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对话绿茶王勤松: 做大众餐饮,高性价比是首选商业模式
晚点LatePost· 2025-06-09 12:44
绿茶集团 CEO、董事长 王勤松 "我们希望做一家长长久久、更像常青树的企业。" 文 丨 管艺雯 杭帮菜代表外婆家、新白鹿都成立于 1998 年之前,比阿里巴巴还早几年。2005 年以后,逐步形成了 以他们为代表的性价比的餐饮模式 —— 一家店 100 道以上菜品,当年的客单价约 30 - 50 元,但当时 单店投资却在百万级以上。 六年后,在云南当过兵的浙江绍兴人王勤松开起了西湖边的青年旅舍,为了招待来自五湖四海的客 人,王勤松尝试做了全世界年轻人都喜欢的烤肉、烤鸡和面包诱惑 —— 一颗香草味的冰淇淋球放在 烘烤过的面包方砖上,慢慢融化,渗透进面包的蜂窝结构里。 慢慢地,这家青年旅舍变成了全中国最赚钱的旅舍之一,一年 500 万元销售额,餐饮占了近 400 万, 一部分房间都变成了用餐的包厢,有些来住宿的年轻人甚至在草地上搭起了帐篷。这家旅舍当时也成 为了杭州兴起的各大互联网公司年轻人的聚集地。 等到 2008 年,王勤松确定要做餐饮,取名 "绿茶"。有别于传统的杭帮菜,绿茶聚焦于融合菜的独特 定位,他希望开一家长长久久、更像常青树的店,就像绿茶一样四季常青。 王勤松人长得憨厚,但野心却不小,从创立之初,他 ...
锅圈(02517):精耕餐食零售赛道,拓店重启再添万家
Soochow Securities· 2025-06-09 08:25
Investment Rating - The report initiates coverage with a "Buy" rating for the company [1]. Core Views - The company is a leading one-stop provider of home meal products, focusing on retail stores and aiming to expand its store count significantly by 2025 [9][15]. - The market for home meal products is substantial, with a size of approximately 400 billion yuan, and the company holds a 3% market share, leading the competition [9][60]. - The company has a strong supply chain and is expanding its product offerings beyond hot pot ingredients to include barbecue and Western cuisine [9][28]. - The company plans to open an additional 10,000 stores over the next five years, with a focus on rural markets where competition is limited [9][18]. Summary by Sections 1. Leading One-Stop Home Meal Provider - The company has transitioned to a consumer-focused retail model since 2017, achieving rapid store growth [17]. - It has established a strong brand presence and is recognized for its affordable pricing strategy [15]. 2. Business Model: Vertical Industry in a Large Market - The company operates primarily through a franchise model, with 84% of revenue coming from sales to franchisees [24]. - The market for home meal products is fragmented, with the company being the largest player in a competitive landscape [60]. 3. Future Potential: Revenue Growth and Store Expansion - The company has successfully improved same-store sales and plans to continue expanding its store network [9][18]. - Revenue forecasts for 2025-2027 are projected at 72.83 billion yuan, 83.42 billion yuan, and 94.43 billion yuan, respectively, with corresponding net profits of 3.29 billion yuan, 4.00 billion yuan, and 4.95 billion yuan [1]. 4. Profit Forecast and Investment Recommendations - The report anticipates a recovery in single-store revenue and a positive outlook for store expansion, with a projected PE ratio decreasing from 24 to 16 over the forecast period [1][9].
锅圈:精耕餐食零售赛道,拓店重启再添万家-20250609
Soochow Securities· 2025-06-09 08:23
Investment Rating - The report initiates coverage with a "Buy" rating for the company [9]. Core Views - The company is a leading one-stop provider of home meal products, focusing on retail stores and aiming to expand its store count significantly by 2025 [15][18]. - The market for home meal products is substantial, with a size of approximately 400 billion yuan, and the company holds a 3% market share, leading the industry [9][60]. - The company has a strong supply chain and brand positioning, which enhances its competitive advantage in the fragmented market [9][60]. Summary by Sections 1. Company Overview - The company has transitioned to a consumer-focused retail model since 2017, rapidly expanding its store count to over 10,000 by the end of 2024 [17][18]. - It operates primarily through a franchise model, with a low investment requirement for franchisees, making it an attractive business opportunity [9][24]. 2. Business Model - The company’s business model leverages a large market with significant fragmentation, allowing it to capture a leading position through its extensive store network [58][60]. - The product offerings include a variety of meal solutions, with hot pot ingredients currently dominating the product mix [28][29]. 3. Future Growth Potential - The company plans to open an additional 10,000 stores over the next five years, focusing on rural markets where competition is limited [9][18]. - Single-store revenue recovery is expected to continue, supported by new product launches and marketing strategies [9][18]. 4. Financial Forecast and Investment Recommendations - Revenue projections for 2025-2027 are estimated at 72.83 billion yuan, 83.42 billion yuan, and 94.43 billion yuan, respectively, with corresponding net profits of 3.29 billion yuan, 4.00 billion yuan, and 4.95 billion yuan [9][18]. - The report anticipates a price-to-earnings ratio of 24, 20, and 16 for the years 2025, 2026, and 2027, respectively, indicating a favorable valuation outlook [9][18].
小龙虾价格走低倒逼产业升级
Jing Ji Ri Bao· 2025-06-08 22:09
小龙虾价格下跌,反映了市场供需关系的变化。一方面,小龙虾养殖技术日益成熟,湖北、江苏、安徽 等传统主产区持续扩产,四川、江西等新兴产区也加速发展。2024年,全国小龙虾养殖面积约3000万 亩,产量约300万吨,已经成为淡水养殖第四大品类。而且,不少产地气候相近,都在每年5月到6月集 中上市,短期内市场供应量激增,容易引发全国价格跳水。 眼下,随着气温不断攀升,小龙虾消费逐渐进入旺季,而价格却便宜了。今年前4个月,小龙虾全国批 发价格最高时约70元一公斤,5月就变成38元一公斤了,降幅近50%。 小龙虾养殖户要用好政策、资金和技术支持,升级养殖技术,通过水温调控、电子控温、分池管理等手 段,打造全季控温养殖。拓展更多销售渠道,跨区域错峰供应,延长供应周期,缓解季节性供需矛盾, 实现"四季有虾"。小龙虾加工企业也要进一步升级加工工艺与装备,提升出肉率和口感品质,积极尝试 向精深加工转型升级。 餐饮店还可以顺应消费场景的变化,及时调整经营思维和策略。如把小龙虾与火锅、涮肉、烤肉等相结 合,开发小龙虾汉堡、小龙虾披萨、小龙虾粽子等丰富吃法,让菜品应季创新,满足消费者多样化的口 味需求,也可以强化"龙虾社交"卖点,挖 ...
靠卖丸子年入百亿,拿下10万家餐饮店:这个预制菜之王,早已包圆国人餐桌
创业邦· 2025-06-07 09:38
快刀财经 . 欢迎关注这个洞察商业真相的公号。快刀财经,商业快媒体、思维孵化器、价值试验场和洗欲中心。 以下文章来源于快刀财经 ,作者快刀财经编辑部 来源丨 快刀财经(ID:kuaidaocaijing) 作者丨 朱末 图源丨安井食品官微 从火锅店的蟹仔包到早餐店的手抓饼,从便利店的关东煮到连锁餐饮的中央厨房,有这么一家隐形企业,在"步步为营"中,编织出了覆盖全国13亿人味蕾 的隐形网络。 不只是大润发、永辉、沃尔玛等各大商超,它还供应着十万多家餐饮店,产品线既有各类鱼丸、蟹棒等火锅食材,也有酸菜鱼、宫保鸡丁等预制菜,还有红 糖馒头、核桃包、手抓饼等冻品面食。海底捞、呷哺呷哺、张亮麻辣烫的后厨藏着它的半成品,7-11的烘焙专区流转着它的供应链,就连互联网大厂的食 堂都飘着它的味道。 这个低调王者,正是"安井食品"。数据显示,截至2024年末,安井食品在全国拥有12大生产基地,产品覆盖97%的地级市,经销商网络密度堪比快消巨 头,每10包速冻食品中就有6包印着它的logo,真正实现了"从睁开眼到入梦前"的三餐承包。 更厉害的是,安井在近三年的营收规模都在百亿级别,尤其是去年,冻品行业的关键词是"价格战""消费降 ...
网红餐厅“祖师爷”,靠预制菜拿下38亿
新消费智库· 2025-06-06 11:54
以下文章来源于金错刀 ,作者张一弛 金错刀 . 科技商业观察家。爆品战略提出者。 这是新消费智库第 2 6 4 7 期文章 新消费导读 "带病"上市的绿茶餐厅,也许最清楚自己病症。 作者 :张一弛 编辑:竺天 审核: Single 来源:金错刀 4年尝试了5次,绿茶餐厅终于圆了自己的上市梦。 绿茶餐厅的老家杭州一直被调侃为美食荒漠,如果在社交平台 "求推荐好吃的杭州特色美食",那么可能会得到如下答案: 巴比馒头 ,一家速食连锁包子铺。 这次绿茶餐厅费劲心力也要上市,堪称餐饮界最倔强IPO,也为杭州老家多加了张美食名片。 这几年,堪称是中国餐饮洗牌最快的年代,倒闭的、破产的、改命从头再来的餐厅比比皆是。 但绿茶餐厅却大张旗鼓的开店,2022-2024年绿茶餐厅分别开出47家、89家及120家新店,2024年几乎是平均三天开一家新店的速度在扩 张。 从杭州西湖畔到北京 SKP,从一线城市到小县城商业街,绿茶餐厅的扩张速度像极了瑞幸咖啡的"互联网式狂飙"。 只不过,如今的绿茶餐厅跟过去的风光却很难相提并论,不少人调侃绿茶是"带病上市",食客们也总会反复思考两个相同的问题: 曾经排队 2小时的网红头牌,为何现在打不过 ...
2025年中国预制菜价值链分析:原材料是预制菜生产最大的成本来源,国内预制菜行业毛利率波动下滑
Qian Zhan Wang· 2025-06-06 08:11
转自:前瞻产业研究院 行业主要上市公司:双汇发展(000895.SZ)、安井食品(603345.SH)、广州酒家(603043.SH)、三全食品 (002216.SZ)、千味央厨(001215.SZ)、金字火腿(002515.SZ)、海欣食品(002702.SZ)、味知香(605089.SH)、海 底捞(6862.HK)等 本文核心数据:预制菜行业企业成本构成;价格传导机制;预制菜行业价值链 1、预制菜生产制备中,原材料是最大的成本构成 中国预制菜生产企业主要可分为两大类:自产自销的预制菜企业和委托代工生产预制菜的企业。预制菜上游 企业主要为食品原料来源和食品初加工企业(农作物种植企业、米面粮油和蔬菜初加工企业、畜禽水产养殖 屠宰企业、调味品制造企业等)以及食品包装加工制造企业,预制菜产业下游主要为各类消费端口,食品运 输企业则贯穿整个预制菜产业链。 预制菜产品的成本主要由原材料、人工和制造费用构成,其中原材料主要涵盖禽肉类、蛋类、粮食、蔬菜和 调味品等。前瞻统计了预制菜行业三家竞争力较强的上市公司成本数据,可以看出,原材料占预制菜行业的 成本比重最大,在75%以上,其中得利斯的牛肉系列产品预制菜原材料成本占 ...
仙坛股份(002746) - 2025年06月05日投资者关系活动记录表
2025-06-05 10:13
Company Overview - Shandong Xiantan Co., Ltd. was established in June 2001 and listed on the Shenzhen Stock Exchange on February 16, 2015 [2] - The company has developed a complete industrial chain covering feed production, parent stock breeding, chick hatching, broiler breeding, slaughtering and processing, and prepared food processing [2] Performance Highlights - In Q1 2025, the company achieved operating revenue of CNY 1,107.94 million, a year-on-year increase of 2.81% [3] - Net profit attributable to shareholders reached CNY 48.02 million, up 583.83% year-on-year [3] - Net profit excluding non-recurring gains and losses was CNY 42.93 million, reflecting a growth of 291.51% year-on-year [3] Industry Chain and Product Development - The company operates within a multi-tier breeding system for broilers, ensuring high-quality meat production through a comprehensive supply chain [4] - The prepared food segment has seen significant growth, with revenue from prepared dishes reaching CNY 374.94 million in 2024, an increase of 42.02% compared to the previous year [6] Prepared Food Strategy - The company focuses on fresh, traceable raw materials for its prepared dishes, utilizing modern production facilities and automated lines to enhance product quality [8] - The first phase of the prepared food project has reached full production capacity, with the second phase completed on July 17, 2024 [8] Broiler Breeding Model - The company employs a "company + self-raising farm + cooperative farm" model for broiler breeding, ensuring standardized management and quality control [9] - This model allows for rapid scale expansion while maintaining biosecurity and fostering trust between the company and cooperative farms [10] Future Capacity and Growth - The company aims for stable and quality-focused growth, with the Jucheng project expected to produce 54.73 million broilers in 2024 [10] - Once fully operational, the Jucheng project will enable the company to achieve a slaughter capacity of 250-270 million chickens and a meat processing capacity of 700,000 tons [10]
兵装重组概念上涨8.24%,5股主力资金净流入超千万元
Zheng Quan Shi Bao Wang· 2025-06-05 09:05
今日涨跌幅居前的概念板块 兵装重组概念资金流入榜 | 概念 | 今日涨跌幅(%) | 概念 | 今日涨跌幅(%) | | --- | --- | --- | --- | | 兵装重组概念 | 8.24 | 乳业 | -2.18 | | 共封装光学(CPO) | 3.62 | 动物疫苗 | -2.12 | | 足球概念 | 3.38 | 中韩自贸区 | -2.08 | | 电力物联网 | 3.28 | 猪肉 | -1.76 | | MLOps概念 | 3.27 | 减肥药 | -1.74 | | AI PC | 3.27 | 培育钻石 | -1.69 | | 铜缆高速连接 | 3.21 | CRO概念 | -1.68 | | F5G概念 | 3.15 | 养鸡 | -1.68 | | 中国AI 50 | 3.12 | 仿制药一致性评价 | -1.68 | | AI手机 | 3.02 | 预制菜 | -1.65 | 资金面上看,今日兵装重组概念板块获主力资金净流入4.60亿元,其中,5股获主力资金净流入,5股主 力资金净流入超千万元,净流入资金居首的是建设工业,今日主力资金净流入2.76亿元,净流入资金居 前的还 ...
从破局者到领导者!温氏盐焗鸡斩获“连续四年全国销售规模第一”权威认证
Qian Zhan Wang· 2025-06-04 11:10
前瞻产业研究院作为全国领先的市场研究与认证机构,27年来深耕6600+细分市场,是国内唯一自主研发产 业大数据并获得"双软"认证产业咨询机构,能为企业市场地位证明提供专业背书。本次认证涉及的大量翔实 数据,均基于前瞻产业研究院自研行业数据库,企业相关负责人及行业专家访谈,以及企业年报、权威机构 数据、行业研究专题报告等公开资料,确保结论的客观性与公信力。 2025年4月,经过前瞻产业研究院专业认证,温氏佳味盐焗鸡连续四年全国销售规模第一(2021-2024年), 稳居盐焗鸡市场TOP1位置(不含休闲品)。本次认证标志着温氏在盐焗鸡品类领导者地位,代表着市场的 高度认可,同时也为消费者提供了更具公信力的选择参考。 一、盐焗鸡市场增长迅猛,温氏一骑绝尘 盐焗鸡起源于广东,是广东传统三大名菜之一,至今有千年历史。盐焗鸡主要选用客家山区土鸡为原料,经 10几道工序精制而成,有"鲜润、咸香、醇厚"的特点,是客家传统饮食文化品牌、世界客属华侨"寻根问 祖"的标志。因此盐焗鸡主要流行于广东惠州、深圳、河源、梅州等集中地,并在我国香港地区以及广东籍 华侨集中的海外地区都颇受喜爱。 近年来,为大力发展盐焗鸡产业,广东省加快了盐 ...