高股息锚定长期价值，25Q1 盈利强化 | 华泰研究 | | | 年报点评 | | --- | --- | --- | --- | | 2025 年 | 4 月 | 28 日│中国内地 | 白色家电 | 公司披露 2024 年报及 25 一季报：2024 年实现总营收 1900.38 亿元，同比 -7.31%，归母净利 321.85 亿元，同比+10.91%，25Q1 总营收/归母净利分 别同比+13.78%/+26.29%。24 年公司归母净利基本符合预期（预期 333.96 亿元），而 25Q1 净利表现较强，主要受益于费用率优化。虽有美国加征关 税挑战，但以旧换新稳固内销需求，公司份额稳定，有望享受政策红利。同 时公司在中期每股分红 1 元的基础上，年报每股再分红 2 元，股息率达 6.66%，结合公司股东回报规划，我们认为公司有望保持较高分红率水平， 仍是家电板块低估值、高股息标杆。维持"买入"评级。 24 年空调主业具备韧性，25Q1 政策红利继续释放 主业表现稳健，24 年消费电器收入为 1486 亿元，同比-4.29%，我们认为 主要受到内销量下滑及线上均价波动影响。1）出货量：根据产业在线数据 ...

从消费类型看，一季度宁夏商品零售额346.31亿元，同比增长6.4%，各类商品琳琅满目，满足了消费者 多样化的需求；餐饮收入41.54亿元，增长2.1%，餐饮市场在复苏中稳步前行，特色美食吸引着众多食 客前来打卡。 除了以旧换新政策发力，宁夏还积极探索消费新场景、新业态，为消费市场注入新活力。打造"年货大 集+特色促销+惠农助农"的消费模式，让传统年货市场焕发出新活力，特色农产品走出乡村、走上百姓 餐桌，既丰富了节日市场供应，又助力农民增收。同时，推动商文旅体健深度融合，培育多元消费场 景，首发经济、夜间经济、演艺经济、银发经济活力四射。 在银川，各大商圈纷纷升级消费体验，打造"购物+餐饮+娱乐"一站式服务新地标。宁夏文旅部门也积 极"助攻"，面向全国游客免费发放20万张"畅游宁夏"门票，邀请八方来客感受宁夏的独特魅力，有力激 发了文旅消费热情，景区游客接待量、旅游收入实现双增长。 中新网银川4月27日电 (记者于晶)27日，记者从宁夏回族自治区商务厅获悉，2025年一季度，宁夏社会 消费品零售总额达387.85亿元，同比增长5.9%，增速高于全国平均水平1.3个百分点，在全国排名第 七，为宁夏经济实现"开门 ...

Economic Overview - The province's GDP reached 190.42 billion yuan, with a year-on-year growth of 4.0% [1] - The primary industry added value was 39.35 billion yuan, growing by 4.8%; the secondary industry added value was 29.23 billion yuan, growing by 8.0%; and the tertiary industry added value was 121.84 billion yuan, growing by 2.9% [1] Agriculture - Agricultural production showed positive trends, with total output value of agriculture, forestry, animal husbandry, and fishery at 61.08 billion yuan, a year-on-year increase of 5.1% [2] - Key agricultural products saw significant growth, with vegetable production up 3.2% and fruit production up 3.3%, particularly pineapples and mangoes, which grew by 19.8% and 3.1% respectively [2] - Livestock production also increased, with pig output up 1.1% and poultry output up 4.2% [2] - Aquaculture production rose by 7.9%, with marine and freshwater aquaculture increasing by 11.2% and 11.9% respectively [2] Industry - Industrial production accelerated, with a year-on-year increase of 9.7% in the first quarter, 2.3 percentage points higher than the previous year [3] - The processing industry benefited from free trade port policies, with significant growth in petroleum, coal, and other fuel processing industries, which saw a 26.7% increase [3] - The oil and gas extraction industry grew by 28.0%, while the agricultural and sideline food processing industry surged by 50.4% [3] - Production of automobiles, transformers, and optical fibers increased by 782.4%, 5.1%, and 28.8% respectively [3] Services - The service sector continued to recover, with a year-on-year increase of 2.9% in the first quarter [4] - Wholesale and retail trade grew by 4.7%, while transportation, warehousing, and postal services increased by 8.5% [4] - Real estate transactions became more active, with new commercial housing sales area increasing by 19.4% [4] - The total service import and export value reached 15.96 billion yuan, a year-on-year increase of 23.8%, with exports growing by 47.3% [4] Investment - Fixed asset investment decreased by 1.2%, but construction and installation investment grew by 6.1% [5] - Infrastructure investment (excluding electricity, gas, and water supply) surged by 26.8%, significantly higher than the overall investment growth rate [5] - Public service investment increased by 43.1%, with first industry investment growing by 91.8% [5] Consumer Market - Retail sales of consumer goods totaled 64.96 billion yuan, with a year-on-year growth of 4.2% [6] - Sales of basic living goods performed well, with food and beverage retail sales increasing by 17.4% and 11.6% respectively [6] - The promotion of replacing old goods with new ones led to significant sales growth in various categories, including home appliances and furniture [6] Income and Prices - Per capita disposable income reached 9,803 yuan, with a year-on-year growth of 5.5% [7] - Consumer prices slightly decreased by 0.4%, with specific categories showing varied price changes [8] Environmental Quality - The province maintained a good environmental quality, with an air quality excellent rate of 96.4% [9] - Water quality in urban water sources met standards at a rate of 100% [9] - Clean energy generation, particularly wind and hydropower, saw significant growth [9]

自80年代冷柜进入中国家庭以来，经历了持续的技术迭代创新。澳柯玛摸索将应用于商用冷柜、医用冷柜的低温速冻、 精准温控等技术应用于家用制冷产品，取得全新突破。2016年，澳柯玛推出-40℃低温冷柜，通过快速低温冷冻，可使 食材细胞快速通过"最大冰晶生成带"。2020年，澳柯玛又推出家用-60℃低温冷柜，采用-60℃细胞级养鲜技术。2023 年，澳柯玛再次推出-70℃低温冷柜。 澳柯玛低温冷柜的诞生，解决了家庭、高档餐厅、料理店等对三文鱼、金枪鱼等高端食材保鲜需求，也让普通食材的保 鲜进入一个超低温原鲜存储的新时代。 二十五年前，当一台澳柯玛冷柜踏入陕西古城刘大爷的家门，它就成了家里的一员，见证着家庭生活的变迁，默默为家 人守护着每一份新鲜食材。最让刘大爷欣慰的是，这台冷柜自从买来以后，始终稳定运行都没出过故障，冷藏冷冻效果 都非常好，静音还省电。 一台陪伴家庭变迁的澳柯玛冷柜，不仅给家人带了更多美好回忆，也慢慢的成为了家庭的一员，承载着亲情、友情和爱 情的沉淀。 自去年国家推出以旧换新政策以来，看着家里的这台老伙计，刘大爷心中萌生了换一台新冷柜的念头。从售后服务中心 得知此事后，澳柯玛陕西工作人员第一时间与刘大 ...

智通财经APP获悉，4月28日，国务院新闻办公室于上午举行新闻发布会，国家发展改革委副主任赵辰 昕、人力资源社会保障部副部长俞家栋、商务部副部长盛秋平、中国人民银行副行长邹澜介绍稳就业稳 经济推动高质量发展政策措施有关情况，并答记者问。国家发展改革委副主任赵辰昕表示，我国将出台 实施稳就业稳经济推动高质量发展的若干举措，包括五方面内容。分别涉及就业、外贸发展、促进消 费、扩大有效投资以及营造稳定发展的良好环境。 具体来看，在支持就业方面，主要包括鼓励企业积极稳定就业、加大职业技能培训力度、扩大以工代赈 等支持、加强就业公共服务等举措; 在稳定外贸发展方面，主要包括一业一策、一企一策加大支持力度，帮助出口企业规避风险，扩大服务 产品"出海"，鼓励外资企业境内再投资等举措; 在促进消费方面，主要包括扩大服务消费，强化失能老年人照护，推动汽车消费扩容，构建技能导向的 薪酬分配制度等举措; 在积极扩大有效投资方面，主要包括完善消费基础设施、大力提振民间投资积极性、设立新型政策性金 融工具等举措; 在营造稳定发展的良好环境方面，主要包括持续稳定和活跃资本市场、持续巩固房地产市场稳定态势、 加大对实体经济的金融支持等举措 ...

期货日报网讯（记者 杨美）4月28日，国新办举行新闻发布会，介绍稳就业稳经济推动高质量发展政策 措施有关情况。商务部副部长盛秋平在会上表示，面对当前复杂严峻的国际环境，大力提振消费，全方 位扩大国内需求，具有特殊的重要意义。 三是实施服务消费提质惠民行动。近期，商务部会同相关部门陆续出台服务消费提质惠民行动2025年工 作方案、增开银发旅游列车行动计划、促进健康消费专项行动方案、促进家政服务消费扩容升级若干措 施。下一步，将针对服务消费领域的短板弱项，积极回应人民群众期待，会同相关部门制定支持服务消 费的一揽子政策措施。开展"服务消费季"等扩消费活动，打造服务消费热点。 盛秋平介绍，今年以来，商务部坚决贯彻落实党中央、国务院决策部署，大力实施提振消费专项行动， 加力扩围开展消费品以旧换新，推动商品消费提质升级，促进服务消费高质量发展，办好全国精品首发 季等促消费活动，成功举办了第五届消博会，推动消费持续扩大。一季度，社会消费品零售总额同比增 长4.6%，增速比上年全年加快1.1个百分点。特别是3月份增长5.9%，创去年以来月度最快增速。消费贡 献率达到了51.7%，比去年全年提高7.2个百分点。 四是举办"购 ...

Core Viewpoint - The company, Mousse, demonstrated resilience in its 2024 annual report, achieving revenue of 5.603 billion yuan and a net profit of 767 million yuan, amidst a challenging home furnishing industry environment marked by intensified competition and changing consumer demands [1][2]. Group 1: Financial Performance - In 2024, Mousse reported a revenue of 5.603 billion yuan, representing a year-on-year growth of 0.43% [2]. - The net profit attributable to shareholders was 767 million yuan [1]. - The company announced a cash dividend of 10 yuan per 10 shares to all shareholders [1]. Group 2: Market Strategy and Growth - Mousse's domestic business maintained stability through channel optimization and steady growth in traditional main businesses, supported by a diversified sales network with over 5,400 offline stores [2][3]. - E-commerce revenue reached 1.093 billion yuan in 2024, growing by 6.04% year-on-year, showcasing significant online and offline synergy [2]. - The mattress segment generated 2.679 billion yuan in revenue, reflecting a year-on-year increase of 3.78% [2]. Group 3: Research and Development - Mousse invested over 400 million yuan in R&D from 2020 to 2022, ranking among the industry leaders, and continued to increase R&D spending to 205 million yuan in 2024, up by 10.51% [3]. - The launch of the AI smart mattress T11PRO, featuring proprietary "Tidal Technology" for sleep algorithm adjustment, marked a significant product innovation [3]. Group 4: International Expansion - Mousse's overseas business generated 155 million yuan in revenue in 2024, a remarkable year-on-year growth of 61.07%, particularly in the Southeast Asian market [3]. - The company has established a retail network covering 19 countries, including Australia, Europe, and Singapore, and is actively exploring new e-commerce platforms [3]. Group 5: Policy Impact and Future Outlook - The "old-for-new" policy initiated by the government has positively influenced the home furnishing market, with significant retail growth in the furniture sector [4][5]. - Mousse has actively participated in these initiatives, launching promotional activities and offering additional subsidies to stimulate consumer demand [5]. - The company is preparing for the 2025 policy environment by developing innovative products, including AI smart mattresses, to enhance its market position [6][7].

在电动自行车领域，市民的参与热情高涨。在雅迪电动车门店，"家电以旧换新"的宣传横幅十分醒目。 雅迪电动车商户 康海英 阿克塞县电信营业厅客户经理 刘润梅： 自推行以旧换新政策以来，消费市场呈现出蓬勃发展的新态势。眼下，新一轮"以旧换新"国补政策全面铺开，全县掀起"换新"潮，有效激发了市民的消费 热情，为经济增长注入强劲动力。 随着甘肃省3C数码产品购新补贴政策正式上线实施。县内各数码产品经营店把"国补"专区作为促销活动的亮点，电信公司、移动公司分别推出一系列福 利促销活动，与"国补"政策叠加，吸引了众多消费者的目光。"以旧换新"拉动消费作用显著。 国家给予一次性500元定额补贴。客户提供旧车车架号、电池编码等给我们车行，我们车行开回收证明后进行补贴，最近客流量也比较大，消费者都冲着 补贴而来，更好地促进了我们电动车行业的销售。 记者走访了县域内各大家电、电动自行车消费市场，"以旧换新""享国家补贴"等活动开展得热火朝天，为进一步打好促进消费"组合拳"，各商户结合本地 市场需求，把更多产品纳入了补贴范围。 为了让更多市民了解并享受以旧换新政策，阿克塞县工信局等相关部门通过线上线下多种渠道进行宣传推广，同时简化补 ...

截至4月21日，深圳市通过以旧换新带动汽车销售3.9万台，销售金额97.7亿元；通过以旧换新带动家电 和数码产品销售619.8万台，销售金额117.5亿元；电动自行车以旧换新销售金额1674.1万元。(南方财经) ...

Core Viewpoint - Gree Electric's stock has seen an increase of over 4% since April 8, 2023, attributed to the impact of tariffs and strong domestic demand [1] Financial Performance - In Q1 2024, Gree Electric reported a revenue of 416.39 billion yuan, a year-on-year increase of 13.78%, and a net profit of 59.04 billion yuan, up 26.29% [4] - For the full year 2023, Gree Electric's revenue was 1900.38 billion yuan, a decrease of 7.31%, while the net profit was 321.85 billion yuan, an increase of 10.91% [4] - The revenue for Q4 2023 was 426.22 billion yuan, down 13.38% year-on-year, with a net profit of 102.24 billion yuan, up 14.55% [4] Business Segments - The consumer electronics segment is projected to generate 1485.6 billion yuan in revenue for 2024, a decline of 4.29% [5] - The industrial products and green energy segment is expected to see a slight increase in revenue to 172.46 billion yuan, up 0.8% [5] - The smart equipment segment is forecasted to decline significantly, with revenue of 4.24 billion yuan, down 36.68% [5] - Domestic revenue from main business operations fell by 5.45%, while overseas revenue grew by 13.25% [6] Dividend Policy - Gree Electric plans to distribute a cash dividend of 20 yuan per 10 shares, totaling 111.7 billion yuan, which represents 52.06% of the net profit attributable to shareholders [10] - The total cash dividend for 2024 is projected to be 167.55 billion yuan, reflecting a significant increase from previous years [11] Market Outlook - The "old-for-new" policy is expected to drive growth in home appliance sales, with sales exceeding 720 billion yuan this year [12] - Analysts have raised profit expectations for 2025-2026, anticipating net profits of 339 billion yuan and 366 billion yuan, respectively, reflecting growth rates of 10% and 8% [12] - Gree Electric is viewed as a strong defensive stock, with ongoing operational changes expected to enhance performance [12]