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与其作为被动选择,不如当成转型机遇……外贸企业开拓国内市场要有长远眼光
Sou Hu Cai Jing· 2025-05-06 14:38
Core Viewpoint - The article discusses the impact of U.S. tariffs on global trade uncertainty and highlights how Shandong foreign trade enterprises are accelerating their integration of domestic and foreign trade strategies to expand into the domestic market [2][3]. Group 1: Market Conditions - In 2024, China's total retail sales of consumer goods are projected to exceed 48.8 trillion yuan, which is more than ten times the export value to the U.S. [4]. - Despite the challenges faced by foreign trade enterprises, the conditions for shifting from export to domestic sales are relatively mature [4]. Group 2: Company Strategies - Companies like Blowing Intelligent Technology have started to explore the domestic market in response to reduced demand from U.S. buyers, with over 600 foreign clients engaged during the Canton Fair [6]. - The shift to domestic markets is seen as a strategic opportunity rather than a passive response to crisis, with companies encouraged to adapt their products to meet local consumer preferences [7][12]. Group 3: Brand and Product Development - Companies are focusing on brand building and product adaptation to meet domestic market demands, such as modifying product designs to cater to local tastes [9]. - Shandong Meijia Group has successfully transitioned to a dual-market strategy, achieving a revenue of 3.25 billion yuan in 2024, with domestic revenue reaching 1.48 billion yuan [9]. Group 4: Government Support and Initiatives - The government is playing a crucial role in supporting foreign trade enterprises to expand into domestic markets through initiatives like the "2025 Shandong Foreign Trade Quality Products Shopping Season" [11]. - Data from the Ministry of Commerce indicates that 87,000 industrial enterprises have achieved integrated domestic and foreign trade operations, marking a 6.3% year-on-year increase [11].
山东出实招破外贸企业 “库存困局”:从资金扶持到品牌赋能
Core Insights - The Shandong provincial government emphasizes the importance of helping export-restricted companies to "digest inventory" and explore new domestic sales markets [1][2] - The "2025 Shandong Province Foreign Trade Quality Shopping Season" aims to create a platform for production and sales connections, inviting large domestic buyers to procure products from Shandong [1] - Financial support and policy measures will be enhanced to assist foreign trade enterprises in transitioning to domestic sales [2] Group 1 - The Shandong government is organizing the "2025 Shandong Province Foreign Trade Quality Shopping Season" to facilitate connections between export-restricted companies and domestic buyers [1] - A procurement team composed of large domestic buyers will visit Shandong to engage with export-restricted enterprises [1] - The government will subsidize participation fees for export-restricted companies in related activities [1] Group 2 - The provincial commerce department will focus on three key areas to enhance the integrated operational capacity of enterprises in both domestic and foreign trade [2] - Policies will be developed to address issues such as export-to-domestic sales standards and funding shortages faced by enterprises [2] - Financial support will be increased through mechanisms like "Qilu E-commerce Loan" to meet the needs of foreign trade enterprises transitioning to domestic sales [2] Group 3 - A three-tier contact mechanism will be established to provide comprehensive support to key export enterprises across the province [2] - There will be an emphasis on promoting foreign trade brands, particularly in textiles, food, toys, home products, daily necessities, and pet supplies [2] - Promotional videos will be created to enhance the visibility of foreign trade brands and meet domestic market demands [2]
助力更多企业实现国内国际“两条腿”走路
Jin Rong Shi Bao· 2025-05-06 01:48
坚定不移办好自己的事,这是4月25日召开的中共中央政治局会议提出的明确要求。 "增强消费对经济增长的拉动作用""加快推动内外贸一体化""加强对企业'走出去'的服务"——中央政治 局会议提出的要求,为银行业支持经济高质量发展指明了路径。 激活消费市场"一池春水" "关税冲击本质上是一种需求冲击,外需下降让总需求压力变大。加力扩大内需,增加国内支出,增加 企业盈利,增加居民就业机会,可以使受到关税影响的企业有更多的腾挪空间。"中国金融四十人论坛 资深研究员、中国社科院世界经济与政治研究所副所长张斌向《金融时报》记者表示,要以更大力度促 消费、扩内需,让就业和企业经营更多地向国内市场转换,以争取更多空间。 近期,在《提振消费专项行动方案》的指引下,银行业金融机构加大服务供给力度,为进一步提振消 费、全方位扩大国内需求提供了金融保障。 "当前,部分外贸企业受国际形势影响面临经营压力,内外贸一体化为这些企业开辟了内销新渠道,有 助于稳定企业经营。"上海金融与发展实验室首席专家、主任曾刚在接受《金融时报》记者采访时表 示。 "通过内外贸一体化,优质外贸产品进入国内市场,既可以丰富国内消费供给,又能带动内需增长,形 成'就 ...
多措并举帮扶困难企业
Jin Rong Shi Bao· 2025-05-06 01:44
中共中央政治局4月25日召开会议,分析研究当前经济形势和经济工作。针对今年以来我国外贸出口面 临严峻的贸易保护主义压力,会议提出,"统筹国内经济工作和国际经贸斗争""以高质量发展的确定性 应对外部环境急剧变化的不确定性",并特别提出要多措并举帮扶困难企业,加快推动内外贸一体化。 会议提出,创设新的结构性货币政策工具,设立新型政策性金融工具,支持科技创新、扩大消费、稳定 外贸等。同时,会议要求"加快推动内外贸一体化"。对此,中信证券首席经济学家明明预计,我国可能 会加快国内国外产品执行标准和检测标准的互认,帮助出口企业对接国内批发零售渠道,鼓励外贸代工 企业与国内品牌商合作。 加强外贸企业融资支持 另外,从中国出口市场来看,2024年,中国与共建"一带一路"国家进出口占中国外贸总值近50%。"随 着《区域全面经济伙伴关系协定》、中国—东盟自贸协定,以及中国与越来越多的欧洲、拉美和中东国 家高标准双边自贸协定不断落地、深化和提级,未来中国对相关国家和地区的出口规模还有进一步拓展 的空间。"连平表示。 不过,面对外贸环境的变化,部分中小微外贸企业资金流较弱、融资难的问题进一步凸显。对此,需要 金融机构通过信贷、风险 ...
江苏各地“旅”出奇招 带动消费热潮
Xin Hua Ri Bao· 2025-05-05 23:33
Group 1: Consumer Trends and Events - Jiangsu province has seen a surge in consumer activity during the "May Day" holiday, with various events and activities stimulating spending and enhancing the consumer experience [1][2][3][4][10] - The integration of cultural elements, such as the combination of early tea culture with martial arts themes in Taizhou, has attracted significant visitor engagement, with over 40,000 attendees at the early tea market [4][5] - The "Hi in Suqian" campaign has successfully transformed foreign trade products into popular domestic items, with 30 key foreign trade enterprises participating in the initiative [2][3] Group 2: Innovative Consumption Models - The introduction of pop-up stores, such as the Haidilao in rural areas, has created new tourism experiences, attracting over 1,500 visitors in just over a month [6][7] - The "May Day" holiday has prompted various themed consumption activities, including food festivals and shopping events, which have collectively engaged over 100 merchants and attracted large crowds [3][10] - The Ta Lake Bay Music Festival has generated significant economic impact, with 3.8 million attendees and 6.5 billion yuan in surrounding consumption, showcasing the potential of cultural events to drive local economies [12][13] Group 3: Regional Highlights - In Xuzhou, tea culture experiences have been developed, with over 200 students participating in tea picking and cultural education activities, highlighting the region's unique agricultural advantages [8][9] - The Salt City Fish Market has become a vibrant hub for local commerce, attracting nearly 150,000 visitors in a single day, with a focus on local food and cultural experiences [10][11] - Yangzhou's ancient streets have seen a revival in tourism, with themed events and local delicacies drawing large crowds, emphasizing the importance of cultural heritage in modern tourism [14][15]
好产品到哪里都会有好市场(走市场 看韧性 强信心)——“打火机之乡”湖南邵东一线观察
Ren Min Ri Bao· 2025-05-03 21:33
Core Viewpoint - The article highlights the resilience and adaptability of the lighter manufacturing industry in Shaodong, Hunan, which produces over 15 billion lighters annually, accounting for 70% of global production, and emphasizes the importance of innovation and market diversification in response to external challenges [1][2]. Group 1: Industry Performance - Shaodong's lighter industry has a strong export focus, with companies like Dongyi Electric achieving an export volume of nearly $300 million in the previous year, reflecting a 5% year-on-year growth [2]. - In the first quarter, Shaoyang's exports of lighters and components to Belt and Road countries reached 480 million yuan, a 48.5% increase, while exports to the least developed countries grew by 13.3% to 60 million yuan [3]. Group 2: Innovation and Product Development - Companies are focusing on innovation, with Ringxing Lighter Manufacturing showcasing over 200 types of lighters, including new outdoor lighter products that have seen significant demand growth [4]. - Dongyi Electric invests over 60 million yuan annually in R&D, employing more than 80 dedicated personnel to enhance product quality and production efficiency through automation [5]. Group 3: Market Diversification Strategies - Shaodong's lighter manufacturers are diversifying their markets, with a significant portion of exports going to emerging markets in the Middle East and Southeast Asia [2]. - Companies are also expanding their domestic market presence, with domestic sales accounting for about 70% of some firms' revenues, and plans to increase this share further [7]. Group 4: Government Support and Future Plans - The local government is actively supporting the industry through various initiatives, including training programs for e-commerce and facilitating connections with domestic buyers [8]. - The "4×500" action plan aims to enhance the development of mid-to-high-end lighter products, targeting a production value of 30 billion yuan by 2028 [6].
平台直采、建立专区、流量支持、供采对接——助力外贸企业拓内销 电商平台在行动
Ren Min Ri Bao· 2025-05-03 21:30
Core Viewpoint - The Central Political Bureau of the Communist Party of China emphasizes accelerating the integration of domestic and foreign trade, with e-commerce platforms implementing various supportive measures to assist foreign trade enterprises in expanding domestic sales channels [1] Group 1: Supportive Measures by E-commerce Platforms - Tencent has launched ten measures, including a green channel for store opening and traffic support, to help foreign trade enterprises expand their domestic market [2] - JD.com plans to procure no less than 200 billion yuan worth of export-to-domestic products over the next year and will provide training and support for foreign trade enterprises [4] - Various e-commerce platforms, including Taobao and Meituan, are simplifying the entry process for foreign trade merchants and providing tailored support to enhance their online sales capabilities [7][8] Group 2: Success Stories and Impact - A kitchenware company in Zhejiang achieved over 1 million yuan in sales in a single day after implementing Tencent's support measures, showcasing the effectiveness of these initiatives [2] - JD.com quickly identified over 10,000 products suitable for immediate listing for a foreign trade company, demonstrating the efficiency of their support [4] - Meituan has facilitated over 200 foreign trade enterprises in entering the domestic market through its green channel since its launch [8] Group 3: Government and Industry Collaboration - The Ministry of Commerce is actively supporting platforms, industries, and local governments to form a collaborative effort to stabilize foreign trade and expand consumption [9] - Local governments are organizing events and providing services to assist foreign trade enterprises in connecting with domestic e-commerce channels [5][6]
南京举办外贸优品中华行一南京展销月启动仪式暨南京都市圈专场活动
Nan Jing Ri Bao· 2025-04-30 23:37
Group 1 - The "Foreign Trade Quality Products China Tour" event in Nanjing aims to promote foreign trade products through various channels, including shopping districts and online platforms, from April 30 to the end of May [1][4] - Over 60 quality foreign trade companies are participating in a 1,300 square meter exhibition area in the central shopping district, showcasing a variety of products such as apparel, outdoor gear, and home goods [1][2] - The event is designed to create a strong consumer atmosphere and facilitate domestic sales channels for foreign trade enterprises, contributing to stabilizing foreign trade and expanding consumption [1][4] Group 2 - The exhibition features a wide range of products, including high-quality tea sets from "China Time-honored Brand" Gaochun Ceramics and various home textiles from Jiangsu Sumeida Group, attracting many buyers [2][3] - Companies like Nanjing LQ Health Technology Co., Ltd. are expanding their domestic market presence while continuing to export to countries like the USA and Japan [4][5] - The event serves as a platform for foreign trade enterprises to explore new domestic markets and enhance brand visibility [5][6] Group 3 - The Nanjing Municipal Bureau of Commerce is organizing online and offline activities to support foreign trade enterprises, including partnerships with major e-commerce platforms like JD.com and Suning [6][7] - JD.com is providing customized support for Nanjing foreign trade companies, including promotional resources and a green channel for new merchants [6][7] - Suning is offering comprehensive services for companies lacking domestic sales experience, including logistics and operational support [7]
操之有方 行之有力 ——以奋进姿态拼抢二季度之二
He Nan Ri Bao· 2025-04-30 23:31
进入二季度,全年工作进入抓落实、抓推进、抓突破的重要节点,这是承上启下的关键期,攻坚突破的 黄金期。要融入服务全国统一大市场建设,加强市场运行监测监管,打通规则障碍,提高运行效率,深 化数据要素市场化改革,加快推动内外贸一体化。注重稳、扩、增用招,着力稳就业、稳企业、稳市 场、稳预期,千方百计扩消费,多策并举增加有效投资。要推动科技创新和产业创新深度融合,坚持教 育、科技、人才一起抓,优化创新平台体系,加快发展科技金融,实施"人工智能+"行动,提升产业链 群能级。注重抓、扭、提用力,全力以赴抓落实,巧借扭矩放大作用找到最佳支点,提升发展质量效 益。要推进产业园区改革发展,加强统筹谋划,深化制度改革,打造吸引力强的投资场景、发展场景。 注重立、改、破用功,以新发展理念引领高质量发展,更好发挥改革关键一招作用,该破的及时破、坚 决破、彻底破。要保民生保安全保稳定,挖潜扩容就业空间,倡导大学毕业生、各类人才投身乡村振兴 事业,防范化解金融风险,维护公共安全和社会稳定。注重准、实、效用心,精准发力、精准施策、精 准落实,做到谋划工作、制定措施、政策落地、解决问题要实,注重效能效果效益。 征途回望千山远,前路放眼万象新 ...
深度|外贸企业调研!“出口转内销”成效初显,迅速破局有“三点”……
证券时报· 2025-04-30 00:25
自美国挥舞关税大棒以来,我国部分外贸企业受到了一定冲击,与此同时,各方的帮扶举措也如"雪片般"涌向这些企业。 证券时报记者近期走访多个"出口转内销"展销会以及对接会获悉,国内大型商超、电商平台正积极帮助外贸企业拓宽内销渠道,"出口转内销""内外贸一体化"等举 措的成效初步显现。不过,帮扶仅是短期纾困下的"救急"之举,从长远看,"出口转内销"是一项系统性工程,需要外贸企业在产品适应性、品牌建设等方面开展系 统性变革,从"救急"转向常态化运营,以适应国内市场需求。 多方助力解燃眉之急 4月27日,大润发上海大宁店的一楼中庭,正在举行一场百货"外贸优品中华行"巡展销售活动,涵盖厨具、锅具、整理收纳、户外用品等商品,不少消费者正在选 购。大润发全国百货商品部总监秦聪接受证券时报记者采访时透露,因受顾客欢迎,原本计划4月25日就结束的巡展销售活动,延期到5月3日,后续还有望在大润 发其他门店开展。 秦聪向记者透露,截至4月27日,大润发自4月13日启动"外贸优品中华行"项目以来,共收到157家外贸企业的提报,目前达成意向合作的有91家,其中52家已经达成 立项合作。 京东出口转内销扶持计划深圳负责人介绍,京东预计一年投 ...