市场表现： 证券研究报告 2025 年 11 月 25 日 星期二 【A 股市场大势研判】 市场全天探底回升，三大指数集体收红 | 指数名称 | 收盘点位 | 涨跌幅 | 涨跌 | 上证指数分时图 | | --- | --- | --- | --- | --- | | 上证指数 | 3836.77 | 0.05% | 1.87 | | | 深证成指 | 12585.08 | 0.37% | 47.01 | | | 沪深 300 | 4448.05 | -0.12% | -5.56 | | | 创业板 | 2929.04 | 0.31% | 8.97 | | | 科创 50 | 1296.60 | 0.84% | 10.77 | | | 北证 50 | 1386.04 | 0.63% | 8.64 | | 资料来源：东莞证券研究所，iFinD 数据 板块排名： | 申万一级涨幅前五 | | | 申万一级跌幅前五 | 热点板块 n | 涨幅前五 | 热点板块跌幅前五 | | | --- | --- | --- | --- | --- | --- | --- | --- | | 国防军工 | 4.31% | 石油石 ...

上证指数-沪深 300 走势图 -7% 3% 13% 23% 33% 2024-11 2025-02 2025-05 2025-08 上证指数 沪深300 晨会纪要（R3） 晨会纪要 | 何晨 | 分析师 | | --- | --- | | 执业证书编号:S0530513080001 | | | hechen@hnchasing.com | | | 周剑 | 分析师 | | 执业证书编号:S0530525090001 | | | zhoujian64@hnchasing.com | | 2025 年 11 月 25 日 晨会聚焦 | 市场数据 | | | | --- | --- | --- | | 指数名称 | 收盘 | 涨跌% | | 上证指数 | 3836.77 | 0.05 | | 深证成指 | 12585.08 | 0.37 | | 创业板指 | 2929.04 | 0.31 | | 科创 50 | 1296.60 | 0.84 | | 北证 50 | 1386.04 | 0.63 | | 沪深 300 | 4448.05 | -0.12 | | 一、财信研究观点 | | --- | | 【市场策略】 ...

Investment Rating - The report maintains a "Buy" rating for the media industry, particularly focusing on AI applications and cultural exports [6]. Core Insights - The media industry experienced a weekly decline of 1.36%, ranking 25th among industries. Notable performers included Zhidaimai and Mingchen Health, while Tencent Holdings showed a weekly increase of 1.10% [1][12][19]. - AI applications are gaining traction, with Deepseek leading domestic web traffic among AI products, achieving 356.44 million monthly visits in October, a 7.36% increase [2][23][25]. - In the gaming sector, Tencent's "Honor of Kings" saw a 32% month-over-month revenue increase due to the launch of its S41 season [3][28]. - The film industry reported a total box office of 381 million yuan for the week of November 8-14, with "Demon Slayer: Infinity Castle Chapter" leading at 136 million yuan [4][39]. Summary by Sections Market Performance - The media industry saw a decline of 1.36% from November 8 to November 14, with the gaming sector down 2.71% and the advertising sector up 0.73% [12][19]. Key Industry Data AI Applications - The top five AI products globally in October were ChatGPT, New Bing, Gemini, Deepseek, and GitHub Copilot. Deepseek led domestic traffic with 356.44 million visits [2][24][25]. Gaming Data - In the iOS gaming sales chart as of November 15, "Delta Force," "Honor of Kings," and "Three Kingdoms: Strategize" were the top three games. Tencent's "Honor of Kings" revenue increased significantly due to seasonal events [3][26][28]. Film Data - The total box office for the week was 381 million yuan, with "Demon Slayer" accounting for 35.6% of the total. Upcoming films include "Wild Times" and "Zootopia 2" [4][38][39]. Investment Recommendations - The report emphasizes a positive outlook on AI applications and cultural exports, recommending focus on sectors such as gaming, IP, short dramas, and publishing. Key companies to watch include Giant Network, Kying Network, and Bilibili [5][9].

AI 应用推动 SSD 控制器创新，未来存储控制器或集成压缩、索引和简 单推理功能，提升 SSD 价值。三星和 Marvell 已在部分 SSD 中应用， 云厂商采用将显著提升市场价值。 CXL 技术促进存储与内存池化，CXL Memory Expander 结合高级地 址映射和纠错，使控制器更接近内存管理。云服务商采用 CXL 内存池化 将催生新型混合控制器产品。 智能汽车和工业系统对高安全、高质量存储需求增加，包括 SSD、UFS 和 eMMC。车规级需满足高耐久性和安全标准，工业边缘需适应恶劣环 境，此类产品生命周期长，毛利率高。 计算型 SSD 集成轻量级 DPU/NPU，实现数据预处理、压缩解密等功能， 使 SSD 成为 AI 集群微节点，推动市场需求。企业级和数据中心 SSD 需 求增加，PCIe 5.0 及以上产品受益。 美系厂商 Microchip 和 Marvell 在 AI 和车规市场表现突出。Marvell 在 数据中心和汽车领域均有布局，AI 收入增长显著。Microchip 在企业级 SSD 存储和车规 MCU 方面有实力。 近于内存管理。一旦云服务提供商广泛采用 CXL 进行内存池 ...

Summary of Hisense Visual's Conference Call Company Overview - **Company**: Hisense Visual - **Industry**: Consumer Electronics, specifically focusing on display technologies such as Mini LED and laser displays Key Points and Arguments Financial Performance and Growth Projections - Hisense Visual expects a **double-digit growth** in overall performance for 2025, targeting over **10%** growth, with a potential increase to **15%** in 2026, although these projections may be adjusted due to uncertainties in domestic and overseas markets and economic conditions [2][23] - The company anticipates that the **Mini LED TV penetration rate** in China will exceed **30%** by 2025, despite the impact of declining government subsidies [2][5] Market Dynamics - The **domestic market** faced a **double-digit decline** in sales in October due to a high base from the previous year, while the **overseas market** continued to show strong growth, achieving double-digit increases [3] - The **export volume** for the third quarter of 2025 is projected to be close to **16 million units**, with North America being the largest market, followed by Europe [2][18] Product Development and Innovation - Hisense Visual is enhancing its competitiveness through **technological innovation**, including the launch of the **RGB Mini LED TV** and the integration of **AI** in its products [4][25] - The company has seen a **30% revenue growth** in its new display business in the third quarter, driven by advancements in laser technology and commercial display solutions [12] Cost Management and Profitability - The cost of **Mini LED technology** has decreased by over **50%** in the past two to three years, with an expected annual cost reduction potential of about **10%** moving forward [6] - The company aims to improve profitability through increased **gross margins** and reduced expense ratios, focusing on high-value products like large screens and Mini LED displays [22] Market Challenges and Responses - The **geopolitical situation** has negatively impacted the Middle East market, but recovery is expected once these issues are resolved [10] - Hisense Visual is addressing the decline in domestic sales due to subsidy reductions by rapidly upgrading products and offering targeted subsidies to maintain consumer interest [12] Strategic Initiatives - The company is implementing **digital reforms** and optimizing its organizational structure to enhance operational efficiency [24] - Hisense Visual is also expanding its product line to include new display terminals such as **smart headphones** and **smart glasses**, which are expected to contribute positively to overall profitability [26] Competitive Landscape - Hisense Visual is competing effectively against international rivals like **Samsung** and **LG** by focusing on high-end product offerings and technological advancements [25] Future Outlook - The company anticipates that the **2026 World Cup** will positively influence marketing expenses and overall sales performance, with a focus on optimizing channel structures [21] Additional Important Insights - The **online sales** channel accounted for **70%** of domestic revenue, while offline sales made up **30%** in the first three quarters [17] - The **panel prices** are expected to remain stable, with minor fluctuations not significantly affecting profitability [22]

Yum! Brands (NYSE:YUM) Q3 2025 Earnings Call November 04, 2025 08:15 AM ET Speaker1Hello everyone, and thank you for joining us today for the Yum! Brands 2025 third quarter earnings call. My name is Sammy, and I'll be coordinating your call today. During the presentation, you can register a question by pressing star followed by one on your telephone keypad. If you change your mind, please press star followed by two on your telephone keypad to remove yourself from the question queue. We ask that you limit yo ...

Investment Rating - The report maintains a "Buy" rating for the media industry, indicating a positive outlook for the sector [7][10]. Core Insights - The media industry has shown a weekly increase of 4.30%, ranking 6th among various sectors, with notable performances from companies like Rongxin Culture and Fantou Digital [13][20]. - AI applications and cultural exports are highlighted as key themes for investment, with a focus on sub-sectors such as gaming, IP, short dramas, and publishing [5][39]. - The short drama segment, particularly AI-enabled comic dramas, is experiencing explosive growth, with a projected market size exceeding 20 billion [38]. Summary by Sections Market Performance - The media industry (Shenwan) increased by 4.30% from October 18 to October 24, 2025, outperforming the Shanghai Composite Index, which rose by 2.88% [13][14]. - Notable stocks include Bilibili-W and Reading Group, which saw weekly increases of 11.24% and 9.88%, respectively [20]. Key Industry Data AI Application Data - Estimated iOS downloads for AI applications from October 17 to October 23 were 47.29K for Deepseek, 209.80K for Doubao, 69.49K for Quark, and 104.38K for Tencent Yuanbao, with respective week-over-week changes of -4.11%, -0.04%, -7.29%, and -10.96% [24]. Gaming Data - The National Press and Publication Administration issued 159 domestic and 7 imported game licenses in October. The top three iOS games as of October 23 were "Honor of Kings," "Genshin Impact: Sky Moon Song," and "Dungeon and Fighter: Origin" [25][28]. Film Data - The total box office for the week of October 18-24 was 230 million yuan, with "The Wandering Earth" leading at 47 million yuan, accounting for 20.4% of the weekly total [36]. Investment Recommendations - The report recommends focusing on AI applications and cultural exports, particularly in gaming, IP, short dramas, and publishing sectors. Key companies to watch include Giant Network, Kyeing Network, and Perfect World [5][39].

Investment Rating - The report maintains an "Outperform" rating for the media industry [2][7]. Core Insights - The media industry exhibits significant calendar effects, particularly in February and November, which historically show high positive return probabilities. The report suggests that the current market conditions may present a good opportunity for investment [3][4][5]. - The report highlights that the media sector has experienced a notable adjustment in October, with upcoming third-quarter earnings risks expected to be released, providing a potential upward basis for the industry [4][11]. - Key drivers for the media sector's performance include the ongoing improvement in the gaming and trendy toy industries, the introduction of the "21 Regulations" in broadcasting, and the continuous advancement of AI applications [4][24]. Summary by Sections Historical Performance - From January 2008 to September 2025, the media industry has shown a monthly average return of 0.25%, with 43 positive return months, indicating a 46.24% probability of positive returns. Notably, February and November are the best-performing months [6][11]. - The gaming sub-sector has a higher average monthly return of 0.64% and a positive return probability of 44.09% [6]. Current Market Conditions - In the first half of 2025, the media sector achieved revenues of 254.9 billion and a net profit of 21.8 billion, reflecting year-on-year growth of 4.06% and 28.70%, respectively [15][22]. - The gaming sector specifically reported revenues of 27.7 billion and a net profit of 4.6 billion in Q2 2025, with year-on-year growth rates of 22.40% and 104.47% [22]. Investment Recommendations - The report recommends focusing on leading companies in the gaming and trendy toy sectors, such as Giant Network, Kaineng Network, and Jibite, as well as emphasizing AI-driven short dramas and content platforms like Mango Super Media and Bilibili [4][32]. - The report also suggests that the recent adjustments in the media sector provide a favorable opportunity for investment, particularly in AI applications and content policy shifts [4][32].

Group 1: Market Strategy - The report emphasizes that external disturbances will not end the upward trend, and market adjustments present opportunities to increase holdings in Chinese assets [2][28] - The current market volatility is attributed to concerns over major power dynamics, but the report maintains a more optimistic outlook compared to consensus [28] - The report suggests that the current adjustment in the A-share technology sector is nearing historical averages, indicating potential for market structure improvement [28][30] Group 2: Earnings Insights - The report highlights the importance of the upcoming Q3 earnings reports, noting that performance during this period significantly impacts stock prices [30] - It identifies sectors with high earnings growth potential, particularly in the AI industry chain, equipment manufacturing, and certain resource sectors [30] Group 3: Industry Comparisons - The report asserts that there will be no style switch in investment focus, with emerging technology remaining the main line and cyclical finance as a dark horse [31] - It recommends focusing on sectors such as internet, semiconductor, defense, and robotics, as well as financial stocks like brokers and banks [31] Group 4: Company Focus - Lepu Biopharma - Lepu Biopharma is recognized as a leading domestic innovative drug company in the ADC combined IO layout, with expectations for rapid market penetration following the approval of MRG003 [10][12] - The company has a robust pipeline of oncology products covering immunotherapy, ADC targeted therapy, and oncolytic virus drugs, positioning it well for future growth [10][12]

Investment Rating - The report maintains an "Outperform the Market" rating for the media industry [4][38]. Core Views - The report expresses a positive outlook on the gaming sector's new product cycle and the potential for a turnaround in the film and television industry, alongside opportunities in AI applications [3][38]. - It highlights the recent updates in AI technologies, including Sora2's new features, the release of Doubao model 1.6, and Google's Gemini 3.0 Pro, indicating a growing trend in AI applications across various sectors [3][38]. Summary by Sections Industry Performance - The media sector experienced a decline of 6.28% from October 13 to October 17, underperforming against the CSI 300 index, which fell by 2.22%, and the ChiNext index, which dropped by 5.71% [11][12]. - The media sector ranked 28th in terms of performance among all sectors during this period [11][13]. Key Updates - Sora2 introduced new features, including a "storyboard" function and an increase in video generation length to 25 seconds for Pro users [15][16]. - The Doubao model 1.6 was released, allowing users to adjust the depth of thought in its responses, significantly reducing token consumption and response time [16]. - Google's Gemini 3.0 Pro model began a limited rollout, enhancing reasoning capabilities and multimodal processing [16]. Box Office and Content Performance - The total box office for the week of October 13 to October 19 was 241 million yuan, with the top three films being "The Life of Langlang" and "The Volunteer Army: Blood and Peace," each earning 44 million yuan [2][17]. - The report notes the performance of various TV shows and variety programs, with "Flowers and Youth" and "The Ninth Season of Ace vs. Ace" leading in viewership [22][23]. Investment Recommendations - The report recommends focusing on gaming and IP trends, suggesting stocks like Giant Network, Kaiying Network, and Jibite for potential growth [3][38]. - It also advises monitoring the film and television sector for signs of recovery, recommending companies like Mango TV and Bilibili, as well as content producers like Light Media and Huace Film [3][38].