以下文章来源于消费方法论 ，作者霍东阳 消费方法论 . 观察者网财经部出品。洞察中国人的消费逻辑。 来源|消费方法论 作者|霍东阳 编辑|张广凯 近日，据澎湃新闻报道，8月底，消费者李先生在大润发沈阳和平店购买的"鑫思琪五仁小月饼"配料表中，赫然标注着食品添加剂"脱氢乙酸钠"。 根据2024年2月发布、2025年2月8日实施的《食品安全国家标准 食品添加剂使用标准》（GB 2760-2024），脱氢乙酸钠已被禁止在月饼、糕点等 焙烤食品中使用。此项禁令有长达一年的缓冲期，意在给足企业调整配方的时间。 李先生将情况反馈给大润发后，超市迟迟未作回复。 直到9月16日市场监管部门介入，大润发工作人员才回应称，问题系员工操作失误所致：今年上架新品时直接复制了去年的产品档案信息，未及时删 除已禁用的添加剂名称，并强调厂家检测报告显示产品中并未添加脱氢乙酸钠。 对于这一解释，李先生仍存疑虑。他当即提出希望对留存的月饼进行检测，但大润发方面后续未再跟进处理。 脱氢乙酸钠作为一种广谱性食品防腐剂，对霉菌和酵母菌有较强抑制作用。但脱氢乙酸及其钠盐会抑制人体内多种氧化酶活性，长期过量摄入可能危 害健康。 《食品标识监督管理办法》 ...

Summary of the Conference Call for Ruoyuchen Company Overview - **Company**: Ruoyuchen - **Industry**: E-commerce and Brand Management Key Points Business Growth and Revenue - Ruoyuchen's self-owned brand business has seen rapid growth, with revenue contribution nearing 46% in the first half of 2025, doubling from the previous year, making it the main driver of company growth [2][3] - Overall revenue for the company grew by 29% year-on-year in 2024, significantly outpacing the average double-digit growth in the agency operation industry [2][3] Profitability and Margins - The gross margin for self-owned brands is significantly higher than that of agency operations and brand management, with brands like Feicui and Zhanjia achieving gross margins of 86.8% and 66.9% respectively [2][4] - The overall gross margin of the company has improved notably since 2024 due to the growth of self-owned brands [5] Market Strategy and Product Development - Ruoyuchen has successfully created popular products by accurately selecting market segments, product positioning, and marketing strategies, particularly in emerging content e-commerce channels [6] - The company is expected to maintain rapid growth, especially in the self-owned brand segment, with a projected revenue doubling in 2025 and a compound annual growth rate (CAGR) of 40%-60% over the next two years [7] Operational Model - The company employs a light asset operation model, outsourcing production while focusing R&D on application rather than innovation, leading to lower sales expense ratios compared to industry averages [8] - Self-owned brand revenue saw a year-on-year increase of 240% in the first half of 2025, contributing to 46% of total revenue [8] Brand Performance - The new brand Feicui, still in its incubation phase, saw a significant increase in sales expense ratio to 45.4% in the first half of 2025, but maintained a stable gross margin [9] - Feicui's sales during the 618 shopping festival showed over 2000% growth compared to the previous Double 11 event, indicating strong market acceptance [19] Future Outlook - The company anticipates continued rapid growth, particularly in self-owned brands, with expected net profits of 170 million, 246 million, and 329 million from 2025 to 2027, respectively [21] - Risks include potential underperformance in brand promotion and macroeconomic factors affecting consumer confidence [21] Competitive Advantages - Ruoyuchen has developed core competencies in multi-channel operations, quality supply chain resources, and precise consumer insights through servicing over 100 international brands [11] - The company’s strategy focuses on creating differentiated products that meet the emotional and functional needs of new consumer demographics [15] Product Categories and Trends - The company has a clear product development path, with significant growth expected in categories like scented laundry liquids, which saw a GMV growth of 1165% in 2024 [18] - New product launches, such as the Vita Ocean brand targeting high-end fish oil markets, are expected to enhance revenue streams [20] Conclusion - Ruoyuchen is positioned for strong growth in the e-commerce and brand management sector, leveraging its operational model, market strategies, and product innovation to capture emerging consumer trends and demands [21]

| 证券代码：300673 | 证券简称：佩蒂股份 | 公告编号：2025-044 | | --- | --- | --- | | 债券代码：123133 | 债券简称：佩蒂转债 | | | | 佩蒂动物营养科技股份有限公司 | | 本公司及董事会全体成员保证公告内容的真实、准确和完整，没有虚假记载、误导 性陈述或者重大遗漏。 佩蒂转债的上市时间为2022年1月21日，债券简称：佩蒂转债，债券代码：123133， 转股起止日期：自发行结束之日（2021年12月28日）满六个月后的第一个交易日（2022 年6月28日）起至到期日（2027年12月21日）止。 二、募投项目基本情况 根据《佩蒂动物营养科技股份有限公司创业板向不特定对象发行可转换公司债券 募集说明书》，本次发行募集资金总额预计不超过72,000.00万元（含72,000.00万元）， 扣除发行费用后，募集资金净额拟投资于以下项目： | 项目名称 | 投资总额（万元） | | 募集资金承诺投资总额（万元） | | --- | --- | --- | --- | | 新西兰年产3万吨高品质宠物湿粮项目 | | 28,800.76 | 23,650.00 ...

Core Insights - The report by NielsenIQ highlights the increasing focus of retailers on private label development as a strategic response to competitive pressures and changing consumer demands [1][2] Retail Challenges - Retailers face challenges such as channel diversification, price transparency, and evolving consumer needs, prompting 68% of management to prioritize product structure adjustments, with private label development as a key strategy [1] Consumer Intent and Market Potential - 56% of Chinese consumers express a willingness to increase purchases of private labels, surpassing the global average, with over 60% recognizing private labels for their value and cost-effectiveness [2] - Private labels currently show a sales growth rate of 12.9%, with an average price 16% lower than manufacturer brands, indicating a strong market entry strategy based on price [2] Quality Perception and Consumer Behavior - Only 50% of consumers believe private labels match the quality of manufacturer brands, which is below the Asia-Pacific average, and over 70% still prefer familiar big brands [7] - The consumer mindset of valuing both price and quality is reshaping the development path of private labels [2][7] Types of Private Labels and Strategies - Three main types of private labels exist: 1. Low-price volume products focusing on basic functionality, contributing over 80% of sales 2. Quality-focused products that leverage market trends, driving over 90% sales growth 3. Differentiated innovative products that achieve over 70% sales growth through unique features [7][8] Strategic Planning for Private Labels - Successful private label development requires systematic strategic planning, including selecting suitable categories, researching competitor products, and establishing pricing and packaging strategies [9][15] Supply Chain and Marketing - Effective supply chain management is crucial for private label success, particularly for imported or rapidly innovating products, while marketing strategies must encompass a complete cycle from trust-building to sales conversion [15] Complementary Relationship with Manufacturer Brands - The development of private labels should complement rather than replace manufacturer brands, as consumers have different functional expectations from each, creating opportunities for collaborative growth [16] Future Outlook - Private labels are transitioning from a focus on price advantage to a multi-value proposition, requiring retailers to balance quality, price, and innovation to meet rational consumer expectations [22]

Group 1 - The core viewpoint of the report is that Dongwu Securities has given a "buy" rating to Yonghui Supermarket (601933.SH) with a latest price of 4.97 yuan [2] - The reasons for the rating include short-term pressure on expense and profit margins due to adjustments [2] - Accelerated store closures have led to a decline in revenue, but this is beneficial for long-term loss reduction [2] - The adjustment process is progressing rapidly, with 162 adjusted stores currently opened [2] - Improvements in supply chain and private brand capabilities have been noted [2]

Group 1 - The core viewpoint of the report is that Dongwu Securities has given a "buy" rating for Ruoyuchen (003010.SZ) based on strong financial performance and growth potential [2] - In the first half of 2025, Ruoyuchen's self-owned brand achieved revenue of 603 million yuan, representing a year-on-year increase of 242%, accounting for 45.8% of total revenue [2] - The gross profit margin in the first half of 2025 increased by 11.4 percentage points year-on-year, indicating an improvement in profitability [2] - The company continues to launch new brands and products, which are expected to contribute to ongoing growth [2]

Core Viewpoint - The company, RuYuchen, reported strong revenue and profit growth in its 2025 semi-annual report, with a revenue of 1.319 billion yuan, a year-on-year increase of 67.55%, and a net profit of 72 million yuan, up 85.60% year-on-year, indicating enhanced profitability and operational quality [1] Group 1: Revenue Growth - The company's proprietary brand business saw significant growth, achieving revenue of 603 million yuan, a substantial increase of 242.42%, accounting for 45.75% of total revenue [1] - The brand management business generated revenue of 335 million yuan, reflecting a year-on-year growth of 52.53%, contributing 25.42% to total revenue [1] - The agency operation business reported revenue of 380 million yuan, with a gross margin improvement of nearly 10 percentage points compared to the same period last year, showcasing enhanced operational efficiency [1][8] Group 2: Brand Performance - The LYCOCELLE brand, known as "ZhanJia," achieved revenue of 444 million yuan, a year-on-year increase of 157.11%, driven by innovative product offerings and effective marketing strategies [2][3] - The "FineNutri" brand generated revenue of 160 million yuan, with significant growth in the second quarter compared to the first, supported by the launch of new products [4][5] Group 3: Channel Expansion - The "ZhanJia" brand maintained rapid growth across multiple platforms, with a GMV increase of over 160% during the 618 shopping festival, ranking first in the Tmall home cleaning industry [4] - The company deepened offline collaborations, entering premium channels such as Sam's Club and Yonghui Bravo, further enhancing its market presence [4] Group 4: AI and Talent Development - The company accelerated its digital transformation by leveraging AI technologies, enhancing data security and operational efficiency through a dual approach of "full-domain data + intelligent platform" [9] - A focus on talent development was emphasized, with a strategy to build a composite talent matrix to support the growth of proprietary brands and brand management teams [10] Group 5: Future Outlook - The company plans to continue the coordinated development of its proprietary brands, brand management, and agency operation businesses, aiming to explore new opportunities in the health and personal care sectors [10]

公司2025H1 归母净利同比+42.6%：公司披露2025 年中报，2025H1 实现营收24.3 亿元，同比+24.3%， 归母净利2 亿元，同比+42.6%，扣非归母净利2 亿元，同比+44.6%。单拆25Q2，公司实现营收13.3 亿 元，同比+23.4%，归母净利1.1 亿元，同比+29.8%，扣非归母净利1.1 亿元，同比+32.3%。 发展差异化品牌矩阵，自有品牌持续升级：Wanpy 顽皮主品牌，以100%鲜肉粮为核心的小金盾系列大 单品渐成规模，邀请欧阳娜娜担任代言人加速品牌焕新，通过人民网"透明工厂"探厂等进一步夯实品牌 心智。 新西兰ZEAL 真致目前已获得新西兰国家级品质认证，持续深化与天猫头部主播李佳琦知名爱宠IP"奈 娃家族"的联名合作，同时联合全国重点城市宠物社群开展线下宠物活动，精准破圈。Toptrees 领先品 牌，以科研合作与 CCTV 权威认证双轮驱动，与《武林外传》IP 联名，品牌势能进一步提升。 盈利预测与投资评级：中宠股份作为全球宠物食品行业领跑者，境内业务自有品牌顽皮、ZEAL 经历调 整后重拾增长，领先品牌势能持续强劲，境外业务与多家客户保持长期合作关系，客户基础 ...

Investment Rating - The report assigns a "Buy-A" rating for the company, indicating a strong potential for price appreciation in the next 6-12 months [1][8]. Core Views - The company has secured a significant order for cordless lithium battery power tools from a major European retailer, expected to generate at least $15 million annually, which is over 5% of its 2024 revenue from power tools [3][4]. - The company is experiencing a robust growth trajectory in its power tools segment, with a 36.53% year-on-year revenue increase in 2024, and anticipates further explosive growth due to ongoing investments and product development [4][5]. - The company is enhancing its global manufacturing and supply chain capabilities, which helps reduce costs and improve competitiveness in international markets [5]. Financial Performance and Projections - The company is projected to achieve net profits of 2.614 billion, 3.176 billion, and 3.853 billion yuan for the years 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 13.5%, 21.5%, and 21.3% [8][10]. - Revenue is expected to grow from 14.795 billion yuan in 2024 to 17.250 billion yuan in 2025, representing a 16.6% increase [10][14]. - The company's gross margin is projected to improve gradually, reaching 32.4% in 2025 [10][14]. Market Position and Strategy - The company has established a comprehensive global production and supply chain management system, enhancing its international competitive edge [5]. - The growth of the company's proprietary brands, particularly in e-commerce, has significantly boosted its profitability, with a 35.97% increase in sales from its own brands in 2024 [5][10]. - The company is actively expanding its production capacity in Southeast Asia and other regions, which is expected to alleviate production bottlenecks and support future growth [8][10].

Group 1 - The core viewpoint of the article highlights the growth and strategic evolution of private label brands in the retail sector, particularly focusing on the success of companies like CR Vanguard in China and their response to changing consumer preferences [1][3][6]. - According to Circana, global private label sales are projected to reach a record $271 billion in 2024, indicating a strong trend towards self-owned brands among major retailers [1][3]. - CR Vanguard has launched a comprehensive upgrade of its private label products, introducing six major product lines to enhance consumer choice and align with market trends [4][6][18]. Group 2 - The development of CR Vanguard's private label strategy has evolved from basic positioning to a more refined and strategic operation, marking a significant shift in their approach to meet consumer demands [4][6]. - The new product matrix includes a wide range of categories such as snacks, beverages, and organic products, reflecting the company's commitment to quality and consumer preferences [8][12][15]. - The packaging of CR Vanguard's private label products has been redesigned to effectively communicate product value and enhance consumer experience, which is crucial in influencing purchasing decisions [15][17]. Group 3 - The article emphasizes the importance of quality and transparency in private label products, as consumers are increasingly focused on the ingredients and production processes [3][6][20]. - CR Vanguard's private label strategy is closely tied to social responsibility, particularly in supporting rural revitalization through the promotion of local products [17][18]. - The competitive landscape for private labels is intensifying, with companies needing to differentiate themselves beyond price competition to build long-term consumer loyalty [18][20].