何立峰：要持续推动大宗耐用消费品以旧换新政策落地见效，有力有效稳定市场预期 金十数据6月25日讯，中共中央政治局委员、国务院副总理何立峰23日至24日在河北调研时指出，持续 推动大宗耐用消费品以旧换新政策落地见效，有力有效稳定市场预期。各相关城市可从实际情况出发， 以更加便民为目标，将消费品以旧换新与城市更新行动有机结合，更好激发消费潜力。要持续巩固房地 产市场稳定态势，加快构建房地产发展新模式，更好满足人民群众对"好房子"的新期待。要加大力度促 进外贸生产企业稳量提质，推动内外贸一体化结合发展。何立峰要求，有关部门和地方要深入调查研 究，积极探索创新，及时研究解决企业面临的实际问题，有效应对外部冲击影响，全力完成上半年和全 年经济工作目标任务。 ...

"新"向未来——平安基金2025年中期投资策略会于6月25日-26日举行，多位行业专家对当前经济形势、 热门行业发展前景、资产配置等话题展开探讨。平安消费精选混合基金经理丁琳在作《潮起东方，五大 赛道破局新消费——2025年新消费投资分析》主题报告时表示，消费市场正经历着深刻的变革，2025 年，新消费领域呈现出多样化的发展趋势，为投资者带来了丰富的投资机会。 消费趋势展望：精神消费、性价比消费、消费品牌出海 丁琳对中长期消费趋势进行了展望，认为精神消费、性价比消费和消费品牌出海三大领域值得重点关 注。精神消费当前也是短期的消费热点。 休闲零食方面，零售渠道发生变革，零食量贩折扣业态兴起，新零售业态如零食量贩店凭借更高的效率 和更好的消费体验，迅速占领市场。根据弗若斯特沙利文的数据，2024年中国休闲食品饮料零售市场规 模达到37380亿元，预计到2029年将达到49477亿元。零食量贩店通过优化供应链和运营模式，能够提供 更具性价比的产品，满足消费者"多快好省"的需求，符合当下消费大环境。 国货化妆品品牌在国际市场上的崛起是消费品牌出海的重要体现。根据欧睿数据，2024年中国美妆个护 市场规模为5372亿元 ...

Core Viewpoint - The Weifang municipal government is implementing a subsidy program for home adaptation for the elderly, aimed at enhancing the quality of life for senior citizens and stimulating consumption in response to aging population challenges [1] Group 1: Subsidy Details - The subsidy is targeted at elderly individuals aged 60 and above residing in Weifang, who participate in the home adaptation program [2] - The subsidy covers 22 categories of home adaptation products, as outlined in the Weifang municipal adaptation product list [3] - The subsidy amount is set at 30% of the actual sales price of each product, with a maximum subsidy of 2000 yuan per item and a total cap of 20000 yuan per individual for up to 10 different products [4] Group 2: Implementation Timeline - The subsidy program will be active from the launch of the home adaptation service module until December 31, 2025, with adjustments based on fund usage [5] Group 3: Application Process - Consumers must complete real-name authentication through the "Luhuanxin" mini-program on the Cloud Flash Payment app to receive subsidy vouchers, which can be redeemed at participating stores [6] Group 4: Assurance Measures - The municipal government will ensure the orderly implementation of the subsidy program by selecting market participants and products transparently, with information published on official platforms [7] - Future efforts will include broad policy promotion and diverse promotional activities to stimulate consumption and enhance the economic vitality of the elderly demographic [7]

Core Insights - The National Development and Reform Commission and the Ministry of Finance confirmed that the nationwide subsidy for replacing old consumer goods will remain valid until December 31, 2025, with a total of 138 billion yuan in central funding now available for a new round of subsidies [1][19] - The subsidy program is expected to restart in July after a temporary pause due to system upgrades and funding allocation issues, with a focus on high-value items such as home appliances, digital products, and vehicles [5][18] Group 1: Subsidy Program Details - The subsidy program has consumed over 50% of its 300 billion yuan funding pool by the end of May, leading to urgent funding shortages in several regions [4] - Specific regions like Chongqing and Jiangsu have already exhausted their initial subsidy quotas, prompting the need for a structured rollout of the second round of subsidies starting in July [5][18] - The subsidy for home appliances varies based on energy efficiency ratings, with up to 2,000 yuan available for first-level energy-efficient products [7] Group 2: Product Categories and Subsidy Amounts - Home appliances: Subsidies are available for 12 categories, including refrigerators and air conditioners, with higher subsidies for more energy-efficient models [6][7] - Digital products: Subsidies for smartphones are tiered based on price, with a maximum of 500 yuan for devices over 3,333 yuan [8] - Vehicles: Significant subsidies are available for scrapping old vehicles, with up to 20,000 yuan for electric vehicles and 15,000 yuan for certain fuel vehicles [9] Group 3: Action Guidelines and Strategies - Consumers are advised to prioritize high-value items like air conditioners and electric vehicles, as these are expected to deplete their quotas quickly [12] - The application process for subsidies will require specific actions, such as searching for designated keywords on platforms like JD.com to secure eligibility [13][19] - Caution is advised regarding potential pitfalls, such as invalid invoices and return policies that may affect the final subsidy amount [14]

Core Viewpoint - The People's Bank of China and other government departments have jointly issued guidelines to enhance financial support for consumption, aiming to stimulate economic growth through increased consumer spending [2][3]. Group 1: Key Areas of Financial Support - The guidelines focus on three main areas of consumption: goods consumption, service consumption, and new consumption types [3]. - Current goods consumption is robust, with durable goods spending reaching levels comparable to the U.S. by 2024, while service consumption has significant growth potential, currently at 18% of GDP compared to over 40% in developed countries [3][4]. Group 2: Specific Measures for Goods Consumption - Financial institutions are encouraged to provide various channels for financing old-for-new consumer goods, including support for recycling and upgrading essential household items [4][5]. - The guidelines emphasize the importance of financing for the automotive sector, including flexible loan terms and reduced penalties for early loan repayment during trade-in processes [4][5]. Group 3: Support for Service Consumption - Increased financing support is directed towards sectors such as retail, hospitality, and elder care, aiming to unlock the potential of basic service consumption [5][6]. - Innovative financing models are encouraged in cultural, tourism, and educational sectors, with a focus on extending loan terms and utilizing accounts receivable and intellectual property as collateral [5][6]. Group 4: New Consumption Types - The guidelines propose exploring financial support channels for digital, green, and health-related consumption, promoting financial innovation tailored to these new consumption trends [5][6]. Group 5: Multi-layered Financial Service System - A multi-tiered consumer finance service system has been established, with commercial banks and consumer finance companies playing a central role, supported by diverse financing channels [6][7]. - The guidelines advocate for enhancing the internal structures of financial institutions to improve consumer finance services and support qualified enterprises in issuing bonds and equity financing [6][7]. Group 6: Specific Financial Initiatives - A notable initiative includes the establishment of a 500 billion yuan re-lending facility for service consumption and elderly care, indicating a strong commitment to support these sectors [7][8]. - The guidelines also encourage cultural, tourism, and educational enterprises to access bond markets for funding, alongside support for early-stage companies through equity investments [7][8]. Group 7: Promoting Old-for-New Consumption - The old-for-new consumption strategy is highlighted as a key driver for expanding goods consumption, with a focus on innovative models such as replacing old elevators in residential areas [8][9]. - The integration of diverse consumer credit products with old-for-new initiatives is recommended to enhance consumer experience and operational efficiency for merchants [9].

Core Viewpoint - Energy conservation and efficiency enhancement have become strategic choices for sustainable economic development and the future of humanity in the context of severe global climate change and accelerated energy structure transformation [1][2]. Group 1: Energy Consumption and Challenges - In 2024, China's primary energy consumption reached 5.96 billion tons of standard coal, with oil and natural gas import rates exceeding 70% and 40% respectively, indicating increasing energy security risks [2]. - Energy consumption intensity in China decreased by 3.8% year-on-year in 2024, with a cumulative reduction of 11.6% over the first four years of the 14th Five-Year Plan, meeting the planned target timeline [2]. Group 2: Policy Initiatives and Economic Impact - A new round of large-scale equipment updates and consumer product replacements was initiated in 2024, with the aim of enhancing technology, energy consumption, and emissions standards [3]. - By May 31, 2025, the old-for-new consumer goods program generated sales of 1.1 trillion yuan, with approximately 175 million subsidies issued to consumers [4]. - Investment in equipment and tools grew by 15.7% in 2024, contributing 2.2 percentage points to overall investment growth [4]. Group 3: Industry Upgrades and Green Transformation - The "Two New" policy has significantly stimulated production growth in the equipment manufacturing and consumer goods sectors, with the equipment manufacturing industry's added value increasing by 7.7% in 2024 [5]. - The implementation of the "Two New" standards has led to the release of 168 important standards related to energy consumption and pollutant emissions [5]. - The estimated energy savings from the "Two New" policy in 2024 amounted to approximately 28 million tons of standard coal, resulting in a reduction of about 73 million tons of carbon dioxide emissions [5]. Group 4: Future Outlook - To build a modernized nation and ensure energy security, China must adhere to a priority on energy conservation, aiming for a comprehensive transition from energy consumption control to carbon emission control by 2030 [6]. - The contribution of energy conservation to the reduction of carbon emission intensity during the 14th Five-Year Plan period is projected to be around 50%, serving as a crucial support for achieving carbon peak and carbon neutrality goals [6].

6月24日，南方财经记者在淘宝上搜索"国补"，顺利领取补贴，可以用于购买部分产品，电子品类最高可减500元。 此前的6月20日，新华社从有关部门获悉，消费品以旧换新加力扩围政策没有变化，补贴资金使用进度符合预期，第三、四季度 中央资金将陆续下达。今年1月和4月已分别下达两批共计1620亿元中央资金，支持地方做好一、二季度消费品以旧换新工作。 后续还将有1380亿元中央资金在三、四季度分批有序下达。 南方财经记者还发现，6月24日，苹果公司在其中国官方网站发布消息称，指定产品享国家补贴，至高省2000元人民币，仅限 Apple store在线商店（北京收货地址）及零售店（上海）。据悉，这是苹果公司在中国的直营渠道首次参加以旧换新国家补贴活 动。 | 百亿补贴 深睡尊享雅兰官方政府补贴天然 | | --- | | 乳胶床垫名牌双人卧厚弹簧十大 | | 乳胶 软硬适中 成年人 | | 床垫主要材质 床垫软硬度 适用人群 | | ¥1954.15 直播价 1万+人付款 | | 11直播中 国家补贴15% 赠运费险 | | 回头客4万 雅兰官方旗舰店 > | 6月24日，在淘宝上搜索"国补"，就可以领到相应补贴。 新的 ...

来源｜ 沥金（ID：Finding_Gold） 封面来源 ｜ 《长安的荔枝》官方微博 《长安的荔枝》上映一周多，同类型的品牌排着队送钱。 不完全统计，三十多个品牌合作，光乳企就有10家。观众开头还在喝认养一头牛，过一会儿换成了安慕希，中场休息吃宫酪，结束再来一瓶每日鲜语，一 集看完，奶喝饱了，品牌没记住。 这种植入密度，这些品牌不怕观众注意力被分流、投放效果不好吗？ 同类型品牌做投放，往往都会选好各自的主场，耐克从来不和阿迪达斯打擂台，不是怕竞争不过，而是不想自己的预算白花。 为啥到了《长安的荔枝》这里，这些经验统统失效了？是品牌们集体决策失误，还是钱多烧得慌？ 以下文章来源于沥金 ，作者沥金 沥金 . 数据驱动的消费创投智库，用深度内容和前沿洞察，助力企业成长，全网有近百万粉丝。 内容荒年，饥民抢粮。 | 排序 | 品牌类型 | 品牌类型 | | --- | --- | --- | | 1 | | 舒化 | | 2 | | 飞鹤奶粉 | | 3 | | 认养一头牛 | | 4 | | 甄稀 | | 5 | 副业 | 每日鲜语 | | 6 | | 宫酪 | | 7 | | 安慕希 | | 8 | | 海普诺凯 ...

6月24日，观察者网查询苹果公司官网发现，苹果国补页面注释更新为："国补仅限 Apple Store 在线商 店（北京收货地址）及零售店（上海）。在线商店还可享24个月免息分期"。指定产品享国家补贴，至 高省2000元。 限定的产品型号为：iPhone 16、iPhone 16e、iPhone 15 和 iPhone 15 Plus，iPad Air、iPad、iPad mini， 多款Apple Watch Series 10和Apple Watch SE，MacBook Air、MacBook Pro、iMac (仅限蓝色、粉色、绿 色和银色机型)、Mac miniMac Studio。 此前，苹果因 "官方渠道不参与国补" 的策略，导致部分用户转向了第三方平台。此次苹果官方接入国 补，让消费者在官方渠道直接享受"国补+官方服务"双重保障，打破此前仅第三方平台支持补贴的局 限。 电商平台在国补之外，往往还可搭配优惠券等购买，部分机型优惠超过了2000元，相较苹果官方渠道更 具价格优势。 目前，Apple 产品京东自营旗舰店显示："可享国家补贴地区"包括：吉林（吉林市）、安徽（亳州 市）、山东、浙江（宁波市 ...

Core Insights - The annual "6·18" online retail promotion has concluded, with notable sales performance in home furnishings, home decoration, and building materials, particularly among well-known brands [1] Group 1: Promotion Strategies - This year's "6·18" event, starting on May 13, was enhanced by the old-for-new consumption policy, stimulating consumer enthusiasm and boosting market sales [2] - Major platforms simplified their promotional strategies, lowering participation barriers for consumers, which laid a solid foundation for the "6·18" sales [2] - Specific promotional tactics included JD's direct price cuts, Tmall's removal of minimum purchase requirements, Pinduoduo's discount offers, Douyin's platform-wide discounts, and Kuaishou's targeted coupons and flash sales [2] Group 2: Sales Performance - JD reported that furniture sales surged over tenfold compared to last year, with over 50 core categories seeing sales increase by more than five times [3] - Tmall's home appliance and home decoration sectors saw 113 brands surpassing 100 million yuan in sales, with the solid wood furniture brand Yuan Shi Mu Yu entering the "10 billion club" [3] - Su Ning's data indicated a strong trend towards integrated home appliance consumption, with embedded refrigerators and washing machines accounting for 92% of sales [4] Group 3: Consumer Trends - A survey indicated that 43.81% of consumers purchased home cleaning, bedding, and home goods during the "6·18" shopping festival, reflecting sustained demand in the home goods market [5] - The preference for smart, aesthetically pleasing, and health-oriented products is emerging as a new consumer trend, with smart product sales increasing fivefold [5] - The market for smart toilets is projected to reach 110 million units sold by 2024, with a market size of approximately 17 billion yuan [7] Group 4: Policy Impact - The old-for-new consumption policy has significantly boosted sales in home decoration and related sectors, with retail sales of home appliances and building materials showing substantial year-on-year growth [8] - The Ministry of Commerce reported that the old-for-new policy has driven sales exceeding 1.1 trillion yuan across five major categories, with substantial consumer participation [9] - The ongoing implementation of the old-for-new policy is expected to continue enhancing consumer engagement and stimulate demand in the home and building materials sectors [9]