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2026开年第一枪:零跑A10提前锁定年轻家庭市场爆款
3 6 Ke· 2026-02-27 13:43
如何打造全球化品质? 过去这两年,如果你想买一台10万级的新能源SUV,可能最大的感受是:选择很多,但一眼看去好像都 差不多。续航够用、空间不小、配置也算齐全。 这是由于,这个价位的主流逻辑,一直是"够用就好"。至于智能化、平台效率这些东西,总觉得那是更 贵的车才需要考虑的事。所以很多人看车时往往会陷入一种纠结:为了控制预算,只能接受硬塑料内 饰、略显局促的空间和基础得不能再基础的配置,安慰自己"代步够用就行";可要是想要点质感、想要 智能体验,预算又得往上跳一跳,心里总觉得不太值。 但最近,情况开始变了。 一款10万级小车, 随着电动车技术越来越成熟,很多原本用在20万级以上车型的配置,开始悄悄"下沉"到10万级市场。这 也是零跑新车A10在做的事情。它不仅打响了2026年车市竞争的第一枪,也想打破这个价位"小车必局 促、便宜必低端、智能必缺席"的老印象。最近其内饰信息刚公开,从目前看到的内容来说,这台车不 只是简单满足日常代步,而是想做得更多。 那就是,成为年轻家庭真正的主力用车。 能力下沉,标准上移 随着10万级新能源SUV市场逐渐成熟,用户对这一级别车型的期待正在发生变化。过去以"入门代步"为 主的A ...
狂飙近100%!这一赛道迎来「普及」潮,中外玩家加速抢食“蛋糕”
Xin Lang Cai Jing· 2026-02-27 10:42
2026年,主流车企将进一步推动从域集中式架构到"中央计算+区域"架构的切换。在智能化下半场,整车电子电气架构的先进程度,某种程度上将决定各 大品牌车型的竞争力。 1月底,小鹏汽车和大众合作的CEA架构首搭车型与众07正式量产下线。该整车电子电气架构采用区域控制设计,集成高性能中央计算平台。2026年起, 搭载CEA架构的车型将从A级车拓展至B级车,逐步覆盖大众在华三大合资企业的新产品。 高工能汽车研究院监测显示,2025年中国市场(不含进出口)乘用车前装标配物理区域控制器ZCU(HPC+ZCU架构下统计口径,剔除位置域BCM部分) 车型交付量达到289.90万辆,同比增长了92.79%,年度渗透率已突破10%。2025年搭载ZCU的车型销量占比已经提升至5%,部分头部传统自主品牌这一比 重甚至已接近15%。 高工智能汽车研究院监测显示,2025年包括吉利、奇瑞、广汽、一汽、长安、小鹏、蔚来、赛力斯、零跑等车企在旗下部分车型平台采用了新一代集中式 区域控制架构;另外公开消息显示,在2026年包括丰田、大众等合资品牌同样将推动拓新一代区域控制架构在旗下车型平台的落地。 高工智能汽车研究院同时还监测到,区域域控制 ...
(新春走基层)三个高地同频共振 浙江南太湖新区何以跑出加速度?
Zhong Guo Xin Wen Wang· 2026-02-26 14:17
区经济高质量发展大会现场。南太湖新区 供图 作为浙江向北融入长三角的"桥头堡",南太湖新区正锚定"产业发展新高地、人气集聚新高地、幸福生 活新高地"三大目标,以"开年就奔跑"的姿态,在区域竞合中跑出加速度。 产业向新:锻造高质量发展硬核支撑 中新网湖州2月26日电(奚金燕 唐婧)太湖南岸,春意初萌,发展热潮涌动在每个角落。26日,2026年南 太湖新区经济高质量发展大会在浙江湖州召开,表彰先进、签约项目、部署任务,吹响"十五五"开局之 年的冲锋号。 走进南太湖新区,零跑电驱项目现场机器轰鸣,一座现代化工厂仅用5个月便从图纸变为试生产。这是 南太湖新区"加速度"的缩影。 速度的背后是机制的创新。南太湖新区投资促进局相关负责人介绍,通过深化"三级联网""专班专员"等 工作机制,围绕重点项目、应开未开、慢于时序三张清单实施分级管理,项目开工指标在湖州市"以项 目看发展论英雄"评价中实现强势跃升:从2月的第六名一路攀升至10月的第一名。 "我们不是简单堆砌企业,而是构建生态。"南太湖新区经发局相关负责人介绍,通过绘制产业链图谱、 举办供需对接会,南太湖新区正推动上下游企业"抱团发展"。2025年,新能源产业实现产值2 ...
比雷军还要更“小米”,小鹏X9誓要改写纯电MPV的市场潜规则?
Sou Hu Cai Jing· 2026-02-25 07:38
小米还是小鹏,傻傻分不清楚。至少在MPV这个领域,小鹏比最初起号的那个小米显得还要"小米"——在产品策略上,何小鹏不仅吃透了雷军的思想精 髓,更在魄力上胜其半子。 2025年,国内MPV全年零售销量突破105万辆,新能源销量暴涨36%,渗透率攀升至46.2%,成为车市增长的核心赛道。 但热闹的市场背后,纯电MPV始终存在一个难以破解的行业困局:高端产品动辄50万+的定价,把普通家庭用户挡在门外;35万级入门产品普遍靠减配拉 低门槛,要么缺失800V高压平台、高阶智驾等核心配置,要么固守商务取向,完全忽视家庭用户的核心需求。 3月2日即将正式上市的2026款小鹏X9纯电版,恰恰把枪口对准了这个行业空白。 有消息称,新款X9的售价依然会延续质价比策略,不会高于前代35万元起售价,再加上多项增配的产品升级,可以说是在上市前就已经搅动了整个MPV 市场的一池春水。 纯电MPV之所以迟迟未能全面替代燃油MPV,核心原因在于两大用户焦虑始终未能彻底解决:一是续航与补能焦虑,二是MPV与生俱来的操控与灵活性 短板。 而这两点,恰恰是小鹏X9纯电版打造差异化竞争力的核心抓手。 先看续航与补能,这是纯电MPV的生命线。对于动辄 ...
宁德时代“小伙伴” 新能源汽车细分领域龙头今日申购丨打新早知道
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-24 23:11
2月25日,可申购创业板的固德电材(301680.SZ)。该公司主营业务为新能源汽车动力电池热失控防护 零部件及电力电工绝缘产品的研发、生产与销售。 热失控防护是保障新能源汽车安全的关键环节,固德电材作为较早进入新能源汽车动力电池热失控防护 领域的领先企业之一,经过多年技术积累和创新,获得了多项省级和国家级科技认定。2021年公司实验 室被认定为江苏省省级企业技术中心,2022年被工信部评定为国家级专精特新"小巨人"企业,2024年3 月被评定为江苏省省级工程技术研究中心。截至2025年上半年,公司已获得专利96项,其中发明专利36 项,实用新型60项。 值得注意的是,固德电材提醒投资者,公司面临贸易政策风险。2022年至2025年上半年,公司部分下游 客户为美国企业,公司新能源汽车热失控防护业务直接出口美国的产品销售收入分别为0.51亿元、1.13 亿元、2.25亿元和0.71亿元,占营业收入的比例分别为10.80%、17.38%、24.73%和15.44%。由于美国关 税政策变化频繁,公司难以预测未来关税政策变化及关税水平,若主要出口市场长期维持或加码高关税 等贸易限制政策,可能导致公司境外销售增速放缓及 ...
从马斯克到冯德莱恩!2025年车圈大佬还有谁?
电动车公社· 2026-02-16 16:14
Core Viewpoint - The article highlights key figures in the automotive industry who are driving the rapid development of the new energy vehicle sector and shaping its future direction. Group 1: Zhu Jiangming - The Low-Key Leader - Zhu Jiangming is recognized as one of the most low-profile leaders among new energy vehicle companies, focusing on practical results rather than publicity [4][5]. - Under his leadership, Leap Motor has achieved impressive sales, breaking delivery records with over 70,000 units delivered in consecutive months [7][9]. - Zhu emphasizes the importance of sustained effort and warns against complacency, stating that achieving sales leadership is just a step in a long journey [10][12]. Group 2: He Xiaopeng - The Persistent Engineer - He Xiaopeng's company, XPeng, is no longer seen merely as a follower of Tesla, having made significant advancements in areas like flying cars [16][19]. - The competition in the automotive sector is intensifying, particularly in autonomous driving and humanoid robots, where both XPeng and Tesla are focusing their efforts [21][22]. Group 3: Li Bin - Striving for Profitability - Li Bin faces ongoing scrutiny regarding NIO's profitability, yet he remains focused on ensuring the company's survival and success [25][26]. - The launch of the new ES8 model has led to record deliveries, with NIO achieving a historic monthly delivery high of 48,134 vehicles in December 2025 [30][32]. - NIO's financial performance is improving, with expectations of a quarterly profit for the first time [32][34]. Group 4: Wei Jianjun - The Engaged Leader - Wei Jianjun of Great Wall Motors has stepped into the spotlight, actively promoting the company's technologies and participating in public events [36][40]. - His approach has helped enhance the brand's visibility and influence in the market [40]. Group 5: Lei Jun - The Marketing Controversy - Lei Jun's reputation has fluctuated dramatically, with early successes in product launches followed by negative press related to marketing strategies [42][44]. - He defends his focus on technology and product quality, asserting that marketing should not overshadow the core value of the products [45][47]. Group 6: Elon Musk - Transitioning from Politics to Business - Elon Musk's year was marked by significant challenges for Tesla, including backlash from political actions that affected sales [50][52]. - He has since refocused on business, pushing forward with advancements in autonomous driving and robotics [56][57]. Group 7: Li Xiang - The Silent Strategist - Li Xiang has adopted a more restrained public presence, focusing on the company's future direction and management style [59][63]. - He emphasizes the importance of embodied intelligence in future developments, aiming for substantial revenue growth [63]. Group 8: Zhu Huarong - Ambitious Independence - Zhu Huarong's leadership marks a new chapter for Changan Automobile, which has gained independence and is poised for significant growth [64][70]. - The company is expected to leverage its new status to access more resources and enhance its market position [70][72]. Group 9: Zeng Yuqun - The Steady Force - Zeng Yuqun of CATL maintains a strong position in the new energy vehicle market, continuing to innovate with new battery technologies [73][75]. - The company is actively expanding its international presence, particularly in Europe, to solidify its role in the global market [78][80]. Group 10: Ursula von der Leyen - Influential Policy Maker - Ursula von der Leyen's policies significantly impact the automotive industry, affecting both European and Chinese manufacturers [81][84]. - Her decisions regarding emissions regulations and tariffs on Chinese electric vehicles will shape the competitive landscape in the coming years [84][86].
政策暖风频吹,新能源车加速"下沉"
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-16 09:36
Core Insights - The Chinese automotive market is experiencing a surge in consumer interest, particularly in the lower-tier cities, driven by the new "national subsidy" policy and the traditional peak consumption period around the Spring Festival [1][2] - The shift of automotive dealerships from suburban areas to shopping malls indicates increasing competition and a strategic move to capture consumer attention [1] - Price remains a decisive factor for consumers in third and fourth-tier cities, with brands like Extreme Fox and Li Auto focusing on affordable models and attractive promotional offers [2] Automotive Market Trends - The demand for electric vehicles (EVs) is rising in rural areas, with a notable increase in the ownership of brands like BYD and Wuling [3][4] - The sales volume of EVs in rural markets is growing faster than in urban areas, with projections indicating a significant increase in total sales from 397,000 units in 2020 to nearly 7.6 million units by 2024 [4] - The Chinese government is supporting the rural market for EVs through policies that promote the integration of EVs with other consumer goods, aiming to boost rural consumption [4] Charging Infrastructure Development - The construction of charging facilities is on a rapid growth trajectory, with a projected total of 20.09 million charging points by the end of 2025, marking a 49.7% year-on-year increase [5] - The government of Henan province plans to build 29,000 new public charging points by 2025, significantly alleviating range anxiety for EV owners [5] - The development of charging infrastructure is crucial for enhancing the convenience of EV ownership, particularly in rural areas where consumers express a preference for electric vehicles if charging facilities are adequate [4][5]
盈利曙光普照,造车新势力们集体“上岸”了?
证券时报· 2026-02-12 08:10
Core Viewpoint - The new forces in China's automotive industry have collectively entered a phase of profitability, marking a significant transition from reliance on external funding to self-sustaining growth [3][4][12]. Group 1: Profitability Milestones - NIO has forecasted a quarterly profit of 700 million to 1.2 billion yuan for Q4 2025, marking its first quarterly profit [9]. - XPeng Motors has reported a total revenue exceeding 20 billion yuan for Q3 2025, with a gross margin surpassing 20% and a significant reduction in net losses [9]. - The collective profitability of these new forces, including NIO, XPeng, and Li Auto, signifies the arrival of a new era in the automotive sector [9][12]. Group 2: Factors Driving Profitability - Key drivers behind this collective profitability include cost reduction through technological innovation and optimization of product structures [9][10]. - Vertical integration and supply chain control have been crucial, with companies like Leap Motor covering approximately 70% of their vehicle costs through self-produced components [10]. - The scale effect is seen as a foundation for profitability, with XPeng's delivery volume increasing by 126% year-on-year in 2025 [10]. Group 3: Changing Competitive Landscape - The shift from "blood transfusion" to "blood production" indicates a change in competitive logic, focusing on internal operational quality and sustainable profitability [12]. - The competition is evolving from a product-centric approach to a system capability comparison, emphasizing comprehensive assessments of product definition, cost control, and brand management [12]. - Major players are building competitive moats through distinct strategies: NIO focuses on high-end electric vehicles and battery swapping, while XPeng emphasizes smart driving and range extension [12]. Group 4: Future Challenges and Strategies - Despite achieving quarterly profitability, the sustainability of this "blood production" capability remains a challenge, with potential supply chain pressures and rising costs expected in 2026 [15]. - The rapid iteration of new automotive products poses risks, as companies may rush to market without fully validating their offerings, leading to increased costs and reduced profits [15]. - The industry anticipates a more cautious approach to growth, with a focus on high-margin markets and efficient operational models [16].
菱电电控2025年业绩预增超6倍,终止重大资产收购
Jing Ji Guan Cha Wang· 2026-02-12 03:42
Group 1 - The core viewpoint of the article highlights that Lingdian Electric Control (688667.SH) expects a significant increase in net profit for 2025, projecting a year-on-year growth of 640.16% to reach between 118 million and 144 million yuan [1] - The company's performance growth is attributed to multiple factors, including supply chain optimization, cost reduction in R&D, an increase in new customer orders, and a decrease in equity incentive expenses [1] - On the same day as the earnings forecast announcement, the company decided to terminate a long-planned acquisition of a peer company, Aoyikes, which analysts believe is a rational choice given the strong turnaround in the company's own performance [1] Group 2 - As of January 31, the number of shareholders in the company was 4,154, a decrease of 325 from January 20, representing a 7.26% decline, marking the third consecutive period of decline in shareholder numbers [1] - The company's margin balance as of February 6 was 220 million yuan, indicating ongoing investor interest despite the decline in shareholder numbers [1] - The stock price has recently experienced significant increases, with a daily rise of 9.53% on February 11 and an 8.05% increase on February 2, driven by the positive impact of the earnings forecast and breakthroughs in hybrid power business [1] Group 3 - The company has demonstrated strong growth in the hybrid power sector, with products deeply integrated with leading new energy vehicle manufacturers such as Ideal and Leap Motor, and has successfully secured large-scale orders from mainstream manufacturers like Changan and Geely [1] - Additionally, the company is actively exploring applications of its electric control systems in new scenarios, such as low-altitude flying vehicles [1]
222亿欧元“纠错”,斯泰兰蒂斯电动化“急刹车”
Bei Ke Cai Jing· 2026-02-11 12:35
Core Insights - Stellantis, the world's fourth-largest automotive group, announced a comprehensive business restructuring, including adjustments to its electric vehicle strategy, and has provisioned €22.2 billion for related expenses [1][5]. Group 1: Business Restructuring - The CEO of Stellantis, Carlos Tavares, admitted that the substantial provision reflects an overestimation of the speed of energy transition, indicating that the company's product lineup has deviated from actual consumer needs and preferences [2][6]. - The €22.2 billion provision is divided into three parts: €14.7 billion for adjusting product planning to align with customer preferences and new U.S. emission regulations, €2.1 billion for adjustments in the electric vehicle supply chain, and €5.4 billion for other write-downs, including €4.1 billion for increased warranty reserves due to quality issues and €1.3 billion related to a previously announced European layoff plan [5]. Group 2: Market Impact and Strategic Shift - Stellantis is expected to incur a net loss of €19 billion to €21 billion in the second half of 2025 and has suspended dividend payments for 2026, leading to significant market volatility and a sharp decline in stock prices [7]. - The company has already begun implementing contraction measures, such as exiting a joint venture with LG Energy Solution for electric vehicle battery production in Canada and halting production of the RAM 1500 electric pickup in the U.S. [6]. Group 3: Future Strategy and Challenges - Stellantis plans to release a new strategic plan in May that will include adjustments for the Chinese market, reflecting a shift in focus towards this key region [3]. - The previous strategy aimed for significant electric vehicle sales by 2030, but the company has faced challenges in the Chinese market, leading to a reassessment of its approach and a renewed emphasis on collaboration with local partners [8][9]. - To regain consumer trust in its French brands, Stellantis must provide competitive products and services, requiring time and commitment [10].