Core Insights - The rise of "crying horse" plush toys symbolizes the growing trend of self-indulgent consumption, reflecting a shift from functional value to emotional value in consumer behavior [2][3] Group 1: Emotional Consumption Trends - Emotional consumption is defined as purchasing non-essential items or experiences to achieve immediate pleasure and self-affirmation, indicating a transformation in consumer mindset from "buying useful" to "buying happiness" [2] - The emotional economy market in China is projected to reach 2.31 trillion yuan in 2024, with expectations to exceed 4.5 trillion yuan by 2029, highlighting its robust growth potential [2] - Local governments are increasingly recognizing this trend, with many incorporating emotional consumption strategies into their work reports [2] Group 2: Expanding Consumption Scenarios - The scope of self-indulgent consumption is broadening, with products like custom baby clothes, stress-relief toys, and niche accessories gaining popularity, as consumers prioritize emotional resonance and self-expression over mere practicality [3] - The focus on "interesting" and "meaningful" products indicates that emotional satisfaction is becoming a key driver of consumer willingness to spend, stimulating innovation on the supply side [3] Group 3: Industry Dynamics and Opportunities - The emotional economy is driving new business models, with manufacturers like those in Yiwu ramping up production of popular items, and DIY workshops and cultural experience venues gaining traction [4] - Diverse supply options are aligning with personalized consumer needs, injecting flexibility into consumption growth and creating new pathways for domestic demand expansion [4] - However, the industry must avoid "hollowness" in content, as some trending products rely on superficial attributes without sustainable narratives, which could hinder long-term success [4] Group 4: Strategic Recommendations - To capitalize on the emotional economy, businesses should innovate their offerings by understanding the nuanced emotional needs of different consumer segments, creating products that blend practicality with therapeutic benefits [5] - Policymakers should enhance consumer promotion measures, integrating emotional consumption into broader strategies for domestic demand and consumption stimulation [5] - Maintaining market order and consumer rights is essential for fostering a healthy environment for emotional consumption to thrive [5]

Core Insights - The rise of "crying horse" plush toys symbolizes the growing trend of self-indulgent consumption, reflecting a shift from functional value to emotional value in consumer behavior [2][3] - The emotional economy market in China is projected to reach 2.31 trillion yuan in 2024 and exceed 4.5 trillion yuan by 2029, indicating strong growth potential [2] - Local governments are increasingly recognizing and promoting emotional consumption in their work reports, aligning with the broader trend of self-indulgent spending [2] Group 1: Trends in Self-Indulgent Consumption - Self-indulgent consumption is expanding beyond traditional boundaries, with consumers valuing emotional resonance and self-expression over mere practicality [3] - Products like custom children's clothing, stress-relief toys, and niche accessories are gaining popularity, highlighting a shift in consumer preferences towards items that provide emotional satisfaction [3] Group 2: Market Dynamics and Supply Innovations - The emotional economy is driving new market dynamics, with businesses adapting to meet the demand for products that offer joy and unique experiences [4] - Various sectors, including tourism and home goods, are innovating to provide products that enhance daily life and emotional well-being, such as themed accommodations and comforting home items [4] Group 3: Strategic Recommendations for Industry Growth - To capitalize on the emotional economy, companies should innovate their offerings by understanding the emotional needs of different consumer segments and creating products that combine practicality with therapeutic benefits [5] - Policymakers are encouraged to enhance consumer policies that support emotional consumption as part of broader strategies to stimulate domestic demand [5] - The industry must avoid superficial trends and focus on building sustainable emotional connections with consumers to ensure long-term success [4][5]

Group 1 - The core concept of "emotional economy" is gaining traction as a key driver for consumption, with various local governments incorporating it into their economic strategies to enhance consumer spending and meet emotional needs [1][2] - The shift in consumer decision-making from "cost-performance ratio" to "emotional value" indicates that emotional economy is becoming a vital consideration in purchasing decisions, providing a new growth avenue for traditional industries [1][2] - The development of the emotional economy is expected to invigorate both physical sales and service sectors, enhancing product value through cultural and emotional attributes, and promoting immersive consumer experiences [2] Group 2 - Despite its potential, the emotional economy faces challenges such as product homogenization, inflated value perceptions, lack of standards, and regulatory lag, which need to be addressed for sustainable growth [3] - Collaboration among various stakeholders, including government, enterprises, industry associations, and consumers, is essential to overcome existing barriers and transition the emotional economy from concept to a mature, sustainable industry [3]

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 卞广春 中国消费者协会发布的《2025年上半年全国消协组织受理投诉情况分析》显示，情绪消费已成为投诉热 点问题，其中商品粗制滥造、诱导消费、退费困难等问题尤为突出。在二手交易平台上，某隐藏款潮玩 盲盒被炒至原价10倍，卖家用"绝版""稀缺"等字眼哄抬价格；部分"情绪疗愈课程"打着"实现自我成 长"的旗号，却制造情绪焦虑以诱导消费。这些行为都有违悦己消费的初衷。一旦悦己消费引发焦虑甚 至"伤己"，就必然会走向衰落。 基于此，除了年轻人要提高警惕，增强理性消费意识和辨别能力，社会各界也应重视规范悦己消费。有 关方面应强化政策引导与监管，打击诱导性营销、虚假宣传、大数据杀熟等侵害消费者权益的行为，营 造良好的消费环境；企业应从消费动机出发，将实用性与情绪体验融入产品设计，满足年轻消费者的需 求，确保悦己消费持续增长；网络平台应提醒和鼓励商家提供质量优、价格好、服务佳的商品；媒体应 倡导理性悦己消费，避免盲目跟风。 本版专栏文章仅代表作者个人观点 责任编辑：吴思楠 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 岁末年 ...

Investment Rating - The report does not explicitly provide an investment rating for the industry or specific companies Core Insights - The "Work Plan" issued by the State Council aims to accelerate the cultivation of new growth points in service consumption, focusing on six key areas and three potential areas, which is expected to open up incremental space for service consumption [3][6] - By 2025, the per capita service consumption expenditure in China is projected to reach 13,602 yuan, with a year-on-year increase of 4.5%, accounting for 46.1% of total per capita consumption expenditure [3][11] - The domestic tourism market is expected to see 6.522 billion trips in 2025, a year-on-year increase of 16.2% [3][14] - The ice and snow industry is projected to generate over 187.5 billion yuan in consumption during the 2024-2025 season, with a growth rate exceeding 25% [3][30] - The emotional economy market in China is expected to reach 23,077.67 billion yuan in 2024 and surpass 45,000 billion yuan by 2029 [3][36] Summary by Relevant Sections Service Consumption Growth - The "Work Plan" focuses on optimizing service supply and fostering new service consumption models, particularly in transportation, housekeeping, automotive aftermarket, online audio-visual services, travel services, and inbound consumption [3][6] - The report highlights the increasing contribution of final consumption expenditure to economic growth, projected to be 52% in 2025, up by 5 percentage points from 2024 [9] Market Performance - The median price-to-earnings (P/E) ratio for the North Exchange service consumption sector decreased from 48.2X to 47.7X, with a total market capitalization dropping from 114.684 billion yuan to 112.981 billion yuan [46][51] - The median market cap for companies in this sector fell from 2.038 billion yuan to 1.978 billion yuan [51] Company Insights - Notable companies in the service consumption sector include: - Elderly care: Zhisheng Information, Beiyikang - Sports: Huayang Racing, Kangbiter - Tourism: Meiya Technology - Emotional/experiential consumption: Taihu Snow, Lusi Co., Baixinglong - Education: Digital Human, Tonghui Information - Online audio-visual: Xiange International, Haifiman - Apparel: Zhongfangbiao, Tianfangbiao [3][40] Performance Highlights - The report indicates that 29% of companies in the North Exchange service consumption sector saw stock price increases, with the median stock price change being -2.41% [46] - Top performers included Qiule Seed Industry (+22.55%), Kangnong Seed Industry (+13.50%), and Oufu Egg Industry (+7.05%) [46][56]

Core Insights - The emergence of two popular products, "Electronic Wooden Fish" and "Star People," highlights the rise of emotional consumption among Generation Z, tapping into their need for light-heartedness and resonance [1][2][3] Group 1: Emotional Economy and Consumer Behavior - Over 90% of young consumers recognize the "emotional value," with nearly 60% willing to pay for it, indicating a shift from practical to emotional spending [2][3] - The average monthly expenditure on emotional consumption for young consumers is 949 yuan, with 18.1% willing to spend over 2000 yuan [2] - The "Electronic Wooden Fish" provides instant stress relief through simple interactions, while "Star People" addresses emotional healing with a design that resonates with vulnerability [2][3] Group 2: Industry Trends and Market Growth - The emotional consumption sector in China has seen an annual compound growth rate of 12% since 2013, with the market expected to exceed 2 trillion yuan by 2025 [3] - The transition from "aesthetic economy" to "emotional economy" is evident, with companies evolving from product manufacturers to "emotional service providers" [3][4] Group 3: Innovative Business Models - Heng Life has developed the "Singularity BOX," integrating smart hardware, IP, and scenarios to create a new consumption paradigm in the emotional economy [4][8] - The "Singularity BOX" features high-quality aesthetics and is designed to cater to various offline scenarios, enhancing emotional value through visual appeal [7] - The company has signed over 100 global IPs, including Disney and Marvel, to create a diverse supply system for emotional products [8] Group 4: Market Penetration and Future Outlook - Heng Life's "Singularity BOX" has penetrated key cities, integrating emotional companionship into daily life and creating a network of emotional support [8][9] - The ongoing development of the emotional economy and the Singularity ecosystem positions Heng Life to expand its global footprint and redefine the toy industry [9]

华鑫证券研报指出，2025年芒果超媒持续加码优质内容，影视剧有效播放量同比增加28%（代表剧集如 《国色芳华》《锦月如歌》《水龙吟》《五福临门》等），微短剧战略加速推动，大芒计划在2025年上 线超5000部微短剧，同比增加超14倍。优质内容是拉动会员新增的主驱动力，2025年芒果TV有效会员 达7560万人，较2024年7331万人同比增加3.12%，在短剧及其它娱乐方式影响下用户稳定增长。小芒电 商在2025年首次年度盈利，持续深耕IP衍生品开发拉动GMV。作为融媒体头部公司正处于新旧动能转 换阶段，优质内容产品供给拉动会员稳增，小芒电商首次迎来业绩拐点，后续看IP"cluebie"咕噜比撬动 情绪经济新进展以及看AI如何赋能文化内容新发展，维持"买入"投资评级。 ...

2026年湖南省两会召开之际，红网重磅推出6组政论体系列报道《潜能实践论》。系列报道除了"企业篇"和"政府篇"，红网还与潇湘晨报联袂协作，特别 连线国内多位关注湖南的知名博主进行点评，从多维视角献策湖南。 《潜能实践论》第一组"风口篇"，邀请的是商业观察家、正和岛总编辑陈为和"硬核财经小爆姐"进行点评。 正和岛总编辑陈为 博主简介： "正和岛"总部位于北京，是专注于企业家及创业者的互联网创新服务平台。商业观察家、正和岛总编辑陈为在我国互联网界和企业界有很高的知名度，他 曾多次来湘，对湖南的发展颇为关注。 湖南的"三张牌" 到长沙，我感受比较明显、印象比较深的有两点： 一是夜经济比较发达。长沙晚上到处是年轻人，很热闹、很有人气。 二是情绪经济比较有特色。比如茶颜悦色经常排队，一些餐饮企业也很活跃，像费大厨在北京的客流量也很大，感觉长沙的烟火气和城市活力很足。 湖南规划的"4×4"现代化产业体系，契合当地的发展，但还可以更有特色。我们得"跳出湖南看湖南""站在全国看湖南"，我觉得湖南应该打好"三张牌"。 第一是地利牌，做好湾区后花园。 游客在长沙市天心区太平老街打卡、游玩。（图源：新华社） 粤港澳开放性强、创新活 ...

新华网北京1月31日电岁末年初，一句"爱你老己，明天见"席卷社交网络，成为年轻人自我关怀的新表 达。热梗走红的背后，正是悦己消费理念的具象化。 一杯限定奶茶、一个盲盒、一场演唱会、一次沉浸式"悦己游"，悦己消费折射出消费从"物质满 足"到"情感体验"的深刻转变。这一新兴消费方式深度融入日常生活，成为驱动消费升级的重要力量。 悦己消费的多元打开方式 2026年1月 20日，在北京五棵松万达广场暖宠家店铺里，消费者正与宠物猫互动。新华网 韩攀摄 记者调查发现，年轻人的悦己消费早已跳出传统购物范畴，转向以情绪价值为核心的多元体验。在北京 五棵松万达广场的暖宠家店铺，几位年轻顾客正与毛茸茸的小生命亲昵互动，轻快的笑声不断。 这股为情绪价值买单的热潮，早已不是小众潮流。艾媒咨询报告显示，2024年中国情绪经济市场规模达 2.3万亿元，预计2029年将突破4.5万亿元。 相较于传统消费，悦己消费场景更广、形式更活，覆盖潮玩、宠物、情绪健康、文化娱乐、解压产品及 香氛等多个领域。潮玩赛道从"小众收藏"走向"大众消费"，"谷子经济"快速增长，宠物消费也超越基础 饲养，通过跨界业态满足情感陪伴需求。 值得买科技集团消费产业研究 ...

Core Viewpoint - Mango Super Media (芒果超媒) is expected to achieve a net profit of between 1.1 billion and 1.4 billion yuan in 2025, with significant growth in its membership and e-commerce segments, indicating a strong performance and strategic advancements in AI and content production [1] Group 1: Financial Performance and Membership Growth - The expected net profit for 2025 is projected to be between 1.1 billion and 1.4 billion yuan [1] - Mango TV's effective membership reached a record high of 75.6 million by the end of the year [1] - The small Mango e-commerce segment achieved its first annual profit [1] Group 2: Content Strategy and Production - In 2025, Mango Super Media plans to triple its new drama reserves for 2026, with a total of 89 new series, significantly increasing its content output [2] - Mango's original content strategy includes reviving classic IPs and launching new shows, maintaining its leading position in the variety show sector [2] - The company achieved a 28.12% year-on-year increase in effective viewership for its dramas [2] Group 3: Technological Advancements - The "Mango Big Model" has been developed to enhance content production, utilizing AI capabilities for efficient video content creation [3] - The platform's AI tools have reached commercial-grade quality, enabling advanced features like intelligent decision-making and content generation [3] - The company is focusing on automating content production processes, improving efficiency and personalization in service delivery [3] Group 4: User Engagement and Demographics - As of October 2025, users born after 2000 accounted for 24.8% of Mango TV's audience, with high engagement metrics [4] - The platform leads in user stickiness, with 35.4% of variety show viewers watching frequently and a 31.9% increase in weekly viewing time for dramas [4] - Active user interaction on the platform reached 53%, significantly above industry averages [4] Group 5: E-commerce and Consumer Trends - The small Mango e-commerce segment reported record GMV and achieved profitability for the first time in 2025 [5] - The company is expanding its offline distribution network, reaching nearly 3,000 stores across 80 cities [5] - The launch of the "Cluebie" IP in collaboration with TOYCITY marks a strategic move into the emotional consumption market, targeting Gen Z consumers [5][6] Group 6: Market Insights - The emotional economy in China surpassed 2.72 trillion yuan in 2025, with projections to exceed 4.5 trillion yuan by 2029 [6] - The trend towards emotional consumption is driving growth in the toy industry, emphasizing the importance of IP storytelling and social attributes [6] - The introduction of "Cluebie" signifies Mango's active role in shaping new consumer trends and leveraging its IP resources for market growth [6]