今日（2.24），大消费板块冲高回落，盘初一度涨超1%，规模领先的消费ETF（159928）转跌0.64%，盘中成交额已超3.6亿元！资金再度青睐，盘中获2400 万份净申购。最新规模超223亿元，同类持续领先！ 消息面上，春节出行强度提升，春节假期前6日全社会累计跨区域人员流动量增速较春运返乡阶段进一步上行。消费迎来开门红，商品消费需求旺盛、服务 消费活力满满。旅游市场热度高涨，"分段式过年"普及，主题上"南下避寒、北上冰雪"双线并行，出入境旅游双向增长。春节档电影方面，票房明显走弱。 政策面上，高层杂志发表重要文章《当前经济工作的重点任务》；我国将对53个非洲建交国全面实施零关税举措；加大农村地区企业上市辅导培育力度，帮 助更多企业利用多层次资本市场进行融资；三部门发布重要五年规划期间支持科技创新进口税收优惠政策。 东吴证券指出，历史上A股"春节效应"特征显著，节后资金有望"重振旗鼓"带动量价共振修复，A股有望迎来积极开局。春节休市期间全球股市多数上涨， 全球风险偏好较优。流动性层面，美降息路径虽存变数，但市场对全年流动性预期未显著恶化；离岸人民币汇率假期运行平稳。内需方面，动能稳步修复。 产业趋势层面， ...

春节，作为中国最重要的传统节日，历来是白酒消费的黄金窗口期，也是未来一年白酒市场冷热兴衰的 重要观察点。 上证报记者通过深入江苏盐城等消费一线调研、走访商超与经销商、分析第三方数据平台后获悉，2026 年春节期间，白酒市场呈现"结构分化下的温和回暖"特征。 具体看，高端品牌需求强劲、价格坚挺；大众价位产品依托宴席与日常消费，稳健增长；次高端品类则 动销普遍承压。 茅台需求强劲 "没货，不够卖！"这是多位茅台经销商在节前对记者的普遍反馈。 据茅台经销商川糖周掌门透露，2026年1-2月茅台配额早在1月底前售罄，并且清空了2025年库存；经销 商已经申请的3月配额，到货后亦在几天内基本售完，甚至多地出现断货现象。这种供需紧张态势，直 接推动了价格的稳中上扬。 第三方数据平台"今日酒价"监测显示，2月21日，26年飞天（原）53度/500ml批发价为1700元/瓶，较前 一日涨10元；26年飞天（散）53度/500ml批发价稳定在1650元/瓶，较年初1500元/瓶的低点显著回升。 近两周，飞天茅台批价稳定在1600元-1700元区间。 长期跟踪白酒动销的"价投小白鸽"调研进一步印证了茅台的强势表现。截至2月11日 ...

Core Insights - The Chinese liquor market is experiencing a "moderate recovery under structural differentiation" during the 2026 Spring Festival, with strong demand for high-end brands, stable growth for mass-market products, and pressure on mid-range categories [1][10]. High-End Brands - Moutai is facing a supply-demand imbalance, with many distributors reporting sold-out quotas for January-February 2026, leading to price increases. The wholesale price for Moutai has risen to 1,700 RMB per bottle, up from a low of 1,500 RMB earlier in the year [2][12]. - As of February 11, 2026, Moutai's sales growth is significantly outperforming the industry, with a year-on-year increase of 10%-20% in multiple regions [2][12]. - Wuliangye is also performing well, with distributors achieving around 40% of their annual sales targets by February 11, although regional sales performance varies [3][12]. Mid-Range and Low-End Products - Mid-range brands are under pressure, with many experiencing slower sales and market share erosion. For example, Gujing Gongjiu's high-end products have seen a decline of over 20% due to reduced business banquets [4][5]. - In contrast, low-end products are maintaining resilience, supported by banquet and everyday consumption. Sales in the 100-300 RMB price range have shown significant improvement compared to the previous year [5][6]. Market Dynamics - The overall economic environment remains challenging, and the current surge in liquor sales is largely attributed to pre-holiday demand, which may lead to inventory buildup and price corrections post-holiday [7][16]. - The liquor industry is expected to see more operators exit the market in the next 3-5 years, driven by survival and payment crises, which may lead to a continuous supply of low-priced liquor [8][17]. Consumer Trends - Moutai is expanding its consumer base beyond traditional high-end customers, with a notable increase in family consumption during the Spring Festival. A survey indicated that 43.85% of participants included Moutai in their New Year's Eve dinners this year [9][17].

Summary of Key Points from the Conference Call Records Industry Overview: Baijiu Industry Core Insights and Arguments - **Zhenjiu Li Du**: - The company has initiated a 26-year repayment plan with inventory levels around 3+ months [1] - Recent batch prices for Zhen30, Zhen15, Zhen10, and Zhen5 are 720, 305, 260, and 110 yuan respectively [1] - Over 4,000 contracts signed with major Zhen Alliance merchants, achieving over 700 million yuan in repayments [1] - The second phase of Zhenjiu's expansion has halted recruitment in 15 counties, with a strategy of replacing existing merchants [1] - The "Zhen 2021 Real Vintage" is set to launch, while the 2020 vintage will cease production by year-end, with a price increase of 10 yuan per bottle starting January 10 [1] - Zhenjiu's classic version has been officially launched at a suggested retail price of 208 yuan per bottle, now available in Guizhou [1] - **Yanghe Co.**: - The company has achieved a 20% repayment progress for 2026, with average inventory levels of 2.5-3 months [2] - Batch prices for M6+, M3 Crystal Edition, Tianzhilan, and Haizhilan are 560, 360, 240, and 115 yuan respectively [2] - Yanghe has been selected as an official sponsor for "Su Super" [2] - No mandatory repayment requirements during the Spring Festival, with current inventory below 2 months [2] - **Jinshi Yuan**: - The company reports a 25% repayment progress for 2026, with average inventory around 3.5 months [2] - Batch prices for Dikai, Si Kai, and V3 are approximately 240, 405, and 500 yuan [2] - Jinshi Yuan has sponsored "Su Super" for two consecutive years [2] - The company is adapting to changes in consumer behavior, with a notable increase in the sales of its light and elegant products [2] - The company aims to maintain a stable market presence and pricing strategy while expanding its product matrix [2] - **Gu Jing Gong Jiu**: - The company has a 25% repayment progress for 2026, with inventory levels around 5+ months [3] - Batch prices for Gu20, Gu16, Gu8, Gu5, and Xianli are 510, 310, 190, 103, and 76 yuan respectively [3] - Gu Jing Gong Jiu announced a cash dividend distribution plan totaling 529 million yuan [3] - **Kouzi Jiao**: - The company has initiated a 26-year repayment plan with average inventory levels of 4+ months [3] - Batch prices for Kouzi 30, 20, 10, and 6 years are 700, 300, 200, and 120 yuan respectively [3] - The company reported significant declines in high-end and mid-range product revenues, with a notable increase in low-end product sales [3] - **Yingjia Gong Jiu**: - The company has a repayment progress of 20-30% for 2026, with average inventory around 5+ months [4] - Promotional prices for Dong6, 9, and 16 are 110, 185, and 285 yuan, with stable batch prices [4] - The company aims for a 30% repayment target in Q1, with expectations for continued growth in Dong6 and 9 [4] - **Jinhui Jiu**: - The company has initiated a repayment plan for 2026 [5] - Plans to distribute nearly 100 million yuan in cash dividends [5] - Positive feedback from the Northwest region indicates potential market share growth due to a lack of strong competitors [5] - The company has seen revenue growth in products priced below 100 yuan, with a rising share in the 300 yuan and above segment [5] Other Important Insights - The overall sentiment in the Baijiu industry reflects cautious optimism, with companies focusing on maintaining stable pricing and adapting to changing consumer preferences [2][3][4][5] - The impact of the Spring Festival on sales and repayment expectations is a common theme, with companies expressing a mix of caution and strategic planning for the upcoming period [2][3][4]

Core Viewpoint - The liquor industry is currently facing a challenging period, with many companies' stock prices entering a bottom range, as indicated by a 1.7% decline in the Wind liquor index this week and a cumulative drop of over 5% since December [2][4]. Company Summary - Gujing Gongjiu, known as the "King of Huijiu," experienced a significant stock price drop of 6.74% this week, following a previous decline of 6.2%, raising concerns about its ability to recover first in the market [2][4]. - The stock price of Gujing Gongjiu has fallen over 12% in December alone, ranking it second to last among all liquor companies, only ahead of *ST Yanshi, which faces delisting risks [6][7]. - The company is facing challenges such as long-term price inversion of its core product, slow national expansion, and a strategic adjustment that has led to a slowdown in revenue growth [7]. Industry Summary - The liquor industry is under pressure from fundamental, pricing, and market expectation factors, leading to a continued search for a bottom [4]. - The recent central economic work conference emphasized the importance of domestic demand, which may improve the return on equity (ROE) for companies in the medium term, potentially leading to increased spending and improved income expectations for residents [6]. - The beer sector remains stable, with some companies like Hong Kong Shengli Beer and *ST Lanhua seeing stock price increases, while the yellow wine sector shows mixed performance [6].

Investment Rating - The investment rating for the company is "Outperform the Market" [5][17]. Core Views - The company experienced a significant decline in revenue, with a 52% year-on-year decrease in Q3 2025, and a 13.87% decline in total revenue for the first three quarters of 2025 [1][3]. - The company is focusing on inventory reduction and promoting sales, particularly in the mid-range price segment, as demand pressures continue [1][3]. - The company is expected to maintain aggressive marketing expenditures to stabilize market share despite the revenue pressures [3][5]. Financial Performance Summary - For Q3 2025, the company reported total revenue of 2.545 billion yuan, down 51.65% year-on-year, and a net profit of 299 million yuan, down 74.56% year-on-year [1][2]. - The gross profit margin for Q3 2025 was 79.83%, an increase of 1.96 percentage points year-on-year, while the net profit margin decreased by 10.57 percentage points [2][3]. - The company’s operating cash flow showed significant pressure, with a net cash flow from operating activities of -1.527 billion yuan, a 214.46% year-on-year decline [2][3]. Earnings Forecast and Financial Indicators - The company’s revenue projections for 2025-2027 are 20.111 billion yuan, 20.567 billion yuan, and 22.220 billion yuan, reflecting a year-on-year change of -14.7%, +2.3%, and +8.0% respectively [3][4]. - The expected net profit for the same period is 4.512 billion yuan, 4.555 billion yuan, and 5.038 billion yuan, with year-on-year changes of -18.2%, +0.9%, and +10.6% respectively [3][4]. - The price-to-earnings ratio (P/E) for 2025 and 2026 is projected to be 18.7 and 18.5 respectively [3][4].

Investment Rating - The report maintains a "Strong Buy" rating for Gujing Gongjiu (000596) with a target price of 300 RMB [1][5][24]. Core Views - The company reported a significant decline in revenue and net profit for the first three quarters of 2025, with total revenue of 16.42 billion RMB, down 13.9% year-on-year, and net profit of 3.96 billion RMB, down 16.6% [1][5]. - The third quarter saw a dramatic drop in revenue by 51.6% and net profit by 74.6%, attributed to proactive inventory reduction in response to market conditions [1][5]. - Despite the challenges, the company is expected to benefit from the upcoming Spring Festival sales, with a focus on channel stability and product innovation [1][5]. Financial Summary - **Revenue Forecasts**: - 2024A: 23.578 billion RMB - 2025E: 19.250 billion RMB - 2026E: 20.018 billion RMB - 2027E: 21.582 billion RMB - Revenue growth rates: -18.4% in 2025E, 4.0% in 2026E, and 7.8% in 2027E [1][5][16]. - **Net Profit Forecasts**: - 2024A: 5.518 billion RMB - 2025E: 4.314 billion RMB - 2026E: 4.829 billion RMB - 2027E: 5.283 billion RMB - Net profit growth rates: -21.8% in 2025E, 11.9% in 2026E, and 9.4% in 2027E [1][5][16]. - **Earnings Per Share (EPS)**: - 2024A: 10.44 RMB - 2025E: 8.16 RMB - 2026E: 9.14 RMB - 2027E: 9.99 RMB [1][5][16]. - **Valuation Ratios**: - Price-to-Earnings (P/E) ratio: 15 for 2024A, 19 for 2025E, 17 for 2026E, and 15 for 2027E - Price-to-Book (P/B) ratio: 3.2 for 2024A, 2.9 for 2025E, 2.6 for 2026E, and 2.3 for 2027E [1][5][16]. Market Performance - The company has shown resilience in its core markets, with expectations of gradual recovery in sales performance, particularly in key regions such as Anhui and Jiangsu [1][5]. - The report highlights the company's strategic focus on channel management and product innovation to navigate current market challenges and position itself for future growth [1][5].

Core Viewpoint - The company reported a significant decline in revenue and net profit for the first three quarters of 2025, with a notable drop in Q3 performance, indicating ongoing challenges in the market and increased pressure on inventory and expenses [1] Financial Performance - For the first three quarters of 2025, the company achieved revenue of 16.425 billion yuan, a year-on-year decrease of 13.9% [1] - The net profit attributable to shareholders was 3.960 billion yuan, down 16.6% year-on-year, while the net profit excluding non-recurring items was 3.908 billion yuan, a decline of 16.9% [1] - In Q3 2025, revenue was 2.545 billion yuan, reflecting a substantial year-on-year decrease of 51.7% [1] - The net profit for Q3 was 299 million yuan, a decrease of 74.6% year-on-year, with the net profit excluding non-recurring items at 282 million yuan, down 75.7% [1] Cost and Profitability - The gross profit margin for Q3 2025 was 79.8%, an increase of 1.96 percentage points year-on-year [1] - The expense ratios for sales, management, R&D, and financial costs in Q3 were 39.1%, 11.8%, 0.9%, and -4.6%, respectively, with year-on-year increases of 16.14, 5.74, 0.51, and a decrease of 4.16 percentage points [1] - The total expense ratio increased by 18.23 percentage points to 47.2% year-on-year, resulting in a net profit margin of 11.7%, down 10.57 percentage points year-on-year [1] Market Dynamics - The company is adapting to changes in the consumption environment, focusing on maintaining channel stability and reducing collection pressure, while still promoting market share [2] - Sales expenses in Q3 decreased by 17.7%, which is less than the decline in revenue, indicating efforts to sustain market presence [2] - The company is leveraging its marketing team's capabilities and extensive distribution network to maintain competitive advantages and upgrade product structures [2] Future Outlook - The company is expected to recover growth as industry conditions improve, with proactive measures in place to address new consumer demands and expand online sales channels [2] - Revenue forecasts for 2025 and 2026 are projected at 21.145 billion yuan and 23.425 billion yuan, respectively, with expected year-on-year changes of -10.3% and +10.8% [2] - The net profit forecasts for the same period are 4.730 billion yuan and 5.471 billion yuan, with year-on-year changes of -14.3% and +15.7% [2]

Investment Rating - The report maintains a "Strong Buy" rating for Gujing Gongjiu with a target price of 300 CNY [1][6]. Core Views - The company shows resilience in market sales, with a focus on accelerating inventory reduction ahead of the Spring Festival [1][6]. - The management is pragmatic and flexible in adjusting operations to ensure long-term healthy development, particularly in stabilizing market share in the domestic market while exploring growth potential in external markets [6][8]. Financial Summary - Total revenue projections for 2024A, 2025E, 2026E, and 2027E are 23,578 million CNY, 21,774 million CNY, 22,033 million CNY, and 23,249 million CNY respectively, with a year-on-year growth rate of 16.4% in 2024A, followed by a decline of 7.6% in 2025E [2][13]. - Net profit attributable to the parent company is forecasted at 5,518 million CNY for 2024A, decreasing to 5,069 million CNY in 2025E, with a growth rate of 20.2% in 2024A and a decline of 8.1% in 2025E [2][13]. - Earnings per share (EPS) are projected to be 10.44 CNY in 2024A, 9.59 CNY in 2025E, 10.02 CNY in 2026E, and 10.74 CNY in 2027E [2][13]. Market Performance - The company has shown a strong performance compared to the CSI 300 index, with a notable increase in market share in the domestic market despite external pressures [6][8]. - The marketing team has effectively executed strategies to enhance brand presence and sales, particularly in key regions such as Jiangsu and Anhui [6][8]. Strategic Initiatives - The company is focusing on product upgrades and new product launches to enhance market competitiveness, with a particular emphasis on maintaining price competitiveness while expanding market share [6][8]. - Marketing efforts are being intensified in preparation for the Spring Festival, aiming to boost sales and inventory reduction [6][8].

Core Viewpoint - The article discusses the increasing focus of liquor companies, particularly sauce-flavored liquor brands, on the banquet market as a new battleground for growth, with the launch of "Taiyuan Red" by Moutai Health Wine Industry as a significant move in this direction [1][5]. Group 1: Product Launch and Strategy - "Taiyuan Red" has been revamped with a new packaging design that emphasizes traditional cultural symbols and festive themes, using a dominant "Chinese red" color to enhance its appeal for banquet occasions [1][2]. - The product offers two alcohol content options, 53° and 43°, to cater to different consumer preferences and various banquet scenarios [2]. - The pricing strategy remains within the hundred yuan range, targeting the mass banquet market, which is seen as a key area for growth [4][5]. Group 2: Industry Trends and Competition - Other liquor companies, including Guotai, Xijiu, and Jinsanjiao, are also intensifying their efforts in the banquet market, indicating a broader industry trend [7]. - The shift in focus to banquet sales is a response to the decline of corporate group purchases due to new regulations, prompting brands to seek new growth opportunities [9]. - The banquet market is projected to be a significant growth area, with an estimated capacity of 2300 to 2500 billion yuan, representing about 40% of the overall liquor market [13]. Group 3: Consumer Behavior and Market Dynamics - Despite the industry's enthusiasm for the banquet market, consumer behavior is becoming more rational, leading to a trend of consumption downgrade [14][16]. - The emergence of smaller-scale banquets is changing the dynamics of liquor consumption, with companies adjusting their promotional strategies to accommodate this trend [16]. - The younger generation, particularly those born in the 90s and 95s, is becoming a key consumer group, emphasizing practicality and cost-effectiveness over traditional notions of prestige [14][17].