当"亲子消费"走向高质量升级，当"年轻人社交"趋向场景体验化，融合运动、互动、娱乐于一体的"数 字潮玩空间"正在成为城市新型生活场的标配。很多投资者者、商业运营者也开始关注这样一个问题： 设备配置建议：并不是每家店都需要全套项目，我们会根据场地定位，匹配适合当地客群的娱乐与运动 设备，做到"有重点、有差异"。 开业协助与运营支持：前期会有店长协助筹备物料、测试设备、做员工培训，开业后也有线上远程支持 机制，帮助门店尽快进入运营状态。 这样一种新型场馆，到底能不能落地？落地之后能不能顺利运营？ 作为一家专注数字运动设备研发与潮玩场馆打造的企业，运动蚂蚁在这一过程中，也在不断探索出一套 相对成熟的做法，希望能让更多合作方少走弯路、开店更稳、更快。 一、把复杂的事情"标准化"，是为了解决实际落地问题 潮玩场馆不是一个单一设备组合那么简单，从选址、设计、施工，到设备配置、人员培训、开业筹备， 环节多、周期长、风险高。运动蚂蚁希望通过做减法，把这些复杂流程，拆解成更清晰、可执行的步 骤，降低合作伙伴的操作难度： 选址与评估建议：我们会根据过往案例经验，协助合作方判断目标商圈是否适合开设潮玩场馆，比如客 流结构、楼层位置 ...

比亚迪举办了巴西工厂的投产仪式（图源：比亚迪社交账号） 2023年7月，比亚迪宣布了在巴西新建工厂的计划。总投资额为55亿雷亚尔。计划生产纯电 动汽车（EV）和插电式混合动力车（PHV）。比亚迪表示，新厂将在当地创造约2万个就业岗 位，并与当地零部件制造商等构建供应链。 日本经济新闻（中文版：日经中文网）田边静 广州报道 版权声明：日本经济新闻社版权所有，未经授权不得转载或部分复制，违者必究。 日经中文网 https://cn.nikkei.com 2023年7月，比亚迪宣布了在巴西新建工厂的计划。年产能预计达15万辆。在中国国内销量 触及天花板的背景下，比亚迪争取扩大海外销售，致力于本地化生产…… 7月2日，比亚迪（BYD）宣布，近期将在巴西工厂开始生产乘用车。年产能预计达15万辆。 在中国国内销量触及天花板的背景下，比亚迪争取扩大海外销售，致力于本地化生产。 比亚迪7月1日在当地举行仪式，执行副总裁李柯表示，作为全球研发投入最高的企业之一， 比亚迪正将领先的技术实力注入巴西。 ...

当越来越多品牌把目光投向东南亚，问题也随之而来：为什么你投的红人在数据上看起来不错，却始终跑不出真正的声量和转化？为什么你的内容翻译成泰 语、印尼语之后，观众还是没什么互动？答案往往不是预算问题，而是内容没有踩中本地化节奏和表达习惯。东南亚市场高度碎片化，各国文化、审美、消 费动因差异极大。海外网红营销要在这里跑得动，必须先搞清楚一件事：这片市场到底在"看什么、信什么、转化什么"。 情绪氛围远大于理性卖点 在中国或欧美市场，用户会根据逻辑推导或功能优势做出判断；但在马来西亚、印尼、泰国这些国家，视频能不能打动人，首先看的是"氛围"。东南亚用户 更容易被日常感、情绪真诚、视觉轻松的内容打动，而非硬核功能介绍。品牌如果还坚持"产品拍得像参数页"，结果往往是播放冷清、用户划走。这里的好 内容，是"像邻居分享心得"，而不是"像商家讲规格"。 红人选择优先"生活氛围感"而非"专业感" 东南亚用户对红人表达的真实感非常敏感。他们喜欢看"用得出、用得起、用得上"的东西。如果红人穿着打扮太高端、语气太商务、场景太过精致，反而会 被用户认为"不接地气"。真正跑得动的是那种日常生活感强、语言随和、能讲家常话的红人。他们的内容不需 ...

6月25日，由全球化媒体智库——霞光社ShineGlobal&霞光智库举办的「品牌引力·重构增长- WAVE2025品牌全球化大会」在深圳成功举办。 2025年即将过半，中国企业出海呈现出更加汹涌的浪潮，中国出海企业的足迹踏遍全球市场，与此同时中国的品牌也加速点亮海外市场。 但另一方面，在百年未有之大变局下，全球供应链重构、地缘政治博弈加剧、消费文化多元碰撞，为中国品牌出海既带来前所未有的机遇，也提出更为严 峻的挑战。 在本次大会的主论坛上，行云集团高级副总裁张宇与云鲸智能亚太区副总裁程刚、狼蛛键鼠国际业务合伙人康泉、纵腾集团副总裁李聪、SHOPLINE市场 负责人刘元喆，以及电弧领航CEO李万权，围绕《出海新兴市场:品牌塑造与业务增长的双向驱动》这一话题，结合嘉宾自身的从业经历，进行了深入探 讨。嘉宾们分享了对于中东、拉美、东南亚等新兴市场现阶段的看法，在产品力、品牌建设、消费倾向等方面给到了实战性的分享。 以下为详细内容，霞光社经整理发布。 张宇（圆桌主持）：非常感谢霞光社的邀请，也感谢各位嘉宾和观众莅临现场出席大会，也感谢各位嘉宾今天百忙之中抽空来参加圆桌。我先简单自我介 绍一下。我是行云集团合伙人张宇 ...

本报讯 （记者毛艺融）7月3日，科创板新质生产力行业沙龙第二季第4期聚焦"智能消费设备创新大跃 迁"主题，邀请影石创新科技股份有限公司（以下简称"影石创新"）董事长刘靖康、北京石头世纪科技 股份有限公司（以下简称"石头科技"）总裁全刚、九号有限公司（以下简称"九号公司"）副总裁兼董事 会秘书徐鹏齐聚一堂，深入探讨在"硬件－服务－内容"融合加速的新趋势下，智能消费设备产业在技术 突破、场景重构、生态协同等方面的发展现状与前沿趋势，以及我国品牌加快出海、实现从产品输出向 技术标准输出跃升过程中的机遇与挑战。 国产智能消费设备加速出海 九号公司以智能化技术打造"智慧出行"的系统方案。在短途交通领域，公司推出NimbleOS（凌波OS） 智能生态底座，将短途交通工具（电动两轮车、滑板车等）从单一"功能机"蜕变为互联互通的"智能 体"；在服务机器人方面，公司通过自主研发的EFLS融合定位技术，将全球导航定位系统、视觉及多种 传感器融合分析实现精准定位，在业界首次推出了智能无边界割草机器人。 石头科技则致力于将家庭清洁从"工具"向"智能管家"转型。谈到使用场景，全刚介绍，扫地机重塑了家 庭清洁习惯，也打开了"懒人经济"" ...

Group 1 - The strategic partnership between Haibosichuang and Guangzhou Yuexiu Industrial Investment Fund aims to create a benchmark-level energy storage industry fund, providing full lifecycle capital support for quality energy storage projects and unlocking the value of green energy assets [1] - Haibosichuang plans to leverage its core advantages in the industry and finance sectors alongside Yuexiu Industrial Fund to establish a fund matrix that includes development-type, holding-type, and innovative asset securitization funds, paving a new path for financial innovation in the energy storage sector [1] - The company has signed a memorandum of understanding with Singapore-based Alpina to supply 5,000 integrated charging and storage machines from 2025 to 2027, targeting the rapidly growing electric vehicle charging market in Singapore and the Asia-Pacific region [1][2] Group 2 - The collaboration marks Haibosichuang's official entry into the Singapore market, using it as a strategic base to expand its energy storage business in the Asia-Pacific region [2] - The integrated charging and storage machine developed by Haibosichuang will be applied in Singapore, showcasing its flexibility and advanced technology in various scenarios, thus providing an innovative model for industry development [2] - Haibosichuang has also formed a strategic partnership with European energy storage developer Repono to jointly advance a grid-scale energy storage project with a total capacity of 1.4 GWh by 2027, contributing to Europe's energy transition [2] Group 3 - Haibosichuang has been actively expanding its international market presence, increasing its influence in the global energy storage sector, and participating in multiple grid-side and commercial energy storage projects [3] - The company's grid-side energy storage projects have positively impacted local grid stability and reliability, while its commercial energy storage solutions help businesses reduce electricity costs and improve energy efficiency [3] - The company employs a dual-driven model of "technology output + localized operation," establishing a comprehensive sales and service network in Europe, North America, and the Asia-Pacific region to meet diverse regional needs [3]

Core Insights - BYD has commenced operations at its first passenger car factory in Brazil, marking a significant shift from exporting to local production [2][3] - The factory, located in Camaçari, Bahia, represents a $1 billion investment with an initial capacity of 150,000 vehicles annually, aiming for over 90% local production [3][4] - Brazil is viewed as a strategic gateway to Latin America, crucial for Chinese EV makers facing competition and regulatory challenges in their home market [4][5] Market Context - Brazil is the sixth-largest auto market globally and the largest economy in Latin America, with a GDP of $2.1 trillion in 2024, reflecting a 3.4% year-on-year growth [6] - New energy vehicle (NEV) sales in Brazil surged 39% in the first five months of 2025, reaching over 61,000 units, increasing penetration to 8.5% [6] Competitive Landscape - BYD has rapidly expanded in Brazil since 2014, selling over 130,000 vehicles by May 2025, and has captured four of the top five best-selling NEV slots [5][7] - Other Chinese automakers, including Great Wall Motors and Geely, are also establishing local production and R&D facilities in Brazil [11] Regulatory Environment - Brazil is increasing import tariffs for EVs and hybrids, potentially reaching 35% by 2026, making local manufacturing essential for competitiveness [8][9] - Federal incentives under Brazil's Green Mobility and Innovation Program support NEV production, but infrastructure challenges remain, with only 14,800 public charging points available [9] Operational Challenges - Labor issues arise from Brazil's strong union culture, which may conflict with Chinese management styles focused on efficiency [10] - Successful localization requires overcoming infrastructure, labor, and regulatory hurdles, which are critical for BYD's long-term strategy in Brazil [12][13] Strategic Implications - The shift from export-driven strategies to localized production mirrors trends seen in Southeast Asia, positioning Brazil as a new frontier for global EVs [12] - Establishing local partnerships and building brand trust will be essential for BYD's success in the Brazilian market [13]

Core Viewpoint - The optimization of talent resources is crucial for regional economic competition, with local employment of college graduates being a key strategy for local governments to promote industrial upgrading and enhance regional competitiveness [1] Group 1: Current Status of Industry-Education Integration - Various models of industry-education integration, such as the establishment of industry colleges by vocational schools and leading enterprises, have emerged, indicating that significant progress has been made in practice [2] - However, challenges remain, including superficial cooperation, lack of integration of real enterprise needs in curriculum design, homogenized cooperation models, and talent loss in non-first-tier cities, which affect the efficiency of supply-demand matching for college graduates [2] Group 2: Multi-dimensional Value of Local Employment for College Graduates - Promoting local employment for college graduates aligns with regional industrial upgrading needs, particularly in the digital economy sector, by fostering collaboration between schools, local governments, and enterprises [3] - Local employment enhances individual competitiveness and injects vitality into local economic and social development, as graduates are more familiar with the local environment and culture, leading to quicker adaptation and reduced turnover rates [3] Group 3: Collaborative Pathways for Local Employment under Industry-Education Integration - To deepen school-enterprise collaboration, a cooperative model should be established based on the entire industrial chain, utilizing big data to adjust professional settings and enrollment plans dynamically [4] - Implementing a dual-mentor system and introducing real enterprise projects into the curriculum can enhance practical skills while addressing real-world problems [4] Group 4: Policy Support System Enhancement - A comprehensive policy framework for attracting, utilizing, and retaining talent is necessary, including tax incentives for companies hiring graduates and establishing special funds for industry-education integration [5] - Strengthening cultural recognition of local industries can enhance graduates' emotional connection to their workplaces, fostering local employment [6]

点击上图▲立即报名 6月19日至6月20日，"生而全球·共融共建"第二届出海全球峰会在新加坡举行。与 会的1300名企业家与20多位来自学界、企业界、海外的嘉宾一起，探讨中国企业出 海的新方向和新路径。 黄兆华老师在论坛上进行了《全球化发展与本地化融合》专题演讲，本文整理了黄兆 华老师演讲的精华部分，分享给大家。 演讲 / 黄兆华 整理 / 巴九灵（微信公众号： 吴晓波频道） 我曾在柳工担任了10年的海外业务负责人，从海外事业部的副总到总经理到上市公司的高管，一直负责海外业务，在一线干了接近10年，而后创 办了北京出海领航。 回看柳工出海的20年历程，从宏观层面，有三点启示：首先，海外市场的机会比我们想象中要大得多。 2006年，我作为一名咨询顾问，带领一个团队，为柳工提供海外业务咨询服务，当时柳工的海外业务收入只有2亿人民币，2024年，这一数字达到 了137亿，接近柳工全部收入的50%，这个数字超远远超出了20年前所有人的想象。 其次，海外之路并不平坦。回望20年的出海之路，没有哪一天是风平浪静的。当你成为一家像柳工一样的全球性经营企业，在100多个国家开展业 务的时候，地球上发生的每个风险事件好像和你都 ...

随着AI与云技术的演进融合，在全球企业加速数字化转型的浪潮中，数据基础设施建设正成为企业推 动业务创新、保障合规运营的核心支柱。 在此背景下，如何构建安全合规、高效可扩展的数据基座，并借力前沿的生成式AI技术加速创新，成 为企业决胜未来的关键。尤其是对于近年来决定大幅在中国加码投资的跨国企业而言，解决在地数据化 挑战，成为业内聚焦的热点议题。 据Gartner发布的报告，全球公共云服务终端用户支出预计将在2025年达到7234亿美元，较2024年增长 21.5%。其中，基础设施即服务（IaaS）与平台即服务（PaaS）将分别增长24.8%和21.6%，显示出企业 在基础IT架构和数据平台能力上的持续加码。 在日前举行的2025亚马逊云科技中国峰会期间，辉瑞投资有限公司数字化中国交付负责人陈勇向《中国 经营报》记者分享了辉瑞中国的经验。陈勇表示，随着数据重要性越来越高，数据在资产化的过程中， 很多企业甚至现在注册的时候只有数据资产。但在现代化的数据战略构架下，基础的云架构应是高度可 扩展伸缩、安全稳定的基础设施，已成为基本共识。 与此同时，各国日趋完善的数据隐私和安全法规，如中国的《个人信息保护法》（PIPL） ...