票根经济

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现场直击时代少年团演唱会:设父母等候区,没票也在场外支持
Di Yi Cai Jing· 2025-08-20 12:14
Core Viewpoint - The concert of the Times Youth League, known as the "Crown Ceremony," is expected to attract over 300,000 fans, significantly boosting consumption in Shanghai's entertainment, accommodation, dining, and shopping sectors [1][10]. Group 1: Concert Impact - The concert is scheduled for four days, from August 20 to 24, at Shanghai Stadium, with an expected attendance of over 300,000 fans [1]. - The event has led to a 266% increase in hotel bookings around Shanghai Stadium, with a 66% year-on-year increase in hotel reservations during the concert week [10]. - Local businesses are leveraging the "ticket root economy" by offering discounts and promotions linked to concert attendance, such as dining discounts at nearby restaurants [10][11]. Group 2: Fan Engagement - The concert has attracted fans from various regions, including Jiangsu, Zhejiang, and Shandong, indicating a broad appeal [4]. - A strict real-name ticketing system is in place, requiring fans to present identification that matches their ticket information for entry [6][7]. - Parents of young fans have designated waiting areas, reflecting the concert's family-friendly approach [7]. Group 3: Economic Model - The Times Youth League is part of a larger idol cultivation model by the Beijing Times Fengjun Cultural and Art Development Company, which has successfully developed other popular groups like TFBOYS [13][14]. - The company employs a comprehensive star-making industry chain, from talent selection to training and performance planning, to maximize commercial opportunities [14][15]. - The focus on male idol groups is strategic, as female fans are often more engaged and willing to spend, enhancing overall consumer spending [14][15].
常州“苏超”首胜掀文旅热潮,多景区“喊话”免费!“小票根”何以撬动“大消费”?
Cai Jing Wang· 2025-08-20 05:20
常州"苏超"首胜,进一步点燃了这座城市的活力。 8月16日晚,"苏超"联赛开始第九轮战,常州队主场迎战镇江队,比赛进行到86分钟时,常州队11号赵 连平踢进一球,终结了常州八轮未有效进球的历史。 经过90多分钟的激烈拼抢,最终常州队1:0战胜镇江队,收获了"苏超"开赛以来的第一粒进球和第一场 胜利。 深圳大学旅游发展研究中心研究员刘杰武持有同样观点,他认为,景区"大礼包"+城市惠旅已经成为各 个城市将网络流量转化为线下流量的基本操作,常州借势"苏超",推出"赵"姓游客免门票等活动,都是 以特色主题为核心做的细微调整,以期待引发更大的讨论,从而更好的获取城市流量。 常州这种"借势热点推文旅优惠"的模式并非首次。早在端午假期常州对阵扬州赛事期间,常州就已通过 类似策略激活文旅市场,当时宣布全市所有A级景区面向扬州市民免门票。 赵连平以及常州队的胜利,不仅是该城市体育实力的彰显,也是激活当地文旅活力的新引擎。 借着这场首胜的热度,常州多个景区迅速行动,面向市民与游客推出系列文旅福利,让体育热情延伸至 文旅消费。 对此,中国企业资本联盟副理事长柏文喜认为,体育赛事解决"人到常州",景区福利解决"人到景区"。 体育部门 ...
上海书展闭幕 文创产品销售增长100%
Di Yi Cai Jing· 2025-08-19 14:41
上海展览中心、上海书城双主场附近商圈与书展的联动更密切。推出"书展文化味蕾地图",宣推周边文 化地标、运动休闲场馆、怀旧老字号餐饮等。中信书店·跳岛声音书店正式启幕,在南京西路商圈打造 了一个可听可见的"播客会客厅";久光百货组织大型文具展,以1万款全球新奇玩具产品吸引书展客 流。据大数据监测及综合测算显示,书展双主场活动参与人群直接带动餐饮、零售、住宿、交通及其他 服务(含票务)消费约1.81亿元。上海书展举办期间,上海展览中心主场所在南京西路商圈的日均客流 56.8万人,线下零售餐饮消费同比增长39.07%;上海书城主场所在南京东路商圈的日均客流63.5万人, 线下零售餐饮消费同比增长23.95%。 (文章来源:第一财经) 8月19日,2025上海书展暨"书香中国"上海周顺利收官。本届书展首次推出上海展览中心、上海书城双 主场,深入全市16个区分会场、100家实体书店。本届书展共接待市民读者超38.2万人次,同比增长 28.4%;图书销售总码洋6472.7万元,同比增长31.6%;文创产品销售收入1017万元,同比增长100.1%; 全市共举办1267场阅读活动,同比增长23.8%;出票39.58万张,其 ...
小票根”充分释放消费“大能量
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-19 05:49
Core Insights - The "ticket root economy" is emerging as a key driver for consumer spending, transforming single purchase behaviors into extended consumption chains across various sectors [1][2][3] Group 1: Ticket Root Economy Overview - The ticket root economy allows consumers to use tickets from events, exhibitions, and travel as discount vouchers for subsequent purchases, stimulating additional spending and creating new consumption growth points [1][3] - This economic model enhances consumer engagement by linking different consumption areas, thus promoting a more integrated shopping experience [3][4] Group 2: Multi-Party Benefits - The ticket root system fosters a win-win consumption ecosystem, enhancing consumer desire and encouraging a shift from single purchases to chain experiences [2][4] - For consumers, tickets serve not only as discounts but also as guides to explore local culture, adding emotional value beyond mere savings [2] Group 3: Consumption Chain Activation - The ticket root economy encourages longer stays and increased spending by connecting various consumption sectors through promotional strategies [3][4] - Examples include Jiangsu's "1+3" discount model and Shaoxing's free entry policy during events, which collectively stimulate local economies [3] Group 4: Cross-Scene Integration - The ticket root economy is a new consumption model targeting high-spending groups, requiring efficient market resource integration to lower costs and enhance overall experience [4] - Initiatives like the "Million Workers Tour Bashu" program in Chongqing demonstrate how ticket roots can connect different regions and promote collaborative consumption [4]
暑期“小众游”受青睐 “+旅游”加出新玩法
Xin Hua Wang· 2025-08-19 01:20
Core Insights - The tourism market is experiencing a surge in demand for personalized and immersive travel experiences during the summer season, with new products and activities emerging [1][3][4] Group 1: Market Trends - There is a significant increase in interest for unique experiences, such as "skydiving at Sailimu Lake" and "sailing at Sailimu Lake," with search volumes rising by 600% and hotel bookings increasing by 476% in Xinjiang [3] - The search volume for "desert camping base" in Gansu has surged by 226%, indicating a growing trend towards niche tourism [3] - Smaller cities are becoming popular destinations, with flight bookings to Anshun, Guizhou, increasing by 2.4 times compared to the previous year [3] Group 2: Customized Travel - The travel industry is shifting from standardized packages to personalized services, with one travel agency reporting a threefold increase in customized travel orders compared to last year [4] - Tourists are increasingly prioritizing deep cultural experiences over superficial sightseeing [4] Group 3: Event-Driven Tourism - New travel formats such as "traveling with events" and "traveling with movies" are gaining traction, effectively linking tourism with various sectors [5] - The "Village Super" event in Guizhou attracted over 180,000 visitors, generating a total tourism revenue of 1.88 billion yuan [5] - The "Su Super" event has led to a nearly 200% increase in tourist bookings in Jiangsu province since July [5] Group 4: Impact of Media on Tourism - The release of popular films like "The Lychee of Chang'an" has resulted in a 12% and 10% increase in travel to Xi'an and Guangzhou, respectively, following the film's debut [6] - Filming locations are becoming trendy spots for young travelers, with a reported 80% increase in searches for the Shanghai Film Park [6] Group 5: Night Economy - There is a 20% year-on-year increase in night-time ticket bookings, with events like the "Night at Yellow Crane Tower" seeing ticket sales double compared to last year [9] - The night economy is evolving beyond traditional dining to include diverse activities such as performances and immersive experiences [9][10] - Cities like Changsha and Chongqing are seeing a rise in popularity for night-time cultural events, contributing to a more vibrant night economy [9][10]
武汉市民建言发展“票根经济”
Chang Jiang Ri Bao· 2025-08-19 00:26
Core Viewpoint - The article discusses the rising trend of the cultural and sports market in Wuhan, highlighting the potential of "ticket root economy" to stimulate local consumption through various events and activities [1][2]. Group 1: Ticket Root Economy - Wuhan has seen an increase in concerts and events, attracting many visitors from outside the city, which presents an opportunity to develop a "ticket root economy" that enhances consumer spending [1]. - Local residents suggest that ticket holders could receive discounts or benefits at local attractions and businesses, thereby encouraging longer stays and increased spending [1][2]. - Examples of existing initiatives include discounts on flights with China Southern Airlines for concert ticket holders and free entry to certain attractions when presenting concert tickets [2]. Group 2: Broader Economic Integration - The concept of "ticket root economy" is not unique to Wuhan, as other cities like Shanghai and Nanjing have successfully implemented similar strategies to boost local economies [2]. - In Shanghai, ticket holders can enjoy benefits at over 100 dining establishments, while in Nanjing, ticket holders can access discounts at 200 different venues, including accommodations and shopping [2]. - Suggestions for Wuhan include integrating local businesses with cultural events to create a more comprehensive experience for visitors, such as offering discounts at restaurants and hotels near concert venues [2].
“苏超+”溢出效应持续放大 “第二现场”消费动能足
Xin Lang Cai Jing· 2025-08-18 09:27
Core Viewpoint - The "Su Super" football league in Jiangsu Province is significantly boosting local economic activity through various initiatives and events, leading to a notable increase in tourism and consumption [1][2]. Group 1: Economic Impact - The "Su Super" league has led to a nearly 200% year-on-year increase in tourist attraction bookings in Jiangsu Province from July to the present [1]. - Over 1.4 billion yuan in consumer vouchers have been distributed, with more than 16,000 commercial enterprises participating in promotional activities related to the league [2]. Group 2: Consumer Engagement - The launch of the "'Su Super' second site" electronic map includes 432 locations that integrate watching matches, shopping, dining, and entertainment [1]. - A market featuring over a hundred local brands and food vendors has been established to enhance consumer engagement during the league [1]. Group 3: Future Initiatives - The Jiangsu Provincial Department of Commerce plans to expand the "'Su Super' second site" initiative and create a "Super Shopping Cart" to help 979 local brands increase their visibility and sales [2]. - Upcoming events include "Super Night" activities in 50 night-time consumer districts and financial support initiatives to promote consumption [2].
2025上海长滩半程马拉松11月16日开跑,报名正式开启
Xin Lang Cai Jing· 2025-08-18 06:58
2025上海长滩半程马拉松将于11月16日早上7时,在宝山体育中心鸣枪起跑。赛事由上海市宝山区人民 政府、上海市体育总会主办,上海市宝山区体育局、上海市宝山区滨江开发建设管理委员会、上海吴淞 口文旅投资(集团)有限公司、宝山区体育总会承办,宝山钢铁股份有限公司、上海市路跑协会协办。 赛事设置半程马拉松(21.0975公里) 和 亲子欢乐跑(5公里) 两大项目,总规模8000人(半马6000 人,亲子跑2000人),其中半程马拉松采用抽签方式确定参赛资格。 长滩半马最大亮点在于其精心设计的21.0975公里赛道,其中长达12.56公里的滨江路段,串联宝山独特 区域,形成三段式沉浸体验。 绿色生态段主要在上海吴淞炮台湾国家湿地公园内,跑者从西南门进入,沿公园主干道穿行,开启亲近 自然的奔跑之旅。 8月18日下午,2025上海长滩半程马拉松赛新闻发布会与招商推介会在海上世界举行,赛事报名通道正 式开启。 活力滨江段主要在上海国际邮轮旅游度假区内,途经气势恢宏的吴淞口国际邮轮港,沿途串联海上世 界、长滩音乐厅、长滩观光塔等地标。 转型工业段主要在宝钢厂区内,作为首个进入宝钢厂区的马拉松赛事,精选厂区代表性路段。跑者将 ...
2025年暑期档总票房逼近百亿
Yang Guang Wang· 2025-08-18 00:57
Group 1 - The total box office for the summer film season in 2025 has reached 9.956 billion yuan, with expectations to surpass 10 billion yuan soon, and total audience attendance has exceeded 260 million, showing significant growth compared to the same period last year [1] - A record high of 128 films have been scheduled for this summer season, showcasing a diverse range of genres to cater to various audience preferences, with domestic films performing particularly well [1] - The film industry is increasingly integrating with other sectors, leading to new consumption trends, such as collaborations with over 30 companies in areas like automotive, dining, and trendy products, creating a new film consumption ecosystem [1] Group 2 - High-quality films are set to continue releasing in August, including the comedy crime film "The Unleashed" on August 23, and several romantic films on August 29, which are expected to enhance audience engagement [2] - The total box office for this summer season is projected to reach 12 billion yuan, reflecting strong confidence in the recovering Chinese film market [2]
福建厦门大力发展票根经济,拓展消费场景
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-17 22:23
Core Viewpoint - Xiamen is actively developing a "ticket root economy" by integrating event tickets with various consumer scenarios, enhancing the overall experience for visitors and boosting local consumption [1][2]. Group 1: Ticket Root Economy Development - Xiamen has launched measures to promote high-quality development of the performing arts economy, allowing ticket holders to enjoy discounts on dining, accommodation, transportation, and entertainment [2][4]. - The integration of ticket roots with local businesses has created a new consumption model, transforming tickets from mere souvenirs into valuable coupons [2][4]. Group 2: Consumer Experience and Benefits - Visitors can enjoy a comprehensive experience by using concert tickets for discounts on hotel stays, transportation, and local attractions, significantly reducing their overall expenses [3][4]. - The introduction of customized services, such as child care and local tours, has increased hotel occupancy rates, with one hotel reporting a 24% year-on-year increase in sales revenue [3]. Group 3: Collaborative Efforts and Support - The success of the ticket root economy relies on collaboration among government, businesses, and consumers, with the government providing policy support and businesses innovating their operational models [4]. - The local tax authority is enhancing its services to businesses by establishing a comprehensive tax management system, focusing on key aspects such as revenue recognition and compliance with invoicing regulations [4].