阿里还是那句老话：让天下没有难做的生意。 作者丨赵晓晓 编辑丨关雎 图源丨作者拍摄 "项目在 6 月底立项，保密级别很高， 20 多个人从北京调集到杭州，在这栋楼封闭办公，外人进不来。"高德地图产品经理、高德扫街榜产品负责人李刚 说。据阿里一位员工透露，这个项目在阿里是 S 级别。 " 高德扫街榜 " 主要分为美食、酒店、景区三类， 美食是最核心的内容板块， 尤其以线下餐饮商家的榜单为主，此外还包括一些特色美食榜单， 点开扫 街榜，还能看到 " 本地人爱去 "" 多次前往 "" 烟火小店 " 等 榜单。 "有点像谷歌地图的模式。"当创业邦把这个信息分享出去时，一位行业人士回复说。但在高德内部，这是个完全从零到一的产品。 在阿里周年庆当天发布的产品，人们普遍期待颇高，不少媒体以为 "马云会出来演讲"，或者是一个特别重大的新产品，但没人相信是传言中的"高德相 关"。 "一个扫街榜算得上是'重磅新闻'吗？"创业邦在一个几人小群里看到这样的问题。有资深行业人士说，"单看这个项目确实算不上，如果放到阿里的即时零 售生态里，就是足够关键的一步。" 一个闭关 60 多天的项目 "高德 扫街榜 "项目立项 是在今年 6 月， ...

Group 1 - Apple launched the iPhone 17 series, Apple Watch, and AirPods at a press conference on September 10, with pre-orders available through Meituan Flash Purchase [1] - The number of Apple authorized specialty stores participating in pre-sales has significantly increased, covering third and fourth-tier cities and county markets [2] - The number of Apple authorized specialty stores on Meituan Flash Purchase has grown from nearly 500 to nearly 7000, covering over 2000 counties and districts nationwide [2] Group 2 - The consumer electronics category has experienced rapid growth in the instant retail market, with a projected compound annual growth rate of 68.5% from 2021 to 2026 [2] - By 2026, the instant retail consumer electronics industry is expected to exceed 100 billion [2] - Meituan Flash Purchase will launch a dedicated IP "Lightning New Products" to support the first release of consumer electronics [3]

Core Insights - Alibaba's recent launch of the "Gaode Street Ranking" is seen as a direct challenge to Meituan in the local lifestyle market, indicating a significant shift in competition dynamics among Alibaba, Meituan, and JD.com [1][9] - The fierce competition in the food delivery sector has intensified, with Alibaba's Taobao Shanguo and Ele.me reporting over 80 million daily orders, while Meituan's instant retail orders exceeded 120 million, and JD.com reached 25 million [1][5] - The ongoing battle is not just about market share but also about redefining the boundaries between local services and e-commerce, with all three companies vying to become the new retail benchmark [2][12] Alibaba's Strategy - Alibaba is leveraging its vast traffic from Taobao and the delivery resources from Ele.me to enhance its "hourly delivery" service, aiming to strengthen its position in the local lifestyle sector [2][5] - The company has faced challenges in the past, such as the failure of "Taodidian" due to inadequate delivery capabilities, highlighting its historical struggles in the local services market [3][13] - The launch of the "Gaode Street Ranking" is part of Alibaba's strategy to regain its footing in the local lifestyle sector, which has seen it lag behind competitors for a decade [9][12] Meituan's Position - Meituan has established a stronghold in the local lifestyle market, with a user base exceeding 700 million and a robust delivery network, allowing it to maintain a competitive edge [3][8] - The company has responded to the competitive pressure by increasing its marketing expenditures significantly, with a 51.8% year-on-year rise in Q2, amounting to 22.5 billion yuan [6][8] - Meituan's strategy includes expanding its instant retail offerings, which have seen substantial growth, particularly in the 3C product category [6][8] JD.com's Entry - JD.com has disrupted the market with its aggressive entry into food delivery, promising zero commission fees and social security for its delivery personnel, which has attracted a significant number of users [4][6] - The company's rapid growth in order volume, reaching 5 million daily orders within 40 days of launching its food delivery service, has intensified competition among the three giants [4][6] - JD.com's focus on 3C products has put additional pressure on both Meituan and Alibaba, as it seeks to capture market share in this lucrative segment [7][8] Financial Impact - The intense competition has led to a significant decline in profits across all three companies, with Meituan's adjusted net profit dropping by 89% year-on-year, while JD.com and Alibaba also reported substantial declines [8][12] - Collectively, the three companies are estimated to have lost over 20 billion yuan in profits due to the ongoing price wars and increased marketing expenditures [8][12] - The financial strain reflects the high stakes involved in the battle for dominance in the local lifestyle and e-commerce sectors [8][12] Industry Trends - The competition is evolving from a focus on user acquisition to retaining delivery personnel, with companies now prioritizing the welfare of their riders as a key competitive factor [14][15] - The shift towards high-quality, multi-dimensional competition is reshaping the landscape, as companies move from aggressive spending to enhancing service quality and operational efficiency [14][15] - The integration of technology and supply chain optimization is becoming crucial for success in the local lifestyle market, as businesses aim to improve service delivery and customer experience [15]

Core Viewpoint - The competition strategy of food delivery platforms is shifting towards deeper exploration of "quality" and "value," with differentiation strategies set to reshape the industry landscape [1] Group 1: Market Developments - Meituan announced the relaunch of its quality food delivery service, leveraging AI and real user reviews to enhance decision-making for consumers [1] - JD reported a significant revenue increase of 199% in its new business segment, which includes food delivery, indicating a robust growth trajectory in the market [1] - Taobao Shanguo achieved a peak daily order volume of 120 million, reflecting strong market performance and consumer engagement [1][3] Group 2: Strategic Initiatives - The relaunch of Meituan's quality food delivery service integrates resources from both Meituan and Dazhong Dianping, aiming to meet evolving consumer demands [2] - Dazhong Dianping has curated over one million high-rated restaurants for its quality food delivery service, enhancing consumer choice and decision-making [2] - JD's strategic partnership with Jinjiang Hotels marks a significant move to expand its food delivery business into the hospitality sector [3] Group 3: Competitive Landscape - The competition among platforms is intensifying, with each adopting various subsidy strategies, leading to significant impacts on profitability [6] - High competition has resulted in Meituan experiencing unexpected losses in Q2, raising concerns about its long-term market share [5] - Despite the competitive pressures, Meituan maintains a strong operational foundation, with established barriers in supply chain integration and service systems [5] Group 4: Regulatory Environment - The State Administration for Market Regulation has engaged with major food delivery platforms to ensure compliance with laws and regulations, aiming to promote fair competition and protect consumer interests [7]

9月10日，大众点评宣布"重启"品质外卖服务，将通过B端自研大模型，结合海量真实评价数据分析用户 需求，进一步剔除非真实点评数据，以"AI+真实高分"为用户提供可靠决策。 大众点评"品质外卖"首批已集合超百万家高分堂食优质商家，依托高分堂食餐厅供给、用户真实到店评 价，以及美团履约配送体系，为用户提供"真品质、真堂食、真评价"的外卖服务。 据美团官微「美团Meituan」消息，美团C端AI智能体服务也将于一周内发布，目前正在"封楼测试"阶 段。9月10日，大众点评"品质外卖"将同步发放2500万张不同种类的大额"品质外卖"消费券。 据悉，早在2014年，大众点评就上线了外卖服务，并于2016年上线"品质外卖"。2022年，大众点评与美 团外卖联合推出"品质外卖"入口，为用户筛选出可外卖的高分堂食餐厅。此后，各类新外卖平台招商时 沿用了"品质"概念，并在招商页面将"大众点评高分"作为其商户入选的必要条件。 ▲ 2014 年，大众点评试水外卖， 2016 年，进一步上线 " 品质外卖 " 本次升级重启后，大众点评"品质外卖"已全面覆盖必吃榜、黑珍珠，以及高星酒店、宝藏小店等各类优 质堂食餐厅。截至9月10日，全国 ...

Core Viewpoint - The company, SF Tongcheng, is a leading third-party delivery platform in China, leveraging its advantages to meet the growing demand for instant delivery services across various new consumption scenarios [1] Group 1: Company Overview - SF Tongcheng operates an open and flexible instant delivery network, providing services for businesses and individuals, with revenue contributions in 2024 expected to be 42% from merchant delivery, 15% from personal errands, and 42% from express collection and delivery services [1] - The company is experiencing rapid growth in its ToB (business-to-business) orders, with a projected 28.1% year-on-year revenue increase from merchant delivery services in 2024 [1] - Collaboration with the group's express delivery business is enhancing operational efficiency, leading to a 32.5% year-on-year revenue growth in express collection and delivery services in 2024 [1] Group 2: Industry Trends - Instant retail is emerging as a new online retail ecosystem that meets the demand for "instant consumption" and "hourly delivery," driven by changes in consumer behavior towards more frequent, smaller purchases [1] - The industry is witnessing significant growth as e-commerce platforms and local service providers actively invest in instant retail to capture market opportunities, with the potential for cross-selling and increased platform traffic [1] - The ongoing optimization of supply chain efficiency is expected to expand the range of products available for instant retail, indicating a broad market space in the medium term [1] Group 3: Delivery Infrastructure - Instant delivery serves as the foundational infrastructure for instant retail, relying on a positive cycle of order volume, rider availability, and fulfillment efficiency [2] - The company differentiates itself by maintaining a neutral position as the largest third-party delivery platform, ensuring high-quality service and customized solutions for various industries [2] - The operational model of rider management is crucial, with SF Tongcheng employing a "quasi-direct" management approach to ensure service quality, contrasting with the franchise model used by some competitors [2] Group 4: Financial Projections - The company's net profit is projected to grow significantly, with estimates of 310 million, 600 million, and 900 million yuan for the years 2025 to 2027, respectively, reflecting a PE ratio of 38.9, 19.8, and 13.2 [3]

Group 1 - The core viewpoint of the article highlights the significant growth of the ready-to-eat food industry driven by instant retail, particularly through Meituan's flash purchase service [1] - Since the launch of Meituan's flash purchase, the ready-to-eat food category has experienced rapid growth, with increased penetration in lower-tier markets [1] - The collaboration between the well-known snack brand "Hao Xiang Lai" and Meituan's flash purchase has resulted in a monthly order surge to nearly 2 million orders within just four months of partnership [1]

Group 1 - The core viewpoint of the article highlights the significant growth of the ready-to-eat food sector driven by instant retail, particularly through Meituan's flash purchase service [1] - Since the launch of Meituan's flash purchase, the ready-to-eat food category has experienced rapid growth, with increased penetration in lower-tier markets [1] - The collaboration between the well-known snack brand "Hao Xiang Lai" and Meituan's flash purchase has resulted in a monthly order surge to nearly 2 million orders within just four months of partnership [1]

Core Insights - The competition strategy of food delivery platforms is shifting towards deeper exploration of "quality" and "value," with differentiation strategies reshaping the industry landscape [1] - Meituan has relaunched its quality delivery service, leveraging AI and real user reviews to enhance decision-making for consumers [1][2] - The food delivery market has seen significant growth, with JD's new business revenue increasing by 199% year-on-year, and Meituan's core local business revenue rising by 7.7% to 65.3 billion yuan [1][3] Group 1: Market Developments - Meituan's quality delivery service aims to filter high-rated restaurants, showcasing user ratings and reviews to fill the decision-making gap for consumers [2] - Dazhong Dianping has integrated over one million high-rated restaurants into its quality delivery service, enhancing user experience with detailed ratings and tags [2][3] - Taobao Shanguo has achieved a peak daily order volume of 120 million, indicating strong market performance and synergy with other platforms [1][3] Group 2: Competitive Landscape - The competition among platforms is intensifying, with various subsidy strategies being employed, leading to significant impacts on profitability [6] - High-profile partnerships, such as JD's collaboration with Jinjiang Hotels, are seen as strategic moves to expand food delivery services [3] - Analysts suggest that while competition is fierce, platforms are beginning to adopt differentiated paths, focusing on refined operations and value extraction rather than mere scale [3][5] Group 3: Regulatory Environment - The market regulator has engaged with major food delivery platforms to ensure compliance with laws and to promote fair competition, emphasizing the need for quality service and consumer protection [7] - The regulator's focus includes controlling subsidies to avoid disrupting the normal pricing system and enhancing support for merchants and rider rights [7]

Core Viewpoint - The upcoming competition between Alibaba and Meituan in the local service sector is expected to be the most intense in the past decade of the Chinese internet, particularly with the launch of Gaode's "Street Ranking" product aimed at reshaping the evaluation system for offline services [1][21]. Group 1: Market Dynamics - Gaode's launch of the "Street Ranking" is seen as a strategic move to enhance its presence in the local service market, leveraging its 170 million daily active users (DAU) to create a super entry point for lifestyle services [1][4]. - The competition is not just about food delivery but encompasses a broader battle for market share in local services, with Meituan's business model relying heavily on high-margin in-store and travel services [3][4]. - The outcome of this battle could significantly reshape the competitive landscape of the Chinese internet industry, moving from a previously polarized market to a more diversified one with multiple strong players [4][21]. Group 2: Financial Insights - Meituan's 2021 financial report indicated that its food delivery business had a profit margin of only 6.4%, while its in-store and travel services boasted a much higher profit margin of 43.3% [6][7]. - In 2024, Meituan's core local business revenue is projected to grow by 20.9% year-on-year, reaching RMB 250.2 billion, with operating profit increasing by 35.4% to RMB 52.4 billion [8][9]. - The global average operating profit margin for major food delivery platforms is only 2.2%, highlighting the low profitability of the food delivery sector compared to in-store services [6][8]. Group 3: Strategic Implications - If Alibaba succeeds, it could integrate various local services into a unified credit system based on real consumer behavior, significantly reducing decision-making costs for consumers [4][19]. - Conversely, if Meituan prevails, it would solidify its dominant position in local services, demonstrating the sustainability of its high-frequency, high-commitment business model [4][12]. - The competition is characterized as a cognitive and psychological battle, where both companies aim to influence consumer decision-making and establish a new credit system for offline consumption [17][27]. Group 4: Competitive Landscape - The rivalry is expected to be less about aggressive cash-burning strategies and more about establishing a new consumer mindset and experience [27][34]. - Both companies are likely to emerge as winners in different aspects, as the competition fosters innovation and efficiency in the local service market [21][25]. - The battle will test each company's ability to adapt and respond to market changes, with Alibaba's recent strategic focus on cloud and AI infrastructure enhancing its competitive edge [10][24].