票根经济
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雅安提出构建“大川超”赛事体系 绿茵球场也是“文旅主场”
Si Chuan Ri Bao· 2025-10-10 06:47
Core Insights - The Sichuan Urban Football League ("Chuan Super") is being leveraged by the city of Ya'an to enhance local tourism and cultural engagement, with initiatives aimed at promoting local products and increasing visitor participation [2][3][4] Group 1: Event and Community Engagement - The "Chuan Super" matches serve as a platform for showcasing the city's cultural cohesion and economic vitality, with Ya'an aiming to create a comprehensive event system that promotes public fitness and community involvement [3][6] - A significant turnout of approximately 12,000 spectators was recorded for a recent match, leading to a year-on-year revenue increase of 22.6% in nearby restaurants and 28.9% in retail [5][6] Group 2: Tourism and Economic Impact - The introduction of "blind box" giveaways and ticket stubs as "city travel passes" has been implemented to encourage tourism, offering discounts at 158 local businesses and attractions [5][6] - The local government has launched a 10 million yuan consumer package to stimulate tourism during the National Day and Mid-Autumn Festival, aiming to enhance visitor experiences and extend their stay in Ya'an [6][7] Group 3: Product Promotion and Local Business Support - Local businesses have reported increased sales, with specific products like cured pork and local delicacies seeing significant demand during match days [5][6] - The "Chuan Super" initiative has led to the establishment of a marketplace at the Ya'an Sports Center, featuring over 100 local products and cultural performances to attract visitors [6][7]
每天超3亿人次出游创纪录,国庆长假人们都去了哪?
Hu Xiu· 2025-10-10 06:35
Core Insights - The National Day and Mid-Autumn Festival holiday saw record-breaking travel numbers, with a total of 2.432 billion trips made, averaging 304 million trips per day, representing a year-on-year increase of 6.2% [2][4] - Domestic tourism reached 888 million trips, an increase of 123 million trips compared to the previous year's 7-day holiday, with total spending amounting to 809 billion CNY, up 108.2 billion CNY [5] Group 1: Travel Statistics - The actual cross-regional personnel flow exceeded pre-holiday predictions, which estimated 2.36 billion trips [4] - Major urban clusters such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macau Greater Bay Area saw concentrated travel activity [2] Group 2: Consumer Behavior - In Shanghai alone, tourist numbers reached 25.485 million, a year-on-year increase of 19.74%, while total consumption reached 79.6 billion CNY, up 3% [6] - The trend of "ticket-root economy" is emerging, where events like concerts and exhibitions drive travel and hotel bookings [9] Group 3: Travel Trends - There is a shift towards longer, more immersive travel experiences, with an increase in cross-province travel and outdoor tourism [10][11] - Rental car orders increased by approximately 60% during the holiday, indicating a trend towards self-driving trips after flying or taking high-speed trains [11] Group 4: International Travel - Outbound tourism saw significant growth, with a 6.8% year-on-year increase in daily entry and exit personnel at national ports [13] - Young people, particularly university students, are driving outbound travel, with international flight bookings up 110% year-on-year [14] Group 5: Future Outlook - The travel peak is expected to extend until the weekend following the holiday, with sustained high travel activity from September 27 to October 12 [16]
这个假期闵行太火了!商圈消费接近8.5亿元,增长10.5%!
Sou Hu Cai Jing· 2025-10-09 22:43
Core Insights - During the National Day and Mid-Autumn Festival holiday (October 1 to October 8), Minhang District's consumption reached 849 million yuan, a year-on-year increase of 10.5% [2] - The total foot traffic was 8.8577 million, up 2.5% year-on-year, with an average transaction value of 96 yuan, increasing by 7.9% [2] - Major commercial projects have become the core driving force for consumption growth, with top sales increases seen in Shanghai MixC, Bailian South Shopping Center, and Qibao Link Real Estate Plaza [2] Consumption Growth Drivers - The "Spring Shen Beautiful Welfare Coupons" initiative, along with various promotional activities, has significantly boosted overall consumption [2][5] - The automotive subsidy policy has been extended until October 31, contributing to a slight increase in automotive sales during the holiday [7] - The gold jewelry sector experienced a remarkable year-on-year sales growth of 39.3%, driven by high international gold prices and increased demand for fashionable accessories [9] Promotional Activities - Various commercial entities in Minhang District organized promotional events to enhance consumer engagement, such as the "Play New Life" event at Bailian South, which saw a sales increase of 36.19% [3] - The "New World Art Season" at Hongqiao New World featured multiple cultural events, resulting in a 23% year-on-year sales growth [3] Ticket Economy Impact - The 2025 Shanghai Rolex Masters is expected to attract over 240,000 spectators, with more than 70% being from outside the area, driving associated consumption through ticket-related discounts [12] Local Brand Promotion - Minhang District has been actively promoting local brands through online and offline channels, achieving significant sales through initiatives like the "Minhang Good Goods" campaign [13]
39.5亿元!南京“双节”消费热力四射
Jiang Nan Shi Bao· 2025-10-09 15:24
Group 1 - The consumption market in Nanjing showed a strong performance during the National Day and Mid-Autumn Festival holiday, with key commercial enterprises achieving sales of 3.95 billion yuan, a 4.7% increase compared to the same period last year [1] - Over the 8-day holiday, 37 monitored shopping malls and complexes recorded a total sales of 1.47 billion yuan, reflecting a year-on-year growth of 3.8% [1] - Various promotional activities were held, including over 300 events that combined shopping, tourism, and food experiences, significantly enhancing consumer enthusiasm [1] Group 2 - The "Welcome to Yeyue Enjoy Jinling" dining consumption invoice lottery activity was launched in Jianye District, enhancing the dining experience for citizens and tourists [2] - The integration of cultural, tourism, and sports events effectively improved the quality of consumer experiences, with retail, dining, and accommodation sectors in key commercial areas achieving a transaction amount of 870 million yuan, a 6.4% increase year-on-year [2] - Innovative "ticket root economy" models were developed, stimulating city-wide consumption and highlighting the integration of commerce, culture, and sports [2] Group 3 - Cultural tourism activities at scenic spots like Fuzimiao and Xinanli, featuring exhibitions and festivals, boosted surrounding dining and shopping consumption [3] - Various scenic areas organized special events, such as fireworks shows and food markets, to provide comprehensive cultural tourism experiences and stimulate consumption growth [3] - Large-scale events like music festivals were closely linked with scenic spots and commercial areas, driving surrounding consumption [3]
“双节”旅游热将持续至本周末 县城成“追秋”热门地
Xin Hua She· 2025-10-09 13:36
Group 1 - The cultural and tourism market in China is experiencing a surge during the National Day and Mid-Autumn Festival, with 888 million domestic trips taken over the 8-day holiday, an increase of 123 million trips compared to the previous year [1] - Total domestic travel expenditure reached 809 billion yuan, up by 108.2 billion yuan from the previous year [1] - The peak travel period is expected to last from September 27 to October 12, with over 30% of office workers opting for "early leave and late return" strategies [1][4] Group 2 - Family travel has become a major trend, with over 40% of air travelers during the holiday being families, and first-tier and new first-tier cities being the most popular destinations [2] - Hotel bookings in popular cities like Beijing, Chongqing, and Chengdu have seen significant increases, with surrounding county destinations experiencing a 51% rise in bookings compared to last year [2] - Emerging tourist cities have gained attention, with some destinations seeing over 100% growth in travel orders compared to the previous year [2] Group 3 - The holiday period has also become a peak time for music festivals and sports events, contributing to a diverse consumption ecosystem [3] - Ticket stubs are being utilized as "universal tickets" for various attractions, enhancing the overall tourism experience [3] - Collaborative events such as "movie + traditional music performance" are being introduced, benefiting both cinemas and cultural heritage [3] Group 4 - The trend of "taking 3 days off for 12 days of travel" is becoming popular, with a nearly 60% increase in travel orders expected from October 9 to 12 [4] - International travel interest has surged, with hotel bookings in 4,588 cities abroad, particularly in Egypt and Norway, seeing significant increases [4] Group 5 - The number of foreign visitors celebrating the holidays in China has increased, with 16.34 million people crossing borders during the holiday, an 11.5% rise from last year [5] - Popular domestic cities for foreign tourists include Shanghai, Beijing, and Guangzhou, with significant booking increases in cities like Datong and Lijiang [6]
“双节”旅游热将持续至本周末,县城成“追秋”热门地
Xin Hua She· 2025-10-09 13:34
国庆中秋双节相遇,让文旅市场"新"潮涌动,持续升温。有人漫步都市,感受"吃喝玩乐游购娱";有人奔赴山海,去小城"追秋"。文 化和旅游部9日公布数据显示,假日8天,全国国内出游8.88亿人次,较2024年国庆节假日7天增加1.23亿人次;国内出游总花费8090.06亿 元,较2024年国庆节假日7天增加1081.89亿元。 旅游平台数据显示,超三成上班族"早去晚回",假期出行高峰从9月27日将一直持续至10月12日;9-12日三天境外热门目的地酒店预订 同比增近一倍。 10月1日,小朋友走在盱眙县第一山历史文化街区。新华社记者 季春鹏 摄 家庭出游成为主力 去小城"追秋"热度高 去哪儿大数据显示,节日期间乘坐飞机的用户中,超过40%都是家庭出行。一线和新一线城市,凭借"吃喝玩乐游购娱"一条龙服务, 成为最热门的旅游目的地。国内酒店预订量最高的热门10个城市为北京、重庆、成都、上海、杭州、南京、长沙、西安、武汉、广州。 10月6日晚,游客在湖北省宣恩县乘坐竹筏欣赏夜景。 新华社发(王法钧摄) 深度旅游时代,更多宝藏小城走进公众视野。根据美团旅行数据,假期大城市周边县域目的地预订单量较去年同期增长51%,其中江 苏 ...
喜庆感、文化味、烟火气——文旅新产品点亮荆楚假日
Xin Hua Wang· 2025-10-09 09:25
Core Insights - The tourism and cultural market in Hubei has introduced new consumption scenarios and business models during the National Day and Mid-Autumn Festival holiday, leading to significant increases in visitor numbers and engagement [1][3][7] Group 1: Visitor Statistics - Hubei's A-level tourist attractions received 20.36 million visitors by October 8, marking a 12.9% increase compared to 2024 [1] - The order volume for destination flights in Wuhan increased by 68% year-on-year [1] - The Hubei Provincial Museum hosted nearly 210,000 visitors, an increase of over 50,000 compared to the previous year [4] Group 2: Cultural Events and Activities - Over 900 cultural performances were held as part of the Yangtze River Cultural Arts Season, including the "Dynamic Yangtze" stage art exhibition and "Image of the Yangtze" film week [3] - More than 3,000 community activities, such as "Village Evening" and "National Reading," were organized across the province [3] - The Hubei Provincial Museum organized 223 themed activities, attracting 3.35 million visitors over eight days, a 32% increase from the previous year [3] Group 3: Innovative Tourism Initiatives - The "Know Your Hubei · Ticket Tour Jingchu" initiative allows tourists to upload ticket stubs for discounts on attractions and accommodations, enhancing the overall tourism experience [7] - The integration of various cultural and entertainment offerings, such as night tours and performances, has created a vibrant tourism ecosystem [7]
赛事“点燃”上海旅游新场景 双节消费达796亿元
Xin Lang Cai Jing· 2025-10-09 08:45
国庆、中秋假期期间,上海消费市场热力十足。据上海市商务委提供的数据,假期8天,上海线上线下 消费支付金额796亿元,同比增长3.0%,重点商圈销售额同比增长10.2%。此外据平台数据显示,上海 地区餐饮销售额同比增长7.5%。赛事经济、票根经济等消费新场景,不仅增添了假日消费活力,更为 文旅商体联动精准赋能。(央视新闻) ...
24.33亿人次、超8000亿元……透过数据看“双节”消费新亮点、新活力
Yang Shi Wang· 2025-10-09 08:20
Group 1: Travel and Transportation Data - During the holiday period, a total of 2.433 billion people traveled across regions, averaging 304 million people per day, representing a year-on-year increase of 6.3% [1] - Railway passenger volume reached 153.96 million, averaging 19.24 million per day, with a year-on-year growth of 2.6% [1] - Road travel accounted for 2.248 billion people, averaging over 280 million per day, showing a year-on-year increase of 6.6% [1] - Waterway passenger volume totaled 11.66 million, averaging 1.46 million per day, with a growth of 4.1% [1] - Civil aviation passenger volume reached 19.14 million, averaging 2.39 million per day, reflecting a year-on-year increase of 3.3% [1] Group 2: Domestic Tourism and Spending - Domestic travel during the holiday reached 888 million people, with total spending exceeding 800 billion yuan, an increase of 1.23 billion people and 108.19 billion yuan compared to the previous year [1] - Over 29,000 cultural and tourism activities were held nationwide, with more than 480 million yuan in consumer subsidies distributed [1] Group 3: Consumer Market Performance - The consumption market showed strong vitality, with daily sales revenue in consumption-related industries increasing by 4.5% year-on-year during the holiday [2] - Retail and catering sales from key enterprises grew by 2.7% year-on-year [2] - In Shanghai, total consumption payments reached 79.6 billion yuan, a 3.0% increase, with key business districts seeing sales growth of 10.2% [3] Group 4: Regional Highlights - In Shanghai, the restaurant sector saw a 7.5% increase in sales, driven by new consumption scenarios related to sports events [3][5] - Chongqing experienced an 8.86% increase in total consumption, with key business districts growing by 9.52% [5][6] - The city launched over 350 themed activities to enhance consumer engagement during the holiday [5]
树叶DIY、制作漆扇、打卡商圈……这些活动好玩又出片
Sou Hu Cai Jing· 2025-10-09 04:21
Core Insights - The consumption market during this year's Mid-Autumn Festival and National Day holiday showed strong vitality, with a notable increase in service consumption driven by autumn sightseeing and event-related travel [1][9]. Group 1: Service Consumption Trends - Service consumption has surged, with autumn sightseeing becoming increasingly popular, as seen in scenic spots like Songfeng Mountain in Heilongjiang, which introduced DIY experiences to attract visitors [1][3]. - New consumption scenarios integrating culture, sports, and tourism are emerging as key drivers of holiday consumption growth, exemplified by the Taohuadao area in Zhejiang, which offers a unique blend of tranquility and vibrant night scenes [5]. - Event-driven travel has gained traction, with Shanghai leveraging recent tennis events to promote tourism packages that boost retail and dining around event venues [9]. Group 2: Local Features and Market Dynamics - Various regions are emphasizing local characteristics to invigorate consumption in commercial districts, such as the "Food Mobilization" event in Shanghai's Yuyuan Garden, showcasing diverse local delicacies [10][12]. - The "Ziyang Night Alley" in Jiaxing has been revitalized with aesthetic enhancements and a lively atmosphere, attracting both locals and tourists [14][20]. - In Henan, commercial areas are introducing first-time stores and exhibitions to create differentiated shopping experiences, enhancing consumer engagement [22]. Group 3: Product Consumption and Market Supply - The product consumption landscape is evolving, with a growing preference for healthy food options, particularly low-oil and low-sugar mooncakes during the Mid-Autumn Festival [23][25]. - Sales of green and organic foods surged by 27.9% during the holiday, reflecting a shift towards health-conscious consumer behavior [27]. - The supply of essential goods remained stable, with prices for grains, pork, and chicken holding steady, while vegetable prices saw a slight increase [27].