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“科技新特产”成杭州消费新趋势
Hang Zhou Ri Bao· 2025-09-29 02:31
当贝智能鱼缸、AI健身器、智能外骨骼……近日,一座赛博朋克风格的透明"盒子"在杭州大厦A座 广场亮相,数十款"黑科技"产品集中展出。这座名为"科技生活体验馆"的快闪空间,迅速成为武林商圈 新晋热门"打卡地"。 记者走访发现,临近国庆中秋假期,武林商圈、文三数字生活街区的科技类产品持续走俏,Rokid 眼镜等产品更是出现卖断货的情况。这一热销趋势,不仅折射出市民对智能、健康、高品质生活的追 求,更像是一幅未来生活图景的生动预览——当"黑科技"加速走进千家万户,科技赋能生活的场景正从 想象变为现实。 在"客厅场景区",俏郎中智能中医体检仪通过舌象扫描与AI脉诊,30秒内即可生成个性化健康建 议;雷神空气净化机凭借等离子技术,主动在全屋消杀病毒细菌、分解甲醛;当贝智能鱼缸则为养鱼新 手"减负",自动调控水质、定时喂食,无需手动操作。 运动健康区同样人气爆棚。TOVIGOR AI健身器打造"1平方米健身房",让居家锻炼不受空间限 制;强脑科技的智能睡眠仪刚亮相,就吸引不少顾客咨询下单。最引人注目的是程天科技与智元研究院 的智能外骨骼——它能通过智能算法感知人体动作并提供助力,无论是长者日常行走,还是户外爱好者 长途跋 ...
消费行业联合行业深度:十五五系列报告解读(51页附下载)
Sou Hu Cai Jing· 2025-09-10 11:41
Core Insights - The importance of the "14th Five-Year Plan": The upcoming "14th Five-Year Plan" is expected to significantly impact China's economic and social development over the next five years, shifting focus from production to a balance between production and consumption due to the current issue of insufficient effective demand [1] - Strengthening consumption policies: Starting in 2024, consumption policies will be significantly enhanced, including the allocation of special government bond funds to support consumption upgrades. Continued funding is expected in 2025 and 2026 [1] - Potential of service consumption: China's service consumption still lags behind developed economies, indicating a substantial opportunity for growth in this sector to stimulate consumer interest and optimize the consumption environment [1] - Rise of technology consumption: With a rapid technological development and an engineering talent surplus, products like robotic vacuum cleaners and drones are gaining market attention, likely creating new consumer demand [1] - Optimization of the overall consumption mechanism: Measures such as consumption tax reform will encourage local governments to transition from production-oriented to service-oriented, promoting the internationalization of quality consumption companies and enhancing residents' consumption capacity [1] Investment Recommendations - Food and Beverage: Recommended companies include Dongpeng Beverage and Lihigh Food, with a focus on Youran Dairy and Bairun Co [2] - Service Sector: Recommended companies include Guming, Mixue Group, and Bubugao, with a focus on Zhongsheng Holdings [2] - Light Industry: Companies to watch include Hengfeng Paper and Xilinmen [3] - Trendy Toys: Recommended companies include Pop Mart and Blokus [4] - Home Appliances: Recommended companies include Midea Group, Haier Smart Home, TCL Electronics H, Roborock, and Ecovacs, with a focus on Yingshi Innovation [5] - Agriculture: Recommended companies include Zhongchong Co, Petty Co, Muyuan Foods, and Haida Group [11] - Textile and Apparel: Recommended companies include Anta Sports, Xtep International, 361 Degrees, and Hailan Home, with a focus on Li Ning and Sanfu Outdoor [11] Report Content Analysis - Expanding consumption share: The report emphasizes that expanding consumption share is essential for achieving Chinese-style modernization, as China's consumption rate is significantly lower than that of developed countries [9] - Shift in fiscal spending: During the "14th Five-Year Plan" period, fiscal spending will shift from material investments to human capital investments, increasing support for education, healthcare, and housing [9] - Promotion of common prosperity: The report highlights the need for income distribution reform and the promotion of the Zhejiang common prosperity model to achieve balanced development [9] - Consumption tax reform: The report suggests that consumption tax reform will help local governments transition from production-oriented to service-oriented, enhancing the consumption environment [9] - Transition from traditional to new consumption: The report analyzes the maturation of traditional consumption markets and the rise of new consumption, which is characterized by a focus on quality and personal satisfaction [9] - Stimulating interest in service consumption: The report indicates that the shift from physical to service consumption is crucial for expanding domestic demand, with growing demand for events and performances benefiting local consumption [9]
深圳打造科技消费新样本 让未来生活触手可及
Zheng Quan Shi Bao· 2025-08-15 02:55
证券时报记者 吴家明 安宇飞 深圳的特产是什么? 不同的人可能会有不同的答案,但一份由深圳出品的"科技伴手礼"清单,正在重新定义这座城市的 消费魅力。当客商在华强北抢购全景相机和无人机,机器人在6S店展示"十八般武艺",深圳正以"技术 研发—场景淬炼—消费辐射"的闭环重塑全球商业逻辑。 从实验室的产品研发到机器人街区的"人机共生",从华强北的草根创新到全球市场的攻城略地,深 圳让硬核技术走进消费、应用场景,构建触手可及的"未来商店",打造科技消费的"新样本"。深圳正在 证明:最硬核的特产,从来不止于美食与工艺品,更是那些能装进行李箱的"中国智造"。 让科技产品拥有"烟火气" 近日,在商务部例行新闻发布会上,新闻发言人何亚东点赞了深圳的科技消费,他称深圳发挥科技 创新优势,举办"智慧之夏品牌展",为消费者展现智能消费创新成果。 不过,"创新之都"深圳并不止步于此,它还要将这种"场景搭建"常态化,打造"智慧街区",让科技 产品真正走进人们的生活。7月底,全球首个机器人6S店在龙岗区开业,有机器狗跳舞"巡演"、人形机 器人摆出酷炫姿势让人拍照,更有展示咖啡拉花、摊煎饼果子、做冰淇淋等不同技艺的机器人。 数字华夏(深 ...
从“创新之都”到“未来商店”,深圳打造科技消费新样本
Zheng Quan Shi Bao Wang· 2025-08-15 00:56
Group 1 - Shenzhen is redefining its consumption appeal through a list of "technology gifts," showcasing a closed-loop model of "technology research - scenario refinement - consumer radiation" [1] - The city is transforming hard technology into accessible consumer products, creating a "future store" that exemplifies technological consumption [1][6] - The "Smart Summer Brand Exhibition" in Shenzhen highlights the city's technological innovation, bridging the gap between technology and consumer experience [2][4] Group 2 - The world's first robot 6S store opened in Longgang District, showcasing various robotic skills and providing a platform for consumers to interact with robots [3] - Longgang District aims to create a comprehensive intelligent robot demonstration area, integrating a robot theater, experimental space, and park [3] - The establishment of the robot 6S store and the subsequent development of the robot district are significant for the growth of the robotics industry, creating an industrial ecosystem [3] Group 3 - Shenzhen's Huaqiangbei is evolving from an electronic component hub to a comprehensive experience center for innovative technology and smart hardware [5][6] - The area is expected to enhance the variety and quality of consumer products, providing tailored services for different customer segments [6] - The city is focusing on building a new ecosystem for technological consumption, driven by policies and innovation, particularly in the low-altitude economy sector [6][7] Group 4 - Shenzhen's retail sales reached 494.87 billion yuan in the first half of the year, reflecting a 3.5% year-on-year growth, supported by advancements in AI, 5G, and smart hardware [6] - The city is positioning itself as a global leader in low-altitude economy, with initiatives like drone delivery and plans for commercial flight routes [6][7] - The products from Shenzhen, especially in the tech consumption sector, are attracting foreign tourists due to their affordability and practicality, serving as tangible "Chinese experiences" [7]
从“创新之都”到“未来商店”,深圳打造科技消费新样本丨解码活力中国
证券时报· 2025-08-15 00:09
Core Viewpoint - Shenzhen is redefining its consumption appeal through a "technology gift list," showcasing a closed-loop model of "technology research and development - scene refinement - consumer radiation" that reshapes global business logic [1] Group 1: Technological Innovation and Consumer Experience - The "Smart Summer Brand Exhibition" in Shenzhen highlighted the city's technological innovation advantages, featuring holographic projections that engage consumers and bridge the gap between technology and consumption [3] - The world's first robot 6S store opened in Longgang District, showcasing various robotic skills and providing a platform for consumers to interact with robots, enhancing their understanding of the technology [4] - Shenzhen aims to normalize the construction of "smart districts" to integrate technology products into daily life, further enhancing consumer experiences [3][4] Group 2: Global Market Expansion - Shenzhen's "market model" facilitates the global distribution of technology hardware, with live streaming events showcasing local innovations to international audiences [6] - Sales of drones and panoramic cameras have surged, with a significant portion of sales coming from Hong Kong customers, indicating a shift in consumer behavior towards tech products [6] - The transformation of Huaqiangbei from an electronic parts hub to a comprehensive experience center for innovative technology and smart hardware is evident, with a focus on high-quality consumer products [7] Group 3: Economic Growth and Policy Support - Shenzhen's retail sales reached 494.87 billion yuan in the first half of the year, reflecting a 3.5% year-on-year growth, driven by advancements in AI, 5G, and smart hardware [9] - The city is targeting the title of "global low-altitude economy capital," with initiatives like drone delivery and the establishment of commercial flight routes by 2026 [9] - The emergence of new consumer brands in Shenzhen, particularly in the tech sector, attracts international tourists seeking affordable and innovative products, enhancing the city's reputation as a shopping destination [9]
从“创新之都”到“未来商店” 深圳打造科技消费新样本 让未来生活触手可及
Zheng Quan Shi Bao· 2025-08-14 18:03
Group 1 - Shenzhen is redefining its consumption appeal through a "technology gift list," showcasing its technological innovations and consumer experiences [1] - The city is creating a closed-loop model of "technology research and development - scenario refinement - consumer radiation," integrating hard technology into everyday life [1][2] - The "Smart Summer Brand Exhibition" in Shenzhen highlights the city's commitment to showcasing intelligent consumer innovations [2] Group 2 - The world's first robot 6S store opened in Longgang District, featuring interactive robots that demonstrate various skills, enhancing consumer engagement with technology [3] - Longgang District aims to develop a comprehensive intelligent robot demonstration area, including a robot theater and experimental spaces, to promote the robot industry [3] - The establishment of the robot 6S store is significant for the robot industry's development, creating an ecosystem that accelerates product commercialization [3] Group 3 - Shenzhen's "market model" facilitates the global distribution of technology hardware, with live streaming events showcasing local innovations [4] - The sales of drones and panoramic cameras have surged, particularly among Hong Kong customers, indicating a shift in consumer preferences [4][5] - Huaqiangbei has transformed from an electronic parts hub to a comprehensive experience center for innovative technology and smart hardware [5][6] Group 4 - The city is focusing on enhancing the variety and quality of consumer products, aiming to provide tailored services for different customer segments [6] - Shenzhen's retail sales reached 494.87 billion yuan in the first half of the year, reflecting a 3.5% year-on-year growth, driven by advancements in AI, 5G, and smart hardware [6] - The city is positioning itself as a leader in the low-altitude economy, with plans to open commercial air routes by 2026 [6] Group 5 - Shenzhen manufacturing, particularly in the tech consumption sector, has gained a competitive edge, attracting foreign tourists seeking affordable and practical technology products [7] - These products serve as tangible representations of Chinese innovation and consumer experience, enhancing Shenzhen's global image [7]
北辰集团推出“2025玩酷亚奥国际嗨啤节”活动
Bei Jing Shang Bao· 2025-08-08 15:03
Core Insights - The "2025 Cool Asia Olympic International Beer Festival" is organized by the Asia-Oceanic New Consumption Innovation Alliance and Beichen Group, running from August 8 to August 31 [1] - The event connects nearly 20 distinctive areas in the Asia-Oceanic business circle, including Olympic Park, showcasing a variety of entertainment and consumption activities [1] Event Highlights - Concerts are being held continuously at the "Bird's Nest," with various sports and exhibition events taking place at the Olympic Sports Center and National Conference Center [1] - Multiple commercial entities, including Beichen Hui and New World Shopping Center, are launching diverse consumption activities during the festival [1] Technological Integration - The event incorporates technology by inviting an AI creative team to enhance consumer experiences [1] - Beijing Rural Commercial Bank is providing exclusive credit card discounts and promotional offers for consumers [1]
消费新观察丨“科技新特产” 带火科技消费新场景
Yang Guang Wang· 2025-07-26 02:04
Core Insights - The article highlights the emergence of innovative technology products in Hangzhou, particularly the flying camera and AR glasses, which have been recognized as part of the city's top ten "tech specialties" [2][4][7] - These products are designed to enhance consumer experiences and demonstrate the technological advancements in various fields such as smart living, health management, and digital culture [2][7] Group 1: Flying Camera - The flying camera features 8K ultra-high-definition quality and multiple intelligent tracking shooting functions, comparable to an AI cameraman [2] - Sales of the flying camera are performing well in the sports sector, suitable for activities like skiing and cycling, indicating a growing market demand [2] - The product has garnered increased attention and steady sales growth, reflecting consumer interest in technology that enhances personal experiences [2] Group 2: AR Glasses - The AR glasses allow users to adjust settings for vision correction and support multi-screen operations, making them convenient for various tasks [4][5] - The flagship store experiences a significant increase in foot traffic, attracting 200 to 300 visitors daily, which has led to a tenfold increase in sales compared to the previous year [5] - The AR glasses are part of a broader trend of tech tourism, showcasing the integration of technology into everyday life and driving sales on e-commerce platforms [5] Group 3: Overall Impact - The selection of Hangzhou's top ten "tech specialties" reflects the city's innovation and the significant contributions of the Yuhang District in the tech sector [7] - This initiative not only showcases technological advancements but also promotes a positive cycle of innovation and consumer upgrade, enhancing the overall market landscape [7]
北京消费结构与趋势|“服务+体验+情感共鸣” 北京消费迈入第五时代
Bei Jing Shang Bao· 2025-07-14 14:12
Core Insights - Beijing's consumption has entered its fifth era, focusing on spiritual satisfaction, emotional resonance, and social value creation [1][3] - The "Action Plan" aims for an average annual growth of around 5% in total market consumption by 2030, with 24 policy measures to boost consumption [3][4] Consumption Trends - Service consumption is growing, particularly in information services and cultural entertainment, with a 4.9% increase [4] - The shift from product-oriented consumption to service-oriented consumption is evident, with a forecast that service consumption will account for 47% of total consumption by 2024 [4][5] - The Z generation is becoming the main consumer group, driving emotional consumption trends and a preference for domestic brands [6][7] Market Dynamics - The consumption landscape is evolving from standardized supply to precise demand matching, with a notable rise in outdoor and lifestyle brands [6][7] - The market is experiencing a transformation towards a composite model of "service + experience + technology," indicating a shift in consumer preferences [7][8] Technological Impact - Technology is becoming a core driver of high-quality development, with the durable consumer goods market expected to reach 24 trillion yuan in 2024, growing by 5% [8] - The integration of traditional cultural elements with modern design is enhancing brand value and local cultural identity [9] Policy and Economic Context - The "Action Plan" outlines a vision for Beijing to become an international consumption center, emphasizing the need for proactive consumption creation [9][3] - The focus on optimizing indicators, innovating scenarios, and supporting policies is crucial for uncovering the dual potential of rational and emotional value in consumption [3][4]
北京消费结构与趋势|北京市流通经济研究中心相关工作人员:北京消费新逻辑在Z世代情绪消费与科技场景中破题
Bei Jing Shang Bao· 2025-07-14 06:54
Group 1 - The core viewpoint of the articles highlights the transformation of Beijing's consumption market, driven by service orientation, technological advancement, and emotional value consumption, particularly among Generation Z [1][2] - Generation Z's emotional consumption has emerged as a new market engine, leading to rapid growth in sectors such as trendy toys, pet economy, and niche markets, with businesses creating feedback loops through social recognition and experiential events [1] - The structural transformation of consumption scenarios reflects a reconfiguration of market logic, with a notable shift towards cost-effectiveness and small, frequent purchases, as well as the integration of online and offline retail experiences [2] Group 2 - Technological consumption is identified as a core driver of high-quality development, with the durable consumer goods market expected to reach 24 trillion yuan in 2024, reflecting a 5% year-on-year growth, particularly in personal electronic devices [2] - The transformation of Beijing's consumption market is fundamentally shifting from product-led consumption to a composite drive of services, experiences, and technology, outlining a clear path for the development of international consumption centers [2]