Group 1: Industry Overview - The Ministry of Commerce and 12 other departments have jointly released the "Special Action Plan for Promoting Healthy Consumption," which includes specific measures to promote the development of the health consumption market, signaling a new growth opportunity for the health food industry [1] - The global functional food market is expected to reach $1.5 trillion by 2024 and may exceed $2.5 trillion by 2030, with a compound annual growth rate (CAGR) of over 9% [2] - The health food market in China is projected to surpass 1.5 trillion yuan in 2024, with a growth rate of 15%, driven by consumer demand for technology-enabled and culturally resonant products [2] Group 2: Key Players and Innovations - Dong'e Ejiao Co., Ltd. focuses on the research, production, and sales of Ejiao and related health products, introducing convenient products like ready-to-eat Ejiao cakes and instant Ejiao drinks, which have seen a 230% year-on-year sales increase for sugar-free Ejiao granules in 2023 [3] - Fujian Lixing Food Co., Ltd. specializes in vacuum freeze-drying technology and offers a wide range of health food products, serving as a supplier for numerous well-known domestic and international brands [5] - Shandong Mengsixiang Food Co., Ltd. has launched "Chinese-style light health" gift boxes targeting young consumers, successfully crossing over into popular culture with products like "Loquat and Autumn Pear Drink" [6] Group 3: Trade and Exhibition Insights - The SIAL International Food Exhibition in Shanghai will feature renowned health food companies, providing a platform for showcasing innovative products and future trends in the health consumption sector [1][11] - The exhibition is expected to attract a wide range of professional buyers from various channels, enhancing brand visibility and facilitating business cooperation [11][13] - SIAL offers a unique opportunity for over 5,000 exhibitors to connect with 180,000 food and beverage professionals, promoting high-quality development in the food and beverage industry through trade integration [13]

Core Viewpoint - The "Museum on the Shelf" series (Volume II) was launched, featuring four books that explore archaeological findings and their historical significance, aiming to engage readers, especially youth, in cultural heritage [1][2]. Group 1: Series Overview - The series includes four titles: "The Mystery of the Tomb of Qin Shi Huang," "Mysterious Patterns on Bronze Ware," "The Mystery of Liangzhu Jade," and "Secrets of the Mountain in the Ten Thousand-Year Rice Seed" [1]. - The series aims to track the latest archaeological discoveries and reveal the historical stories and cultural connotations behind artifacts, making it both informative and engaging for readers [1]. Group 2: Expert Involvement - The Zhejiang Photography Publishing House has appointed nine renowned experts in archaeology, history, and cultural heritage as advisors to ensure the accuracy and rigor of the archaeological knowledge presented in the series [2]. Group 3: Educational Impact - The series is designed to break down barriers of time, discipline, and generational gaps, presenting civilization stories in a way that resonates with children, thereby fostering their humanistic feelings and scientific literacy [1].