5月6日，金星冰糖葫芦中式精酿啤酒新品发布会在集团总部第一会议室举行，100余家主流媒体、自媒体代表及网红达人齐 聚于此，共同见证金星啤酒集团在中式精酿领域取得的又一重大创新成果。 发布会现场，金星啤酒集团副董事长张峰、常务副总李鹏、营销中心总经理吕晓朋、生产厂长张江伟、酿造技术总工张合 林等核心管理层领导到场，本次发布会由集团品牌推广总部总监王文艺担任主持，他用"中式才是强势，华流才是顶流"的开场 语，瞬间点燃全场热情，正式拉开了这场啤酒行业新品发布会的序幕。 历程，嘉宾们也深刻感受到金星人坚韧不拔、勇于创新的企业精神，而匠心独运的石雕花纹也印证着金星人"酿酒如雕石"的工 匠精神。 在产品推介环节，营销中心总经理吕晓朋深入剖析了新品背后的文化基因，他指出："冰糖葫芦作为承载国人童年记忆的中 式特色小吃，不仅具有深厚的历史文化内涵，还具备药食同源的特性。金星冰糖葫芦中式精酿啤酒创新性地融合了山楂的清新 酸香，让每一口啤酒都兼具冰糖葫芦的酸甜馥郁、麦芽的醇厚香甜与啤酒花的清爽宜人，为消费者带来全新的味觉体验。" 酿造技术总工张合林则揭秘了新品独特的"1258"酿造工艺：1月低温慢酿，无菌无氧发酵，5段糖化工艺， ...

Core Insights - The "2025 Canal Peony Cultural Week" event focused on innovation in the peony industry and the new paradigm of the national trend economy, highlighting the importance of technology in cultural dissemination and product development [1][8] Group 1: Industry Development and Innovation - Experts discussed the potential of peony development in Beijing, emphasizing the unique advantages of the Guo County area, which connects cultural narratives between Beijing, Luoyang, and Heze [2] - The application of technology in various fields such as cosmetics, health, and medicine was highlighted, with suggestions for cost reduction through deep processing of waste materials [2] - The hybridization of peonies and their close relatives was identified as a means to enhance product diversity and increase the value of the peony biotechnology industry [2] Group 2: Cultural and Tourism Integration - The integration of peony culture with canal culture was proposed to create a unique cultural IP, with suggestions for developing cultural products and enhancing industry growth [3] - Experts emphasized the need for a multi-dimensional approach to peony tourism, combining aesthetics, functionality, and communication to overcome seasonal limitations [4] - The creation of a cultural landmark that integrates peony culture, canal culture, and health culture was suggested to cater to diverse tourist needs [4] Group 3: Collaborative Efforts and Strategic Partnerships - A strategic cooperation framework was signed between the Guo County government and Huashunde International Cultural Tourism to promote the peony industry cluster [6] - The "Core Cultural Experience Zone Co-Creation Plan" was launched to integrate resources and promote the deep integration of canal culture and the peony industry [7] - The event served as a platform for collaboration, aiming to establish the peony as a distinctive cultural tourism brand and drive regional economic development [8]

"五一" 假期，邮轮旅游市场迎来全面复苏。据携程数据，假期五天出发的邮轮产品预订量同比去年增长 120%，较 2019 年同期飙升 140%，前往日韩航线 占据主导地位。早在 4 月初，"五一" 出发的邮轮商品已基本售罄。 "五一" 假期，国潮文化深度渗透旅游市场。携程数据显示，非遗主题游搜索量暴涨，相关景区门票预订量同比增长 132%，其中 "非遗 + 研学" 产品在亲 子游市场占比显著上升。多地景区将传统文化融入惠民政策，如江西滕王阁、龙虎山、四川剑门关分别推出背诵《滕王阁序》《道德经》《蜀道难》免门 票活动。与此同时，古城古镇借力国潮逆袭，携程平台上，古镇景区门票订单量同比增长近三成。 当主流景区还在为 "人从众" 焦虑时，一场以 "逃离拥堵、深耕体验" 为核心的反向旅游潮正在兴起。今年 "五一" 假期，乡村游预订量同比增长近两成， 携程度假农庄多地联营店入住率突破 90%。在乡村采摘徒步、体验民俗文化、亲子康养等特色活动持续受到消费者青睐。 今年 "五一" 假期，国内文旅市场强势复苏，呈现 "多点开花" 态势。携程发布的《"五一" 假期旅行数据报告》显示，长线游目的地表现亮眼，亲子家庭与 携宠出游 " ...

证 券 研 究 报 告 商贸零售行业跟踪报告 五一文旅消费量价齐升，需求稳步修复 行业研究 商贸零售 2025 年 05 月 07 日 $$\frac{1}{4}\hat{\mathbb{E}}\hat{\mathbb{T}}\;(\;\hat{\mathbb{H}}\hat{\mathbb{H}}\;)$$ 华创证券研究所 证券分析师：杨澜 邮箱：yanglan@hcyjs.com 执业编号：S0360524070008 证券分析师：姚婧 邮箱：yaojing@hcyjs.com 执业编号：S0360522090001 行业基本数据 | | | 占比% | | --- | --- | --- | | 股票家数(只) | 105 | 0.01 | | 总市值(亿元) | 8,824.38 | 0.90 | | 流通市值(亿元) | 8,075.16 | 1.04 | 相对指数表现 | % | 1M | 6M | 12M | | --- | --- | --- | --- | | 绝对表现 | 2.4% | 6.0% | 15.1% | | 相对表现 | 3.8% | 11.4% | 11.0% | -20% ...

Core Insights - The 137th China Import and Export Fair (Canton Fair) showcased over 280,000 foreign buyers, marking a historical high, despite the ongoing US-China trade tensions, reflecting the resilience and innovation of Chinese foreign trade [1][4][5] Group 1: Trade Performance - Approximately 31,000 enterprises participated in the fair, with nearly 900 more than the previous session, indicating sustained high interest [3] - The fair recorded an intention for export transactions amounting to $25.44 billion, representing a 3% increase [4] - The number of foreign buyers increased by 17.3% year-on-year, with participation from 219 countries and regions [4] Group 2: Innovation and Technology - Over 4,200 new exhibitors participated, with around 3,700 companies focusing on digital technology and smart manufacturing [5][6] - The fair introduced a dedicated area for service robots, showcasing advancements in artificial intelligence [5] - The trend towards high-value, high-tech products is evident, with over 1,100 exhibitors in the smart technology sector displaying 320,000 smart products [8] Group 3: Cultural Exchange and Global Cooperation - The fair served as a platform for cultural exchange, enhancing the cohesion of international trade relationships [11] - Products infused with Chinese cultural elements gained popularity among foreign buyers, reflecting a growing cultural confidence [12] - The fair highlighted China's commitment to high-level openness and shared development, with international cooperation being a key theme [10][12]

Core Insights - The resurgence of traditional Chinese brands, known as "old national goods," is gaining popularity among younger consumers, driven by a blend of nostalgia and modern innovation [11][12][19] - The 2024 Douyin report indicates that the post-90s generation is the largest group purchasing old national goods, with the post-00s showing a 95% year-on-year increase in orders [11][12] Group 1: Consumer Trends - Young consumers are increasingly drawn to old national goods due to their high cost-performance ratio and emotional connection to traditional culture [13][15] - The integration of modern design elements with traditional craftsmanship is appealing to younger demographics, as seen in brands like Ruifuxiang, which offers customized traditional clothing [14][15] - The rise of "new national tide" reflects a cultural identity that resonates with younger generations, who are willing to pay for products that embody this sentiment [15][19] Group 2: Brand Innovation - Many traditional brands are innovating their product lines to attract younger consumers, incorporating trendy elements and modern marketing strategies [16][20] - Collaborations between established brands, such as the partnership between Guangming Dairy and Guanshengyuan to create the White Rabbit ice cream, have successfully captured the interest of younger audiences [19][20] - The use of digital marketing, including live streaming and short videos, is becoming a key strategy for these brands to engage with younger consumers [21][22] Group 3: Market Expansion - Traditional brands are expanding their market presence by creating unique consumer experiences, such as themed stores and interactive events [17][18] - The integration of cultural elements into marketing strategies is helping brands like Tongqinglou to connect with younger audiences through storytelling and engaging content [22][23] - Government support for intellectual property protection and innovation in traditional brands is expected to enhance their market competitiveness [24]

Core Viewpoint - The article emphasizes the importance of optimizing the consumer environment as a key driver for economic growth, highlighting the implementation of a three-year action plan (2025-2027) to address consumer pain points and enhance consumer rights protection [1][2]. Group 1: Action Plan and Objectives - The action plan aims to improve quality standards, credit constraints, comprehensive governance, and consumer rights protection to resolve prominent consumer issues [1]. - In 2024, final consumption expenditure is projected to contribute 44.5% to economic growth, driving GDP growth by 2.2 percentage points [1]. Group 2: Challenges and Solutions - Current challenges include low quality of consumer supply, lack of market order, and insufficient protection of consumer rights, which negatively impact consumer experience and confidence [1][2]. - The action plan outlines five major initiatives: improving consumer supply quality, optimizing consumer order, enhancing consumer rights protection, promoting collaborative governance, and leading consumer environment initiatives [2]. Group 3: Collaborative Efforts - Protecting consumer rights is a collective responsibility involving government departments, judicial bodies, businesses, social organizations, media, and consumers [2]. - Effective collaboration among all stakeholders is essential for the successful implementation of consumer rights protection measures [2]. Group 4: Long-term Commitment - Optimizing the consumer environment is a long-term endeavor that requires a systematic approach, starting from local standards and gradually expanding to broader areas [3]. - Continuous improvement of the consumer environment is necessary to boost consumer confidence and stimulate economic vitality [3].

Group 1: Consumer Market Trends - The national consumer market showed robust activity during the "May Day" holiday, with key retail and catering enterprises reporting a 6.3% year-on-year increase in sales [1] - Policies aimed at enhancing consumption and expanding domestic demand have been emphasized, with a focus on high-quality supply to create effective demand [1][2] - The "first launch economy" is gaining traction, with various cities implementing supportive policies to meet the new consumption demands of younger consumers [3][4] Group 2: Digital and Smart Technology - Digital consumption is rapidly developing, with smart technology products like AI smartphones and intelligent home devices becoming market highlights [2] - The introduction of AI in consumer products is enhancing user experience, as seen in the launch of new AI flagship smartphones [3] - The integration of AI in travel services is improving consumer experience, with platforms offering personalized travel planning [8] Group 3: Domestic Products and Cultural Trends - Domestic products are gaining popularity, with traditional culture being a significant draw for younger consumers [6][7] - The "National Tide" economy is thriving, driven by innovative expressions of traditional culture and modern aesthetics [7] - The "Consumption Promotion Special Action Plan" aims to expand the market for domestic products, leveraging innovation to meet new consumer trends [7] Group 4: Service Consumption Growth - Service retail sales increased by 5.0% year-on-year, with significant growth in transportation and cultural entertainment spending [8][9] - New tourism projects incorporating advanced technologies are being developed to enhance consumer experiences [8] - Financial services are evolving to be more scenario-based and intelligent, catering to diverse consumer needs [9]

Core Insights - The "immersive palace banquet restaurant" trend is gaining significant popularity on social media, with over 30,000 related posts on Xiaohongshu, particularly among young consumers seeking unique dining experiences [1][3]. Group 1: Restaurant Popularity - A number of palace-themed restaurants are emerging across various cities in China, with notable examples including the "Han Culture Food Theater" in Beijing and "Shu Yan Fu" in Chengdu, both of which have received extensive media coverage and high customer engagement [3][4]. - The "Palace Banquet" restaurant boasts a 40% repurchase rate, indicating strong customer loyalty and satisfaction [3]. - "Shu Yan Fu" has attracted 90,000 visitors within its first year, consistently ranking first in the popular dining lists in Chengdu [3]. - "Le Yan·Sheng Tang" in Xi'an hosted 730 palace banquets in 2024, serving over 60,000 customers, contributing to significant revenue for the local area [3]. Group 2: Unique Dining Experience - The immersive experience offered by these restaurants includes costume changes and live performances, enhancing the overall dining experience beyond just food [5][10]. - Each dish is paired with a corresponding performance, drawing from historical narratives and featuring classical dance, music, and opera [7]. - The pricing for these experiences ranges from 300 to 700 yuan per person, with specific packages like the "Spring Banquet" priced at 398 yuan for lunch and 498 yuan for dinner [7]. Group 3: Cultural Appeal - The rise of these restaurants is attributed to a growing appreciation for traditional culture among young consumers, who favor modern interpretations of ancient themes [8][10]. - The combination of cultural dining and immersive experiences meets the evolving consumer demand for diverse and personalized dining options [10]. Group 4: Challenges and Future Outlook - Despite their popularity, some restaurants face criticism regarding food quality, safety, and performance standards, indicating a need for balance between cultural experience and culinary excellence [12]. - For sustained success, palace-themed restaurants must address these challenges while continuing to innovate in both cultural presentation and food quality [12].

Core Insights - The 27th China International Bakery Exhibition (Bakery China 2025) will take place from May 19 to 22, 2025, at the Shanghai Hongqiao National Exhibition and Convention Center, marking it as the largest and most influential baking trade show globally [1] - The theme for this year's exhibition is "Innovation Driven, Connecting the World," with an exhibition area exceeding 330,000 square meters, featuring over 2,200 companies from more than 30 countries and regions, and an expected attendance of nearly 400,000 professional visitors [1] Group 1: International Collaboration - Bakery China 2025 aims to enhance international cooperation in the baking market, expanding its global network through partnerships with government agencies and industry organizations [2] - The exhibition will feature over 20% international brands, including those from developed baking regions such as Europe, North America, and Japan, as well as debuts from brands in Belt and Road countries and other emerging markets [2] - A special "Belt and Road Baking Corridor" will be established to showcase unique ingredients, traditional crafts, and cultural integration from countries along the Belt and Road [2] Group 2: Domestic Support - The exhibition will also focus on helping local enterprises expand internationally, launching an "International Trade Acceleration Program" to facilitate supply-demand matching and provide services for international buyers [2] - An international trade matching room will be set up at the venue to offer multilingual trade services, cross-border logistics consulting, and tariff policy interpretation, enhancing the global service capabilities of China's baking and confectionery industry [2] - A dedicated area for traditional Chinese pastries, such as egg yolk pastry and mochi, will be established to support the globalization of Chinese baking products and culture [2] Group 3: Industry Dynamics - Bakery China serves as a one-stop procurement platform for the entire baking and confectionery industry, reflecting the growing production capacity of China's baking sector [3] - The exhibition will be divided into 12 halls based on categories such as raw materials, equipment, packaging, and beverages, with thematic areas highlighting current industry trends like pre-made baking, health baking, and private label products [3] - The event attracts nearly 400,000 professional visitors from various sectors, including chain bakeries, distributors, and e-commerce platforms, facilitating efficient activation of the entire industry chain [3]