情绪经济

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Labubu爆火背后,3.1亿老人的情绪价值该被看见了
3 6 Ke· 2025-06-23 00:59
Group 1 - The toy market is experiencing significant growth, with LABUBU's The Monsters series achieving sales of 30.4 billion yuan in 2024, a year-on-year increase of 726.6%, surpassing MOLLY to become the most profitable IP for Pop Mart [1] - There is a growing demand for elderly toys, with a 124% increase in search volume and over 70% increase in transaction volume for products like smart chessboards and fitness balls among consumers aged 55 and above [3][4] - The emotional needs of the elderly are being increasingly recognized, with 42% of urban seniors experiencing "emotional hunger," highlighting the potential for elderly toys to address social belonging and cognitive training [4][6] Group 2 - The elderly toy market faces challenges, including a lack of suitable products, with 87% of current offerings being repurposed children's toys and less than 5% designed specifically for seniors [14][16] - The absence of "elderly-friendly" standards in the toy industry is a significant barrier, as current regulations only cover home appliances and fitness equipment [12] - Companies like Aofei Entertainment and Xinghui Entertainment are involved in the toy market, but there is a noticeable lack of focus on elderly products in their annual reports [13][12] Group 3 - The rise of elderly toys is seen as a new frontier in the silver economy, with products designed to enhance cognitive function and social interaction among seniors [10][19] - The integration of AI technology in toy development is being explored to create personalized experiences for elderly consumers, with companies like Shifeng Culture expanding their product lines to include AI companionship for older adults [20][22] - Community initiatives and government support are emerging to promote the development of elderly toys, including the establishment of specialized stores and standardized production practices [19][24]
美腕直播间618收官:六成销量为国货
Sou Hu Cai Jing· 2025-06-21 08:17
Group 1 - The 618 shopping festival concluded with over 1,700 participating brands, with domestic products accounting for half and contributing nearly 60% of total sales [2] - The consumption market is shifting from "essential stockpiling" to "quality self-satisfaction," with significant growth in fashion and pet categories, both exceeding 25% [2] - Nearly 900,000 ice cream units were sold during the event, with popular brands including Yili, Haagen-Dazs, and others, highlighting consumer demand for diverse flavors [2] Group 2 - The "national subsidy" policy has driven young consumers to purchase tech products that combine design and emotional value, with items like GoPRO cameras and Leica instant cameras gaining popularity [3] - Pet product sales saw a strong increase, with a year-on-year growth of over 25%, and domestic brands dominating the top 10 sales list [3] - Essential pet food remains the primary driver, accounting for 92% of total pet product sales, while smart pet products are emerging as a new growth point [3]
A股,央视财经评论!接下来,市场要高低切换了
Sou Hu Cai Jing· 2025-06-21 04:07
一周的行情很平静的结束了,上证指数周线跌幅0.51%,没有修复上周的下跌情况下,说明市场的大资金依旧观望氛围很浓。 本周有很多预期都落空了,一是陆家嘴的金融会议,二是美联储的降息。市场并没有出现大幅波动,有白酒、银行护盘了。一个很讽刺的事情,上周都唱空 的白酒却表现出色。 白酒是传统消费,也是A股的大消费,它的指数权重定位决定了它的每一轮跌幅都有底线,不会像妖股那样,所以有左侧定投的价格,一轮月线反弹就是 30~50%的空间,会玩的挣利润,不会玩的人远离。 目前好像不是消费目的,大家是为了炒作挣钱去了,这种不可持续的上涨肯定带来的是崩盘。这种行为不值得鼓励,它不是多少有内在价值的商品,击鼓传 花的游戏下场永远不会很好。 不出意外,大多数人会在股市里面迷失自己,被欲望吞噬,不是说教有用,贪心的人有几亿也容易一夜归零,不贪心的人几万元也会精打细算。 小凡就是稳健策略,年化10%的收益率预期,我认为无论是A股还是港美股,都是岁月静好!只要自己不贪心,发会现生活与股票都很美好。 水平有限的个人观点,仅供大家参考。投资有风险,入市需谨慎! 股价也是很高,大股东都减持离场,说明对未来也不看好。一个玩偶没有多少护城河,未来 ...
闲鱼篮球偏好用户达4000万人 球星卡热度上升拍出高价
Xin Hua Cai Jing· 2025-06-20 14:38
Core Insights - The surge in LABUBU prices highlights the explosive power of the emotional economy [1] - Xianyu's "2025 NBA Player Commercial Value List" reveals that there are currently 40 million basketball enthusiasts on the platform [1] - Since the start of the 2024-2025 NBA playoffs, trading of player cards, particularly those with player signatures, has become increasingly popular, with a signed card from Stephen Curry reaching a peak transaction price of 140,000 yuan [1] Group 1 - The trading of player cards has seen a significant increase, with notable sales for cards of Kobe Bryant, Stephen Curry, Jayson Tatum, Tyrese Haliburton, and Giannis Antetokounmpo during April to May 2025 [1] - The demographic of NBA-related consumers is primarily composed of younger generations, with 44% being aged 18-24 and 20% aged 25-29 [1] - Emerging players like Ja Morant, Tyrese Haliburton, and Victor Wembanyama are gaining traction in terms of search popularity and card sales [1] Group 2 - In June, Xianyu launched an NBA community that includes all 30 NBA teams, over 170 active players, and more than 70 retired legends, with ongoing expansions [2] - The NBA community allows users to quickly access information on their favorite players' merchandise and market trends [2]
泡泡玛特珠宝店开业即断货 千元银饰背后的IP帝国野心
Xin Lang Zheng Quan· 2025-06-20 09:28
Group 1 - The core viewpoint of the articles revolves around Pop Mart's strategic expansion into the jewelry market, aiming to leverage its strong IP matrix and loyal fan base to transition from a reliance on blind box products to a broader IP commercial empire [1][3][8] - Pop Mart's jewelry brand POPOP has opened its first stores in Beijing and Shanghai, with high demand leading to sold-out situations for popular series, indicating strong consumer interest and potential for growth in the jewelry sector [1][2] - The pricing strategy for POPOP's jewelry targets the light luxury market, with products priced between 319 yuan and 2,699 yuan, raising questions about the perceived value and quality of materials used [2][5] Group 2 - Pop Mart's revenue for 2024 is projected to reach 13.038 billion yuan, a 106.92% increase year-on-year, with a net profit of 3.125 billion yuan, reflecting significant growth despite challenges related to its brand image [3][4] - The company aims to increase its overseas revenue to over 10 billion yuan by 2025, which would account for more than 50% of total revenue, highlighting its ambition for global expansion [4] - The transition into the jewelry market is seen as a critical move for Pop Mart to shed its single-label identity and establish itself as a major player in the broader IP landscape [3][8] Group 3 - Challenges facing Pop Mart in the jewelry sector include consumer skepticism regarding product pricing and material quality, as many items are made from S925 silver rather than higher-end materials [5][6] - The brand's recognition in the jewelry market is still developing, requiring time and resources to build a strong identity separate from its established presence in the toy market [5][6] - The sustainability of Pop Mart's jewelry business is contingent on effectively managing the lifecycle of its IPs, as reliance on a few key characters could pose risks if their popularity wanes [6][7] Group 4 - The exploration of Pop Mart's jewelry business reflects broader changes in the Chinese consumer market, emphasizing emotional value and differentiation as key drivers of purchasing decisions [7][8] - The potential for growth in the IP retail market in China is significant, with projections indicating that the market could reach 1.1 trillion yuan by 2026, positioning Pop Mart favorably within this expanding sector [7][8] - Pop Mart's success in the jewelry market will serve as a test for the commercial viability of emotional value in consumer products, particularly among the increasingly influential Generation Z [7][8]
潮玩618预售火热——经济日报:怎样把情绪经济变成黄金赛道
Jing Ji Ri Bao· 2025-06-20 08:58
Group 1 - During the 618 shopping festival, Pop Mart's LABUBU third-generation plush products achieved over 1 million sales on Tmall, with shipping scheduled for late September [1] - Pop Mart's performance during the 618 event indicates a shift in consumer demand from "cost-performance" to "emotional-value" [5] - The overseas market saw over 200,000 viewers in AliExpress's first live broadcast during the 618 event, leading to a sell-out of trendy toy products, highlighting the growing influence of Chinese trendy toy brands globally [5] Group 2 - The success of Pop Mart as a popular trendy toy brand in China is attributed to the upgrading of manufacturing, increased cultural confidence, and market openness [7] - Consumers are willing to pay for the joy that trendy toys bring, reflecting a trend of consumption upgrading [7] - The recent popularity of LABUBU has led to issues with scalpers, disrupting market order and potentially harming brand value, indicating the need for a balanced approach to maintain a healthy market for trendy toys [7]
新消费崛起 VS 旧消费承压:从五粮液到泡泡玛特
雪球· 2025-06-20 07:40
Core Viewpoint - The article discusses the structural differentiation and paradigm shift in the current Chinese consumer market, highlighting the rapid growth of new consumption sectors compared to the stagnation of traditional consumption sectors like high-end liquor [2][10]. Group 1: Comparison of New and Old Consumption Markets - Traditional consumption, exemplified by Wuliangye, faces challenges due to policy restrictions, shrinking demand, and valuation corrections. The 2025 policy prohibits government agencies from providing alcohol at official receptions, impacting high-end liquor consumption [3][4]. - Economic deflation and consumption downgrade are evident, with CPI showing negative growth for two consecutive quarters in 2025, leading consumers to prefer more cost-effective products. The price of Feitian Moutai has dropped below 2000 yuan per bottle, weakening the "face-saving" function of high-end liquor [3][4]. - The valuation bubble in the liquor sector has burst, with a 200% increase in the sector from 2020 to 2024, leading to concerns about whether Wuliangye's earnings growth can match its valuation as the dynamic P/E ratio falls to 7.8 times [3][4]. - High inventory levels and weak demand in traditional consumption scenarios, such as weddings and business banquets, have resulted in a revenue growth slowdown for major liquor companies, with growth rates dropping to 5%-10% in Q1 2025 [3][4]. Group 2: Explosive Logic of New Consumption - New consumption, represented by Pop Mart, thrives on emotional value and the needs of Generation Z, utilizing blind box strategies to create uncertainty and surprise, achieving a gross margin of 50.9% in 2024, significantly higher than traditional sectors [4][5]. - Pop Mart has established an IP ecosystem and global expansion strategy, planning to increase overseas stores by 80% to 230 by 2025, enhancing cultural output [5]. - The company has built supply chain and channel barriers, rapidly expanding production capacity and enhancing user engagement through a combination of direct stores and robotic shops [5]. - The influx of southbound capital exceeding 610 billion HKD and policies promoting "old-for-new" exchanges are stimulating the new consumption sector, with the toy market expected to reach 110.1 billion yuan by 2026, growing at a CAGR of 20% [5][6]. Group 3: Core Drivers of Market Transformation - The shift in consumer behavior is characterized by a focus on "quality-price ratio" and "emotional-price ratio," with new consumption companies experiencing a revenue growth rate of 65% in 2024, compared to just 2.4% for traditional consumption [6]. - Technological advancements and data-driven strategies are facilitating the rapid response of new consumption companies to market demands, with online retail accounting for 26.8% of total retail sales in 2024 [6]. - Policy support and capital inflow are crucial for the recovery of traditional consumption, which relies on further policy measures to stimulate growth [6]. Group 4: Future Investment Opportunities - Traditional consumption companies like Wuliangye have potential for valuation recovery, but face short-term risks from policy restrictions and high inventory levels. Long-term prospects depend on economic recovery and policy easing [7][8]. - New consumption companies like Pop Mart exhibit strong growth potential due to their IP ecosystem, global expansion capabilities, and increasing emotional economic penetration, with overseas revenue expected to grow by 259.6% year-on-year in 2025 [8].
英媒关注Labubu走红:一个中国IP如何实现全球化突破
Feng Huang Wang· 2025-06-20 04:40
Core Insights - Labubu, a plush toy from Pop Mart, has gained significant popularity, leading the company to achieve nearly $2 billion in annual sales and marking a rare global breakthrough for a Chinese consumer brand [1] - The toy's appeal is described as a "universal language," resonating with consumers who prefer rebellious over traditional cute designs [2] - Pop Mart has initiated an ambitious global expansion plan, aiming to replicate Lego's success by increasing sales in overseas markets [2] Company Performance - Pop Mart's revenue from outside mainland China reached 5.1 billion RMB, accounting for approximately 39% of total revenue [4] - The stock price of Pop Mart has surged over five times in the past year due to the demand for Labubu, leading to temporary sales suspensions in London and Seoul due to crowd-related incidents [4] Market Dynamics - The blind box sales model has stimulated repeat purchases, creating a vibrant secondary market where some Labubu toys sell for three times their original price [3][5] - The emotional connection of these toys is highlighted, particularly among young consumers in China, many of whom are only children and may feel lonely [6] Growth Potential - The explosive growth of Labubu has exposed Pop Mart to the volatile and competitive collectible toy market, with the ability to continuously launch new characters being crucial for future growth [7] - The sales of the series to which Labubu belongs increased over seven times last year, contributing to one-fifth of Pop Mart's revenue, while other product lines also saw rapid growth [7]
AI养成系潮玩受资本追捧,“不看好早期具身智能”的朱啸虎也出手了
Mei Ri Jing Ji Xin Wen· 2025-06-19 13:32
Core Insights - The rapid growth of the trendy toy market is highlighted by the success of Pop Mart's Labubu and the increasing interest in the "AI pet" sector [1] - Shanghai Luobo Intelligent Technology Co., Ltd. has completed a multi-million RMB angel round financing, indicating strong investor confidence in AI emotional companionship hardware [1][2] - The AI toy sector has seen over 20 financing events since last year, with several exceeding 100 million RMB this year, showcasing a significant investment trend [1][5] Company Overview - Luobo Intelligent was established in 2024, focusing on AI nurturing toys, with its first product "Fuzozo" launched in June 2025 [2] - The product features a plush design and multi-modal interaction, allowing users to form emotional bonds through pet-like nurturing gameplay [2] - The core technologies include the MultiEmotion Model (MEM) for emotional interaction and the EchoChain system for long-term memory, enhancing user engagement [2] Investment Landscape - The AI toy sector has attracted significant investment interest, with major players and former executives from large companies entering the market [5] - The trend reflects a broader shift in consumer preferences towards emotional value in products, moving away from traditional functional consumption [6] - The investment enthusiasm in the consumer sector is returning, with nearly 200 investment events reported this year, indicating a warming market [6] Market Dynamics - The integration of AI and smart hardware is transforming the companionship toy market, emphasizing emotional value over functional capabilities [3][4] - The rise of "emotional consumption" in China is driving demand for products that provide psychological comfort and cultural resonance [6] - Companies in the AI toy space face challenges such as technology integration and product differentiation to stand out in a competitive market [6]
新华财经丨消费新风口!“情绪经济”为啥这么火
Xin Hua Wang· 2025-06-19 11:56
Core Insights - The article highlights the significant growth in emotional consumption during the "618" shopping festival, indicating that "emotional economy" is becoming a new trend in consumer behavior [1][2][3] Group 1: Market Trends - During the "618" period, 453 brands achieved sales exceeding 100 million yuan, with categories like toys, pets, and outdoor sports experiencing explosive growth [2] - The toy and trendy play industry saw six merchants surpassing 100 million yuan in sales, and nearly 100 merchants exceeding 10 million yuan, with over 2400 stores achieving triple-digit year-on-year growth [2] - Interest-related consumption, such as pets, trendy toys, photography, and outdoor sports, flourished during the "618" period, driven by the pursuit of emotional value [2] Group 2: Consumer Behavior - The demand for emotional regulation in modern society is increasing, making "emotional economy" a potential new growth point [3] - Young consumers are increasingly influenced by emotional release in their purchasing decisions, which is expected to create new consumption hotspots [2][3] Group 3: Business Strategies - Companies are beginning to capitalize on the emotional consumption trend by designing products that resonate with young consumers' emotional needs [4] - Successful products include those that provide emotional value, such as uniquely designed items that evoke feelings of comfort or humor [4] - Businesses are encouraged to enhance their market insight, product design, and flexible production capabilities to adapt to the fast-changing emotional economy [5][6] Group 4: Expert Opinions - Experts emphasize the need for companies to understand consumer emotional demands and innovate products to avoid homogenization [6] - The emotional economy requires businesses to improve brand recognition and loyalty through quality service and positive reputation [6] - Companies should leverage AI tools to better understand user needs and enhance production capabilities to meet the demand for customized emotional products [6]