Group 1 - International gold prices have reached new highs, leading to the rise of "pain gold," a product that resonates with young consumers, priced at 2800 yuan per gram, significantly higher than regular jewelry gold [1] - Major traditional brands like Chow Tai Fook, Chao Hong Ji, Lao Miao, and Lao Feng Xiang are entering the "pain gold" market, with Chow Tai Fook's collaboration with the game "Black Myth: Wukong" generating over 150 million yuan in retail sales [1][2] - The World Gold Council reported a 14% year-on-year decline in global gold jewelry demand, nearing 2020's low levels, yet "pain gold" is thriving due to its emotional value appealing to young consumers [2] Group 2 - "Pain gold" is seen as a valuable collectible, with the "谷子" (derivative products) market in China projected to reach 168.9 billion yuan in 2024, growing over 40% from 2023, highlighting gold's advantage in value retention compared to other collectibles [2] - The trend of "pain gold" aligns with young consumers' preferences for low-weight, high-design, and high-value jewelry, potentially becoming a new growth point for gold jewelry brands [3] - Concerns about pricing premiums have emerged, with some collaborative products priced 2 to 3 times that of regular gold, leading to accusations of exploitation in the market [4]

Core Insights - Global demand for gold jewelry has decreased by 14% year-on-year, nearing the lows of 2020, while a new product, "Pain Gold," has gained popularity among young consumers [1] - The rise of "Pain Gold" is attributed to its emotional value, aligning with the "self-pleasure" needs of young consumers, who are willing to pay for emotional satisfaction [1][2] - The "Guzi" economy, which includes products derived from comics, animations, and games, is projected to reach a market size of 168.9 billion yuan in 2024, growing over 40% from 2023 [2] Industry Trends - Major brands like Chow Tai Fook and Lao Feng Xiang are entering the "Pain Gold" market, with significant sales figures reported from collaborations with popular IPs [1][2] - High gold prices have suppressed some demand for traditional gold jewelry, but low-weight, well-designed, and high-value-added products are still favored by consumers [2] - The investment and collectible value of "Pain Gold" depends on the sustainability of the underlying IP's popularity, with potential depreciation as interest wanes [2][3] Market Dynamics - The price of some co-branded "Pain Gold" products is 2 to 3 times that of regular gold, leading to concerns about market speculation and potential consumer exploitation [3] - The relationship between the gold peripheral market's heat and gold prices is positive but more volatile, necessitating caution from investors regarding market sentiment and policy changes [3] - Consumers should be aware of intellectual property risks when purchasing "Pain Gold," as well as issues related to product quality and market regulation [3]

Core Viewpoint - The "Guzi Economy" is rapidly growing, with Yuanlong Yatu leveraging its IP operation and supply chain integration capabilities to carve a unique path in the IP cultural and creative business [1][15]. Industry Overview - The "Guzi" economy, referring to derivative products from anime, games, and other media, has become a significant market for Generation Z, with a growing consumer base [3]. - The market for the broader pan-anime and related products in China is projected to reach 597.7 billion yuan in 2024, with the "Guzi economy" segment expected to grow by 40.6% to 168.9 billion yuan compared to 2023 [5]. Company Development - Yuanlong Yatu has evolved through key milestones since its establishment in 1998, becoming a leader in the gift industry and entering the licensed product sector through significant events like the 2008 Beijing Olympics [5]. - The company has developed a comprehensive capability across the entire industry chain, including IP resources, creative design, product development, supply chain, media communication, and channel operation [5]. Product Innovation - Recent product launches include the "Autumn Blessing" refrigerator magnet as part of the "Four Seasons Tiananmen" series, which symbolizes national prosperity and cultural pride [6]. - Yuanlong Yatu emphasizes the integration of traditional Chinese culture with modern creativity in its product offerings, such as the "Face-Changing Panda Blind Box" inspired by Sichuan's intangible cultural heritage [8]. Strategic Initiatives - The company is expanding into the consumer market by establishing a wholly-owned subsidiary, Yuanlong Yuanchuang Culture (Beijing) Co., Ltd., and launching a retail sub-brand [11]. - Yuanlong Yatu plans to build its own IP matrix and has a dedicated creative design team to enhance its product development capabilities [13]. Future Outlook - The company aims for sustainable growth by synergizing IP resources, creative design, and supply chain management, with a focus on new media marketing and Web3 technologies [14]. - With the rise of Generation Z as a consumer force and increasing recognition of national cultural identity, Yuanlong Yatu is positioned to explore new opportunities in the IP cultural and creative sector [15].

谷子经济比炒黄金还疯狂，一枚几分钱的小铁片印上动漫角色就能卖出天价，几十元的玩偶转手炒到上 万，更有商场靠谷子店起死回生。那么谷子经济为何能够如此火爆？ ...

Group 1 - The core viewpoint highlights the integration of traditional craftsmanship with popular IPs in the toy industry, showcasing a variety of cultural and creative products at the 2025 China International Fair for Trade in Services [1] - The Chaoyang District is focusing on the evolving preferences of young consumers, promoting a shift from product-driven consumption to a model that emphasizes service, experience, and technology [1][2] - The establishment of immersive experience spaces and themed consumption scenarios is driving the deep integration of trendy toys and cultural tourism, with significant attractions like the "Bubble Mart City Park" [2] Group 2 - Chaoyang District is leveraging the advantages of leading toy companies to promote healthy development in the toy industry, focusing on key areas such as design, IP incubation, and brand operation [3] - The district is actively organizing events for the launch and exhibition of IP brands in popular youth gathering places, aiming to create a distinctive cultural consumption landmark [3] - A public service system for the toy industry is being established to enhance IP incubation, evaluation, and protection, while also promoting healthy development in the copyright trading market [3] Group 3 - Chaoyang District is optimizing its "1+7" industrial policy system to support new economies and consumption, including specific measures for cultural consumption products and international company headquarters [4] - The district is implementing policies to protect intellectual property rights and support companies like Bubble Mart in their international expansion efforts [4] - Talent development in the toy industry is being encouraged through partnerships between schools and enterprises, aiming to establish a comprehensive service system for talent cultivation [4] Group 4 - Future plans for Chaoyang District include deepening the industrial layout around the core aspects of the toy industry, aiming to strengthen the toy industry cluster and foster new economic growth points [5] - The district aims to create a new urban cultural landmark that integrates emotional connection, cultural identity, social sharing, and tourism attraction through a combination of IP development, technological innovation, and cultural empowerment [5] - The goal is to enhance the city's image and quality by integrating the toy industry into urban development, thereby creating a cultural brand for the city [5]

Core Viewpoint - The popularity of blind boxes, particularly those themed around games and anime, has led to concerns regarding youth addiction, excessive spending, and impacts on academic and mental health, necessitating market regulation and guidance for rational consumption [1][2] Group 1: Market Trends - The blind box market in China has seen significant growth, with the collectible card market expanding from 2.8 billion to 26.3 billion yuan over the past five years [1] - The rise of blind boxes is closely linked to the "goods economy," which refers to products derived from copyrights in manga, animation, and games, appealing to the emotional value rather than just practical use [1] Group 2: Psychological Factors - The addiction to blind boxes among minors is attributed to their strong curiosity, weak self-control, and desire for recognition, compounded by insufficient regulation and guidance [2] - Some merchants exploit these psychological traits by using persuasive language, obscuring probabilities, and fabricating scarcity, leading to impulsive spending among youth [2] Group 3: Regulatory Measures - The State Administration for Market Regulation has issued guidelines prohibiting the sale of blind boxes to minors under 8 years old and requiring parental consent for those aged 8 and above, though enforcement remains weak [2] - Effective governance of the blind box market requires a multi-faceted approach, including stricter regulations on marketing practices, transparency in card design rules, and enhanced supervision of sales environments [2]

Group 1: Core Insights - The explosive growth of the潮玩 (trendy toys) economy has become a significant phenomenon in the cultural and tourism consumption sector, with notable sales figures such as the first-day revenue of 7 million yuan for the film-related merchandise of "浪浪山小妖怪" and a market capitalization exceeding 100 billion HKD for the "first stock of trendy toys," Pop Mart [1][3] - The cultural and creative products (文博文创) are developing rapidly, but they still have considerable room for improvement compared to the massive communication power exhibited by trendy toy IPs like Labubu [1][3] - There are essential differences between潮玩 and文博文创, particularly in their consumer groups and purchasing motivations, which cannot be simply equated or directly replicated [3][6] Group 2: Consumer Behavior - Consumers of文博文创 primarily seek cultural experiences, with motivations ranging from the enjoyment of "excavating cultural relics" to using creative products for historical enlightenment for children [5][6] - The experience-driven consumption logic of文博文创 is evident, as consumers engage with historical knowledge through the process of purchasing and experiencing blind boxes, even if the items are ultimately left unused [6][9] - Understanding the cultural significance of文博 products requires a certain level of knowledge and aesthetic appreciation, which may not be accessible to all consumers, particularly foreign tourists [6][9] Group 3: Market Strategies -文博文创 can learn from潮玩 in terms of enhancing interactivity, fun, and topicality in product design, such as through cultural restoration experience blind boxes [15][17] - Expanding the sales and display of文博 products in various cultural and tourism venues can create a service network that lowers consumer recognition barriers [15][17] - Implementing systematic IP operations centered around cultural relics can help integrate story creation, product development, and precise communication, fostering a vibrant IP ecosystem [15][17] Group 4: Unique Pathways - The core attributes and operational logic of文博文创 differ significantly from潮玩, making direct replication of the latter's model impractical [17][18] -文博文创 can adopt methods from潮玩, such as community building among cultural enthusiasts and enhancing interaction through creative competitions and exhibitions, while maintaining cultural integrity [17][18] - By leveraging creativity and preserving cultural roots,文博文创 can carve out a unique path that balances social and economic benefits, distinct from潮玩 [17][18]

本报讯 （记者李雯珊）近日，广州金融发展服务中心（以下简称"广州金服"）携手华南师范大学经济 与管理学院、湾区金融素养教育研究中心专家团队，精心研发推出"探索'谷子经济'的奥秘——从'喜 欢'到'懂消费'"金融素养开学第一课特色课程。课程结合当前火爆的"谷子经济"现象，深入剖析潮玩产 业背后的市场机制：包括供给、需求与产品定价逻辑，不同公司的商业模式和潮玩文化IP运营，顾客情 绪价值与理性消费等，引导学生学会辨识消费陷阱，树立理性消费观，旨在进一步提升青少年金融素养 与综合素养，培养新时代湾区优秀少年。 9月2日至4日，广州金服携手华师经管学院专家团队，先后走进华南师范大学附属开发区实验小学、广 州市越秀区铁一小学等学校，以热门潮玩IP"拉布布"（Labubu）为切入点，开展金融素养教育开学第一 课。该课程累计吸引了300余名学生的积极参与，现场十分热烈。 本次"金融素养开学第一课"是广州金服与高校、金融机构协同推进青少年金融素养教育的一次创新实 践，以"谷子经济"为切入点，将潮流文化与经济学原理结合；以"防非反诈"为落脚点，将金融安全与生 活场景结合，真正实现了"教育接地气、知识入人心"。下一步，广州金服将 ...

Group 1: Trend in Toy Industry - The toy industry is experiencing phenomenal growth in 2025, with Pop Mart achieving a revenue of 138.76 billion RMB, a year-on-year increase of 204.4%, and a pre-tax profit of 61.57 billion RMB, up 401.2% [2] - Pop Mart has evolved from a single blind box manufacturer to an "IP full industry chain operator," with 13 artist IPs generating over 100 million RMB in revenue in the first half of 2025 [2] - The card game sector, represented by Ka You, is also seeing significant growth, with a projected revenue of 100.57 billion RMB in 2024, a year-on-year increase of 278% [2] Group 2: Market Dynamics and Consumer Behavior - The rise of emotional consumption and the "Z generation" is driving the toy market, with over 500 million people in this demographic expected by 2024, leading to a market size of approximately 600 billion RMB [3] - The toy market is shifting towards mid-to-high-end products, with blind boxes, building toys, and card games leading the growth [4] - The overseas expansion of Chinese toy brands, particularly Pop Mart, is becoming a new trend, with significant revenue growth in international markets [4] Group 3: New Tea Beverage Industry Transformation - The new tea beverage industry is undergoing a transformation, focusing on "quality-price ratio" and large-scale operations, with major brands like Mixue Ice City and Gu Ming achieving impressive market valuations [7] - Mixue Ice City reported a revenue of 148.7 billion RMB in the first half of 2025, a year-on-year increase of 39.3%, with a global store count of 53,014 [8] - Gu Ming's revenue reached approximately 56.63 billion RMB in the first half of 2025, a year-on-year increase of 41.2%, indicating a strong performance in the mid-tier market [8] Group 4: Competitive Strategies and Market Outlook - The franchise model is becoming mainstream in the new tea beverage sector, allowing brands to expand rapidly with lower capital investment [9] - Supply chain management is emerging as a critical competitive advantage, with leading companies focusing on direct sourcing and optimizing logistics to enhance product quality and profitability [9] - The Z generation's increasing demand for health-conscious options is expected to drive the tea beverage industry towards more refined and stable offerings [9]

Group 1: Market Growth and Trends - The "Guzi economy" market size in China is projected to grow from 58 billion yuan in 2020 to 168.9 billion yuan by 2024, nearly tripling in size[9] - By 2029, the overall market size is expected to reach 308.9 billion yuan[9] - The number of related enterprises in the Guzi economy has increased from 78,900 in 2015 to nearly 7 million by mid-2025, an increase of 87 times[9] Group 2: Consumer Demographics - Consumers aged 18 to 40 account for over 78% of Guzi product purchases, with the Gen Z demographic contributing more than 50%[13] - Female consumers' share in the Guzi economy is projected to rise from 67% in 2023 to 78% by 2025[13] - High-tier cities account for over 80% of Guzi consumption, indicating potential growth in lower-tier markets[13] Group 3: Challenges and Recommendations - Insufficient copyright protection is harming the interests of original creators and consumers, necessitating stronger IP protection measures[34] - Market disorder due to irrational speculation is disrupting the Guzi economy, highlighting the need for regulatory oversight[34] - The industry faces challenges from homogenized competition, which limits growth potential, suggesting a need for innovation in IP development and product differentiation[36]