Industry Overview - The National Development and Reform Commission of China has announced a crackdown on the increasingly severe "involution" competition in the automotive industry, characterized by chaotic price wars among multiple car manufacturers [1] - This unhealthy competition has severely compressed profit margins for car companies and disrupted the fair competition order in the market [1][2] Current Challenges - Data from the China Automobile Industry Association indicates that some car manufacturers are resorting to selling products below cost to gain market share, leading to a continuous decline in industry profitability [2] - Traditional car manufacturers that have failed to keep pace with the development of new energy vehicles are experiencing declining sales and losses, while some new entrants, despite initial success, are facing significant survival pressures in a competitive environment [2] Policy Response - The Ministry of Commerce has stated that it will actively cooperate with relevant departments to strengthen comprehensive rectification and compliance guidance to maintain a fair competitive market order and promote healthy industry development [2] Company Spotlight: Lantu Automotive - Lantu Automotive, a high-end smart new energy brand under Dongfeng, is positioned as a pioneer in exploring new paths and achieving breakthroughs in the new energy sector [2] - The company emphasizes innovation and has made significant achievements in technology, including the development of the first domestic ESSA native intelligent electric architecture with complete independent intellectual property rights [3] - Lantu has also established a centralized SOA electronic architecture for "software-defined vehicles," enabling hardware and software decoupling and enhancing user experience [3] Organizational Innovation - Lantu has adopted a flat organizational structure to improve operational efficiency and has established a matrix organization to facilitate cross-departmental collaboration [4] - The company is transitioning from a traditional B2B model to a B2C model, creating a direct ecosystem that enhances user service quality [4] Market Performance - From January to May, Lantu Automotive achieved cumulative sales of 46,075 units, representing an 85% year-on-year increase, with May sales reaching 10,022 units, up 122% year-on-year [6] - The company plans to launch several key products in the second half of the year, including the highly anticipated Lantu FREE+, which has undergone four years of development and significant feature optimization [6] Strategic Advantages - Lantu is well-positioned in the current market environment, benefiting from supportive government policies for the new energy vehicle industry and strong technological partnerships, particularly with Huawei [7] - The company has a high localization rate of 41% in its supply chain, enhancing resilience and security while promoting the advancement of the entire industry [4][7]

Core Insights - The automotive market is experiencing a promotional surge ahead of the "6.18" shopping festival, with numerous brands announcing price cuts and promotional offers [1][3] - The China Automobile Industry Association has issued a statement advocating for fair competition and opposing reckless price wars, which are seen as detrimental to the industry's health [1][5] - Companies like SAIC-GM are focusing on profitability and sustainable business practices, rejecting the notion of engaging in price wars [4][6] Group 1: Promotional Activities - Multiple automotive brands, including SAIC-GM, Geely, Chery, and others, have announced significant price reductions and promotional offers since mid-May [1] - Chery has launched limited-time discounts on over 30 models, with some vehicles being offered at substantial reductions [3] - Cadillac has introduced a "one-price" sales model for its new XT4 SUV, which has led to a significant increase in sales [2] Group 2: Industry Response to Price Wars - The China Automobile Industry Association has highlighted the negative impact of price wars on normal business operations and the supply chain [5] - The Ministry of Industry and Information Technology has expressed support for the Association's stance, emphasizing the need for innovation and quality over price competition [5] - Executives from various companies, including SAIC-GM and Dongfeng Honda, have reiterated the importance of maintaining profitability and avoiding unsustainable practices [6]

Core Viewpoint - The automotive industry in China is experiencing a resurgence of price wars, driven by competitive pressures among manufacturers, particularly in the electric vehicle sector, leading to concerns about the sustainability of business practices and product quality [1][2][4]. Group 1: Sales Performance - BYD continues to lead the market with May sales of 382,500 units, a year-on-year increase of 15.3% [1] - SAIC Group follows closely with sales of 366,000 units in May, up 10.2% year-on-year [1] - Geely's sales surged to 235,200 units in May, marking a significant year-on-year growth of 46% [1] - New energy vehicle companies like Leap Motor and AITO also reported substantial growth, with Leap Motor delivering 45,100 units, a 148% increase year-on-year [1] Group 2: Price War Dynamics - BYD initiated a promotional campaign in May, offering discounts of up to 53,000 yuan on 22 models, aiming to boost sales towards its 2025 target of 5.5 million units [2] - Following BYD's lead, Geely and Chery also announced significant price cuts, with Geely's models seeing reductions to as low as 59,800 yuan and Chery offering discounts of around 40% on certain models [2] - The price war has extended to joint ventures and luxury brands, with notable price reductions from Toyota and Cadillac, indicating a broader market trend [2] Group 3: Industry Response and Concerns - The China Automotive Industry Association issued an initiative to maintain fair competition, warning against the negative impacts of chaotic price wars on profit margins and product quality [1][2] - Industry leaders, including Great Wall Motors and Xiaopeng Motors, expressed concerns about "involutionary" competition, calling for a return to innovation and quality-focused strategies [3][4] - The market is entering a phase of stock competition, with projected sales growth slowing to 4.5% in 2024, indicating a shift in market dynamics [4] Group 4: Implications of Involutionary Competition - The ongoing price wars are seen as a symptom of deeper issues, including insufficient innovation and a lack of effective management in the industry [4][5] - Continuous price reductions have led to a decline in procurement prices for components by 10%-15% annually, which may compromise quality and service reliability [5] - The automotive industry is at a critical juncture, facing challenges in maintaining operational sustainability and brand integrity due to the pressures of price competition [5][6] Group 5: Recommendations for Industry Improvement - Experts suggest that addressing "involutionary" competition requires a combination of government intervention and market regulation to ensure fair practices [6] - Recommendations include stricter penalties for violations, improved oversight of payment practices to suppliers, and the establishment of self-regulatory mechanisms within the industry [6] - Emphasis is placed on enhancing quality control across the supply chain and fostering a culture of innovation to break the cycle of price competition [6]

（原标题：中汽协发倡议，众专家亮观点（七）| 吴松泉：追求高质量高水平价值竞争才是根本出路） 编者按： 5月31日，中国汽车工业协会面向全行业发布《关于维护公平竞争秩序 促进行业健康发展的倡议》。倡 议中指出，自2025年5月23日起，有车企率先发起大幅降价活动，多家企业跟进效仿，引发新一轮"价格 战"恐慌。无序"价格战"加剧恶性竞争，将进一步挤压企业利润空间，进而影响产品质量和售后服务保 障，不仅阻碍行业自身健康发展，也将危害消费者权益，并带来安全隐患。 倡议发布后，工信部相关负责人第一时间作出公开回应，赞同并支持此倡议，同时指出车企之间"价格 战"，给汽车企业正常的生产经营带来较大冲击，危及行业健康、可持续发展。 央视新闻、新华社、人民日报、经济日报等主流央媒纷纷报道、转载。当日此事登上多个热搜平台，引 发广泛的关注与讨论。 中国汽车工业协会旗下官方媒体《汽车纵横》围绕这一事件，推出汽车行业知名专家访谈系列。本文为 该系列第7篇，作者为中汽中心资深首席专家、中国汽车战略与政策研究中心总工程师吴松泉。 总书记指出，"加快构建全国统一大市场，着力整治一些领域的'内卷式'竞争""坚决破除地方保护、市场 分割、" ...

华夏时报（www.chinatimes.net.cn）记者 刘诗萌 北京报道 过去几年高层会议多次提到的整治"内卷式"竞争，在2025年二季度成为经济领域的高频关键词。 仅仅过去三个月时间，汽车行业"反内卷"再度被提到了新的高度。中汽中心党委书记、董事长安铁成指出，内卷 将导致汽车企业过度关注短期利益，忽视长期创新和研发投入。同时由于产品同质化现象日益严重，可能导致汽 车产业陷入低水平重复降价困境，盈利能力大幅减弱且难以突破现有技术或市场瓶颈。2024年汽车行业利润率仅 为4.3%，2025年Q1进一步下滑至3.9%，低于制造业平均水平。 过去几年，整治"内卷式"竞争也是我国经济工作中的一项重点任务。2024年7月，中共中央政治局会议首次提及防 止"内卷式"竞争，年底的中央经济工作会议更明确提出要综合整治"内卷式"竞争，规范地方政府和企业行为。今 年的政府工作报告，也首次写入了综合整治"内卷式"竞争。 董扬认为，未来政府或将进一步采取的行政措施，如加强对于业内企业违反法律和法规行为的处罚力度；重点检 查相关企业拖欠零部件企业的账期问题，限期落实政府关于缩短账期的要求；支持指导汽车工业协会，聘请第三 方专业组织 ...

Core Viewpoint - The automotive industry is experiencing intense competition and disputes, particularly among major players in the electric vehicle sector, with significant discussions around financial health and market strategies [1][2][3]. Group 1: Industry Disputes and Financial Health - Wei Jianjun, chairman of Great Wall Motors, suggested that there exists an "Evergrande" situation in the automotive industry, implying financial instability among companies [4]. - Li Yunfei from BYD responded to accusations of financial mismanagement, highlighting BYD's strong financial metrics, including a total debt of over 580 billion yuan and a debt-to-asset ratio of 5% [4][9]. - The financial comparison of major global automakers shows varying levels of debt, with Toyota having a total debt of 273.09 billion yuan and a debt ratio of 68%, while BYD's total debt is 58.47 billion yuan with a debt ratio of 5% [5][6]. Group 2: Market Dynamics and Competition - The automotive market is shifting towards a buyer's market, where consumer recognition is the ultimate standard for success [20]. - The recent price cuts by BYD, with reductions ranging from 12,000 to 53,000 yuan across 22 models, indicate a price war in the industry, followed by similar actions from competitors like Geely and Chery [57][58]. - The introduction of new regulations mandating government procurement of domestic and electric vehicles is expected to significantly impact the market, with a projected market size of over 400 billion yuan for new energy government vehicles by 2024 [26][29]. Group 3: Corporate Developments - The establishment of Jiangsu High合汽车 marks a significant revival after its bankruptcy, with new investments aimed at revitalizing its operations in the electric vehicle market [31][33]. - NIO's Shanghai headquarters has been dismantled, indicating potential operational challenges and a shift in strategy as the company faces leadership and management issues [44][45]. - CATL's recent IPO in Hong Kong, raising significant capital, highlights the growing importance of battery manufacturers in the automotive supply chain, with a market response indicating strong investor interest [47][49].

新华财经北京6月4日电（记者李唐宁）近日，比亚迪多车型宣布促销优惠，引发吉利、奇瑞、上汽等品 牌的降价连锁反应。针对汽车市场新一轮"价格战"，中国汽车工业协会5月31日公布倡议，反对以无 序"价格战"为主要表现形式的"内卷式"竞争，提出车企应维护公平竞争秩序。工业和信息化部相关负责 人随后表示赞同和支持。 接受记者采访的行业专家分析，汽车"价格战"正逐渐裹挟全产业链，本次倡议反应及时、措辞严厉、态 度明确，预计很快会有针对性政策措施跟进，如某些整车企业拖欠零部件企业的账期问题，以及黑公 关、黑水军等问题。 中汽协反"内卷"措辞严厉工信部赞同支持 安铁成表示，当前新能源汽车产品智能化功能依赖企业或相关供应商持续、高质量的售后维护。企业破 产退出后，其供应商往往不会承担相关售后服务责任，智能化功能维护、更新中断概率大大增加，产品 将随时面临无法正常使用的风险。"内卷式"竞争带来巨大的产品质量和售后服务风险。 对此，董扬预计，本次倡议出台后，政策层可能会加强对于车企违反法律和法规行为的处罚力度，进一 步落实多部委提出的关于综合治理"内卷式"竞争的各项措施。比如，重点检查相关企业拖欠零部件企业 的账期问题。"这一问题 ...

光伏产业作为强周期产业，如今陷入了"内卷式"竞争引发的困境。2024年以来，面对全产业链亏损、供 需错配等状况，光伏产业率先开启"反内卷"行动。多晶硅期货和期权的上市，为企业提供了稳定生产经 营的新方案，产业企业纷纷积极投身其中，以期在艰难时局中实现突围与发展。 光伏产业吹响"反内卷"号角 2024年年底以来，破除"内卷式"竞争备受重视。从去年的中央经济工作会议到今年的《政府工作报 告》，都释放出规范过度竞争的明确信号。近日，国务院反垄断反不正当竞争委员会专家咨询组全体会 议提出，要紧扣加快构建全国统一大市场、综合整治"内卷式"竞争等重点任务，更好履行专家咨询组职 责。 所谓"内卷式"竞争，是指在某一领域或产业内，由于竞争过于激烈，参与者为争夺有限资源和机会，不 惜过度投入，最终导致资源浪费和效率下降的现象。这种竞争模式违背了经济运行基本规律，也是促进 市场公平竞争、激发创新活力、提高发展效率的大敌。 "产能出清"与"高质量发展"并举 作为一个强周期产业，光伏产业一直存在"短缺是暂时现象，过剩才是常态"的观点。回顾历史，光伏产 业经历过2008年全球金融风暴、2012年"双反"、2018年"5·31"政策调整 ...

中新网6月3日电(吴家驹)又一汽车组织发布倡议，反对"内卷式"竞争。 6月3日，全国工商联汽车经销商商会发布《关于反对"内卷式"竞争促进汽车经销行业高质量发展的倡议》。 为维护良好、健康、公平的市场竞争秩序，推动包括汽车经销行业在内的汽车行业高质量发展，全国工商联汽车经销商商会倡议，全行业 应以中国汽车产业实现高质量发展大局为重，严格遵守公平竞争原则，坚决抵制以"价格战"为主要形式的"内卷式"竞争行为。 同时，全国工商联汽车经销商商会，还提出关注品牌形象、改善汽车经销商的生存状况、优化商务政策、完善退网机制几方面倡议。 图自全联汽车经销商商会公众号 此前，中国汽车工业协会发布《关于维护公平竞争秩序，促进行业健康发展的倡议》，提出所有企业严格遵从公平竞争原则，依法依规开 展经营活动。 在中国汽车工业协会的倡议发布后，工业和信息化部相关负责人在回答记者问题时表示，我们赞同并支持中国汽车工业协会提出的"维护 公平竞争秩序促进行业健康发展的倡议"。车企之间"价格战"，给汽车企业正常的生产经营带来较大冲击，危及行业健康、可持续发展。 工业和信息化部将加大汽车行业"内卷式"竞争整治力度，推动产业结构优化调整，加强产品一致 ...

本报记者 郭冀川 5月下旬以来，汽车行业掀起新一轮降价潮，汽车行业的低价内卷也再次引发热议。近日，中国汽车工 业协会发布《关于维护公平竞争秩序促进行业健康发展的倡议》（以下简称《倡议》），提出了四点倡 议：所有企业严格遵从公平竞争原则，依法依规开展经营活动；优势企业不为垄断市场，挤压其他主体 生存空间，损害其他经营者合法权益；企业在依法降价处理商品以外，不以低于成本的价格倾销商品， 不进行诱导消费者的虚假宣传，扰乱市场秩序，损害行业和消费者根本利益；所有企业应对照国家相关 法律法规进行自查整改。 中国汽车工业协会原常务副会长兼秘书长、中国动力电池产业联盟理事长董扬表示，我国新能源汽车已 进入世界先进行列，对于新能源汽车产业的管理，已经不是只追求发展速度，还应该兼顾产业发展秩序 的稳定和长远，以及中国新能源汽车和世界汽车产业的协调发展。政府主管部门也在积极探索对于我国 新能源汽车产业的管理创新。 "内卷式"竞争影响汽车产业链和市场环境稳定 近年来，我国新能源汽车产业迅猛发展，新能源汽车新车销售占比已超40%，行业整体运行呈现稳中向 好态势，市场活力持续释放。然而，在快速发展的同时，行业利润率持续下滑却是不得不直 ...