中式面包风是如何刮起来的？ 谁在买？ 一位北京三甲医院的中医科医生表示，中药的专业性很强，每种食物的偏性不同，每个人体质各异，适合的配方也不同，商家想要在专业性和适配度方面 做好很难，健康与味道好之间也不容易平衡。也因此，面对冠着"中医药"名头的食品，我们应该更理性地看待，我们可以为了味道购买、为了文化认同购 买、为了好奇购买，而不必特别期待它真的能"对症"解决问题。毕竟，一些药膳面包和中药奶茶中的中药含量或许可以忽略不计，它更多的是为了营造仪 式感和文化味。 有媒体评论称，要让"中医药+"真正飞入寻常百姓家，还需更多创新探索。养生面包的走红表明，中药经典古方绝非束之高阁的历史遗产，而是活生生 的、仍在发挥作用的瑰宝，如何让更多中药经典古方焕发新生、满足现代人的需求？怎样在产品研发上精益求精，让"中医药+餐饮"实现安全有效又好 吃？怎样建立标准化生产体系，确保"养生食品"名副其实？如何让消费者正确认识中医药餐饮创新产品的养生功效，别被过分夸大或不实信息误导？回答 好这些问题，才能让"中医药+"产业走得更稳更远。 4月下旬，刚开卖"药膳面包"没多久的扬州市中医院就发出严正声明，指出仅有医院食堂窗口一处售卖药膳面 ...

最近，新中式养生在社交媒体上火起来，带有"药食同源"标签的中式面包也开始受到年轻人追捧。不少人把中式面包门店当作新的网红打卡点，爆款内容 更是收获了上千次的点赞与互动。 这听起来既陌生又熟悉的中式面包，到底有多养生，又是哪些人在买？ 中式面包风是如何刮起来的？ 谁在买？ 4月下旬，刚开卖"药膳面包"没多久的扬州市中医院就发出严正声明，指出仅有医院食堂窗口一处售卖药膳面包，提醒消费者避免购买到仿冒产品。据 悉，扬州市中医院的药膳面包刚推出就成了本地爆款，上市首日数千个面包在1小时内便售罄，餐厅外排队买面包简直成了医院一景。 八珍司康、甘麦大枣包、七宝美髯包……单是名字就已经足够让中国人的DNA动了，据说药膳粽子、祛湿绿豆糕也已经在开发的路上了。 贵州也闯进了中式面包圈。贵州医科大学附属医院"贵医食堂"推出了颇具地方和医院双重特色的"折耳根面包"。 据一位养生爱好者小九介绍，她在天津中医院开的烘培店——元气养生局先后买过荷叶消暑包、黄芪养生包、麦冬吐司等中式养生面包，"馅料很丰满， 味道和市面上的普通面包确实不太一样，但整体是好吃的"。 与开在医院的元气养生局不同，北京同仁堂旗下的知嘛健康在"老中医"跨界做面包时 ...

Core Viewpoint - The article discusses the growing trend of foreign individuals embracing Chinese health and wellness practices, particularly through the consumption of traditional Chinese herbal drinks and the adoption of Chinese dietary habits and exercises, leading to a cultural exchange and the rise of "ice Chinese style" beverages like Wang Laoji [2][9][28]. Group 1: Cultural Adoption - Foreign influencers are increasingly engaging with Chinese wellness philosophies, as evidenced by the popularity of topics like TCMforlife on social media platforms, which has garnered 800 million discussions [3]. - Many foreigners are experimenting with traditional Chinese cooking and drinks, such as making apple and red date water, and are enjoying simple dishes like tomato scrambled eggs, which have become part of their daily routines [5][6]. - The trend extends to physical activities, with foreigners practicing Tai Chi and Qigong, and even creating hybrid fitness routines that combine Eastern and Western practices [5][9]. Group 2: Reverse Cultural Export - As more foreigners travel to China and experience its culture, they are bringing back elements of Chinese wellness, such as herbal drinks, to their home countries, facilitating a reverse cultural exchange [7][10]. - The concept of "ice Chinese style" beverages is gaining traction globally, with Wang Laoji becoming synonymous with this trend, reflecting a shift in consumer preferences towards healthier, natural drinks [11][12]. Group 3: Market Trends - The global beverage market is witnessing a decline in carbonated drinks, with a 6.7% drop expected from July 2023 to June 2024, while the plant-based beverage sector is experiencing significant growth, with a nearly 10% compound annual growth rate from 2019 to 2024 [20][22]. - Wang Laoji has seen a 6.5 times increase in its overseas market scale over ten years, with a compound annual growth rate exceeding 25%, indicating strong international demand for its products [26][28]. Group 4: Brand Strategy - Wang Laoji is not just selling products but also promoting cultural values and lifestyles, as seen in its establishment of museums in the U.S. to bridge cultural exchanges [18]. - The brand has successfully localized its products for international markets, launching new variants with Western names and expanding its supply chain to various countries, enhancing its global presence [26][28].

Core Viewpoint - The rise of health-oriented bottled water, leveraging traditional Chinese medicinal ingredients, is becoming a significant trend among young consumers, creating a rapidly growing market opportunity in the beverage industry [1][4][9]. Group 1: Market Dynamics - The health water segment has attracted significant investment from venture capital firms like ZhenFund and Meihua Venture Capital, indicating strong market interest [2]. - Traditional juice brands are pivoting to health water, with companies like Leyuan gaining traction by supplying health water to major retailers [2][5]. - The market for health water is projected to grow from 450 million yuan in 2023 to 10.8 billion yuan by 2028, suggesting a substantial growth trajectory [9]. Group 2: Product Development and Innovation - Leyuan has successfully introduced products like apple astragalus water and mulberry mint water, which have quickly gained popularity in retail channels [5][6]. - The health water market is characterized by a high degree of product similarity, with many brands relying on common ingredients like red beans and goji berries, leading to concerns about innovation [10]. - Companies are encouraged to enhance product differentiation through innovative formulations and high-quality raw materials to combat market saturation [10]. Group 3: Consumer Behavior and Market Perception - Health water serves as a vehicle for emotional consumption, providing a flavorful alternative to plain water while embodying traditional health concepts [3][9]. - The perception of health water as a lifestyle choice rather than a medicinal product is driving its popularity among younger consumers [3][9]. - Despite concerns about the sustainability of the health water trend, industry insiders remain optimistic about its long-term potential, viewing it as a significant market opportunity [9].

Core Viewpoint - The rise of "health water" products, which incorporate traditional Chinese medicinal ingredients, is becoming increasingly popular among younger consumers, creating a rapidly growing market segment valued at billions of yuan [4][10]. Industry Overview - The retail market is witnessing a surge in health water brands, with notable players like Yuanqi Forest and emerging brands such as "Kekou Manfen" and "Keyang" entering the space [3][4]. - Traditional juice brands are pivoting to health water, with companies like Leyuan leveraging their experience to create new product lines that align with modern health trends [4][5]. Market Dynamics - The health water market is projected to grow significantly, with estimates suggesting a rise from 450 million yuan in 2023 to 10.8 billion yuan by 2028, indicating a potential replacement effect on the sugar-free beverage market [10]. - As of 2024, there are already 43 brands and 127 health water products on the market, highlighting the rapid expansion and interest in this category [7]. Consumer Behavior - Health water is seen as a more flavorful and healthier alternative to plain water and carbonated drinks, appealing to the emotional and lifestyle needs of consumers [8][10]. - The concept of "emotional value" is central to the marketing of health water, as it provides consumers with a sense of wellness and self-care [8][10]. Competitive Landscape - The market is facing challenges related to product homogeneity, with many brands using similar ingredients, which raises concerns about long-term sustainability [10][12]. - Companies are encouraged to innovate their formulations and improve ingredient quality to differentiate themselves in a crowded market [10]. Investment Trends - The high margins and novel concepts associated with bottled health water have attracted significant investment from venture capital firms, indicating strong confidence in the sector's growth potential [3][6].

Group 1 - The core growth driver for the company in recent years has been the compound oatmeal, with new product launches such as the medicinal food series powder and the Seven Whites and Eight Treasures oatmeal, catering to consumer demand for traditional Chinese health products [1] - The company has plans to continue launching new products in the same series to meet consumer needs [1] Group 2 - Last year, the company acquired 60% of Desai Kanggu through a strategic merger, involving a payment of 15 million for partial equity transfer and an additional 21 million for capital increase [2] - Desai Kanggu is projected to achieve over 30 million in revenue in the first half of 2025, with a year-on-year growth of approximately 10%, and has started to turn a profit since the second quarter [3] Group 3 - The primary consumption scenario for the oatmeal category is breakfast, accounting for nearly 60% of total consumption, although this proportion has decreased compared to previous years [3] - The industry is actively working on expanding consumption scenarios, which has shown significant results, and it is anticipated that the proportion of breakfast consumption may further decline as more scenarios are developed to meet hidden consumer demands [3]

Core Insights - The conference focused on the "silver economy" and aimed to highlight the growth potential in the adult nutrition market, particularly for the aging population in China [2][4] - Yili Group emphasized its commitment to providing high-quality products and contributing to the health of the nation through its full industry chain advantages [2][4] Group 1: Market Potential - China's aging population exceeds 280 million, with over half requiring chronic disease management, creating significant opportunities for functional nutrition products [4] - The rise in health awareness among the public and the emergence of the silver economy present unprecedented opportunities for the industry [4] Group 2: Technological Innovation - The conference highlighted the importance of technology in driving innovation, with Yili sharing its global innovation strategy and research initiatives [6] - Yili introduced several proprietary technologies, including the BL-99 probiotic strain and directed extraction of lactoferrin, which enable "precision nutrition" [7] Group 3: Consumer Trends - The "China Health Consumption Trend Report" indicated that younger consumers are drawn to traditional health concepts, while the elderly focus on immunity enhancement and managing chronic conditions [9] - Companies are encouraged to seize growth opportunities by addressing segmented needs, establishing omnichannel strategies, and pursuing localized innovations [9] Group 4: Strategic Collaborations - Yili unveiled a series of functional milk powder products in collaboration with Beijing Tongrentang, targeting various health scenarios such as blood sugar control and bone health [11] - The launch of the "Xinyingjia" alliance aims to create a closed-loop ecosystem for health, emphasizing a collaborative approach among ecological partners [11][13] Group 5: Industry Transformation - The establishment of the "Xinyingjia" alliance marks a shift from conceptual planning to practical implementation, providing a new model for innovation in the health industry [13] - The conference underscored Yili's role as a national brand driving industry upgrades through innovation, signaling a new golden era for China's health industry [15]

Core Viewpoint - The summit focused on the "silver economy" and aimed to explore opportunities in the adult nutrition market, highlighting the potential for growth driven by an aging population in China [1][5][18]. Group 1: Industry Insights - The aging population in China has surpassed 280 million, with over half of this demographic requiring chronic disease management, creating significant market opportunities for functional nutrition products [5]. - The rise of health awareness among the general public and the emergence of the silver economy present unprecedented opportunities for the industry [5][6]. - The "China Health Consumption Trend Report" indicates that younger consumers are drawn to traditional health concepts, while the elderly focus on core needs such as immune enhancement and management of chronic conditions [12]. Group 2: Company Initiatives - Yili Group's Senior Executive President Liu Chunxi emphasized the company's commitment to providing high-quality products and contributing to the construction of a healthy China [3]. - Yili launched a series of functional milk powder products in collaboration with Beijing Tongrentang, targeting various health scenarios such as blood sugar control and bone health [14]. - The "Xinyingjia" alliance was officially launched, aiming to create a closed-loop ecosystem for health through a model of co-creation, co-win, and sharing among ecological partners [14][16]. Group 3: Technological Innovations - The summit highlighted the importance of technology, with Yili's Assistant President sharing the company's global innovation strategy and research initiatives [8]. - Yili introduced several proprietary technologies, including the BL-99 probiotic strain and targeted extraction techniques for lactoferrin, which enable "precision nutrition" to benefit consumers with specific nutritional needs [10]. - The integration of technology, industry, and ecology is seen as a new paradigm for innovative development in the health sector, marking a significant shift in the business ecosystem [16].

Core Viewpoint - The article discusses the phenomenon of Chinese health water, questioning whether it is based on scientific principles or merely a marketing gimmick, and whether it will become a sustainable trend or just another fleeting fad in the beverage industry [1] Industry Analysis - The production cost of Chinese health water is surprisingly low, yet its retail price can exceed that of popular beverages like milk tea, indicating a significant markup potential in the market [1] - There is a growing consumer interest in health-oriented products, which may drive the demand for Chinese health water, positioning it as a potential competitor to sugar-free teas and other health drinks [1] Market Dynamics - The article raises concerns about whether Chinese health water will become a new "cash cow" for investors or simply another "crop" that consumers will eventually tire of, reflecting the volatility and unpredictability of consumer trends in the beverage sector [1]

Core Insights - The core competition in beverage innovation is not merely about taste or functional segmentation, but about returning to the product itself and ensuring quality [1][13] - The market for traditional Chinese health drinks, particularly the "Good Zizai" series, has seen significant growth, with market size increasing from 0.1 billion in 2018 to 4.5 billion in 2023 [1][2] - The rise of health-conscious consumers has led to a decline in sugary drinks, with the no-sugar beverage market experiencing rapid growth [2][3] Company Overview - Yuanqi Forest's "Good Zizai" series has quickly gained popularity, selling out within five days of its launch on Tmall and achieving top rankings on major e-commerce platforms [2][12] - The company emphasizes the importance of product quality and consumer feedback, aiming to create products that resonate with traditional tastes while meeting modern health demands [3][11] - The brand has established a red bean planting base in Heilongjiang to ensure the quality of its raw materials, reflecting a commitment to product integrity [10] Market Dynamics - The market for Chinese health drinks is becoming increasingly competitive, with a significant number of brands entering the space, leading to issues of homogenization and price wars [7][8] - The average price of mainstream health drinks has dropped significantly, with some brands offering promotions that reduce prices to as low as 2.9 yuan per bottle [8] - The market structure is evolving, with a bifurcation between low-sugar basic products and high-margin functional products, indicating a shift in consumer preferences [7][9] Consumer Trends - The target demographic for "Good Zizai" includes a substantial portion of young consumers, with those aged 18-36 making up nearly 70% of the market [6][8] - High repurchase rates indicate a strong demand for health drinks, with "Good Zizai" achieving a market share of 58.6% in 2024 [8][12] - The trend towards health-conscious consumption reflects a broader shift in consumer behavior, moving from novelty to daily necessity [12][13]