本文参考来源：GYBrand全球品牌研究院 5月9日，GYBrand全球品牌研究院独家编制的2025年度中国最具价值品牌500强排行榜正式发布。今年上榜的500个品牌总价值达到38.12万亿人民币，较 上一年增长7.20%。 从行业数量分布来看，2025中国品牌价值500强名单涵盖了27个不同行业。其中有10个行业的入选数量≥20个，食品饮料共48个品牌上榜。 500~1000亿区间；海底捞等88个品牌价值在300~500亿区间；瑞幸咖啡等169个品牌价值位于100~300亿区间；厨邦等9个品牌价值位于百亿以下区间。 从成立时间来看，今年GYBrand中国品牌500强的平均年龄为41.5岁。 2025中国最具价值品牌500强名单中，有77家企业的品牌价值达到千亿级别。 其中，华润、茅台等18个品牌价值位于3000~5000亿区间；中粮、伊利等54个品牌价值位于1000~3000亿区间；娃哈哈、洋河等157个品牌价值位于 其中，瑞幸咖啡以8岁的"低龄"成为最年轻的上榜品牌，泸州老窖以451岁的"高龄"成为最古老的上榜品牌。 在上榜的500个品牌中，拥有百年历史的品牌共有20个，仅占4%。食品饮料行业的平均年龄相 ...

| 2025 | Logo | Name | Country | 2025 | 2025 | | --- | --- | --- | --- | --- | --- | | 1 | | McDonald's | 페 | $40,512M | AAA+ | | 2 | | Starbucks | 제 | $38,760M | AA | | 3 | KEC | KFC | MI | $15,360M | AAA | | 4 | SUBWAY | Subway | 베 | $8,082M | AA | | 5 | 图图 | Taco Bell | 제 | $6,916M | AAA- | | б | Tim Hortons | Tim Hortons | 4 | $6,839M | AA | | 7 | | Domino's Pizza | 제 | $6,691M | AAA- | | 8 | 7.75 | Chick-fil-A | 图 | $5,658M | AAA | | 9 | 100 | Wendy's | 图 | $5,165M | AAA | | 10 | | Pizza Hut | 200 | $4 ...

Group 1 - The "2025 China Listed Companies Brand Value List" was released, showcasing the brand value of listed companies in China, with a total brand value of 20.46 trillion yuan, an increase of 2.65 trillion yuan or 14.9% year-on-year [4][5] - Tencent and Alibaba ranked first and second in brand value, with values of 26,824 billion yuan and 18,335 billion yuan respectively, followed by China Mobile, Pinduoduo, and Kweichow Moutai in the top five [4] - The event also introduced the "Yangtze River Delta Listed Companies Brand Value List TOP100," highlighting the brand value and market influence of companies in that region [1][2] Group 2 - The event featured discussions on the integration of brand and cutting-edge digital technology, emphasizing the trend of brand IP (intellectual property) development [5] - A total of 30 companies were recognized as classic brand cases, including Agricultural Bank of China, Yili Group, and GAC Group, while 10 executives were awarded as Chief Brand Officers [5] - The "Daily Economic News" announced its AI strategy, aiming to create a new type of intelligent media group and enhance brand communication through innovative products [6][7]

Core Insights - The "2025 Top 100 Brand Value List of Listed Companies in the Yangtze River Delta" was released, showcasing a total brand value of 64,905.15 billion yuan [1][2] - Alibaba-W and Pinduoduo ranked first and second in brand value, with values of 18,335.42 billion yuan and 8,302.43 billion yuan respectively [2] - Eight companies exceeded a brand value of 1,000 billion yuan, collectively accounting for 40,119.20 billion yuan, which is 61.8% of the total brand value [2] Brand Value Distribution - The retail industry leads with a combined brand value of 27,617.22 billion yuan, representing 42.5% of the total [3] - The media industry ranks last with a brand value of 151.40 billion yuan, accounting for less than 0.3% [3] - The brand values of industries are categorized into three tiers: - First tier includes retail and financial industries, each exceeding 5,000 billion yuan, totaling 32,752.25 billion yuan (50.5%) [7] - Second tier includes ten industries with brand values between 1,000 billion and 5,000 billion yuan, totaling 27,027.25 billion yuan (41.6%) [7] - Third tier includes eleven industries with brand values below 1,000 billion yuan, totaling 5,126.22 billion yuan (7.9%) [7] Industry Representation - The equipment industry has the highest number of companies on the list, with 16 firms represented [10] - The financial industry follows with 15 companies, while several other industries have between 4 to 8 companies represented [10] - The "China Listed Company Brand Value List" has been published for nine consecutive years, reflecting its growing influence in the capital market [10]

Group 1 - The 2025 World Brand Moganshan Conference opened on May 10, 2025, in Deqing, Zhejiang, focusing on the theme "Brand Makes the World Better," gathering global brand wisdom and innovation to share experiences in driving economic development and leading global trends [1][8] - Wang Li, Deputy Secretary of the Party Committee and General Manager of Moutai Group, emphasized the importance of adapting to the changing consumer behavior in the current era of consumption 3.0, highlighting the need for companies to focus on consumer-centric strategies and long-term brand building [3][5] - The conference featured discussions on how brands can create multi-dimensional value for consumers, with Moutai sharing insights on functional, experiential, and emotional values [3][7] Group 2 - Moutai's commitment to "high quality" and "functional value" involves establishing advanced quality standards and strict process controls across the entire supply chain, ensuring stable and controllable quality [5][6] - The company aims to enhance "experiential value" by providing strong sensory experiences, deep cultural connections, and emotional resonance with consumers, adapting to new consumption trends [6][7] - Moutai's approach to "emotional value" focuses on long-termism and the principles of "truth, goodness, and beauty," promoting social development and cultural heritage while driving innovation and sustainable practices [7][9] Group 3 - The World Brand Moganshan Conference, held annually on May 10 since 2023, serves as a global platform for enterprises, governments, research institutions, and media to engage in brand-related activities, fostering information exchange and project cooperation [8][9] - The conference includes various activities such as the opening ceremony, forums, and exhibitions, aimed at promoting Chinese brands on the global stage through an open, cooperative, and win-win approach [9]

Group 1 - The "2025 China Brand Value Top 500" list was released, showcasing the resilience and innovative vitality of Chinese brands, with a total brand value of $2 trillion, reflecting a 3% year-on-year growth [1] - The Guangdong-Hong Kong-Macao Greater Bay Area has 109 brands on the list, with Shenzhen contributing 34 brands, including notable ones like Tencent and China Ping An [1] - Douyin leads the list with a brand value of $105.8 billion, followed by State Grid at $85.6 billion, which surpassed ICBC for the first time [1][2] Group 2 - Tencent's brand value increased by 22% to $44 billion, maintaining its position as a leading brand in the Chinese technology sector [3] - The banking sector remains strong, with major state-owned banks like ICBC, Construction Bank, and Agricultural Bank in the top ten, while Bank of China experienced the fastest growth at 26.5% [2] - The Greater Bay Area's total brand value reached $400.3 billion, accounting for 20% of the total brand value of the top 500 brands in China, driven by sectors like media culture, insurance, and electronics [3] Group 3 - The technology sector saw significant growth, with a total value increase of 279% and the addition of two new brands, while the aviation industry grew by 40% [4] - The apparel industry faced challenges, with a decrease in the number of brands and a general decline in total value, while Chow Tai Fook remains the leader in the jewelry sector [4] - The real estate sector experienced a 34% decline in total value due to inventory pressure and weak demand, although Wanda Group managed to grow by 12% [4]

Core Insights - The "2025 China Listed Companies Brand Value List" was released at a conference themed "Digital Intelligence Upgrading, Brand Resonance" in Shanghai, marking the ninth edition of this event [1][3] - The total brand value of the top 100 companies on the list reached 20.46 trillion yuan, an increase of 2.65 trillion yuan or 14.9% year-on-year [7] - Tencent and Alibaba retained the top two positions with brand values of 26,824 billion yuan and 18,335 billion yuan, respectively [7] Brand Value Rankings - The event introduced a new "Yangtze River Delta Listed Companies Brand Value List TOP100," showcasing the brand value and market influence of companies in this economically significant region [1][12] - The Yangtze River Delta region's listed companies collectively have a brand value of 64,965 billion yuan, with eight companies exceeding 1,000 billion yuan in brand value [12] Brand Development Trends - Media communication is emphasized as a key accelerator for brand building, with companies encouraged to collaborate for mutual growth [2] - The integration of digital technologies and traditional brand promotion is reshaping brand strategies, leading to a trend towards brand IP (intellectual property) development [14][19] Investment Opportunities - The "Everyday Brand 100 Index," launched in May 2022, has shown strong performance, with significant excess returns compared to major indices [13] - The index's sample companies have an average market capitalization of 353.7 billion yuan, indicating a strong large-cap focus [13] Strategic Insights - The conference highlighted the importance of aligning brand values with local culture and consumer engagement for international brands operating in China [16] - The rise of AI in marketing is seen as a transformative opportunity for Chinese brands to expand globally, with companies like BlueFocus leveraging AI to enhance operational efficiency [19][20] Media and Technology Integration - The "Everyday Economic News" is adopting an AI-driven strategy to redefine media boundaries and enhance brand communication [20][23] - The establishment of a national first "Media Intelligence Incubator Platform" aims to create practical media solutions through human-machine collaboration [23]

Group 1 - The "2025 9th China Listed Company Brand Value Ranking" conference was held in Shanghai, organized by the Daily Economic News and supported by Tsinghua University's Economic Management School [1] - The Daily Economic News has evolved into a leader in intelligent media since its inception in 2004, and has been publishing the brand value ranking in collaboration with Tsinghua University since 2017, filling a gap in the industry [2] - The launch of the "Daily Economic News Brand 100 Index" in 2022 marked the first cross-border index focused on brand value, indicating a synergy between mainstream financial media and China's capital market [2] Group 2 - The rapid development of technology has led to profound changes in the underlying logic of brand value, with innovation in technology becoming a core driver of brand innovation [3] - The Chengdu Media Group is accelerating the establishment of a new type of intelligent media group that influences the world, implementing an AI strategy to enhance brand communication and value growth [3] - The Chengdu Media Group aims to collaborate with various entities in the Chinese capital market to inject "upgrading power" into brand building, fostering mutual growth and development [3]

Group 1 - The article raises a question about the persistent negative sentiment towards Huawei, suggesting that this phenomenon is common for controversial brands across different eras [1][3] - It discusses the varying perceptions of Huawei as a brand, attributing these differences to cognitive biases and economic backgrounds of consumers [5][7] - The article emphasizes that the concept of value for money is subjective and should not solely be based on price, but rather on stability and user experience [7][9] Group 2 - Huawei's pricing strategy is defended as a response to external pressures, particularly from U.S. sanctions, which the article likens to bullying, indicating that Huawei's innovation is a necessary counteraction [9] - The article posits that Huawei's competitive positioning is against major brands like Samsung, Apple, and Sony, highlighting its unique value in the market [9] - It concludes that every brand has its own value, and the absence of innovation from Huawei would leave a significant gap in the domestic smartphone market [9]

Group 1: Overall Market Trends - The total value of the top 50 global chemical brands decreased by 1.6% to $82.45 billion, primarily due to poor performance in key Western markets such as the US and Germany [3] - In contrast, Chinese chemical brands experienced significant growth, with an increase of 17.6% in brand value [3] Group 2: Notable Company Performances - Rongsheng Petrochemical's brand value grew by 5.6% to $3.23 billion, making it the first Chinese brand to enter the top five of the global chemical brand value ranking [3][11] - Wanhua's brand value surged by 39.8% to $2.01 billion, elevating its ranking by seven positions to 12th place, driven by strong financial performance and technological innovation [7][11] - Satellite Chemical's brand value increased by 33.9% to $640 million, resulting in a 13-position jump to 49th place, marking its first entry into the chemical brand ranking [7] - Hengli Petrochemical's brand value rose by 31.9% to $1.77 billion, with a seven-position increase to 15th place, reflecting its efforts in green transformation and renewable energy [7][11] Group 3: Emerging Players - Jiangsu Dongfang Shenghong's brand value increased by 16.9% to $1.2 billion, moving up to 24th place, while its brand strength index score improved significantly [8] - Tongkun Group's brand value grew by 13% to $820 million, ranking 37th, with a notable increase in its brand strength index [8] Group 4: Global Leaders - BASF retained its title as the most valuable chemical brand for the 11th consecutive year, with a brand value of $9.53 billion, despite market challenges [9][11] - DuPont was recognized as the strongest chemical brand for the fourth consecutive year, with a brand strength index score of 82.9 [10] Group 5: Industry Insights - The report highlights a shift among Chinese chemical companies from scale expansion to value creation, emphasizing a triad of technology-driven, green development, and globalization [13] - The competitive landscape for global chemical brands is expected to intensify, necessitating further enhancement of brand value and market competitiveness [13]