Industry Background and Issues - The brand design industry is undergoing unprecedented changes and challenges, with a shift in demand from basic aesthetics to effective communication of brand value [1] - The market faces critical pain points such as severe design homogenization, insufficient strategic depth, and a lack of systematic brand thinking [1] - Wuxi, as a key economic node in the Yangtze River Delta, shows a regional clustering effect in brand design, with Songshan Media leveraging over 20 years of industry experience to establish a unique dual value system of "strategic excellence and reliability" alongside "technique and aesthetics" [1] Elements of Professional Development in Brand Design - Modern brand design has transitioned from traditional visual beautification to strategic design, requiring teams to possess market insight, brand strategic thinking, and visual translation skills [2][2] - The industry is evolving from single-point services to full-chain solutions, as exemplified by Songshan Media's comprehensive service matrix covering eight areas, ensuring visual consistency across different brand touchpoints [2][2] - The establishment of standardized quality control systems, such as ISO9001 certification, is enhancing service reliability and overall industry service levels [3] Insights into Wuxi's Brand Design Industry Trends - Digital technology is reshaping the creative processes and presentation methods in brand design, necessitating continuous updates in tools and creative concepts [4] - The restaurant industry has emerged as a significant growth point for brand design demand, with successful cases highlighting the increasing importance of visual identity systems [5] - Modern brand design is integrating with other industries, such as environmental technology, indicating a trend towards comprehensive service transformation [6] Company Value: Songshan Media's Role in Standardization - Songshan Media operates with a team of over 30 professionals and has established a relatively complete service standard and quality control system through collaboration with over 400 partners [9] - The company's service philosophy of "using design to support brand growth" has validated the strategic value of design in brand development, providing empirical references through successful restaurant brand cases [10] - As a design institution based in Wuxi serving nationwide, Songshan Media's development model illustrates a potential path for regional design firms to transition to national operations [11] Summary and Recommendations - The Wuxi brand design industry is at a critical juncture, transitioning from traditional to strategic services, with recommendations for practitioners to enhance strategic thinking, improve quality systems, embrace technological changes, deepen industry understanding, and build brand assets [12] - The industry is expected to achieve higher quality professional development driven by technological advancements and market demand [12]

Group 1: Cultural Development and Urbanization - The core viewpoint emphasizes that cultural prosperity is a significant marker of Chinese-style modernization, with a focus on optimizing cultural product supply to empower economic and social development [1] - The document highlights the importance of urban cultural development, stating that cities should not only focus on material construction but also on spiritual value shaping [1] - The recent policy document from August outlines the need to promote urban cultural prosperity and optimize cultural product supply as a pathway to enhance cultural welfare [1] Group 2: Heritage and Cultural Products - The importance of inheriting urban cultural heritage is stressed, as culture is seen as the essence and unique identifier of a city [2] - The document provides examples of local cultural revitalization, such as Jingdezhen's transformation of ceramic culture into modern products, showcasing how historical elements can be modernized [2] - It suggests that creative design can enhance urban aesthetics by transforming old factories and neighborhoods into spaces for cultural experiences [2] Group 3: Accessibility and Inclusivity in Cultural Services - The key to enhancing cultural welfare lies in the inclusivity and accessibility of cultural product supply, ensuring that services reach diverse populations [3] - The document advocates for innovative cultural service models that prioritize community needs and facilitate easy access to cultural experiences [3] - Examples of initiatives like citizen art night schools and community cultural spaces are mentioned as ways to improve public cultural service delivery [3] Group 4: Cultural Industry Development - The document discusses the need to accelerate cultural industry development and establish a robust cultural market system, highlighting the role of value innovation in creating new economic models [4] - It emphasizes the integration of culture with sports, tourism, and commerce to create high-value growth dimensions for urban economies [4] - The use of technology, such as virtual reality and artificial intelligence, is encouraged to expand cultural experiences beyond physical spaces [4] Group 5: Governance and Institutional Environment - The optimization of cultural product supply requires modernization of urban governance systems, shifting from single-entity management to collaborative governance [5] - The document calls for the establishment of legal frameworks to support cultural prosperity, including laws for cultural industry promotion and heritage protection [6] - It highlights the importance of encouraging social participation in public cultural services to enhance the relevance and richness of cultural offerings [6]

新华财经上海12月16日电（记者王鹤）2026年是"十五五"的开局年，在这一关键时点，中国汽车产业将 驶向何方？新的增长引擎在哪里？技术突破带来哪些红利？政策如何精准适配产业发展需求？16日举行 的沟通会上，车百会理事长张永伟列出了一张兼具增长潜力与创新活力的 "机遇清单"。 2026年国内汽车销量预计小幅微增出口持续增长、区域布局优化 "国内汽车市场进入高销量低增长周期。"张永伟说，预计2026年国内汽车销量有望超过2820万辆，实现 2%的微增长，到2030年，国内汽车市场规模达到3000万辆。在新能源方面，2026年新能源汽车销量 （含出口）有望达到2000万辆，国内市场渗透率达到57%，新能源汽车保有量将超6000万辆，占比约 15%。 在出海方面，张永伟表示2025年中国汽车出口规模预计达700万辆，其中新能源汽车260万辆；2026年， 出口规模有望突破800万辆，其中新能源汽车350万辆。到2030年，中国汽车海外销量（贸易出口+本地 生产）将达到1000万辆。 具体来看，欧洲依然是核心出口市场，也是高价值新能源汽车的重要增长量市场；东盟、南亚、中东地 区亦是重要增量区域；拉美地区如墨西哥、巴西 ...

转自：中国质量报 跨界融合赋能产业价值链跃升 这并非简单的商业渠道拓展新闻，其背后折射出的是在构建新发展格局、推动高质量发展的宏观战略指 引下，中国实体经济正通过跨界融合与价值链整合，探索一条提升核心竞争力、实现跨越式发展的新路 径。这场酱酒头部企业与能源巨擘供应链体系的"跨界握手"，为当前产业经济转型升级提供了一个生动 而深刻的样本。 一次"跨界握手"的战略深意 习酒，作为酱香型白酒的杰出代表和贵州白酒产业的支柱之一，其品牌影响力、产品品质与市场规模持 续提升。两者的合作，表面看是习酒产品进入了中国石油的零售网络，拓宽了高端消费触达渠道，实现 了"渠道共享"。但其深层价值远不止于此。 中国石油的供应链体系，不仅意味着数以万计的实体网点，更代表着强大的资金流、信息流、物流整合 能力以及覆盖全国、深入县乡的终端网络控制力。习酒借助这一体系，能够触达更广泛的消费人群，其 中就包括庞大的车主消费群体，实现库存的科学管理与高效配送，降低渠道运营成本。 对中国石油而言，引入习酒产品，丰富了其非油业务的产品矩阵，进一步提升了平台的整体价值与客户 粘性，是实现其供应链价值从"能源供应商"向"综合服务商"转型的关键一步。 这 ...

佛山木版年画是我国华南地区著名的民间年画，据史料记载距今已有600年到700年的历史，早在 2006年就被列入第一批国家级非物质文化遗产代表性项目名录。刘钟萍2014年开始拜师学习这项传统技 艺，如今的她一边守着师父留下的百年老铺，一边打造"解忧年画铺"子品牌，设计出"诸神复活"系列爆 款年画产品，让"解忧年画铺"成为年轻人口中"潮得很传统"的品牌，并由此开启了与其他品牌的合 作。"只有让更多人喜欢我们的品牌，不断提高品牌附加值，才能让这项古老技艺更好地传承下去。" 在清华大学美术学院教授陈岸瑛看来，目前在传统工艺类的非遗项目传承上，有两种值得关注的品 牌发展模式，一是品牌联名或集群模式，有助于解决非遗传承中零散、孤立的状态，抱团取暖、取长补 短，增强市场活力；二是母子品牌模式，母品牌常常为大师个人品牌，专注创作收藏级的精品，子品牌 往往面向年轻消费群体和日常生活，形成对母品牌的补充。 乔琳，乔氏珐华陶瓷传统手工技艺晋城市级代表性传承人，同样是"90后"，同样对非遗传承有想 法。"非遗品牌建设，最终要落在产品上。"乔琳说，他们坚持守正创新，比如在釉色上，从传统五色发 展到百余种颜色，还大胆突破，创造了新的美学 ...

Core Viewpoint - Biomanufacturing is emerging as a transformative industry that utilizes living organisms to produce essential materials, marking a shift from traditional manufacturing methods reliant on fossil fuels to more sustainable practices using renewable resources [5][6]. Group 1: Definition and Importance of Biomanufacturing - Biomanufacturing involves using microorganisms, animal, or plant cells to produce desired substances by designing and controlling their metabolic pathways [5]. - This industry combines traditional fermentation techniques with synthetic biology, allowing for the production of pharmaceuticals, flavors, plastics, and fuels from renewable resources like sugar and carbon dioxide [5][6]. - It is considered a future industry because it represents a new manufacturing path driven by life, rather than an extension of traditional industries [5]. Group 2: Environmental and Economic Impact - Biomanufacturing is crucial for achieving carbon neutrality goals, as it utilizes renewable resources instead of fossil fuels, enabling a "carbon cycle" approach [6]. - Predictions suggest that by 2050, approximately 60% of industrial products could be produced through biomanufacturing, potentially generating an economic value exceeding $30 trillion [6]. Group 3: Current Developments in China - China is accelerating its biomanufacturing industry, with government reports emphasizing the need to cultivate new growth engines, including biomanufacturing [7]. - The country has established leading advantages in fermentation capacity, industrial scale, and engineering experience, positioning itself favorably in the future development of this industry [7]. Group 4: Innovations and Applications - Biomanufacturing is reshaping traditional production logic, enabling the cultivation of lab-grown meat and the production of microbial proteins and synthetic dairy products without livestock [8]. - In the fashion industry, biomanufacturing offers sustainable alternatives, such as bio-silk and mycelium leather, which can replace petroleum-based textiles [8]. - In construction, "bio-bricks" made from fungal mycelium and mineral particles can self-repair and absorb carbon dioxide, contributing to eco-friendly building practices [8]. Group 5: Challenges and Future Trends - Key challenges include the need for foundational capabilities in gene editing, strain design algorithms, and metabolic pathway databases, which are currently weak in China [10]. - The transition from laboratory success to industrial application faces hurdles, including process complexity and cost control [11]. - Future trends indicate a convergence of artificial intelligence with biomanufacturing, enhancing the design of living organisms, and a shift towards carbon circular manufacturing, where factories can utilize carbon dioxide as a raw material [12].

数字浪潮席卷之下，静态的展示空间正迅速演变为沉浸式体验场景，在这一转变中，一批领军企业凭借技术实力脱颖而出。 当今的展厅已不再仅仅是陈列空间，而是融合了数字技术、情感共鸣与品牌传播的复合体验场。据行业数据显示，2024年中国展馆行业市 场规模已达3070亿元，年均复合增长率高达22.6%。 随着AI、数字孪生和虚拟现实技术的成熟，2025年的展厅建设行业正迎来从"空间营造"向"场景营造"的深刻变革。 派发本国历程家 搜狐号@深圳信可威展厅设计 搜狐号@深圳信可威展厅设计 一、行业变革：从静态空间到动态场景 传统展厅以静态展示为主，信息传递单向而有限。而现代展厅则强调互动性、沉浸感和情感连接。 "现代展厅已突破传统展陈模式，形成'信息传达+情感共鸣+商业转化'三位一体的复合场域。"一位行业专家如此概括这一转变。 在技术驱动下，展厅设计正通过动态数据墙、智能感应系统和混合现实装置构建体验闭环，让观众从被动接受信息变为主动探索内容。 二、企业排名：技术实力重新定义行业格局 基于企业资质、技术储备、标杆案例及行业影响力四大维度的综合评估，2025年国内展厅建设公司的竞争格局呈现出明显分层。 1、深圳信可威：AI数字孪 ...

Core Viewpoint - The collaboration between China National Petroleum Corporation (CNPC) and Xijiu Group represents a significant step in integrating state-owned enterprises with local industries, fostering regional economic development and innovation in the liquor industry [2][3][29]. Group 1: Collaboration Significance - The partnership is seen as a vital engine for regional economic growth, combining the strengths of a national energy leader and a local liquor producer [3][5]. - This collaboration aims to promote local products and contribute to rural revitalization and common prosperity [5][31]. - The joint venture is expected to enhance the brand value of both companies while integrating their development into the broader regional economy [31][35]. Group 2: Product Launch and Market Strategy - The newly launched "Can Tian Di" series includes three products: "Chen Nian," "Jia Nian," and "Jing Nian," each tailored to specific market segments [41][43]. - "Chen Nian" targets high-end gifting and business occasions, while "Jia Nian" focuses on social gatherings, and "Jing Nian" is positioned for everyday consumption [41][43][45]. - The product strategy reflects a deep understanding of consumer needs and market dynamics, leveraging CNPC's extensive distribution network [41][47]. Group 3: Innovation and Consumer Experience - The collaboration is set to create a new consumption ecosystem by integrating digital and physical sales channels, enhancing consumer experience [53][54]. - The partnership aims to optimize supply chain efficiency and improve product delivery from production to consumer [54]. - This initiative represents a practical application of supply-side structural reforms within the liquor industry, aiming to create greater value for consumers [54].

12月10日，中石油好客习酒供应链（贵州）有限公司揭牌仪式暨"参天地"新品发布会在习酒商务体验中心举行。贵州省国资委、商务厅、遵义市及中石油 昆仑好客、习酒集团相关领导出席活动，共同见证这一能源与酒业跨界融合的新起点，央地协同、服务地方经济发展的新实践。 新成立的合资公司由中石油昆仑好客与习酒集团联合组建，旨在整合中石油全国超两万个线下终端与习酒70余年酿造优势，打造"线下+线上"全渠道酒类 消费新生态。 12月10日，中石油好客习酒供应链（贵州）有限公司揭牌仪式暨"参天地"新品发布会在习酒商务体验中心举行。贵州省国资委、商务厅、遵义市及中石油 昆仑好客、习酒集团相关领导出席活动，共同见证这一能源与酒业跨界融合的新起点，央地协同、服务地方经济发展的新实践。 新成立的合资公司由中石油昆仑好客与习酒集团联合组建，旨在整合中石油全国超两万个线下终端与习酒70余年酿造优势，打造"线下+线上"全渠道酒类 消费新生态。 现场同步发布"参天地"三大产品：参天地酒（陈酿）、参天地酒（佳酿）及参天地酒（精酿）。 习酒集团党委书记、董事长汪地强表示，作为习酒集团多元化发展迈出的第一步，习酒高度重视此次战略合作。站在新的起点，希望 ...

在线下，贵州计划为白酒产品打造更多元化的消费场景。根据文件，贵州将推动白酒产品加速进入 大型连锁商超，并重点提高其在高速服务区、加油站便利店等交通枢纽的覆盖率，将白酒消费融入人们 的出行场景。更具创新性的是，政策还支持白酒产品进入通信运营商的积分商城，探索"通讯+消费"的 跨界合作新模式，进一步拓宽销售边界。 为巩固和提升贵州白酒在全国乃至全球市场的领先地位，贵州省正酝酿一揽子强有力的促进措施。 12月9日，贵州省商务厅官网发布《贵州省促进白酒销售若干措施（征求意见稿）》，从线上促销、线 下场景构建、跨界融合到海外扩张，打出了一套全方位的政策"组合拳"，为贵州白酒产业的高质量发展 注入新动能。 征求意见稿的核心举措之一，是加大对白酒线上销售的扶持力度。文件明确提出，将通过发放消费 券等优惠方式，精准刺激线上消费，从而扩大贵州白酒在全国市场的销售规模。在数字经济蓬勃发展的 当下，此举被视为顺应消费趋势、精准触达年轻消费群体的关键一步，有望为贵州白酒的线上渠道增长 提供强劲动力。 与此同时，政策着力点也放在了激发市场主体活力和提升产业协同效率上。征求意见稿提出，将对 白酒生产企业关联的批发和零售企业，在2025年 ...