以下文章来源于巅峰烘焙营销 ，作者韩承恩 巅峰烘焙营销 . 创新改变未来，营销创造奇迹，细节决定成败！传递正能量，烘焙新天地！ 当同仁堂决定"不务正业"玩烘焙，它带进新战场的不是烤箱说明书，而是 数百年积累的"独门秘籍"：海量优质药材资源、深厚的"药食同源"文化底蕴 ， 以及深入人心的"健康信赖感"。 旗下 "知嘛健康" 品牌，正是这场跨界的主角。一杯"枸杞拿铁"，中西合璧，养生提神；一块"茯苓饼"，酥脆香甜间暗藏健脾宁心的功效... 同仁堂巧 妙地将"苦口良药"变成了"可口良品"，精准击中了现代人对"美味与健康兼得"的强烈渴望。 这波操作，堪称老字号资源禀赋的"华丽转身"。 "你能想象，抓了几百年中药的同仁堂，如今店里最火的不是人参鹿茸，而是飘着枸杞香的面包和咖啡吗？这个根植于中医药的百年老字号，正以一场 '美味养生革命'，强势跨界烘焙赛道，并交出了'月入千万'的亮眼成绩单！ 这不仅仅是卖面包那么简单，这是 一场传统智慧与现代消费需求的巧妙碰撞 。同仁堂究竟施了什么'魔法'，让'药香'成功飘进了烘焙房？" 一、百年药企跨界，掀起市场波澜 药柜旁飘面包香！百年老字号的"不务正业"赢在哪？ 二、产品创新，"药食 ...

Core Insights - AIRMETER successfully leveraged precise marketing strategies and multi-channel collaboration during the 618 shopping festival, achieving over 1.7 billion yuan in online sales and maintaining its position as the top brand in the instant pasta category on major platforms [1] Group 1: Marketing Strategies - The collaboration with celebrity He Haonan as the brand ambassador injected new energy and connection with young consumers, resulting in over 1 billion brand exposure and sales exceeding 3 million yuan within 24 hours of the announcement [2] - The partnership with top food influencer "Special Ula La" created a new marketing model combining short video promotion and live streaming, leading to over 40 million brand exposures and sales surpassing 6.6 million yuan in a single session [4][5] Group 2: Product Innovation - The launch of a new instant noodle series during the 618 promotion achieved sales exceeding 10 million yuan, featuring unique flavors that cater to various dining scenarios [10] - The introduction of the "Corn Pig Soft Bone Baby Noodle" series specifically targets the needs of parents dealing with picky eaters, achieving significant sales growth and enhancing brand influence in the niche market [10] Group 3: Brand Experience - The collaboration with Disney IPs created a multi-dimensional brand experience, successfully extending the consumer base to include pet owners and enhancing emotional connections through themed products [7][8] - The brand's focus on emotional resonance and social value has transformed simple food products into emotional carriers, elevating the consumer experience beyond mere sustenance [12] Group 4: Future Outlook - The impressive performance during the 618 festival reflects the unique value and strong potential of AIRMETER in the food sector, motivating the company to continue prioritizing product innovation and consumer value [13]

在生产第一线，"数字人"李白穿越时空吟诗，大唐国酒生态园二期全新酿造车间举行投粮点火仪式。中 国酒业协会理事长宋书玉，四川省酒业协会会长、五粮液集团（股份）公司党委书记、董事长曾从钦， 四川剑南春（集团）有限责任公司副董事长、总经理乔愚等共七位嘉宾手执电子火炬同步点燃新车间炉 火。随后，相关领导来到位于剑南老街的展厅巡馆，对剑南春展厅进行了重点考察。在设计精美的文创 酒展区，嘉宾驻足品鉴，对剑南春将文物IP转化为消费场景的实践给予积极评价。 6月19日，日前，2025四川国际美酒博览会活动——剑南春大唐国酒生态园二期开酿大典举行。在大唐 国酒生态园，剑南春集团领导代表恭迎"五宝一格"，面向至宝台行古礼，祈愿风调雨顺、酒脉长兴。 责任编辑：何俊熹 仪式上，剑南春集团副董事长、总经理乔愚表示，今天，大唐国酒生态园二期工程的开酿投产，是剑南 春发展史上的重要里程碑，也是中国名酒守正创新的生动实践。二期工程项目计划总投资16.7亿元，建 成后，可新增年曲酒生产能力3至5万吨，带动年工业总产值增加100亿元以上，新增年利润15亿元以 上，新增年税收20亿元以上，新增就业岗位约3000余个。 值得一提的是，开幕式上，四川 ...

（来源：百年张裕官网） 近两年"百年老字号"张裕葡萄酒尤其危机四伏。先是烟台张裕葡萄酿酒股份有限公司（以下简称"张裕"）2024年财报数据"扑街"；今年6月份，张裕A被深交 所调出深证成份指数样本股，随后张裕又发布公告称转让子公司股权，出售法国酒庄回笼资金。 "葡萄酒一哥"张裕怎么了，下一步该如何破局？ 2024年财报数据显示，张裕全年实现营业收入32.77亿元，同比下降25.26%，KPI完成度不足七成；实现归母净利润3.05亿元，同比下降42.68%。扣非后归母 净利润仅为1.31亿元，同比骤降71.76%，财报净利润创下近20年最低水平。 | | 2024 年 | 2023 年 | 本年比上年 | | | --- | --- | --- | --- | --- | | | | | 増减 | | | 营业收入(元) | 3, 277, 278, 347 | 4. 384. 764. 335 | -25. 26% | | | 归属于上市公司股东的净利润(元) | 305, 210, 999 | 532, 438, 907 | -42. 68% | | | 归属于上市公司股东的扣除非经常性损益的净 利润(元) ...

中国舒适眼镜丨 白皮书 核心摘要： 整 体概 览 消 费主张 产 品设计 市 场策略 眼镜行业快速发展，技术与材质是核心驱动力 眼镜行业经过快速扩张正在迈向多元化升级阶段，专业化与规模化趋势明显；眼镜框 架从天然材料到现代复合材料逐步升级，随着工艺与技术不断创新，框架耐用性与舒 适度不断提升 智能设备升级与移动网络普及驱动居民生活方式改变，2024年居民互联网使用（通过手机、电脑等 设备上网）每日平均时长超6小时；终身学习政策背景下，学习培训活动（各级教育水平的学习， 包含成人继续教育、职业技能培训、兴趣爱好学习）每日平均时长近2小时，对眼睛健康带来挑 战；近年来全国儿童青少年近视率在50%-54%范围，眼睛健康成为数字化时代不可避免的"成长烦 恼"。居民生活活动日益丰富，文化休闲娱乐、运动健身等活动时长增加，用眼场景多样化催生精 细化用眼需求。 从 基础功能满足向舒适体验升级，技术革命与创新材质推动眼镜向轻量化、舒适性转型 居民用眼负荷增加，舒适成为刚需，用眼场景多样化推动产品按应用场景细分品类 消 费行为：近视人群佩戴框架眼镜成为常态，一人多镜成为趋势，基于场景选择眼镜的逻辑融入日常 生活 佩戴体验：舒适 ...

尚缤便利店秉持"来者都是客"的服务理念，无论顾客消费金额多少，都能享受到平等的接待和热情的服 务。店员会面带微笑地迎接每一位顾客，提供周到的服务。 尚缤便利店坐落于黄陂区前川街，自开业至今已近4年。店铺地理位置优越，位于居民区和商业街周 边，人流量较大。然而，店主周志伟最初开店时，因店面面积小，仅进行了基础装修，经营的商品也只 有饮料和卷烟，每天起早贪黑，月销售利润仅够维持开销。 在武汉市黄陂区烟草营销部（以下简称黄陂烟草）客户经理的多次沟通与指导下，周志伟意识到必须改 变经营模式。他对店铺进行了"翻新"，让小店焕然一新，同时在商品策略、服务升级和营销创新三个方 面进行了积极转型。 商品策略：从基础销售迈向精细化运营 在客户经理的建议下，尚缤便利店的商品种类从最初的饮料、卷烟，扩展到如今的800多种，全面覆盖 居民日常生活所需，满足了高频次、多场景的消费需求。这一改变赢得了消费者的广泛认可，他们纷纷 称赞店里商品齐全。 在商品陈列方面，黄陂烟草积极发挥指导作用。他们强调商品陈列要生动醒目、丰满美观，兼顾紧俏商 品与滞销商品的销售。这样既能提升品牌曝光度，又能通过畅销品带动滞销品的销售，还为档位升级提 供了数据 ...

以下文章来源于金错刀 ，作者张一弛 金错刀 . 科技商业观察家。爆品战略提出者。 来源丨 金错刀 （ID： ijincuodao ） 作者丨张一驰 图源丨 涪陵榨菜集团 当年轻人沉迷刷短视频的 "电子榨菜"时，真正的榨菜巨头却卖不动了。 最近，"榨菜第一股"涪陵榨菜集团公布了一份"不太拿得出手"的财报，这是连续第二年营收和净利润双降。 最惨的是，销售过亿的7个大区中，有5个区域均出现不同程度的下滑。 仅仅在五年之前，涪陵榨菜被称为"酱菜小茅台"，不仅总市值就超过350亿元，而且创下了10年连涨10倍的记录。 如今，涪陵榨菜市值蒸发300亿元，早就跌的七零八落。 与此同时，榨菜的"同门兄弟"泡菜，反而活的越来越滋润。 据韩媒报道，韩国今年第一季度 泡菜 进口额刷新历史最高纪录。仅仅1月至3月，韩国泡菜进口额为4756万美元， 进口重量超过 了8000 吨，其中 几乎 100%的进口泡菜都来自中国。 涪陵榨菜曾在财报中说，2元一包的涪陵榨菜每月可以卖出1.6亿元。也就是说， 中国人至少每年吃掉9.6亿包榨菜，每月吃掉 8000万包。 而如今，榨菜最有存在感的地方，或许是不断缩水的飞机餐。 从最初5毛钱一包的榨菜， ...

Core Insights - Ziyuan Baiwei Chicken has launched a "Consumer Coupon" campaign to provide consumers with cost-effective food options, creating a consumption boom nationwide [1][3] - The campaign employs an "omni-channel coverage + long-cycle operation" strategy, utilizing both paper and online coupons to reach various consumer scenarios [1][3] Group 1: Campaign Details - The paper coupons include "35 yuan off for purchases over 6 yuan" and "45 yuan off for purchases over 8 yuan," valid at all stores from May 1 to December 31, covering major consumption peaks [1] - Online group purchase vouchers have been introduced on platforms like Douyin, creating a closed-loop of "online coupon acquisition + offline consumption" to lower consumer spending thresholds [1][3] Group 2: Impact and Execution - The online promotion since April 26 has significantly increased store traffic, showcasing consumer recognition of the coupon campaign [3] - The success of the coupon initiative relies on the deep cooperation of the national distributor system, which has been involved in material distribution, staff training, and optimizing the redemption process [3][5] Group 3: Future Strategy - Ziyuan Baiwei Chicken plans to continue its precise empowerment strategy, focusing on marketing innovation and operational support [5] - The brand aims to elevate short-term consumption stimulation to long-term capability building through collaboration with distributors, ensuring sustainable growth in the competitive retail sector [5]

在中国石化黄冈石油，有这样一位令人敬佩的"老站长"：她扎根基层30载，用责任与担当守护企业安全 运营；她倾囊相授育新人，用爱心与智慧照亮青年成长之路。她就是中国石化黄冈石油易捷服务部特聘 讲师、湖北省优秀共产党员彭胜德。 从基层员工到金牌讲师 从润滑油销售员到加能站站长，再到易捷服务部特聘讲师，彭胜德在成品油销售行业的每个岗位都留下 了闪光的足迹。30年来，她9次荣获中国石化黄冈石油先进工作者，2次获评金牌站长、1次银牌站长，2 次获省公司优秀库站责任人，更先后获得黄冈市劳动模范、湖北省优秀共产党员等荣誉称号。 "看到年轻人就像看到当年的自己。"作为中国石化黄冈石油关工委"五老"成员，彭胜德始终将培养青年 员工作为己任。2015年担任红安城关加能站站长期间，她创新开展"师徒结对"培养模式，手把手教授油 品知识、安全规范和服务技巧。在她的悉心指导下，该站青年员工快速成长为业务骨干，团队业绩持续 攀升。 万吨站背后的"领路人" 2022年，彭胜德带领红安汉红加能站青年员工攻坚克难，实现油品销量突破万吨，荣获销售公司"明星 加油站"称号。在这份亮眼成绩单背后，是彭站长带领团队优化服务流程、创新营销模式的日夜付出。 ...

Core Insights - The white liquor industry is experiencing intensified structural differentiation and competition, with a focus on self-transformation and finding new opportunities amidst deep adjustments [1] - In 2024, the production volume of white liquor from 989 large-scale enterprises in China is projected to be 4.145 million kiloliters, a year-on-year decrease of 1.8%, while sales revenue is expected to reach 796.384 billion yuan, a year-on-year increase of 5.3% [1] - The industry is characterized by strong concentration, with leading brands and regions playing a crucial role in market dynamics [1] Industry Overview - The white liquor market is undergoing a reshuffle, with a clear trend of strong concentration and differentiation, leading to fierce competition among top brands [1][15] - Major brands are innovating their marketing strategies and product offerings to adapt to changing consumer demands and market conditions [15][23] Market Dynamics - In key markets like Henan, Jiangsu, and Shandong, leading brands dominate the sales landscape, with significant market shares held by top players such as Moutai and Wuliangye [4][5][6] - The competitive landscape varies by region, with local brands often struggling against national brands in markets like Henan and Guangdong [4][8][9] Brand Strategies - Wuliangye is focusing on expanding its market presence through innovative product launches and targeted marketing strategies aimed at various consumption scenarios [16] - Moutai is enhancing its brand image through cultural marketing and customer engagement initiatives, aiming to adapt to the evolving consumer landscape [17] - Luzhou Laojiao is implementing a dual-brand strategy to enhance market penetration and consumer experience [18] - Shanxi Fenjiu is emphasizing quality and cultural heritage in its marketing approach to strengthen brand loyalty [19][20] - Yanghe is leveraging cultural events and sponsorships to enhance brand visibility and market share [21] Future Outlook - The white liquor industry is expected to continue evolving, with leading companies focusing on innovation, market expansion, and adapting to consumer preferences [23] - The emphasis on quality, cultural relevance, and consumer engagement will be critical for brands to maintain competitiveness in a rapidly changing market [23]