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流量变增量,天宁崛起“文商中心”
Xin Hua Ri Bao· 2025-05-08 21:53
Group 1: Economic Growth and Development - The Tian Ning District of Changzhou is experiencing significant economic growth, with a projected GDP surpassing 100 billion yuan in 2024 and ranking 37th in the national high-quality development list for urban districts [1] - The district's government has approved a comprehensive land use plan, positioning Tian Ning as a cultural and commercial center, and emphasizing the dual-driven model of advanced manufacturing and modern service industries [1][6] - The service sector plays a crucial role in the district's economy, contributing approximately 10% to the city's total economic output, with a projected revenue of 21.5 billion yuan in 2024 [6] Group 2: Consumer Engagement and Events - The district is leveraging major events like marathons and concerts to stimulate local consumption, with over 100,000 visitors during the recent holiday and record-breaking foot traffic in commercial areas [2][5] - The "ticket root economy" is being utilized to connect various consumer experiences, enhancing the overall shopping and dining environment around event venues [2] - Tian Ning is focusing on attracting flagship stores and high-quality brands to create a shopping environment that matches the city's economic capabilities, with significant sales and visitor numbers reported [2] Group 3: Youth Attraction and Urban Development - Tian Ning has seen a 30.18% increase in registered population over the past decade, becoming one of the fastest-growing urban areas in the province, driven by a vibrant entrepreneurial environment and appealing urban spaces [4] - The district is developing cultural and recreational routes to enhance tourism and local engagement, integrating historical and modern attractions to appeal to younger demographics [4] Group 4: Industrial Transformation and Innovation - Tian Ning is focusing on upgrading traditional industries and targeting high-growth sectors such as new energy vehicle components, third-generation semiconductors, and solar photovoltaic technology [7] - The district has established a strong presence in the inspection and certification industry, attracting top global firms and generating significant tax revenue and employment opportunities [6][7] - The integration of manufacturing and service industries is being emphasized to create a synergistic ecosystem that enhances value creation and operational efficiency [6][7]
从17%增长率看海南“五一”旅游答卷
Hai Nan Ri Bao· 2025-05-08 01:10
Core Insights - The tourism industry in Hainan has shown significant growth during the "May Day" holiday, with a total of 3.89 million visitors, representing a 17% year-on-year increase, and total tourist spending reaching 5.25 billion yuan, up 20.2% from the previous year [1][2] Group 1: Visitor Trends - The trend of "county tourism" is emerging, with hotel bookings in county-level cities increasing by over 80% compared to last year, surpassing bookings in third-tier cities [1] - Hainan's rural tourism points saw a 32.6% increase in visitors during the holiday, with notable performances from various counties, such as Baisha County with a 59% increase in visitors [2][4] Group 2: Tourist Experience - The concept of "slow travel" is gaining popularity, as tourists seek quiet places to relax and prioritize personal experiences over mere sightseeing [5] - Hainan's counties are enhancing their unique offerings, such as ecological and rural tourism, to cater to diverse tourist needs [5] Group 3: Entertainment and Events - Large-scale events like concerts are becoming significant attractions, with performances by popular artists driving tourism consumption [6][9] - The integration of cultural events into the tourism experience is appealing to younger audiences, who are willing to spend for emotional value [9] Group 4: Scenic Areas - Scenic areas remain crucial for tourism, with a 31.1% increase in visitors during the holiday, highlighting the importance of A-level tourist attractions [10] - The development of scenic areas is being supported by government initiatives aimed at enhancing visitor experiences and service quality [12] Group 5: Infrastructure and Accessibility - The improvement of infrastructure, such as the Hainan Ring Road and tourism highways, has contributed to increased hotel occupancy rates along these routes [12] - The diversification of tourism experiences, including county tours, concert tourism, and scenic area visits, reflects a shift towards meeting personalized tourist demands [12]
孙佳山、赵敏:“小票根”撬动“大消费”
Sou Hu Cai Jing· 2025-05-06 22:45
近年来,我国电影产业实现了一步一个脚印的跨越式发展。这种发展不仅体现在票房规模上,更集中反 映在产业形态的革新上:电影正从单一的文化产品发展为关联着全社会消费潜力的媒介杠杆。"小票 根"撬动"大消费"的本质,正是通过电影这一公共媒介,充分推动经济社会全面发展。 其次,北京、上海等城市通过电影主题展览、IP快闪店以及衍生品盲盒等业态,将单次的电影消费延伸 为涵盖餐饮、零售、展览、社交、传播等开放性的复合消费链条。电影票根不仅是消费凭证,更是情感 载体。通过IP衍生的跨界传播等新模式,电影的影响力得以持续发酵。这其中,优质的内容是票根经济 的核心驱动力,正是经久不衰的魅力使票根经济的衍生消费突破了时空的限制,形成持续的长尾效应。 例如,从《流浪地球2》到《哪吒2》,相关的周边衍生品都出现了超过半年的供不应求。 不仅如此,中国电影正在成为推动我国文化和旅游深度融合的媒介杠杆。显然,票根经济的影响力并不 局限在影院及相关的城市空间,它正通过"影视+文旅"的新业态将电影消费转化为文旅消费,并且不断 催生新场景、新消费,为经济社会发展注入新动能。例如,《唐探1900》的拍摄地山东德州乐陵影视 城,在今年春节档之后就人气飙 ...
【招银研究|行业点评】五一消费观察:温和复苏,文旅出行亮眼
招商银行研究· 2025-05-06 10:42
假日消费是观测经济活力的重要窗口期,我们对五一假期消费数据简评如下。 一、出行:人员流动活跃,民航量价齐升 据交通运输部,今年五一假期期间(5月1日至5月5日),全社会跨区域人员流动量达14.66亿人次,日均超2.9 亿人次,同比增长7.9%,较2019年同期增长23.7%,超出节前预期。分出行方式看: 1)与2024年同期相比,各类出行方式的客运量实现平稳增长。 五一假期,水运/民航/铁路/非营业性小客车/营 业性公路客运量分别同比增长23.8%/11.8%/10.8%/8.1%/4.4%,水路表现相对突出。 2)与2019年同期相比,自驾出行仍是主力。 高速公路及普通国省道非营业性小客车人员出行量较2019年同期 增长超50%,在人员流动总量中占比接近八成,自驾出行延续高热度。营业性运输中,铁路、民航表现较好, 客流较2019年同期分别增长36.6%、24.2%;公路和水运恢复程度较低。 图1:五一期间各类出行方式累计客运量相比2024/2019年同期的增速 注 : 公路- 非营业 性 包 含 高 速 公 路 及 普 通国省道非营业性小客车 3)民航市场从量升价跌到量价齐升。 从量上看, 据航班管家数据, ...
消费形式丰富多样,文旅市场亮点纷呈!“五一”假期中国与世界“双向奔赴”
Huan Qiu Shi Bao· 2025-05-05 22:53
【环球时报记者 赵觉珵 陈子帅 赵瑜莎 环球时报驻阿联酋特派记者 任皓宇】"从成都向南飞行3个多小时就能抵达泰国首都曼谷。"由于中泰两国 互免签证,陈女士选择曼谷作为自己今年"五一"小长假的旅游目的地。与此同时,20岁的泰国小伙帕卡这几天和两个同学一起到成都旅游。途牛 旅游网5日发布的《2024"五一"出游消费盘点》报告称,"五一"假期期间,中国出境游市场迎来爆发式增长,出游人次较去年同期增长190%。另 一方面,在线旅游平台携程的数据显示,"五一"期间入境游订单量同比激增130%。在上海外滩的观景台,泰语、韩语、英语交织成独特的"国际 交响曲";在成都锦里的古街,东南亚游客身着中国传统服饰与川剧变脸艺人合影……接受《环球时报》记者采访的专家表示,中国经济不仅显示 出巨大活力,并且正在通过与世界的"双向奔赴",为全球经济注入可贵的动力与确定性。 创新高屡被提及 音乐节人头攒动,多地景点"约满""售罄",县城高星酒店一房难求,老字号美食排队1小时起……5月5日,今年只调休一天的"五一"小长假收 官。"创历史新高",这是国内在发布今年"五一"假期相关数据时经常被提及的一个词语。 北京市交通委5日发布的信息称,"五 ...
“五一”假期北京接待游客超1790万人次 入境游便利度提升
Zhong Guo Xin Wen Wang· 2025-05-05 16:00
Group 1 - The cultural and tourism market in Beijing experienced significant growth during the "May Day" holiday, with a total of 17.9 million visitors, representing a year-on-year increase of 5.6% [1] - Total tourism expenditure reached 20.98 billion yuan, marking a year-on-year growth of 6.9% [1] - The top ten tourist attractions in Beijing during the holiday included Wangfujing, Olympic Park, Tiananmen area, and others [1] Group 2 - There was a strong recovery in inbound tourism, with Beijing receiving 104,000 inbound tourists, a year-on-year increase of 42.4% [1] - Inbound tourism expenditure amounted to 1.13 billion yuan, reflecting a year-on-year growth of 48.0% [1] - The city enhanced the convenience of inbound tourism through improvements in customs, payment, and tax refund processes [1] Group 3 - Music festivals played a crucial role in stimulating holiday consumption, with activities like "One Ticket to Explore Changping" promoting local tourism and hospitality [1] - The opening day of the 2025 Beijing Super Strawberry Music Festival saw a 100% hotel occupancy rate in the vicinity of the Beijing Expo Park [1] Group 4 - During the "May Day" holiday, Beijing hosted 1,664 commercial performances, attracting approximately 668,000 attendees and generating box office revenue of about 242 million yuan [2] - This represented year-on-year increases of approximately 10% in the number of performances and 10.9% in audience numbers, with box office revenue up by 29% [2] - The "ticket root economy" was effectively utilized to connect local hotels with concert-goers, enhancing commercial activity in surrounding areas [2]
艺术体育跨界碰撞带动消费 环球马术冠军赛精彩不止于“赛”
Jie Fang Ri Bao· 2025-05-05 03:18
Group 1 - The 2025 Shanghai Longines Global Champions Tour concluded successfully with approximately 23,000 attendees over three days, with 10% from abroad and 45% from outside Shanghai [1] - Ticket sales increased by about 30% compared to last year, while official merchandise sales rose by 20% [1] - The event featured enhanced audience experiences, including free access to certain areas of the venue, promoting a blend of art and sports to meet diverse consumer demands [1] Group 2 - The event introduced a "ticket root economy" by collaborating with the Expo Cultural Park, offering ticket holders benefits at popular attractions, creating a combined sports and cultural tourism experience [1] - Partnerships with nearby shopping centers provided ticket holders with discounts at over 100 brands, seamlessly integrating the viewing experience with consumer activities [1]
“票根经济”成为“五一”文旅消费新增长点
Xin Hua Cai Jing· 2025-05-04 06:33
"一场演唱会奔赴一座城"成为越来越多年轻人的选择。据美团旅行报告,95后年轻用户在美团搜索音乐 节相关产品同比提高107%。音乐节等展演经济带热酒店、景点门票"提前订",其中提前8天以上预订酒 店、景点门票的游客同比增加11%。 2025年1月,国务院办公厅印发《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》,明确要 进一步优化营业性演出审批流程,在确保安全的前提下,鼓励各地适当放宽大型营业性演出可售(发) 票数量限制。文化和旅游部抓住"演出+旅游"发展新趋势,积极培育"跟着演出去旅行"品牌,打造"票根 经济"新模式,着力推进演艺产业高质量发展。 新华财经北京5月4日电(记者丁雅雯、李唐宁)近几年,越来越多年轻人愿意为一场演唱会奔赴一座 城。记者了解到,今年"五一"假期,多地开启演唱会、音乐节热潮,"票根经济"成为"五一"文旅消费的 新增长点。 "票根经济"是指消费者凭借交通出行、文旅活动等场景的票务凭证,在后续消费场景中享受折扣、积分 兑换等权益,从而形成"消费链"延伸,产生更多消费行为。 美团旅行发布的《2025年五一观演旅游洞察报告》显示,"五一"期间全国5000人以上大型营业性演出预 计将超百场 ...
能观影也能享购物优惠 “票根经济”带来假期消费新体验
news flash· 2025-05-04 03:02
凭借一张电影票,既能看电影,也能购物、游览。在北京,各大商圈、文旅场所延续北京国际电影节的 热度,推出凭电影票根享受折扣或免票活动,吸引了大量消费者。记者在北京市朝阳区798艺术区看到 不少商家挂上了持北影节票根享受折扣的宣传海报,享全场9折优惠的咖啡、可半价观看的电影艺术 展、持票根在电影取景地打卡,都给游客带来了全新的消费体验。(央视新闻) ...
“五一”经济|周边游即时预订热度增长超100%,赛事带来“票根经济”
Di Yi Cai Jing· 2025-05-03 03:52
Group 1: Travel Demand and Trends - During the "May Day" holiday, there was a significant increase in travel demand, with railway and civil aviation experiencing a peak in passenger flow, particularly for nearby trips and self-driving tours, with instant booking for nearby travel packages rising over 100% compared to regular days [1][4] - The trend of spontaneous travel is becoming more prevalent, with many consumers opting for short-distance trips and high-end accommodations, leading to a rapid increase in bookings for local high-star hotels and boutique homestays, also exceeding 100% growth [4][3] - Self-driving tours are driving equipment consumption, with car rental orders maintaining high levels compared to last year, and cities like Luoyang and Qinhuangdao seeing rental orders grow over 100% year-on-year [3][4] Group 2: Event-Driven Consumption - Major events like the Shanghai Longines Global Champions Tour attracted many visitors, boosting related consumption in dining, accommodation, and shopping, demonstrating the positive impact of such events on the tourism and hospitality sectors [6][8] - The concept of "ticket economy" was leveraged during the equestrian event, where ticket holders received benefits at partner merchants, enhancing consumer engagement and spending [8][6] Group 3: Cross-Border Travel - There was a surge in outbound travel demand during the "May Day" holiday, with ticket orders for international travel increasing over 130% and cruise orders rising by 149%, highlighting the popularity of destinations like Japan, Thailand, and South Korea [10] - Inbound tourism also showed strong growth, with a 141% year-on-year increase in orders, particularly in cities like Shanghai and Guangzhou, indicating a robust recovery in the tourism sector [10]