广东：2025年对符合条件的个人消费贷款和消费领域服务业经营主体贷款给予财政贴息 智通财经5月7日电，广东省人民政府办公厅发布关于印发广东省提振消费专项行动实施方案的通知，强 化财政资金引导撬动作用。运用财政补贴、贷款贴息等政策工具，突出重点、精准施策，将促消费同惠 民生、补短板结合起来，把促消费工作成效作为专项资金安排的重要考量。用足用好中央财政贴息政 策，2025年对符合条件的个人消费贷款和消费领域服务业经营主体贷款给予财政贴息。落实对符合条件 的住宿、餐饮等消费领域市场主体减免有关税费的政策。 ...

Group 1 - The Shanghai branch of the Bank of Communications launched the "Carnival" product to stimulate consumption during the annual "May 5 Shopping Festival," targeting a wide demographic from Generation Z to seniors [1] - The bank introduced consumer incentives such as a cashback offer (spend 500 get 50 back) to lower the cost of upgrading household appliances and digital products, aligning with the national "trade-in" policy [1] - Collaborating with major OTA platforms, the bank offered travel payment discounts and exclusive credit card benefits for cruise and winter sports, while also promoting cultural and artistic experiences [1] Group 2 - The bank's "Enjoy Installment Carnival" focuses on providing installment discounts for new energy vehicles and popular models, extending to digital products and drones, thereby promoting green finance and low-altitude economy consumption [1] - The "Silver Age Neighbors Carnival" targets elderly consumers by offering installment discounts on health services, senior dining, and suitable product purchases, fostering consumption habits among seniors [1] - The Shanghai branch aims to build a "multi-dimensional consumption promotion system" leveraging its 200 million retail users, extending the shopping festival into a sustainable consumption ecosystem for the ongoing prosperity of Shanghai's economy [2]

Core Insights - The consumption market in China during the 2025 "May Day" holiday was vibrant, with significant growth in automotive, home appliances, and mobile phone sales, alongside strong demand in the restaurant and tourism sectors [1][12]. Consumption Trends - Foot traffic in 50 monitored pedestrian streets and shopping districts increased by 6.4% year-on-year, while shopping centers in 36 major cities saw a 6.5% rise in foot traffic [4]. - The overall sales revenue in consumption-related industries grew by 15.2% year-on-year during the holiday, indicating robust consumer demand [15]. Promotional Activities - The Ministry of Commerce organized various promotional events, including the 2025 International Consumption Season and the 6th "May 5 Shopping Festival," to stimulate consumption [5]. Trade-in Programs - From the beginning of 2025 to May 5, over 3.01 million applications for automotive trade-in subsidies were submitted, with 56.02 million units of 12 categories of home appliances and 4.219 million mobile devices purchased under trade-in programs [7][10]. Travel and Hospitality - Domestic tourism saw 314 million trips during the holiday, a 6.4% increase year-on-year, with total spending reaching approximately 180.27 billion yuan, up 8.0% [12]. - The accommodation sector experienced a revenue increase of about 13% compared to the previous year [12]. E-commerce Growth - Online retail sales of physical goods grew by 8.2%, with notable increases in digital and green products, including a 24.1% rise in smart home product sales [14]. - Online and offline retail sales increased by 34.7% and 34.5%, respectively, reflecting a simultaneous rise in consumer engagement across channels [20]. Payment Transactions - During the holiday, UnionPay and Internet payment platforms processed 23.439 billion transactions worth 7.64 trillion yuan, marking increases of 20.49% and 3.21% year-on-year [21]. - Transactions involving foreign visitors to China saw substantial growth, with transaction counts and amounts increasing by 244.86% and 128.04%, respectively [24].

聚焦"剧院、影院、新空间"，黄浦文旅集团三大子公司平台大光明、大世界、大上海将携手三大协 会上海中华老字号企业协会、上海市餐饮烹饪行业协会、上海市旅游行业协会，联动南京路、淮海路、 豫园三大商圈百家商户，形成文影商旅展联动促消费格局，让文旅消费有形有效，可感可及可统 计，"影票、戏票、购物票，票里票外都有戏"。 5月16日，北京演艺集团舞剧《主角》将登陆大上海剧场，为第四届长三角城市戏剧节拉开帷幕。5 月至7月，《主角》《长安的荔枝》《北上》《血色双城记》《马叙伦》《红楼梦》等优秀剧目汇聚第 四届长三角城市戏剧节，通过展演、升级演艺管理高级研修班，为区域经济高质量发展注入文化动能。 "我们积极融入演艺大世界品牌建设，打造升级版的长三角城市戏剧节、国际戏剧邀请展，更迎来 中国国家话剧院（上海）演出季。"夏锋透露，除了首次尝试在长三角城市戏剧节设立以艺术性和市场 性为标准的奖项，话剧《孟小冬》以及音乐剧《夜半歌声》《时光代理人》等也有望在演艺大世界进行 驻演，升级大世界基尼斯年度戏剧榜单评选和发布，提高榜单在行业内的影响力，聚焦"剧、节、赛、 奖"，提供多元文旅消费供给。 记者 诸葛漪 "让每一张'票'都成为消费 ...

以下文章来源于申万宏源宏观 ，作者赵伟 屠强等 申万宏源宏观 . 申万宏源证券研究所 | 宏观研究部 作者： 赵 伟 申万宏源证券首席经济学家 屠 强 资深高级宏观分析师 贾东旭 高级宏观分析师 侯倩楠 宏观分析师 联系人： 屠强、耿佩璇 摘要 一问："促消费"政策历史回顾？全国促消费针对大宗商品，地方以消费券为主，政策效果显著。 稳增长压力较大、外需承压时期，扩内需、促消费通常成为政策重要着力点。 我国促消费政策，或可分 为直接财政补贴，例如下乡补贴、以旧换新补贴、消费券等；间接支持政策，典型如汽车购置税减免、 假期高速公路通行费减免等。中央财政补贴的全国促消费力度更大、重点针对汽车和家电等大宗消费， 地方促消费以消费券为主、支持领域更多元。 首轮"下乡"政策效果显著，既与央地财政补贴有关，也得益于基础设施完善及长期制度改革。 2007-2012 年，央地累计投入补贴资金765亿元用于家电、汽车"下乡"。除补贴外，"户户通电"和无电户通电工程为 推行家电下乡奠定电力设施基础。同时2006年全面取消农业税后，农民一年减负约1250亿元；后续"四万 亿"计划亦为农民工"增收"，2010-2011年农民工人均收入 ...

Group 1 - The consumption market in the city was vibrant during the "May Day" holiday, with stable prices for essential goods and increased foot traffic and sales in major commercial complexes, supermarkets, restaurants, and specialty shopping streets [1][2] - A total of 12 million yuan in "May Day" consumption vouchers were issued, resulting in 3.2032 million yuan being redeemed and driving 21.008 million yuan in consumption [1] - The "old-for-new" consumption promotion has been effective, with 2.165 million transactions completed since its launch, generating 16.388 billion yuan in consumption [2] Group 2 - The major commercial complexes monitored saw a total foot traffic of 3.88 million during the holiday, a year-on-year increase of 14.95% [2] - The monitored large supermarkets recorded a total foot traffic of 3.8319 million, reflecting a year-on-year growth of 12.01% [2] - The monitored specialty commercial streets attracted over 4.15 million visitors, marking a year-on-year increase of 20.36% [2] Group 3 - The monitored restaurants experienced stable growth in both foot traffic and revenue, with a total of 2.3832 million visitors during the holiday, representing a year-on-year increase of 2.4% [3]

此外，"五一"期间，宁夏商务厅24小时监测宁夏9家重点监测批发市场和21家重点监测零售企业，确保 全区生活必需品货丰价稳。监测数据显示，宁夏生活必需品供应充足，总体平稳，充分满足市场需求。 (完) （文章来源：中国新闻网） 同时，"以旧换新"为消费市场再添活力，宁夏举办24场以旧换新主题活动，覆盖汽车、家电、家装等大 宗消费，如"爱尚宁夏"2025年焕新消费季活动暨"五一"国际车展等活动，为消费者打造"一站式"购物场 景。汽车与家电消费"以旧换新"效应显著，宁夏重点监测的116家零售企业累计实现汽车类零售额1.4亿 元，家用电器类零售额5544.9万元，换季需求与节日营销共振，累计实现服装类零售额3447.2万元。 宁夏各重点商业综合体围绕"音乐、潮玩、亲子"等元素打造差异化场景吸引消费者纷纷打卡。宁夏重点 监测的11家商业综合体累计实现销售总额1.5亿元，其中商品零售额1.2亿元。 值得一提的是，银川首届美食餐饮推荐活动，宁夏商务部门通过线上线下全方面宣传，搭建食味银川美 食展，以特色菜品与实惠组合吸引游客和本地客群，叠加音乐节带来的客流红利，推动传统餐饮整体增 长。宁夏重点监测的59家餐饮企业累计实现营业 ...

屠 强 资深高级宏观分析师 贾东旭 高级宏观分析师 侯倩楠 宏观分析师 联系人： 屠强、耿佩璇 摘要 一问："促消费"政策历史回顾？全国促消费针对大宗商品，地方以消费券为主，政策效果显著。 稳增长压力较大、外需承压时期，扩内需、促消费通常成为政策重要着力点。 我国促消费政策，或可分 为直接财政补贴，例如下乡补贴、以旧换新补贴、消费券等；间接支持政策，典型如汽车购置税减免、 假期高速公路通行费减免等。中央财政补贴的全国促消费力度更大、重点针对汽车和家电等大宗消费， 地方促消费以消费券为主、支持领域更多元。 首轮"下乡"政策效果显著，既与央地财政补贴有关，也得益于基础设施完善及长期制度改革。 2007-2012 年，央地累计投入补贴资金765亿元用于家电、汽车"下乡"。除补贴外，"户户通电"和无电户通电工程为 推行家电下乡奠定电力设施基础。同时2006年全面取消农业税后，农民一年减负约1250亿元；后续"四万 亿"计划亦为农民工"增收"，2010-2011年农民工人均收入同比20.3%。 2025年外需支持力度或有所减弱，"促消费"的重要性越发凸显。 今年关税或扰动出口，扩内需成为首要 任务。而设备更新周期接近尾 ...

转自：草原云 "五一"期间，鄂尔多斯市准格尔旗跨领域开展形式多样的促消费活动，让市民享受实实在在的惠民政 策，畅享假期狂欢购。 5月5日，市民在准格尔旗广场惠民车展现场选购汽车。 5月5日，在准格尔旗广场"五一"惠民车展现场，汇集了20多个商家、40多个品牌的上百款热销车型同台 展示，涵盖了新能源、燃油车、智能网联汽车等全品类，吸引了当地及周边城市人群前来选购。本次推 出的"惠聚准格尔"购车消费补贴时间从4月1日至5月31日，不受户籍限制，可叠加国家、鄂尔多斯市、 准格尔旗以及厂家补贴，燃油车和新能源车补贴政策力度等同，带动了市民的购车热情。 5月5日，在准格尔旗广场惠民车展上，40多个品牌的上百款车型在展示。 准格尔旗汽车商会会长苗文军说："和以往的促销补贴不同点就是不限户籍，呼市包头巴彦淖尔等周边 城市有大量顾客来准格尔旗买车。这次补贴的金额从三千到六千不等，不分新能源车和燃油车，目前销 售量达到415台以上，销售金额达到6000万。" 在准格尔旗广电家电卖场，"暖城乐购 政企双补"的惠民标语随处可见，不少市民趁着"五一"假期前来 选购，工作人员耐心地讲解各款产品以旧换新的补贴标准、申领方法及店内优惠，确 ...

Group 1 - Shanghai's consumer market showed significant growth during the recent holiday period, with total consumption reaching 59.46 billion yuan, a year-on-year increase of 13.1% [2] - Offline consumption accounted for 33.15 billion yuan, growing by 13.2%, while online consumption was 26.31 billion yuan, increasing by 12.9% [2] - The total foot traffic in monitored shopping districts reached 29.93 million, up 12.8% year-on-year, with inbound consumption hitting 455 million yuan, a remarkable growth of 211.6% [2][7] Group 2 - The "Five-Five" shopping festival in Shanghai, now in its sixth year, features a two-month duration with diverse promotional activities, including a boutique promotion festival and 15 major IP events [3] - Key shopping districts are offering discounts and incentives, such as cash vouchers for various categories including clothing, cosmetics, and automobiles, to stimulate consumer spending [3] Group 3 - Over 3,600 brands participated in discount promotions across 94 shopping malls in nine major shopping districts during the holiday [4] - The Nanjing East Road shopping district, known for its extensive coverage, included major malls like New World City and Raffles City, focusing on beauty, fashion, and daily necessities [4] Group 4 - The Huaihai Middle Road shopping district also saw significant participation, with over 700 brands offering promotions, focusing on trendy products and jewelry [5] - The Yuyuan shopping district, a hub for gold consumption, is promoting gold jewelry discounts, with activities running until the end of June [6] Group 5 - The recent policy changes regarding tax refunds for departing tourists have led to a substantial increase in tax refund sales, with a year-on-year growth of 120% during the holiday period [8] - The home appliance and consumer electronics sectors also experienced a boost, achieving sales of 1.15 billion yuan, a 32.4% increase compared to the previous five days [8] Group 6 - The restaurant sector thrived during the holiday, with dining consumption reaching 79.90 million yuan, and a notable 37.1% increase in dining by tourists from other regions [8] - New consumer trends, particularly in the anime and gaming sectors, attracted significant foot traffic and sales, with events like the "Shanghai Dimension Tour Festival" drawing over 131,000 visitors [9]