中经酒业周报密切关注酒业发展情况，及时捕捉行业及企业最新动态。本期看点：8酒企上榜中国制造业企业500强，2025年IWSC首届中国区（邛崃）烈性 酒大赛启动，茅台9月终端动销同比增20%。酒业大事尽在掌握。 行业动态 9月23日，由中国酒类流通协会指导，IWSC国际葡萄酒与烈性酒大赛组委会、四川省酒业协会共同主办的邛崃国际美酒季系列活动暨2025IWSC首届中国区 （邛崃）烈性酒大赛在中国酒业梦工场启动。IWSC国际烈性酒大赛首次落户亚洲，大赛组委会聘请多位国际权威专家担任"邛酒国际推广大使"，向世界传 播邛酒文化、讲述邛酒故事，助力邛酒提升国际品牌识别度和市场竞争力。（邛崃市人民政府官网） 5. 中国国际黄酒产业博览会定档 11月7日至12日，2025中国国际黄酒产业博览会将在浙江省绍兴市黄酒小镇（东浦）举行。本次展会将设有六大展区：国粹黄酒展区、全国黄酒特色产区、 绍兴黄酒地标企业展区、黄酒技术成果展区、黄酒直播带货专区、国际专区；同期将举办绍兴黄酒全球推介会、中国黄酒产业发展振兴大会、黄酒嘉年华活 动、黄酒创意挑战赛等十余项活动。（中国酒业协会CADA公众号） 1. 8酒企上榜中国制造业企业500强 ...

Core Viewpoint - Jiangsu Jinshiyuan Liquor Co., Ltd. has experienced a significant decline in performance, with its 2025 semi-annual report showing a decrease in both revenue and net profit for the first time since 2021, indicating a potential shift in the company's growth trajectory [1][2] Financial Performance - In the first half of 2025, the company reported revenue of 6.95 billion yuan, a year-on-year decrease of 4.84%, and a net profit of 2.23 billion yuan, down 9.46% [2] - The second quarter of 2025 saw a sharp decline in revenue to 1.85 billion yuan, a 29.69% drop year-on-year, and net profit fell to 585 million yuan, down 37.06% [1][2] - The company had previously enjoyed consistent double-digit growth from 2021 to 2024, with revenue increasing from 6.41 billion yuan to 11.55 billion yuan and net profit rising from 2.03 billion yuan to 3.41 billion yuan [2] Product Performance - Revenue from high-end products, particularly those priced above 300 yuan, decreased by 7.37% to 4.31 billion yuan in the first half of 2025 [4] - The company reported a significant decline in sales of its premium products, with the revenue from the high-end "Guoyuan" series being particularly affected [4][5] - Inventory levels increased to 5.72 billion yuan, reflecting challenges in selling high-end products [5] Market Dynamics - The company remains heavily reliant on its home market in Jiangsu, where approximately 90% of its revenue is generated, while revenue from outside Jiangsu is only about 10% [6] - Despite an increase in the number of distributors outside Jiangsu, the revenue generated from these distributors is significantly lower compared to those within the province, indicating challenges in brand recognition and market penetration [6] - The company plans to focus on core markets surrounding Jiangsu, such as Anhui, Shandong, Shanghai, and Zhejiang, to enhance its competitive position [6]

Core Viewpoint - The recent marketing strategies and advertising campaigns by Jiangsu-based liquor companies, particularly Jinshiyuan and Yanghe, have sparked significant industry discussions, highlighting the competitive landscape in the Chinese liquor market [2][4]. Group 1: Marketing Strategies - Jinshiyuan's recent advertisements, which include slogans that indirectly reference Yanghe's new product launch, have been interpreted as a direct challenge to Yanghe's marketing approach [3][4]. - Yanghe's new product, priced at 59 yuan, has gained rapid market traction, with reports of immediate sell-outs and high demand from distributors [3][4]. - Jinshiyuan has been actively increasing its marketing efforts, with a 50.88% year-on-year increase in sales expenses in 2023, reaching 2.097 billion yuan [8]. Group 2: Financial Performance - In 2024, Yanghe's revenue in Jiangsu province is projected to decline by 11.43% to 12.748 billion yuan, while Jinshiyuan is expected to achieve a 16% growth, reaching 10.553 billion yuan [6]. - The revenue gap between Yanghe and Jinshiyuan in Jiangsu is narrowing, currently standing at 2.2 billion yuan, indicating intensifying competition [6]. Group 3: National Expansion Plans - Jinshiyuan has set ambitious national expansion goals, aiming for 2 billion yuan in revenue from outside Jiangsu by 2025, which would account for approximately 13.3% of total revenue [9][10]. - Despite the slow progress in national expansion, Jinshiyuan's revenue from outside Jiangsu was 926 million yuan in 2024, making up only 8.02% of total revenue [10]. - The company plans to leverage its strong brand presence in Jiangsu to penetrate surrounding markets and establish itself as a well-known liquor brand nationally [10].

Core Viewpoint - The Chinese liquor industry is experiencing a slight decline in production but an increase in sales revenue and profit, with the company Jiuziyuan showing significant growth in revenue and profit in 2024 [1][2]. Industry Overview - In 2024, the liquor industry had a total production of 4.1447 million kiloliters, a year-on-year decrease of 1.80%, while sales revenue reached 796.384 billion yuan, an increase of 5.30%, and profits were 250.865 billion yuan, up by 7.76% [1]. - The overall market is facing pressure from major brands expanding their distribution channels, impacting regional brands significantly [3]. Company Performance - Jiuziyuan achieved a revenue of approximately 11.544 billion yuan in 2024, marking a year-on-year growth of 14.32%, and a net profit of about 3.412 billion yuan, up by 8.80% [2][3]. - The company’s quarterly revenue for 2024 was approximately 4.671 billion yuan, 2.633 billion yuan, 2.636 billion yuan, and 1.604 billion yuan, respectively, indicating a slowdown in revenue and profit growth [2][3]. Product Analysis - Jiuziyuan's revenue from premium products priced above 300 yuan grew by approximately 15.17%, while products priced between 100-300 yuan saw a growth of about 16.61% [3][4]. - Products priced above 100 yuan accounted for approximately 93.88% of total revenue, all achieving double-digit growth [3]. Market Performance - Revenue from various regions showed growth, with the Huai'an region achieving approximately 2.235 billion yuan (up 12.31%), and the Suzhou region reaching about 1.924 billion yuan (up 21.21%) [4]. - The company’s traditional wholesale and agency channels generated 112.05 billion yuan, accounting for 97.06% of total revenue, with a year-on-year growth of 14.19% [5]. Production Insights - Jiuziyuan's production volume in 2024 was 53,548.59 kiloliters, a year-on-year increase of 4.03%, while sales volume reached 55,834.30 kiloliters, up by 19.54% [6]. - The company has faced challenges in increasing its market share outside its home province, with external revenue remaining around 5% [6][7]. Strategic Goals - Jiuziyuan aims to achieve a revenue target of 15 billion yuan by 2025, focusing on expanding its presence in provincial markets and enhancing product structure [7]. - The company is investing in capacity enhancement projects, including a 12 billion yuan investment in facility upgrades [7]. Competitive Landscape - The liquor market is becoming increasingly competitive, with Jiuziyuan needing to enhance its brand recognition and product quality to meet consumer demands [8].

文丨前哨 美编丨李成蹊 出品丨牛刀财经（niudaocaijing） 苏超赛事热度持续攀升，作为本次赛事唯一白酒赞助商的今世缘（603369.SH）借助赛事流量，引发市 场关注。 然而，这波"泼天流量"仍难解资本市场对公司的增长焦虑。 当下，今世缘面临的难题不少：业绩未达预期、过度依赖江苏本土市场、高端化战略推进遇阻，库存高 企的情况下仍坚持推进百亿产能扩张计划。同时，公司高管薪酬却连年攀升，以及新"禁酒令"的影响 等。 尽管今世缘管理层的雄心勃勃，但市场担忧的是，今世缘的江苏省内市场红利已经吃尽，省外市场打破 瓶颈短期也难实现。而今世缘在发展过程中遇到的相关难题，也亟需解决。 这一系列操作，被业内人士看作是今世缘试图以"轻量化方式"提升全国性品牌认知度的尝试。 然而，令人惋惜的是，这场流量盛宴并未转化为推动股价上涨的有力因素，对股价的提振作用几乎可以 忽略不计。 自苏超开赛以来，今世缘的股价逆势下行，从48.65元/股一路跌至38.09元/股，跌幅超过20%。 苏超赛事的持续火热，让江苏企业迎来了备受瞩目的高光阶段。 今世缘作为官方战略合作伙伴中唯一的白酒品牌，其旗下的国缘V3以该身份深度融入联赛，还以"今 ...

Core Viewpoint - Gujinggongjiu is currently one of the most prominent players in the liquor industry, showing significant revenue and net profit growth in 2024, with increases of 16.41% and 20.22% respectively, and maintaining double-digit growth into Q1 2025 [3][6]. Financial Performance - In 2024, Gujinggongjiu's revenue from its core product "Nianfen Yuanjiang" reached 18.086 billion, accounting for 76.71% of total revenue, with a 5% increase in ton price [7][11]. - The company reported a sales expense of 6.182 billion in 2024, a 13.7% increase year-on-year, with promotional and advertising expenses also exceeding revenue growth [12]. Market Position and Strategy - Gujinggongjiu has established a strong foothold in the Anhui market, benefiting from local economic growth and government support for the liquor industry [14][16]. - The company aims to maintain a stable pricing strategy across its product range, but faces challenges with the "Nianfen Yuanjiang" product amid ongoing debates about authenticity [11][12]. Distribution and Sales Channels - The company employs a deep distribution strategy, controlling the market through direct sales teams and partnerships with distributors, but struggles with national expansion [16][20]. - In 2024, Gujinggongjiu's revenue from the central region (including Anhui) was 20.15 billion, with a growth rate of 17.8%, indicating a need for further expansion outside its home market [20][21]. Management and Governance - Gujinggongjiu's management team is primarily composed of internal members, providing stability and a strong incentive structure, although potential leadership changes in 2026 could pose risks [22][23]. - The company has a well-defined strategic direction, focusing on channel strength and market penetration, but faces uncertainties regarding future leadership continuity [22][23].

Core Viewpoint - Jinshiyuan is accelerating its national expansion strategy while facing challenges in achieving its revenue targets and competing in a saturated market [1][2][5]. Group 1: Company Strategy and Performance - Jinshiyuan is focusing on increasing its manpower investment in markets outside Jiangsu and optimizing its sales organization to enhance its presence in surrounding provinces [1][16]. - The company aims to achieve a revenue target of approximately 150 billion yuan by 2025, with a goal of having 20% of its revenue come from outside Jiangsu [2][5]. - In 2024, Jinshiyuan reported a revenue of 11.544 billion yuan, a year-on-year increase of 14.32%, and a net profit of 3.412 billion yuan, up 8.8% from the previous year [3][4]. Group 2: Market Challenges - Despite achieving over 100 billion yuan in revenue, Jinshiyuan's growth has slowed, with its stock price declining by over 10% in the second quarter of 2024 [5][7]. - The company’s revenue from outside Jiangsu was only 9.3 billion yuan in 2024, accounting for just 8.02% of total revenue, indicating slow progress in national expansion [12][14]. - Jinshiyuan's strategy of following the market leader, Yanghe, has not translated effectively to markets outside Jiangsu, leading to difficulties in establishing brand recognition [11][12]. Group 3: Competitive Positioning - Jinshiyuan has positioned its products competitively against Yanghe by offering similar products at lower price points across various price segments [7][11]. - The company has adopted a differentiated marketing strategy to enhance channel profitability and incentivize distributors, which has led to a rapid market rollout [10][11]. - However, the high-end product pricing strategy has faced challenges, with significant price discrepancies leading to consumer skepticism about value [21][22]. Group 4: Financial Health and Inventory Management - Jinshiyuan's contract liabilities have decreased significantly, indicating a shift in its sales strategy to reduce prepayment requirements from distributors [24]. - The company's inventory levels have increased, with a notable rise in inventory turnover days, reflecting potential overstock issues [26]. - As of the end of 2024, Jinshiyuan's total assets reached approximately 24.22 billion yuan, with a net asset value of about 15.45 billion yuan, showing a healthy balance sheet despite operational challenges [4][24].

Core Viewpoint - Both Shanxi Fenjiu and Gujing Gongjiu are focusing on national expansion while maintaining strong positions in their respective home markets, with an emphasis on penetrating lower-tier markets and enhancing brand appeal among younger consumers [2][4]. Group 1: National Expansion Strategies - Shanxi Fenjiu's revenue from markets outside Shanxi is projected to exceed 62% in 2024, with a faster growth rate compared to its home province, adding 598 new distributors outside Shanxi [2][5]. - Fenjiu is targeting the southern markets, particularly in the Yangtze River Delta and Pearl River Delta, by refining channel strategies and focusing on core distributors [3]. - Gujing Gongjiu has achieved a national coverage rate of over 70%, with a 6:4 revenue structure between domestic and provincial markets, aiming to create scale in provincial markets [3]. Group 2: Youth Engagement and Product Strategy - Fenjiu is launching a "Young Fenjiu" initiative starting in 2025, focusing on seven aspects of youth engagement, including product aesthetics and cultural expression [4]. - Gujing Gongjiu is implementing a "White Liquor+" strategy, enhancing consumer experiences and developing innovative products to cater to younger demographics [4]. - Gujing Gongjiu continues to focus on a mid-to-high-end strategy, expanding its product range to meet diverse consumer price preferences [4]. Group 3: Market Conditions and Future Outlook - Both companies have refrained from setting specific growth targets for the upcoming year, citing a shift from rapid growth to structural growth in the industry [5]. - The white liquor industry is facing challenges such as oversupply, high inventory, and intense competition, leading to a consensus on slower growth [5]. - Fenjiu holds approximately one-third market share in the clear aroma segment but currently has no plans for major asset restructuring or acquisitions [5].

Core Viewpoint - Both Shanxi Fenjiu and Gujing Gongjiu are leading players in the Chinese liquor industry, focusing on national expansion and adapting to market changes while addressing investor concerns about future growth and market strategies [2][3][5]. Group 1: Company Performance and Strategy - Shanxi Fenjiu's revenue from outside Shanxi province exceeded 62% in 2024, with a faster growth rate compared to the domestic market, adding 598 new distributors outside the province [2]. - Gujing Gongjiu has achieved a national coverage rate of over 70%, with a provincial structure ratio of 6:4, aiming to enhance sales scale and market share outside its home province [3]. - Both companies are focusing on high-end and mid-range products to cater to diverse consumer needs, with Shanxi Fenjiu emphasizing its "four-wheel drive" strategy centered on key product lines [4]. Group 2: Market Trends and Challenges - The liquor industry is experiencing structural growth rather than rapid expansion, with challenges such as oversupply, high inventory, and intense competition leading to a consensus on slower growth [5]. - The overall production of liquor in China has been declining for several consecutive years, influenced by slowing population growth and intensified competition within the industry [5]. Group 3: Youth Engagement and Marketing - Shanxi Fenjiu is launching a "youngization" initiative starting in 2025, focusing on seven aspects of youth engagement, including product aesthetics and cultural expression [4]. - Gujing Gongjiu is integrating its brand with new consumer experiences and developing innovative products that appeal to younger consumers, while maintaining its focus on mid-range offerings [4].

Core Viewpoint - Gujing Gongjiu has achieved impressive growth in a challenging white liquor industry, with significant revenue and profit increases, raising questions about the sustainability of this performance [1][4]. Group 1: Financial Performance - In Q1 2025, Gujing Gongjiu reported revenue of 9.146 billion yuan and net profit of 2.33 billion yuan, both showing over 10% growth, comparable to Moutai's performance [1][4]. - For 2024, Gujing Gongjiu's revenue and net profit grew by 16.41% and 20.22%, respectively, marking it as a standout performer among white liquor companies [1][4]. - The company's revenue growth rate of 16.41% significantly outpaced competitors like Kouzi Jiao and Luzhou Laojiao, which reported much lower growth rates [4]. Group 2: Market Strategy - Gujing Gongjiu employs a "rural encirclement of cities" strategy, focusing on banquet markets and mid-to-low-end products, with 42% of revenue coming from outside its home province [6][12]. - The company has seen strong performance in its main product range priced between 100 to 600 yuan, with significant growth in mid-to-low-end segments contributing to overall revenue increases [6][8]. - The average price of its Year Original series has increased from 120 yuan to 180 yuan, and sales of its mass-market products have surged over 40% [8]. Group 3: Challenges and Future Outlook - Despite strong growth, Gujing Gongjiu has not met its ambitious targets for 2024, which included a revenue goal of 24.45 billion yuan and a profit target of 7.95 billion yuan [5][6]. - The company faces challenges in high-end market penetration, with its premium product line struggling to gain significant market share [11]. - Gujing Gongjiu's reliance on regional markets remains high, with 85% of its revenue still coming from the Central China region, indicating a long road ahead for national expansion [14][17].