文化出海
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从外国厂商制作的中国游戏中,我们能学到什么?
3 6 Ke· 2025-05-22 23:51
Core Insights - The article discusses the cultural exchange and integration in the gaming industry, highlighting successful examples of games that utilize Chinese cultural elements created by foreign companies, such as "Kung Fu Panda" and "Sifu" [1][4][10] - It emphasizes the importance of not only using cultural symbols but also ensuring the quality of the work to avoid cultural appropriation issues [14][21] - The article suggests that successful cultural representation in games requires a balance between cultural authenticity and universal themes that resonate with a global audience [9][13][18] Group 1: Cultural Representation in Gaming - The gaming industry is experiencing a rise in domestic games that showcase Chinese culture, with varying opinions on how to effectively convey cultural messages [1][3] - Successful examples of foreign games using Chinese themes include "Jade Empire" and "Sifu," which have effectively integrated cultural elements while appealing to a broad audience [2][10] - The article analyzes the success of "Kung Fu Panda," breaking it down into three layers: cultural symbols, media performance, and cultural core transmission [4][5][9] Group 2: Quality and Authenticity - The quality of the game is paramount; a well-made game can transcend cultural differences and be appreciated by both domestic and international audiences [14][21] - "Sifu" is highlighted as a case where the developers took great care to authentically represent Chinese martial arts, which contributed to its success [10][12] - The article argues that merely using cultural symbols is insufficient; a deeper understanding and respect for the culture are necessary to create meaningful and engaging content [14][20] Group 3: Universal Themes and Emotional Resonance - The article points out that successful cultural products often convey universal themes, such as friendship and personal growth, which resonate across different cultures [9][13] - The narrative of "Sifu" revolves around themes of revenge and loss, which, while rooted in Chinese culture, also possess universal appeal [13][18] - The exploration of common human experiences can facilitate cross-cultural understanding and appreciation, making cultural narratives more accessible to a global audience [17][21]
文博会10号馆: 国潮IP亮相 掀起“华流”热
Shen Zhen Shang Bao· 2025-05-22 23:19
Core Insights - The event showcased a vibrant international cultural trade environment, featuring various exhibition zones including national exhibitions, international food areas, and sections highlighting trade achievements [1] - The "Cultural Going Global" section was particularly notable, emphasizing the importance of cultural export and the role of leading companies like Yawen Communication in this space [1] Group 1 - Yawen Communication participated in the event with a focus on creating a new ecosystem for cultural export, presenting a dynamic cultural corridor that illustrates the synergy of "content + technology + ecosystem" [1] - The company revealed three strategic frameworks: a social matrix with 210 million fans, a dual-platform commercialization engine, and a three-line export practice that facilitated over 200 cultural IP international transformations annually [1][2] Group 2 - An interactive installation titled "Cultural Going Global Created by Me" allowed participants to generate personalized digital cards and simulate global dissemination paths, creating a buzz on social media platforms [2] - Yawen Communication aims to build a systematic support network for IP management and product development, enhancing the commercial value of cultural IPs and facilitating their global market expansion [2]
第二十一届文博会开幕 广东“政策包”87项举措推动6大文化领域高质量发展 这个“政策包”满满含金量“含穗量”
Guang Zhou Ri Bao· 2025-05-22 19:24
Core Viewpoint - The Guangdong government has launched a comprehensive policy package consisting of 87 measures aimed at stimulating the cultural industry, which is a significant sector in the province, accounting for a substantial portion of the national cultural market [1][2]. Group 1: Policy Package Overview - The policy package targets six key areas: film, performing arts, animation, online games, esports, and online audio-visual sectors, with the goal of unlocking market potential and investment enthusiasm in Guangdong's cultural industry [1]. - Guangdong is recognized as the largest cultural industry province in China, with a total cultural industry scale that has ranked first nationally for 22 consecutive years [1]. - The expected revenue for cultural enterprises in Guangdong for 2024 is projected to reach 2.5 trillion yuan, approximately one-sixth of the national total [1]. Group 2: Innovation Directions - The policy package emphasizes seven innovative directions, including support for high-quality production of original works and a comprehensive approach to the entire industry chain [2]. - It aims to enhance collaboration within the Greater Bay Area, leveraging the leading roles of Guangzhou and Shenzhen while coordinating with Hong Kong and Macau [2]. - The package encourages the application of cutting-edge technologies in cultural sectors, such as exploring robotics in performing arts [2][3]. Group 3: Talent and Environment - There is a focus on attracting and cultivating talent through partnerships with educational institutions, targeting high-level and urgently needed professionals in the cultural industry [3]. - The policy also aims to create a favorable environment for cultural enterprises by optimizing administrative processes and establishing platforms for trade and public services [3].
科技赋能 IP破圈 文化出海 文博会透露文化产业新动向
Shang Hai Zheng Quan Bao· 2025-05-22 18:52
Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Fair) opened on May 22, featuring 6,280 exhibitors, an increase of 224 from the previous year, showcasing over 120,000 cultural products and more than 4,000 investment and financing projects [1] Group 1: Technology Empowerment - AI technology is deeply involved in cultural content production, with Tencent showcasing tools for text generation, script writing, and poster creation, allowing users to co-create digital art with AI in under a minute [2] - VR technology offers immersive experiences, with large space positioning technology enabling users to explore expansive virtual environments beyond traditional VR limitations [2] Group 2: IP Expansion - The logic of IP industry expansion is shifting from single derivative product sales to an ecosystem competition model that integrates content, industry, and technology, focusing on emotional value, content ecology, and technological interaction [3] - The construction of a "content + industry" ecosystem is essential for the longevity of IP, with over 2,000 new anime IPs created annually in China [3] Group 3: Cultural Export - The domestic web literature IP ecosystem is well-established, driving the development of downstream industries such as audio, animation, film, and games, with a focus on global co-creation of IP [4] - The "localization" strategy is key for the success of cultural exports, with companies adapting products to meet the preferences of overseas markets, exemplified by a game that generated over 10 billion yuan in revenue [4][5]
首个阅文书园将落地深圳“湾区之眼”,探索文化消费新业态
Sou Hu Cai Jing· 2025-05-22 13:10
Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcased the achievements of the digital culture sector, with a focus on IP development and cultural export, highlighted by the launch of the "Yuewen Book Garden" [1][3]. Group 1: IP Development and Cultural Initiatives - Yuewen Group signed a strategic cooperation agreement with Shenzhen Publishing Group and Shenzhen Broadcasting Group to establish the "Yuewen Book Garden," an IP comprehensive experience space aimed at enhancing urban IP and cultural development in Shenzhen [3]. - The "Yuewen Book Garden" will serve as an innovative experimental field for IP operations, promoting reading and creating a cultural social space for young people through high-frequency IP-themed activities and community engagement [3]. - Yuewen has organized the Shenzhen Online Literature Contest for two consecutive years to promote "Shenzhen stories," focusing on science fiction themes and seeking quality works that combine technological innovation with humanistic care [5]. Group 2: Showcase of IP Achievements - At the fair, Yuewen presented 20 representative IPs developed over the past decade, including popular titles like "Qing Yu Nian" and "Full-Time Master," through various formats such as physical books, films, and merchandise [6]. - The IP "Qing Yu Nian" utilized three-sided naked-eye 3D technology to showcase its development across different media, resulting in a 38-fold increase in original reading volume due to the popularity of its TV adaptation [8]. - In 2024, Yuewen's derivative product business achieved rapid growth, with total transactions exceeding 500 million yuan [8]. Group 3: Global Expansion and Cultural Export - Yuewen displayed 26 online literature works that have been archived in the British Library, highlighting the global influence of Chinese online literature [9]. - The company has launched approximately 6,800 translated Chinese online literature works and 1,700 comics overseas, with several of its TV series topping video platforms in countries like South Korea and Thailand [9]. - Yuewen is reshaping the cultural export paradigm through "global co-creation," having cultivated 460,000 overseas writers and launched around 700,000 overseas original works [10].
从重生文学到动漫大片,广东文化IP让老外直呼上头
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-22 05:07
Core Viewpoint - The article highlights the significant growth and international success of Guangdong's cultural products, particularly in the context of the 21st Cultural Expo, showcasing the province's leadership in cultural exports and the integration of technology in cultural industries [3][20]. Group 1: Cultural Industry Overview - Guangdong's cultural industry is a pillar of its economy, with over 10,000 registered cultural enterprises, accounting for one-seventh of the national total [3]. - The cultural and related industries in Guangdong have maintained the highest added value in the country for 20 consecutive years as of 2023 [5]. - Guangdong's cultural products and services exports account for nearly 40% of the national total, reaching over 160 countries and regions worldwide [6]. Group 2: Key Growth Areas - The cultural export landscape is characterized by digital publishing, creative design, and manufacturing of cultural products, with online literature, games, short videos, and film content emerging as new growth engines [8]. - The gaming sector is particularly strong, with projected overseas revenue of 42.36 billion yuan in 2024, reflecting a 9.9% growth, primarily driven by mobile games [10]. - Short dramas from Guangdong have also gained international popularity, with companies like Fengye Interactive and Guanghe Power achieving significant success in global markets [13][15]. Group 3: Industry Integration and Innovation - Guangdong's cultural export strategy has evolved from single product exports to industry chain and ecosystem exports, exemplified by collaborations like the "Fantawild Cartoon Theme Park" project in Iran and the integration of local cultural elements into products [18]. - The integration of technology in cultural production has seen a twofold increase in investment from 2019 to 2023, with 22% of manufacturing personnel engaged in cultural technology, the highest in the country [20]. - The use of AI and AR technologies in cultural product production and distribution is enhancing the competitiveness of Guangdong's cultural industry [20]. Group 4: Future Outlook - There is an expectation for more Guangdong cultural IPs to transcend language and national barriers, showcasing the charm of Lingnan and Chinese culture to the world [22].
海菲曼2024年营收净利均获双位数增长,以「硬核科技」突围海外高端市场
IPO早知道· 2025-05-21 01:54
Core Viewpoint - HIFIMAN demonstrates strong resilience in the consumer electronics industry, achieving significant revenue and profit growth through technological innovation and product development [2][4]. Financial Performance - The company reported a revenue of 226 million yuan, a year-on-year increase of 11.18%, and a net profit of 68.97 million yuan, up 24.27% [2]. - Basic earnings per share reached 1.79 yuan, indicating an improvement in operational quality as net profit growth outpaced revenue growth [2]. - The gross profit margin exceeded 70%, reflecting a nearly 2 percentage point increase compared to the previous year [2]. International Revenue - Overseas revenue accounted for 66.4% of total revenue, amounting to 150 million yuan, which is a 12.16% increase from the previous year [2][4]. - The company has successfully penetrated mainstream audio equipment channels in North America, Europe, Japan, and South Korea [5][6]. Market Position and Strategy - HIFIMAN is recognized as a leading domestic brand in high-end audio equipment, focusing on the research, production, and sales of key acoustic components [3]. - The company has adopted a "technology + culture + operation" model to directly target high-end markets in Europe, the U.S., and Japan [6]. - HIFIMAN has achieved a 36.59% market share in the mid-to-high-end segment on Amazon, establishing itself as a benchmark for Chinese manufacturing [5]. Product Development and Innovation - The growth in performance is attributed to the market recognition of high-end product lines and enhanced supply chain management efficiency [9]. - HIFIMAN's flagship products, such as the "HE1000" and "SUSVARA" series, have solidified the company's position in the high-end HiFi headphone market [9]. - The company has developed a robust innovation system with over 100 international patents, focusing on advanced technologies like nanometer-level diaphragms and ergonomic designs [10]. Research and Development - R&D investment remains high, with new patents in key areas such as diaphragm materials and acoustic algorithms [11]. - The company plans to strengthen foundational research in electroacoustic technology and explore cross-industry applications in health monitoring and smart home technologies [12].
第二十一届文博会全球合作机构创历史之最 新朋老友共绘文明互鉴多彩画卷
Shen Zhen Shang Bao· 2025-05-20 19:55
Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair aims to create a super trade platform for cultural openness and international outreach, attracting 305 overseas exhibitors from 65 countries and regions, and 110 countries and regions represented by professional audiences [1][2] - The fair has expanded its international cooperation network, increasing from over 60 to over 70 global partners, covering nearly 100 countries and regions, with a significant representation from Belt and Road Initiative countries [2][3] - New and returning exhibitors, including the Da Vinci International Cultural and Art Center and the Frankfurt Book Fair, showcase a blend of cultural innovation and traditional heritage [3][4] International Cooperation - The fair's internationalization rate has increased to 20%, with an expected attendance of 35,000 overseas professional audiences [1][2] - Over 50 of the 65 participating countries are from Belt and Road Initiative nations, highlighting the fair's role in promoting cultural exchange and cooperation [2] Exhibitor Highlights - The Da Vinci International Cultural and Art Center features a 2,000 square meter exhibition space with seven core exhibition areas, integrating various cultural IPs and immersive experiences [3] - The Frankfurt Book Fair will present 100 award-winning titles across various categories, emphasizing its long-standing relationship with the Shenzhen fair [3] Cultural Export Initiatives - The fair has introduced new exhibition areas focused on cultural export and youth cultural projects, facilitating the international promotion of cultural products and services [4][5] - The "National Cultural Trade Base (Shenzhen) Performance Export Promotion Stage" aims to provide a platform for showcasing Chinese performing arts to international audiences, featuring over 30 selected projects [5]
《亚洲新声》定档 5月23日,畅饮加多宝唱响亚洲新声
Zhong Guo Shi Pin Wang· 2025-05-20 04:46
Group 1 - The core concept of the show "Asian New Voice" is to create a cultural exchange platform through music, featuring a diverse array of Asian music cultures [1][3] - The program will adopt an innovative cruise tour model, breaking geographical barriers and establishing a bridge for music cultural exchange across Asia [3][12] - The show has attracted significant attention with a star-studded lineup of mentors, including Jessie J, Zhang Liangying, and other international music icons, enhancing its appeal [6][11] Group 2 - The collaboration between the show and the brand JDB (加多宝) aims to integrate Chinese herbal tea culture with music and culinary experiences, promoting a unique cultural narrative [3][12] - The innovative competition format allows young singers from different countries to connect through music, creating a vibrant cultural dialogue [12][15] - JDB positions itself as a cultural link, providing a refreshing beverage for contestants and audiences alike, enhancing the overall experience of the show [15][17]
省委书记调研天舟文化:解码民营书业龙头“文化+科技”融合样本
Zheng Quan Shi Bao Wang· 2025-05-19 07:18
5月15日,湖南省委书记沈晓明在长沙马栏山视频文创园调研文化和科技融合工作,重点考察了天舟文 化(300148.SZ)等企业。 当天,天舟文化董事长肖志鸿化身"解说员",向沈晓明一行详细介绍了公司在图书出版与发行、教育服 务、手机游戏研发运营等方面的新动态,以及企业经营、产品研发、市场拓展等情况。 沈晓明指出,要培育壮大一批骨干文化企业,持续增强全省文化产业实力,为文化和科技融合发展注入 新动力。 作为"中国民营书业第一股",天舟文化以传统图书发行业起家,图书出版发行一直是公司发展的"基 石"。 在持续巩固图书出版发行核心竞争力的同时,天舟文化加快了出版和教育等业务的数字化、智能化、国 际化转型步伐。 据了解,2024年,天舟文化与科大讯飞深度合作,共同探索"AI+教育"解决方案。比如,利用人工智能 技术优化普通话测评、英语听说等应用场景,覆盖"教、学、考、评、管"全闭环,从而为教育的各个环 节赋能。 与此同时,天舟文化也积极推动文化出海。作为我国第一批具有对外专项出版权的民营企业,天舟文化 旗下人民天舟(北京)出版有限公司先后在摩洛哥设立灯塔出版社、星空书店,在新西兰收购米莉茉莉 儿童出版社,在阿联酋设立沙 ...