万，该数据在2026年1月又刷新至 4204万。 这一年Steam发售的新游数量也从2024年的18526款，增长至历史峰值的20018款，突破两万大关。其中，独占游戏多达15434款，占总数的77.1%。 这一年Steam营收规模也突破了历史峰值，根据Alinea Analytics统计，截至2025年11月中旬，Steam年营收累计达到162亿美元，该数据在12月19日又突破 至177亿美元（约1231亿元），同比增幅超过15%。值得一提的是，独立游戏占Steam总营收的25%。 去年我们报道了大量在Steam上取得成功的游戏，几乎每个月都有那么几款成功的新作。其中包括了在社交平台爆火的独游、来PC端分一杯羹的传统主机 游戏、本就扎根Steam的多个大作，以及越来越重视Steam的诸多国产游戏。 同时2025年的12月，也是Steam历史表现最好的一个月，该月总计有超过1亿的玩家，为Steam贡献了16亿美金的总营收，同比增幅达 ...

Core Insights - The partnership between Kingsoft's subsidiary, Kingsoft Game, and Rovio Entertainment aims to reintroduce the iconic "Angry Birds" series to the Chinese market, with two core titles set for release [1] - Kingsoft Game's recent success with the social deduction game "Goose Goose Duck" highlights its potential to drive growth, as it quickly gained over 10 million users within a week of launch [2] - Kingsoft Software's financial performance has been declining, with a 6.12% drop in revenue and a 5.68% decrease in net profit for the first three quarters of 2025, indicating challenges in its gaming business [2][3] Financial Performance - For the first three quarters of 2025, Kingsoft Software reported revenues of 7.065 billion yuan, down 6.12% year-on-year, and a net profit of 1.029 billion yuan, down 5.68% [2] - In Q3 2025, the company experienced a significant revenue decline of 17% to 2.419 billion yuan, with gross profit dropping 21% to 1.944 billion yuan, and net profit nearly halving to 213 million yuan [2] - Marketing expenses surged to 564 million yuan in Q3, a 55% increase year-on-year, yet the gaming revenue fell by 47% to 898 million yuan, indicating ineffective spending [3] Game Development and Strategy - Kingsoft Software has restructured its gaming division into two segments: West Mountain Studio, focusing on development, and Kingsoft Game, emphasizing IP strategy and localization [3] - The flagship IP "Jian Xia Qing Yuan" has shown declining performance after 16 years, reflecting a stagnation in its core product [4] - The newly developed sci-fi mech game "Limitless Machine" has underperformed since its release, with a peak online player count dropping significantly shortly after launch [4] Strategic Shifts - Kingsoft Game is positioned as a key player in overcoming current growth challenges, with recent strategic moves indicating a shift in focus towards revitalizing the gaming segment [5] - The reintroduction of "Angry Birds" is part of a broader strategy to leverage classic IPs for market impact, although the long-term success of these titles remains uncertain [5] - Despite the initial success of "Goose Goose Duck," the sustainability of its user engagement and the ability to replicate such success with "Angry Birds" are still in question [5]

Core Insights - The article highlights the success of the open-world action game "Wuthering Waves" (鸣潮), which won the "Player's Voice" award at the TGA, marking another significant achievement for Chinese gaming after "Black Myth: Wukong" [1][2] - The game is developed by Guangzhou-based Kuro Game, which benefits from a supportive cultural industry environment in Guangdong, bolstered by a series of government policies aimed at promoting high-quality development in the cultural sector [1][5] Group 1: Game Development and Recognition - "Wuthering Waves" has rapidly gained popularity since its global launch on May 23, 2024, and has received multiple accolades, including the "Player's Voice" award at the 2025 TGA and recognition as the best ongoing impact game by Google Play [2][3] - The game incorporates traditional Chinese cultural elements, such as the character "Qiu Yuan," designed with references to Chinese martial arts and aesthetics, which has sparked interest among international players [2][3] Group 2: Cultural and Economic Impact - The success of "Wuthering Waves" is attributed to its technical innovation, global simultaneous release, and continuous updates, which have solidified player trust and engagement [3][6] - The Guangdong government's "policy package" includes 87 measures to support the cultural industry, focusing on original content, technological innovation, and creating a favorable business environment, which has led to a significant increase in the region's gaming exports [5][6] Group 3: Industry Growth and Collaboration - Guangdong's gaming industry has seen a 28% year-on-year increase in overseas revenue, exceeding 25 billion yuan, indicating a growing global market share [6][7] - The region is home to numerous gaming companies that are increasingly collaborating, forming a robust ecosystem that enhances innovation and competitiveness in the international market [7][9] Group 4: Future Directions - Experts suggest that the integration of policy support and industry clustering is crucial for enhancing collaborative innovation within the gaming sector, aiming for a transition from scale expansion to quality improvement [9] - The focus is on leveraging policies to activate internal innovation capabilities and promoting the synergy of gaming with other sectors such as tourism, education, and manufacturing, thereby expanding the industry's boundaries [9]

Core Insights - The year 2024 was marked by a significant release of successful new games in the domestic gaming market, while 2025 is characterized by a lack of notable new products [1] - Despite the scarcity of new releases, the domestic gaming industry continues to grow, with a reported 14% year-on-year revenue increase in the first half of the year, followed by a recovery of 7.8% growth in October [2] - The growth in the gaming market is primarily driven by established "evergreen" games, as many new products have failed to meet expectations [2][3] Industry Trends - The gaming market is experiencing a concentration of resources towards leading companies, with Tencent and NetEase performing well, while many smaller companies struggle [4] - The success of long-standing games like "Dream of the Red Chamber" and "World of Warcraft" demonstrates that a small number of titles can maintain longevity and profitability, contrasting with the short lifecycle of most mobile games [3] - The failure of single-player games like "Ming Dynasty" highlights the challenges in the single-player market, with few companies willing to invest heavily in AAA titles [5][6] Development Strategies - The industry is shifting towards a focus on cost-effective game development, as exemplified by the success of "Expedition No. 33," which achieved high sales with a low budget [7][8] - Future game development is expected to prioritize smaller, manageable projects rather than large-scale productions, reflecting a broader trend towards "value for money" in game design [8]

Core Viewpoint - The sixth Overseas Chinese New Media Forum held in Zhuhai, Guangdong, emphasized the importance of overseas Chinese media in telling China's story and enhancing cross-cultural communication [2]. Group 1: Forum Insights - The forum gathered over 100 representatives from overseas Chinese media, scholars, and entrepreneurs to discuss innovative practices in the Guangdong-Hong Kong-Macao Greater Bay Area [2]. - Participants highlighted the need for Chinese media to improve communication strategies and diversify content to engage overseas audiences effectively [2]. Group 2: Cultural Exchange and Media Role - Chinese culture is increasingly appealing to international audiences, with activities like dumpling-making and tea experiences resonating well [3]. - The demand for "Chinese perspectives" in Europe is rising, with European media increasingly referencing Chinese viewpoints on topics like renewable energy and digital economy [4]. - Filipino audiences are shifting their interest from traditional political topics to cultural and technological aspects of China, such as AI innovations and culinary experiences [4]. Group 3: Effective Communication Strategies - Food-related cultural activities have proven to be effective in engaging Western audiences, serving as a gateway for cultural exchange [5]. - The use of traditional Chinese clothing, like Hanfu, has become a popular way to attract interest on social media platforms among young people [5]. - The implementation of visa-free policies has facilitated greater cultural exchange and understanding between China and other countries [6]. Group 4: Innovative Media Practices - The forum showcased the integration of new technologies in media practices, with many outlets adopting AI and data analytics to better cater to audience preferences [8][12]. - Short dramas and games are emerging as effective mediums for cultural storytelling, with companies like Mosaic and Xishanju leading the way in creating engaging content for international audiences [10][11]. - Traditional Chinese media are evolving by embracing digital platforms and interactive content to reach younger demographics [12][13].

Core Insights - The "Top 10 Games of 2025" awards were announced on December 18, recognizing leading companies and games in the Chinese gaming industry [1][2]. Group 1: Award Winners - Tencent Games won two awards, with its game "Delta Action" recognized as the "Best Client Game" and its development team, Tencent Tianmei J3 Studio, awarded "Outstanding Game Development Team" [1]. - NetEase Games was awarded "Outstanding Game Technology Innovation Enterprise" and its game "Yanyun Sixteen Sounds" received the "Outstanding Traditional Chinese Culture Game" award [1]. - Century Huatong, referred to as the "A-share gaming king," won "Outstanding 'Going Global' Game Enterprise" and its game "Endless Winter" was recognized as the "Outstanding Mobile Game" [1]. - Other notable winners included Mutong Technology for "Outstanding Game Operation Enterprise," Xindong Network's "Xindong Town" for "Outstanding Social Value Game," Mihayou's "Honkai: Star Rail" for "Outstanding Game Music Design," and Paper Games' "Infinite Warmth" for "Outstanding Game Art Design" [1]. Group 2: Award Categories - The "Top 10 Games" awards maintained the same structure as the previous year, featuring 10 award categories that evaluate both products and enterprises in the gaming industry [2].

Group 1 - The gaming sector is experiencing a significant rise, with the gaming ETF (159869) increasing by nearly 3.5% as of December 17, driven by leading stocks such as Giant Network, which surged over 6% [1] - In November, the number of approved domestic game licenses reached a new high, with 178 domestic games and 6 imported games approved, marking a month-on-month increase of 19 games and a year-on-year increase of 66 games [1] - Among the approved games, 167 are mobile games, 2 are client games, and 9 are multi-platform games, with notable titles including Perfect World's "Dream New Zhu Xian: Light Enjoy" and Bilibili's "Shining Lu Mi" [1] Group 2 - From January to October 2025, China's gaming market generated actual sales revenue of 287.385 billion yuan, reflecting a year-on-year growth of 7.19%, with the mobile gaming market at 212.331 billion yuan, growing by 8.73% [2] - The gaming sector is expected to benefit from multiple catalysts as the holiday season approaches, including Christmas, New Year, and the Spring Festival, which may significantly boost revenue [2] - The gaming sector is undergoing transformations in AI, content, and commercialization models, making the gaming ETF (159869) an attractive investment opportunity [2]