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价格战无赢家,中国汽车行业如何突围
多位行业专家表示,要杜绝内卷,也要警惕"内卷外溢" 这一轮讨论和5月下旬头部车企进行的新一轮大规模降价有关。当时该公司对旗下共计22款智驾版车型 进行降价,降幅高达34%。 这也引起了行业内其他车企的跟进效仿。中国国际贸易促进委员会汽车行业分会会长王侠在论坛上公布 了一组令人忧心的数据:2024年国内车市降价车型超过200款,2025年前4个月已有60多款车型降价,而 5月份在头部车企的带动下,降价车型激增至百余款,部分车型降幅甚至超过5万元,3万元级别的低价 车重现市场。 降价虽然短期内刺激了销量,但行业整体利润却持续下滑,目前已降至4%以下的极低水平。全国政协 参政议政人才库特聘专家、商务部原副部长陈健直言,"核心技术创新不足,却大搞内耗,这是慢性自 杀。" 赛力斯(601127)集团创始人兼董事长张兴海,同样关注到了价格战背后的隐患。他认为行业内卷式的 竞争,尤其是低价竞争,会导致整车企业自身盈利能力减弱。企业没钱,就会减少创新投入,进而损害 产品质量和安全。当前的车市竞争,还影响到了产业链的协同,削弱了产业韧性和内生动力,不利于产 业的可持续发展。 以价格战为主要体现方式的行业内卷牵动着全行业的神经。 ...
王传福,好好的你哭啥
和讯· 2025-06-09 10:40
Core Viewpoint - The article discusses the evolving challenges faced by BYD and the broader Chinese automotive industry, highlighting the shift from growth to intense competition and price wars in the market [3][4][9]. Group 1: BYD's Current Situation - BYD's chairman Wang Chuanfu expressed deep emotional commitment to the company during a recent shareholder meeting, contrasting with a previous moment of pride two years ago [3][4]. - The automotive industry is transitioning from a phase of expansion to a more competitive environment, where companies are now facing significant market pressures [4][5]. - The narrative of collaboration among car manufacturers has shifted to one of individual struggle, with BYD now bearing the brunt of market and media scrutiny [4][5]. Group 2: Industry Dynamics and Competition - The automotive sector is experiencing unprecedented competition, with companies engaging in aggressive price wars and public disputes [4][9]. - The term "car circle Evergrande" has been used to describe the scrutiny faced by companies like BYD, which adds to the pressure they are under [5][6]. - There is a growing sentiment among industry leaders that the current competitive landscape is unsustainable, with calls for a return to ethical practices and innovation rather than price-cutting [9][10]. Group 3: Price Wars and Market Impact - Data indicates that over 200 car models in China have seen price reductions in 2024, with significant drops exceeding 50,000 yuan, leading to a decline in industry profit margins below 4% [9][10]. - Executives from various companies, including Changan and Chery, have voiced concerns about the negative impact of price wars on the industry and the need for a focus on long-term, sustainable growth [10][11]. - The proliferation of brands and models in the market is creating confusion for consumers, complicating the competitive landscape further [10].
步入技术性牛市后,港股接下来何去何从?
3 6 Ke· 2025-06-09 09:23
Group 1: Market Trends - The Hang Seng Index is entering a technical bull market despite a lack of strong performance in the Hong Kong stock market [1] - Meituan's stock experienced significant volatility, initially dropping sharply on earnings day but rebounding to a 5% increase, with anticipation building around the upcoming 618 e-commerce sales event [1] - The inclusion of companies like Bruker, Mixue Group, and Gu Ming in the Hong Kong Stock Connect has led to substantial stock price increases, but caution is advised as short-selling activity surged prior to their inclusion [1] Group 2: Gold Market - The gold sector is experiencing a noticeable pullback, with companies like Shandong Gold and Laopu Gold showing signs of adjustment, attributed to optimistic trade negotiations between China and the U.S. [2] - Despite the current downturn, there is a belief that opportunities for gold may arise in the future [2] Group 3: BYD Developments - BYD's stock fell nearly 3% despite being added to the Hang Seng Tech Index, influenced by price-cutting strategies and policy uncertainties [2][3] - UBS's report indicates that BYD's recent price cuts may not immediately boost sales, as consumers may adopt a wait-and-see approach [3] - UBS maintains a positive structural outlook on BYD, estimating a target price of 540 HKD, citing manageable profit impacts from price reductions [2][3] Group 4: Semiconductor Industry - SMIC shows signs of potential breakthroughs, but caution is advised until it stabilizes above 42 HKD [3] - SMIC announced the sale of a 14.832% stake in its subsidiary, indicating strategic moves within the semiconductor sector [3] Group 5: Apple and AI Strategy - Analyst Ming-Chi Kuo predicts that Apple's WWDC 2025 will focus on AI strategies, with other aspects like interface design being secondary [4][5] - Expectations are low for major breakthroughs in AI technology from Apple, but clear communication on AI integration in devices is deemed sufficient [4][5] Group 6: Hong Kong Economic Policies - Hong Kong's Chief Executive, John Lee, reaffirmed the commitment to the currency peg with the U.S. dollar, citing it as a key factor in the region's economic success [6] - Plans to enhance Hong Kong's role as a global offshore RMB business center are underway, with a focus on diversifying product offerings [6] Group 7: Internet Industry Insights - HSBC's report highlights a cautious outlook on e-commerce competition while focusing on gaming and entertainment as resilient sectors within China's internet industry [7] - The report suggests that leading companies like Tencent and NetEase are well-positioned to benefit from the high barriers to entry in content creation [7] Group 8: NetEase Target Price Adjustment - Morgan Stanley raised NetEase's target price by 5% to 145 USD, maintaining a buy rating, while also adjusting its optimistic and pessimistic price targets [8] Group 9: Alibaba's AI Model Success - Alibaba's Tongyi Qianwen 3 model achieved over 12.5 million downloads within a month of its open-source release, indicating strong market interest [9] Group 10: BYD's Public Relations Response - BYD's public relations manager addressed recent controversies regarding its "constant pressure fuel tank" and financial integrity, asserting compliance with regulations and refuting allegations of financial misconduct [10]
最低仅需23元,星巴克中国官宣降价,先从非咖啡饮品入手
Mei Ri Jing Ji Xin Wen· 2025-06-09 09:01
每经记者|丁舟洋 每经编辑|张海妮 夏日饮品大战来袭,咖啡龙头星巴克今日(6月9日)宣布在中国市场放大招——发力非咖啡饮品市场,打造"上午咖啡、下午非咖"的全天 候服务场景。 记者了解到,自6月10日起,星巴克三大王牌品类——星冰乐、冰摇茶、茶拿铁的共计数十款产品将集体推出全新夏日"心动价"。以大杯 为例,平均价格降幅达到5元左右。顾客最低仅需23元,就能在星巴克门店享受一杯饮品。 星巴克非咖啡产品的降价将是持续性的还是今夏限时?对此,星巴克中国方面通过微信回应《每日经济新闻》记者:"未来,我们将视顾 客反馈,决定后续活动计划。" 在产品创新和营销玩法上,星巴克也将持续发力"非咖"场景。6月17日,星巴克中国将联动迪士尼热门形象"疯狂动物城",推出3款全新联 名冰摇茶。很快,茶拿铁也将迎来更多全新口味。"6月17日上新的'疯狂动物城'三款主题冰摇茶——星星淘梨冰摇茶、全橙胡闹冰摇茶定 价最低为23元,仲夏蓝调爆珠冰摇茶定价最低为29元。"星巴克中国方面表示。 30多元降到20多元 线上平台先探路 在激烈的茶饮、咖啡竞争中,价格一直是品牌争夺市场份额的重要手段之一。 国金证券今年4月的研报显示,茶饮市场的中端价 ...
汽车业再掀新一轮价格战?平价车市场也要参战了吗?
3 6 Ke· 2025-06-09 07:51
Group 1 - The automotive industry is experiencing a new round of price wars, with BYD leading the charge by announcing price cuts on 22 models, with discounts ranging from 5,000 to 20,000 yuan [3][4] - Other manufacturers, including Leap Motor and Geely, have followed suit, announcing price reductions on multiple models, some dropping to as low as 50,000 yuan [4] - The price war is primarily focused on the entry-level vehicle market, which has not seen significant competition in previous price wars [6] Group 2 - The price war reflects a shift in market dynamics, as competition has moved from mid to high-end vehicles to the entry-level segment, driven by market saturation and compressed profit margins in higher segments [7][9] - BYD's strong position in the market is attributed to its comprehensive control over the entire supply chain, particularly in battery and motor production, allowing for better cost management and competitive pricing [9][10] - The overall trend in the electric vehicle industry shows a decrease in production costs due to advancements in technology and manufacturing processes, enabling companies to have more pricing flexibility [10] Group 3 - While price wars can temporarily increase market share, they may lead to reduced profit margins and hinder long-term innovation and development within the industry [12]
用技术创新反馈用户!比亚迪:我们不打价格战,任何人掀起价格战我们都玩得起
Qian Zhan Wang· 2025-06-09 03:10
Group 1 - BYD's chairman Wang Chuanfu emphasized high-end and intelligent development as the core strategy for the next three years during the 2024 shareholder meeting [2] - BYD's secretary Li Qian expressed confidence in the company's ability to handle price wars, stating that the company will not engage in price competition but will focus on technology [2] - In 2022, BYD held a 31.7% market share in China's new energy vehicle market, leading the industry significantly [2] Group 2 - In May, BYD surpassed Toyota in sales in Brazil, ranking fourth with a market share of 8.67%, and has sold 18,874 pure electric vehicles this year [4] - BYD won two prestigious patent awards, including a gold medal for its integrated thermal management system at the 25th China Patent Awards [4] - The rapid growth of China's new energy vehicle industry is highlighted, with a total of 24.72 million vehicles and 439.7 thousand new registrations in the first half of 2024 [4] Group 3 - Wang Xia, president of the China International Trade Promotion Committee's Automotive Industry Committee, warned that unlimited price wars and blind technological competition could squeeze reasonable profit margins and affect product quality and service [6] - The Forward Industry Research Institute has established a "New Energy Vehicle Industry Planning Institute" to provide scientific planning services for local governments [6]
“上班不在工位的,吃东西的,下班不关电脑,罚款”,一知名企业高管,惹争议
新浪财经· 2025-06-09 00:54
Core Viewpoint - The recent controversial remarks by a senior executive of Minhua Holdings regarding employee fines have sparked significant public discussion, leading the company to investigate the situation [1][9]. Group 1: Executive Remarks and Company Response - A senior executive from Minhua Holdings made statements about imposing fines on employees for various behaviors, such as eating at their desks and not shutting down computers after work [1][4]. - The company has acknowledged the online discussions and is currently investigating the matter, with results expected to be announced soon [9]. Group 2: Financial Performance - Minhua Holdings reported a decline in both revenue and profit, with total revenue of HKD 16.903 billion, down 8.2% year-on-year, and net profit of HKD 2.063 billion, down 10.4% [10][11]. - Domestic sales have significantly decreased by 17.2%, amounting to HKD 9.927 billion, which has reduced its share of total revenue from 65% to 58.7% [11]. - The sales revenue from sofas and related products fell by 7.2% to HKD 11.743 billion, while bedding and related products saw a 19.4% decline [11]. Group 3: Company Actions and Market Strategy - In response to the declining performance, Minhua Holdings has laid off over 3,700 employees, which is more than 10% of its workforce, while increasing executive compensation by 20% [11]. - The company is attempting to expand its domestic store presence to 7,367 locations and is implementing a "trade-in" policy to stimulate demand, although the effectiveness of these strategies remains uncertain [11].
人民日报:打“价格战”没出路更没未来
Ren Min Ri Bao· 2025-06-08 21:54
近日,某车企率先发起大幅降价活动,多家企业跟进效仿,引发新一轮"价格战"恐慌。 中国汽车工业协会、工业和信息化部等相继发声,明确反对这场无序的"价格战"。 有人不解:降价是企业自愿的,消费者还能得实惠,为何要反对? 当然,车企通过创新提质、降本增效带来价格下降是正常市场现象,也让消费者受益,应当鼓励支持。 但无序的"价格战",不利于汽车产业健康可持续发展,也终将损害消费者权益。 从产业端看,汽车行业经不起"价格战"折腾。 汽车产业链条长,围绕整车制造,向上是原材料供应、零部件生产、技术研发等环节,向下延伸至销 售、维修等领域。整个行业牵一发而动全身,无序"价格战"挤压链上各环节利润空间,给整条产业链带 来冲击,广大从业者面临收入下降的风险。 从消费端看,无序"价格战"也会让消费者受损。 俗话说,"羊毛出在羊身上"。当利润被一再压减,不排除个别企业经营困难时,可能铤而走险:板材、 零部件的标准放低,售后服务开始敷衍,维修保养逐渐糊弄……这样做,将对产品的安全、质量、服务 产生恶劣影响,严重侵害消费者权益。 数据显示,去年我国汽车产销量创历史新高,然而汽车行业利润率仅为4.3%,不及2023年同期水平, 也低于整 ...
比亚迪紧急回应“常压油箱”“车圈恒大”两大争议,车企高管密集发声:反对 “内卷式”竞争
Mei Ri Jing Ji Xin Wen· 2025-06-08 11:16
Group 1: BYD's Response to Controversies - BYD's General Manager Li Yunfei addressed controversies regarding "atmospheric pressure fuel tanks" and allegations of financial misconduct, asserting that BYD's PHEV technology is world-leading and compliant with regulations [1] - Li Yunfei mentioned that all BYD vehicles have switched to high-pressure fuel tank solutions based on customer feedback, and he noted that another leading car manufacturer in Zhejiang also uses atmospheric pressure fuel tanks [1] - Li Yunfei responded to malicious reports from a Hebei car company regarding high debt and financial fraud, stating that regulatory bodies confirmed BYD's compliance and that the company reserves the right to pursue legal action against defamation [1] Group 2: Industry Price War and Competition - Executives at the 2025 China Automotive Chongqing Forum expressed strong opposition to the ongoing "price war" and "involution" in the automotive industry, warning that it could harm the healthy ecosystem supported by government funding [2][4] - Chery's Chairman Yin Tongyue described price cuts as a desperate measure that could harm long-term industry health, emphasizing the need for responsible competition [2] - Long-term sustainability and quality are at risk due to the current competitive pressures, with industry leaders advocating for a return to ethical competition and innovation [4][6] Group 3: Future Industry Trends and Recommendations - Executives called for a focus on technological innovation to break the cycle of "involution" and maintain product quality, with suggestions for increased R&D investment and differentiation [9][12] - The industry is urged to avoid transferring the "price war" mentality to international markets, as it could damage the reputation of Chinese automotive brands abroad [8][12] - Industry leaders predict a return to rational competition and sustainable practices within the next 1-2 years, emphasizing the importance of maintaining quality and ethical standards [13]
突然宣布:不再建厂
Zhong Guo Ji Jin Bao· 2025-06-07 16:14
Group 1: Company Insights - Geely Holdings Group Chairman Li Shufu announced that the company will no longer build new automobile factories or expand existing production capacity due to serious overcapacity in the global automotive industry [3] - Li emphasized the importance of utilizing existing global overcapacity and engaging in pragmatic cooperation and resource restructuring to enhance competitiveness in the global market [3] - Geely Holdings owns multiple automotive brands, including Geely Auto, Zeekr, and Volvo [3] Group 2: Industry Regulations and Competition - Multiple government departments have recently issued a series of regulatory policies to address the phenomenon of "involution" in the automotive industry [4] - The Ministry of Commerce highlighted the automotive industry as a strategic and pillar industry for the national economy, emphasizing the need to release consumption potential and cultivate new growth points [5] - The Ministry of Industry and Information Technology supports the initiative from the China Automotive Industry Association to strengthen the regulation of "involution" competition and maintain a fair market environment [6] - The Ministry of Industry and Information Technology pointed out that chaotic "price wars" are a typical manifestation of "involution" competition, which harms product quality and consumer rights [6]